Marketing Project On Dettol Soap Essays and Term Papers

  • Lux Soap Marketing Project

    Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard...

      2517 Words | 8 Pages   Positioning (marketing), Hindustan Unilever, Competitor analysis, Lux (soap)

  • Dettol Soap

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...

      3593 Words | 13 Pages   Retail, Advertising, Marketing communications, Discounts and allowances

  • Report on Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande ...

      1198 Words | 6 Pages   Survey methodology, Hygiene, Questionnaire

  • Dettol Project

    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol...

      4394 Words | 17 Pages   Learning, Advertising, Choice, Lux (soap)

  • Dettol Marketing

    Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care...

      416 Words | 2 Pages   Brand

  • project on soaps

    TTT Roorkee for his contribution in this study. T would also like to thank my Chemistry Teacher Ms. Rampal in providing a helping hand in making my project titled “Determination Of Caffeine In Tea Samples”. Disclaimers: The errors idiocies and inconsistencies remain my own. Ankit Bahuguna (Name and signature...

      1155 Words | 3 Pages   Caffeine, Solubility, Alkaloid

  • Dettol facewash project

    PROJECT REPORT ON MM - II DETTOL FACE WASH… For a Healthier Tomorrow Submitted by Devender Kundlia (08317) Gaurav Katyal (08319) Madhav Goel (08326) Samiksha Arora (08340) Shagun Wadhwa (08344) Acknowledgement We take this opportunity...

      8360 Words | 29 Pages   Pricing strategies, Below the line (advertising), Porter five forces analysis, Retail

  • Marketing Plan: Lux Soap

    Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula...

      6673 Words | 30 Pages   Unilever, Trade promotion (marketing), Lever Brothers, Retail

  • Marketing Plan for Dettol Liquid Handwash

    EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis……………………………………………………………...

      2459 Words | 12 Pages   Porter five forces analysis, Brand, Reckitt Benckiser

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched...

      2135 Words | 7 Pages   Godrej Consumer Products Limited, Nirma, Marketing, Marketing management

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    (Psidium guajava Linn). Based on research this plant is good for healing and treating wounds and other skin infections. So in this project, the researcher wants to make a bathing soap out of it. People, researchers, scientists were focusing to medicinal plants. They want to prove that there are plants that...

      810 Words | 3 Pages   Sodium hydroxide, Guava, Flavonoid, Sodium carbonate

  • Project on Lux Soap, Jim-Lucknow

    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal ...

      1915 Words | 10 Pages   Godrej Consumer Products Limited

  • Marketing Project

    decisions about what product to buy. The purpose of the presentation provides knowledge via the features, advantages, and benefits of your product, marketing plan, and business proposal. The buyer then can develop positive beliefs toward the product. In return those beliefs result in desire for the type...

      765 Words | 3 Pages   Selling, Sales, Direct marketing

  • Marketing Project

    Mad Mex in the global market. To succeed in the Chinese market, Western-style QSRs are required to examine Chinese customer behaviours and develop marketing strategies that adapt to the Chinese cultural environment. References: Micheal E.Porter, Competitive strategy, Techniques for analyzing industries...

      1857 Words | 6 Pages   Strategic management, Porter five forces analysis, Profit (economics), Diamond model

  • Marketing project

    A Report on Modern Age Banking Usage Behavior Among Elderly People (45+) In partial fulfilment of the requirements of the course ‘Marketing Management’ Presented By Executive Summary Rapid development and significant growth of technology, has attracted...

      5059 Words | 23 Pages   Online banking, Debit card, Mobile banking, Reserve Bank of India

  • marketing project

    strategy for each of our strategy recommendations. Finally, we will Identify and describe the tactics and apply to assist the company achieve our marketing objectives, it relate to product pricing, promotional and place. Overview of Our Business In this part...

      2342 Words | 8 Pages   Sales, SWOT analysis, Marketing strategy, Marketing

  • Marketing Project

    Dicks Sporting Goods Team A1 Dicks Mission Statements: “Our mission statement is to be the No. 1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do” Dick’s Sporting Goods -Is a reliable full-line sporting goods retailer...

      307 Words | 10 Pages  

  • Marketing Project

    The Presentation A) I had to take an agenda item to the weekly team meeting in my third week of working at PIGG PLC. I had to talk about the project that I am on (creating a new database for the management information system). I had done a presentation before and then I relied on my acting skills...

      8009 Words | 22 Pages   Experiential learning, Magical objects in Harry Potter, Critical thinking, Metacognition

  • Marketing Project

    Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of...

      760 Words | 3 Pages   SWOT analysis, Tourism

  • Marketing Project

     Camille Anne Parmashwar Principles of Marketing 220 Professor Michael Scimeca Thursday, March 7th, 2013 Table of Contents I. Executive Summary 2 II. Company Summary 4 III. Products 5 IV. Market Analysis 7 V. Strategy and Implementation 11 VI. Management Summary 13 VII. Financial Plan 13...

      4061 Words | 15 Pages   Wedding photography, Photography, Employment, Photographer

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