Marketing Project On Dettol Soap Essays and Term Papers

  • Lux Soap Marketing Project

    Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard...

    2517 Words | 8 Pages

  • Dettol Soap

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...

    3593 Words | 13 Pages

  • Report on Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande ...

    1198 Words | 6 Pages

  • Dettol Project

    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol...

    4394 Words | 17 Pages

  • Dettol Marketing

    Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care...

    416 Words | 2 Pages

  • project on soaps

    TTT Roorkee for his contribution in this study. T would also like to thank my Chemistry Teacher Ms. Rampal in providing a helping hand in making my project titled “Determination Of Caffeine In Tea Samples”. Disclaimers: The errors idiocies and inconsistencies remain my own. Ankit Bahuguna (Name and signature...

    1155 Words | 3 Pages

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    (Psidium guajava Linn). Based on research this plant is good for healing and treating wounds and other skin infections. So in this project, the researcher wants to make a bathing soap out of it. People, researchers, scientists were focusing to medicinal plants. They want to prove that there are plants that...

    810 Words | 3 Pages

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched...

    2135 Words | 7 Pages

  • Marketing Plan: Lux Soap

    Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula...

    6673 Words | 30 Pages

  • Marketing Plan for Dettol Liquid Handwash

    EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis……………………………………………………………...

    2459 Words | 12 Pages

  • Project on Lux Soap, Jim-Lucknow

    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal ...

    1915 Words | 10 Pages

  • Marketing Project

    decisions about what product to buy. The purpose of the presentation provides knowledge via the features, advantages, and benefits of your product, marketing plan, and business proposal. The buyer then can develop positive beliefs toward the product. In return those beliefs result in desire for the type...

    765 Words | 3 Pages

  • Marketing Project

    Mad Mex in the global market. To succeed in the Chinese market, Western-style QSRs are required to examine Chinese customer behaviours and develop marketing strategies that adapt to the Chinese cultural environment. References: Micheal E.Porter, Competitive strategy, Techniques for analyzing industries...

    1857 Words | 6 Pages

  • marketing project

    strategy for each of our strategy recommendations. Finally, we will Identify and describe the tactics and apply to assist the company achieve our marketing objectives, it relate to product pricing, promotional and place. Overview of Our Business In this part...

    2342 Words | 8 Pages

  • Marketing project

    A Report on Modern Age Banking Usage Behavior Among Elderly People (45+) In partial fulfilment of the requirements of the course ‘Marketing Management’ Presented By Executive Summary Rapid development and significant growth of technology, has attracted...

    5059 Words | 23 Pages

  • Marketing Project

    use of caffeinated drinks in American’s lives this is the best way to mingle the two together. The use of Relationship marketing (refers to the development of marketing strategies to enhance relationships with customers) is a highly used one, again the use of America’s love of chocolate can enhance...

    1057 Words | 3 Pages

  • Marketing Project

    Marketing Mix Product Offering- Monster Energy Monster Energy gives a powerful blast of energy with a smooth and easy drinking flavor. This energy supplement comes in a black colored can with a lime green M shaped tear logo (looking as if a monster clawed the can). Monster Energy supports and promotes...

    393 Words | 2 Pages

  • Marketing Project

    alternative courses WICS has for consideration, recommendations to address and rectify each issue were chosen. Through assigning specific tasks to the marketing department and enabling a communication mechanism along the personnel chain, objectives and opportunities can be shared. By making strategic role...

    2426 Words | 8 Pages

  • marketing project

     MARKETING RESEARCH The marketing project and its presentation is a group activity. A written work shall be submitted on the day the project is presented. Each group is required to conceptualize a new product or service which can be offered to a market of choice. The offering may not necessarily...

    2359 Words | 7 Pages

  • Marketing Project

    MARKETING PLAN – MGM 301 CYBOOK by CYBERCATION [pic] Presented and Produced by: Table of Contents Page 1. Company Description………………………………………………………..3 2. Situation Analysis………………………………………………………….4-6 ➢ SWOT Analysis…………………………………………………………...

    5002 Words | 20 Pages