"Marketing Project On Dettol Soap" Essays and Research Papers

  • Marketing Project On Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)...

    Antiseptic, Boots Group, Colman's 1198  Words | 6  Pages

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched again, failing yet leading to absolute end of the product in the market. Launched by Godrej Industries in 1993, Ganga soap was produced from the holy water of the Ganges. It was considered to...

    Brand, Brand management, Distribution 2135  Words | 7  Pages

  • Project: Marketing and Soap

    DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE, BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a student gets an...

    Advertising, Brand, Market research 7316  Words | 35  Pages

  • Dettol Soap

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes...

    Antibacterial soap, Antiseptic, Bacteria 3593  Words | 13  Pages

  • Dettol Project

    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken...

    Brand, Brand equity, Brand management 4394  Words | 17  Pages

  • project on soaps

    making my project titled “Determination Of Caffeine In Tea Samples”. Disclaimers: The errors idiocies and inconsistencies remain my own. Ankit Bahuguna (Name and signature of the student) Determination of Caffeine in Tea Samples Ankit Bahuguna (XTT-A) It is hereby certify that, the original and genuine research work is carried out to investigate abut the subject matter and the related data collection and has been completed solely and satisfactorily by this student regarding the Project titled “Determination...

    Caffeine, Camellia sinensis, Central nervous system 1155  Words | 3  Pages

  • Soap Industry

    product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. The Market for LUX For better comprehension of Unilever Pakistan, its marketing strategy, product quality, positioning and placement,...

    Brand, Brand management, Marketing 1149  Words | 5  Pages

  • Marketing Project

    Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition...

    Competition, Destination hotel, Hotel 760  Words | 3  Pages

  • Marketing Project

    x Marketing Project Marketing Project Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Content Title | Page Number | Introduction | 2 | Research | 2 | Marketing Mix | 6 | Conclusion | 6 | Bibliography...

    Carbon dioxide, Carbonated water, Carbonation 1675  Words | 5  Pages

  • Dettol Portfolio

    DETTOL PORT FOLIO DETTOL SOAPS  DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm   DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and...

    Advertising, Discounts and allowances, Marketing 1249  Words | 5  Pages

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    plants especially those who are common in the environment. One of the examples is the guava plant (Psidium guajava Linn). Based on research this plant is good for healing and treating wounds and other skin infections. So in this project, the researcher wants to make a bathing soap out of it. People, researchers, scientists were focusing to medicinal plants. They want to prove that there are plants that are more effective against diseases especially in skin. Most of us know about the health benefits of...

    Amazon Rainforest, Guava, Inflammation 810  Words | 3  Pages

  • Lux Soap Marketing Project

    upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually...

    Bangladesh, Brand, Brand loyalty 2517  Words | 8  Pages

  • Dettol facewash project

    PROJECT REPORT ON MM - II DETTOL FACE WASH… For a Healthier Tomorrow Submitted by Devender Kundlia (08317) Gaurav Katyal (08319) Madhav Goel (08326) Samiksha Arora (08340) Shagun Wadhwa (08344) Acknowledgement We take this opportunity to express our profound gratitude and deep regards to Prof. Bhalender Singh Nayyar for his exemplary guidance, monitoring and constant encouragement throughout the course of this project. We would also...

    Brand, Cosmetics, Face 8360  Words | 29  Pages

  • Soap

    SOAP INTRODUCTION * SOAP stands for Simple Object Access Protocol * SOAP is a communication protocol * SOAP is for communication between applications * SOAP is a format for sending messages * SOAP communicates via Internet * SOAP is platform independent * SOAP is language independent * SOAP is based on XML * SOAP is simple and extensible * SOAP allows you to get around firewalls * SOAP is a W3C recommendation SOAP, originally defined as Simple Object...

    Application Layer, Communication, Internet 1259  Words | 4  Pages

  • SOAP

     CHEMISTRY PROJECT TOPIC : SOAP NAME : Jennifer Joan Cadilla CLASS & SECTION : XII ‘B’ RESGISTER NUMBER : REMARKS : TEACHER’S SIGNATURE: SOAP: TRIGLYCERIDES: SOAP: What is soap? A substance used with water for washing and cleaning, made of a compound of natural oils or fats with sodium hydroxide or another strong...

    Base, Glycerol, Saponification 1170  Words | 11  Pages

  • Dettol Marketing

    Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school...

