• Projectreport on Dettolsoap
    great source of guidance for us. Lots of thanks to our parents, who were and are very supportive and cooperative at all times. Executive Summary This report is based Marketing process of brand development of Dettol soap, A Reckitt Benckiser...
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  • Consumer Behaviour
    PROJECT REPORT SUBJECT: MARKETING RESARCH TOPIC: “A BRIEF STUDY OF CONSUMTION PROCEGER OF BATH SOAPS IN SHRIWARDHAN” ACADAMIC YEAR 2009-10 SUBMITED BY KELASKAR HRISHIKESH SADANAND ROLL NO: 19 COLLEGE: GOKHALE EDUCATION SOCIETY’S ARTS, COMMERCE AND SCIENCE COLLEGE, SHRIWARDHAN. PIN - 402110 PH...
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  • Dettol
    quality exists and customer is always willing to pay more for perceived quality which in the case of Dettol soap, he/she does!                             MARKETING MIX STRATEGY PRICING STRATEGY Price v/s non price competition Dettol soap is priced at retail price of Rs. 38.00 (115 gms...
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  • Lifebouy's Marketing Strategies
    success in all its campaign. Lifebuoy is one of the leading soaps in the market , thus my study will show a detailed study of its market strategies INTRODUCTION MARKETING STRATEGIES Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its...
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  • Sucessful & Fail Brands
    from J&J. While the rights for antiseptic lotion remained with J&J, the marketing alliance was for soaps. Savlon had lot of advantages over Dettol. According to media reports, some lab tests indicated that Savlon is an effective germ killer than Dettol . Savlon is effective against both Gram...
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  • Dettol Case
    ?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was December 20, 2006 and Mr. Khanna was putting together decisions concerning the brand extensions...
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  • Dettol Project
    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of...
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  • Influence of Advertising
    NAME: ADETUNJI ADETAYO MATRIC NO: 090902009 COURSE CODE: MAS 429 SUPERVISOR: DR. ADEPOJU TEJUMAYE TOPIC: THE INFLUENCE OF ADDVERTISING IN PROMOTING HYGIENIC LIVING, A STUDY OF DETTOL INTRODUCTION Advertising is a form of communication for marketing and is used to encourage or persuade an...
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  • Detto; Strategic Audit
    Strategic Audit 15 Marketing Audit 15 SWOT Analysis 15 Marketing Mix 16 Seven S 18 Main Requirements for Success of Diversification 20 Factors Responsible for Success/Failure of Diversification of a Brand 20 Dettol Targets Rs 1000 cr after Diversification 21 Marketing Strategy 22...
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  • Comparative Study on Dettol and Lifebuoy
    sector’s two largest companies in 2007, Reckitt Benckiser has now set a target of 7% sales growth and 10% profit growth going forward. At this rate, there are few in the industry who would doubt that this innovation powerhouse will make it. ABOUT DETTOL BAR SOAP AND LIQUID HAND WASH As a brand...
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  • project
    ... Project on Strategic Marketing - SlideShare www.slideshare.net/invincy/project-on-strategic-marketing‎ Dec 9, 2009 - The scope of the project is to discuss the marketing strategies ..... Market share of Dettol soap in the soap market is around 9% at the end of ... Lifebuoy soaps brand...
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  • Marketing
    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O...
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  • Mgt Hand Wash
    Executive Summary Cigol Bangladesh Ltd. is planning to launch a new product range named “Z Clean Hand wash” in a growing market. Though Lifebuoy Hand wash (A product of Unilever) is the current market leader, and there’s more competitors like Dettol Hand wash (Reckit Benkiser), Savlon Hand...
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  • Marketing
    share in the target market. They started marketing campaign and competing with P&G but their marketing strategy is not as effective as P&G has. 1.4.3Reckitt Benckiser Reckitt Benckiser are producing antibacterial soap named Dettol Soap, they have 5 percent of market share. They are well behind the...
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  • Project
    which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “Comparative study & marketing strategies of HUL Soap” for the partial fulfillment of Bachelor of Business Administration. The project is done with the objective...
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  • Soap Industry
    marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the project illustrates the market share of different companies in the beauty soap industry. Market Share: The beauty soap industry in Pakistan consists of only...
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  • Iscm
    ].Graduate School Of Asia Pacific Studies. Available from: http://www.slideshare.net/edunetwork/understanding-myanmars-social-stability-using-asiabarometer-1183842 [Accessed 22 June 2011] Amcy5.2009. ‘Project On Dettol Soap Reckitt and Bennckiser’. Viewed on 24 June 2011.Available from http://www.amcy5...
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  • Project Paper on Ganga Soap
    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being...
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  • New Prodoct Development in Banglagesh
    July 05, 2011 The Lecturer Saud Ahmed Department of Finance Jagannath University, Dhaka. Subject: Submission of the Marketing Plan. Dear Sir, We are very delighted to submit the final project Marketing Plan on a Hand sanitizer product as the course material of. Our main incentive is to prepare...
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  • sfscdssf
    , Brazil, Thailand and South Africa. This project is a market analysis to understand the post purchase consumer behavior for LUX soap. Objective: The purpose of this market study is to understand the consumer behavior of Lux Soap in the current market (which would help Hindustan Unilever (the...
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