Marketing Project On Dettol Soap Essays and Term Papers

  • Projectreport on Dettolsoap

    A PROJECT REPORT ON I.D # ➢ 1146106 ➢ 1146107 ➢ 1146101 ACKNOWLEDGEMENTS Countless thanks to ALLAH Almighty for giving us such extraordinary abilities and making us privileged enough to take part in such activities. I would like to thank my teacher Mr. Akram...

    3059 Words | 13 Pages

  • Consumer Behaviour

    PROJECT REPORT SUBJECT: MARKETING RESARCH TOPIC: “A BRIEF STUDY OF CONSUMTION PROCEGER OF BATH SOAPS IN SHRIWARDHAN” ACADAMIC YEAR 2009-10 SUBMITED BY KELASKAR HRISHIKESH SADANAND ROLL NO: 19 COLLEGE: GOKHALE EDUCATION SOCIETY’S ARTS, COMMERCE AND SCIENCE COLLEGE, SHRIWARDHAN. PIN - 402110 PH NO...

    2820 Words | 15 Pages

  • Dettol

    http://www.amcy5.com/projects/marketing/amcy12.htm ACKNOWLEDGEMENTS     Countless thanks to ALLAH Almighty for giving us such extraordinary abilities and making us privileged enough to take part in such activities.   I would like to thank my teacher Mr. Jawad saleem for his cooperation and help...

    3976 Words | 18 Pages

  • Lifebouy's Marketing Strategies

     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand's core promise is protection and a commitment to support...

    6769 Words | 22 Pages

  • Sucessful & Fail Brands

    13/06/09 Successful Brands : 1.Brand : Cinthol Company: Godrej consumer products ltd Agency ; Orchard Advertising Cinthol is a 54 year old soap brand from Godrej Consumer products ltd. This brand features in the Interbrand;s Super Brand 2004-05. This is a brand that has withstood the so-called...

    2603 Words | 9 Pages

  • Influence of Advertising

    SUPERVISOR: DR. ADEPOJU TEJUMAYE TOPIC: THE INFLUENCE OF ADDVERTISING IN PROMOTING HYGIENIC LIVING, A STUDY OF DETTOL INTRODUCTION Advertising is a form of communication for marketing and is used to encourage or persuade an audience (Viewers, readers, or listeners; sometimes a specific group) to continue...

    660 Words | 3 Pages

  • Detto; Strategic Audit

    SVKM’s NMIMS Mukesh Patel School Of Technology Management & Engineering | Strategic Audit | Is Dettol a generic Brand? | | Manvendra Singh : | 373 | Yuyutsu Tulshyan : | 377 | Ratheen Rawal : | 383 | Ankit Batra : | 385 | Sourabh Arora : | 387 | Kumudini Mahajan : | 388 | Rohit...

    5403 Words | 20 Pages

  • Dettol Case

    ASIAN CASE RESEARCH JOURNAL, VOL. 13, ISSUE 1, 105–143 (2009) ACRJ Dettol: Managing Brand Extensions This case is prepared by Assistant Professor Anand Kumar Jaiswal of Indian Institute of Management, Ahmedabad, Arpita Srivastav, doctoral candidate at Management Development Institute Gurgaon, and...

    7650 Words | 29 Pages

  • Comparative Study on Dettol and Lifebuoy

    than rapid new product launches. The acquisition has provided Reckitt Benckiser a new platform for growth and margin improvement through products like Dettol (the world's largest-selling antiseptic) Stepsils, Nurofen, and Clearasil which are all now performing above expectations. Following the success of...

    3448 Words | 12 Pages

  • Dettol Project

    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol...

    4394 Words | 17 Pages

  • Marketing

    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O....

    6479 Words | 31 Pages

  • project

    related to marketing project on lifebuoy soap Project Sales - ibm.com‎ www.ibm.com/de/‎ Für kleine & mittlere Unternehmen erschwinglich und effektiv. Search Results Lifebuoy - SlideShare www.slideshare.net/SiddharthTripathi1/lifebuoy-16609163‎ Feb 18, 2013 - ... 840 views Like. Lifebuoy soaps brand...

    569 Words | 6 Pages

  • Mgt Hand Wash

    Clean Hand wash” in a growing market. Though Lifebuoy Hand wash (A product of Unilever) is the current market leader, and there’s more competitors like Dettol Hand wash (Reckit Benkiser), Savlon Hand washing Liquid (ACI) and Sepnol Hand wash (Square Toiletries ltd.), we can compete because our hand washing...

    1778 Words | 7 Pages

  • Iscm

    of their top productions is what we are focusing in this report, DettolDettol is an antiseptic liquid. This product is usually used for clean cuts. Firstly, this product is used by hospital, nursing home for first aid and others. Dettol is known as the “protector form germs” although this product started...

    2282 Words | 6 Pages

  • Project

    STUDENT DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE, BHOPAL and is an...

    7316 Words | 35 Pages

  • Soap Industry

    which ultimately helps to position the product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price...

    1149 Words | 5 Pages

  • Marketing

    specifically for Pakistan where a big number of peoples having not enough awareness of bacterial and germs infection. The product named as Pak antibacterial soap is designed that provides quick, easy and effective hand washing. Proper hand washing is the most effective preventative measure available to combat...

    4090 Words | 14 Pages

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched...

    2135 Words | 7 Pages

  • Lifebuoy

    Industry Overview: The bar soap industry in India is highly orgai&amp;ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest...

    3708 Words | 12 Pages

  • sfscdssf

    brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.In 1925, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity...

    1084 Words | 6 Pages