    Advertising, Brand, Branding 416  Words | 2  Pages

  • Marketing Project

    influences and challenges in the microenvironment. Microenvironment can also be called as internal environment. It refers to the power that is close to the company and affects the ability to serve their customers. It includes the company, suppliers, marketing intermediaries, customer markets and also public. The company aspect of microenvironment refers to the internal environment of the company. It includes all departments, such as management, finance, research and development, purchasing, operations...

    Brand, Brand equity, Brand management 1753  Words | 6  Pages

  • Marketing project

    fuelled by a consumer demand for low-cost air travel but we will see if there is an incidence on the brand positioning. As far as brand positioning is concerned, the two brands are well-known and recognized on their respective markets. EasyJet’s first marketing strategy was based on “making flying as affordable as a pair of jeans” so there is an obvious similarity with the AirAsia’s slogan “Now Everyone Can Fly”. The criteria price is the core of their business model. These are low-cost airlines and they...

    Airline, Low-cost carrier, Skybus Airlines 1077  Words | 3  Pages

  • Marketing project

    Tutor Course Date Rogers Chocolate marketing strategy Primary Market The target customers of the products from Rogers chocolate were mainly affluent customers that sought luxury from the prestigious and uncommon gift items. These were mainly tourists and other cruise ship visitors. Another target is customers who have an emotional attachment to Rogers chocolates. These people have been using Rogers chocolates as special gifts for their loved ones during special events. Through careful tending...

    Brand management, Chocolate, Market 871  Words | 2  Pages

  • Marketing Project

    above advertisement. The company has brought it about that with American’s love for chocolate and the use of caffeinated drinks in American’s lives this is the best way to mingle the two together. The use of Relationship marketing (refers to the development of marketing strategies to enhance relationships with customers) is a highly used one, again the use of America’s love of chocolate can enhance the relationship that consumers can have with International Delight may make it easier for them...

    Advertising, Caffeine, Coffee 1057  Words | 3  Pages

  • Marketing Project

    unwillingness of the company to face dietary and cultural challenges will lead to the failure in the image of Mad Mex in the global market. To succeed in the Chinese market, Western-style QSRs are required to examine Chinese customer behaviours and develop marketing strategies that adapt to the Chinese cultural environment. References: Micheal E.Porter, Competitive strategy, Techniques for analyzing industries and competitors, Macmillan New York 1980. Micheal E.Porter, The competitive advantage, Creating...

    Burger King, Chain store, Fast casual restaurant 1857  Words | 6  Pages

  • Short Term Marketing Projects

    SHORT-TERM PROJECT WORK In small companies and resource-strapped non-profits, CEOs and executive directors are sometimes overwhelmed by the number of tasks that need to be done in a limited time period with limited resources. In these instances, it is often extremely cost effective to hire someone on a short-term basis who can take on and quickly complete specific projects, without needing a lot of direction and start-up time. Doing so frees the CEO to focus on sales and other revenue-generating...

    Advertising, Business, Customer relationship management 559  Words | 3  Pages

  • Marketing Project

    new product, is directly positioned against the iPhone 4. With its benefits and features matching the iPhone 4 but with prices slightly under the iPhone price Samsung believes it has a Competitive Advantage over its competitors.  Based on recent Marketing definitions, Behavioural and Psychographic Segmentation are the definitions that best represent Samsung current Segmentation Strategy (Kotler, Brown, Adam, Burton and Armstrong 2007, p.346). Although Geographic and Demographic are highly important...

    App Store, Apple Inc., IPhone 2061  Words | 6  Pages

  • Marketing Project

    -72 MBA SEM I Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness soap. Consumers usually associate themselves with the brand...

    Advertising, Brand, Brand management 3150  Words | 11  Pages

  • Mba Marketing Project Goals

    with the marketing projects goals for Global Gadget Imports (GGI). Based on the scenario the objectives are to include financial or qualitative and quantitative objectives. I will also briefly describe the essential marketing concepts that may be used. I will explain the departments that will be affected or supported as a result of using this marketing project and how and why they are affected. Lastly, I will define Customer Relationship Marketing and whether or not the marketing project should focus...

    Advertising, Customer relationship management, Marketing 832  Words | 3  Pages

  • Project On Social Media Marketing

    Project on Social media marketing What Is Social Media Marketing? What is Social Media? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media marketing is the way to use that technology to build relationships, drive repeat business. And attract new customers through friends sharing with friends. SOCIAL MEDIA MARKETING: Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create...

    Facebook, Marketing, Search engine optimization 2073  Words | 7  Pages

  • Dettol Case

    ASIAN CASE RESEARCH JOURNAL, VOL. 13, ISSUE 1, 105–143 (2009) ACRJ Dettol: Managing Brand Extensions This case is prepared by Assistant Professor Anand Kumar Jaiswal of Indian Institute of Management, Ahmedabad, Arpita Srivastav, doctoral candidate at Management Development Institute Gurgaon, and Dhwani Kothari, MBA Class of 2003, XLRI Jamshedpur. It is prepared from the published sources and the information provided by ACNielsen ORG-MARG Private Limited (“ACNielsen”), as the basis for classroom...

    Brand, Brand equity, Brand extension 7650  Words | 29  Pages

  • Ideas for Marketing Projects

    audit * company analysis with ratio/fund flow * study of stock exchange * role of SEBI * joint venture * takeover * merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing * role of small scale industries in developing nation * role of SIDBI * role of EXLM bank * study of financial institute * mutual fund * Privatization insurance, road, ports etc. * waste management...

    Advertising, Consumer behaviour, Customer service 908  Words | 7  Pages

  • Marketing Research Project

    INTRODUCTION This is a proposal of marketing search project that is conducted by group A. Ben & Jerry is chosen as our search target company. In the first part of this proposal, you can find detailed background information of Ben & Jerry, which gives a rough description of its four “P” (price, promotion, place and people). In addition, it also covers several issues about the European ice cream market. The next part of this proposal is mainly discussing marketing management problems. You can find...

    Ben & Jerry's, Marketing, Marketing research 728  Words | 3  Pages

  • Marketing Management Project Elements

    Marketing 301 Marketing Management Project Elements Chapter Two * What should Sonic’s mission statement be? -“Make technology an asset in your life and not a setback. Be the creator of your world through advanced technology. Sonic brings advanced technology to you through providing communication, information storage and exchange, organization and entertainment on mobile devices”. * In what competitive spheres (industry, products and applications, competence, market-segment, vertical...

    Demographics, Focus group, Marketing 915  Words | 3  Pages

  • The Marketing Concept

    Marketing Management CIA By Anurag Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. Apple Company has applied marketing concept into their business. As we know, the marketing concept means determining...

    Apple Inc., Consultative selling, Customer 858  Words | 4  Pages

  • Marketing Plan for Dettol Liquid Handwash

    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7 ...

    Hand sanitizer, Hand washing, Hygiene 2459  Words | 12  Pages

  • Marketing Research Project

    STUDENT NAME : CELOTTO DAVIDE STUDENT ID: 11683538 MODULE NAME: TOURIST MARKET MODULE CODE: 5BUS1012 DATE : 22ND MARCH 2013 WORD COUNT : 1,519 Marketing Research Project Tourism, as one of the fastest growing economic sectors (+5% per year) (UNWTO, 2013), according to Kotler is expected to maintain the trend, due to continuous improvements in means of transport, availability of leisure time to a larger extent of the population and the birth of IT...

    Behavior, Decision making, Marketing 2229  Words | 5  Pages

  • Summer Internship Marketing Project

    reputed businessmen in North East and are having a vast experience in different segments like plywood, Timber, Cement, and Concrete Sleepers etc. Presently the Company is engaged in the business of manufacturing of cement of different grades and is marketing its product under the brand name "Valley Strong Cement". The company started its commercial production in April 2001.The company started its commercial production at the capacity of the plant at 300 TPD initially.The capacity of the plant was further...

    Assam, Corporation, Legal entities 1609  Words | 6  Pages

  • Mahindra Summer Project in Marketing

    A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA (PUNJAB) A STUDY OF MARKETING STRATEGY AND ANALYSIS OF...

    American Motors, Chrysler, Jeep 928  Words | 6  Pages

  • Marketing Project Part I

    John Paul Mitchell Systems Marketing Project Part I Sara McNerney Principals of Marketing 111B Dr. Stanley J. Mikalonis III October 6, 2014 Paul Mitchell began his life as Cyril Mitchell. He is a second-generation hairdresser who followed in the footsteps of his mother who was the first hairdresser in their hometown of Carnwath, Scotland. Paul Mitchell came to the United States in 1960 while working for Vidal Sassoon...

    Hair, Hair care, Hairdressing 810  Words | 3  Pages

  • Comparative Study on Dettol and Lifebuoy

    steadier, longer-term innovation cycle driven by medical claims and regulatory approvals rather than rapid new product launches. The acquisition has provided Reckitt Benckiser a new platform for growth and margin improvement through products like Dettol (the world's largest-selling antiseptic) Stepsils, Nurofen, and Clearasil which are all now performing above expectations. Following the success of the BHI acquisition, at the end of 2007 Adams Respiratory Therapeutics, which owns cough and congestion...

    Hand sanitizer, Hand washing, Hygiene 3448  Words | 12  Pages

  • Marketing Project Proposal (Hk Vita

    ) To analyze the Marketing Strategy of the Vitasoy and its Future Expansion through Product Diversification in Hong Kong By Project Proposal Presented to In Partial Fulfillment of the Requirements For Higher Diploma in Marketing 2011/12 Objectives of the project Vitasoy started its development from soymilk, although it has developed a lot of drinks besides soymilk. The target market of Vitasoy is the Hong Kong citizens. In Hong Kong, the value stated in above...

    Data collection, Hong Kong, Marketing 1228  Words | 5  Pages

  • Soap

    supplies, perhaps as raw materials, components, sub-assemblies, spares, equipment, services and consumables. The procurement of these is either buying or leasing them. ▪ Procurement interacts with every single unit in the organization, going from marketing and sales to engineering, design and manufacturing, therefore is too important for the organization. ▪ Procurement is important for the company for a number of reasons: Materials change- The global markets and agile supply can provide various...

    A Coruña, Inditex, Management 762  Words | 4  Pages

  • Soap

    Upper Kolab Power Station and Balimela Power Station (sourcehttp://www.cesorissa.org/energy.asp) 5.3 5.4 6 Command area of major dams Agencies functioning in the basins: a. Public agencies/ CSOs which construct/ implement the infrastructures projects: b. Private agencies/ CSOs involved in infrastructure development Existence of National/State/Provincial Laws or Notifications relating to water- Management / use/development/opportunity for private sector The Godavari Water Dispute Tribunal. ...

    10000000, Drainage basin, Hydrology 846  Words | 5  Pages

  • Dettol

    8% 21% HOME 21% HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps, hand sanitizers, liquid hand washes...

    Antiseptic, Dettol, Disinfectant 2920  Words | 8  Pages

  • Marketing Case

    FIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see…. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes...

    Brand, Brand management, Growth-share matrix 856  Words | 4  Pages

  • Marketing Group Project Apple

     Apple Marketing Project Part 2 Mariah Sweeney, Leanne Lefave, Peter Gongol Baker College of Auburn Hills October 31, 2013 Question 1: Peter Gongol Apple is one of the most popular technology companies in the world which puts a target on their back every one wants to take their crown for best products apple seems to defy the rules of economics even in a recession they can move millions of units of product people don’t seem to care apple could sell ice to an Eskimo if...

    Consumer price index, Deflation, Federal government of the United States 890  Words | 3  Pages

  • Marketing Communication Project: Outline and Guidelines

    MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages)  Short background of the study/project  Brief description of the product / offering, target market and market share (% & volume)  Promotions mix highlights and budget cost  Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and...

    Citation, Marketing, Strategic management 714  Words | 4  Pages

  • Marketing Project on Real Juice

    thus increasing turnover from the brand to Rs 500 crore by 2010,” Burman said. Dabur has also done a packaging and design makeover of its Real brand. Explaining the rationale behind the new packaging, Sanjay Sharma, general manager, sales and marketing, said: “The new look has a two-fold agenda - to retain the loyalty of our current consumer base and to attract more consumers.” The Rs 350 crore domestic branded juice market is growing at a CAGR of 25 per cent. According to a study by AC Neilson...

    Juice, Nectar 2513  Words | 7  Pages

  • Nivea Marketing Project

    India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants, talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy that NIVEA uses for its premium products is Price Skimming i.e. an initial...

    Labello, Lotion, Marketing 774  Words | 5  Pages

  • How Project Management Is Used in Marketing Industry

    How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of corporate activities, marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today's fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s...

    Business, Distribution, Management 680  Words | 3  Pages

  • Nike Marketing Project

    Executive summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history and is presenting, Nike Inc through the Marketing Mix of a company. All 4P’s Product, Price, Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the...

    Adidas, Athletic shoe, Marketing 1624  Words | 5  Pages

  • Mba Marketing Major Projects

    Marketing Executive - Job Profile.pdf uploaded successfully APPOINTMENT A leading Limited company offering Consultancy services from Two Decades & Specialized for ISO Certification, Tax Management, Financial Management, Corporate Registration & advisory Consultancy, NGO Consultancy & Management Consultancy Services. Company Looking for Marketing Executive At all Districts of Maharashtra, Goa, Daman & Diu, Dadara-Nagar– Haveli and Silavasa Requirements:  Graduates (With 3 years Experience in...

    Finance, Interpersonal relationship, Leadership 610  Words | 4  Pages

  • Marketing and Mysore Sandal Soap

    REPORT ON THE INTERNSHIP AT KARNATAKA SOAPS AND DETERGENTS LTD. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE “B.COM INDUSTRY INTEGRATED” DEGREE COURSE BANGALORE BY Ms. SMITHA PRAKASH.M Reg No.: MC122855 2012-2013 UNDER THE GUIDANCE OF Dr. S. RAMESH DEPARTMENT OF COMMERCE MOUNT CARMEL COLLEGE (AUTONOMOUS) BANGALORE ACKNOWLEDGEMENT I express my deep sense of gratitude to Professor Dr. Ramesh who is my project guide, for his valued guidance given...

    Essential oil, Incense, Karnataka 8848  Words | 33  Pages

  • Apple Marketing Project

    TITLE: The impact of Apple products in the electronic business market and what makes them more superior from their competitors? The role of marketing management to target the consumers, critically analyse? Introduction: To begin with, the investigation will be made in this research to know about the product which produced from Apple in e- business market and how well they create an environment to make their products more superior from their competing rivalries. The reason behind selecting this...

    Apple Inc., Business, IPhone 2690  Words | 7  Pages

  • Segmentation in Soaps

    the Soap Category in India | | Soap is a product that many people might take for granted or consider rather ordinary, but for some, lathering up can be a treasured part of a morning or nightly routine.  Scented or unscented, in bars, gels, and liquids, soap is a part of our daily lives. In the United States, soap is a $1.390 million (US$)* industry with over 50 mass market brands. But in some markets the sales potential for soap is only beginning to be realized. At the end 2000, soap was...

    Detergent, Market segmentation, Marketing 2128  Words | 7  Pages

  • Devry Marketing Project

    Marketing Plan for Microsoft Training Wizard BUSN319 Marketing April 20, 2013 Table of Contents Page Background……………………………………………………………………………………..……………………………………………………...3 Strategic Plan………………………………..………………………………………………………………………………………………………...3 * Mission Statement * Non-Financial goals * Financial goals * Competitive advantage Situational Analysis…………………………………….…………………………………………………………………………………………...4 Environmental Factors and Trends….……………………………………………………….…………………….………………………...

    Consumer, Market segmentation, Marketing 1544  Words | 6  Pages

  • History of Soaps

    History of Cleansing Soaps Early History The earliest recorded evidence of the production of soap-like materials dates back to around 2800 BC in Ancient Babylon. In the reign of Nabonidus (556–539 BCE) a recipe for soap consisted of uhulu [ashes], cypress [oil] and sesame [seed oil] "for washing the stones for the servant girls". A formula for soap consisting of water alkali, and cassia oil was written on a Babylonian clay tablet around 2200 BC. The Ebers papyrus (Egypt, 1550 BC) indicates...

    1st century, 1st millennium, 2nd millennium 891  Words | 3  Pages

  • Kao Brands Global Marketing Project

    men and women through samples and bathroom dispensers by year-end 2005. 3. To obtain a 30% market share, with sales of SWOT Analysis Internal Strengths: ľ Corporation has been in business since April 5, 1882. ľ Leading competitor in the soap and cosmetics industry. ľ Carry tradition of quality and experience which their consumers know, respect, and trust. ľ The Jergens company produces a variety of 14 moisturizers and body washes. ľ The Andrew Jergens Company sells its products...

    Human skin color, India, Marketing 637  Words | 3  Pages

  • Lifebouy's Marketing Strategies

     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand's core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap, and how handwash can help kill invisible, disease causing germs. It guarantee’s protection to everyone...

    Advertising, Brand, Brand management 6769  Words | 22  Pages

  • Marketing Project (Jeans)

    can be place in the store front windows for potential customers to see as they are walking by. Conclusion Even though Paige Premium Denim has only been established in the jean market for a short while, it is predominately noticeable that the marketing mix used to promote such a unique product is well defined and working toward a mainstream customer base. As wide spread as the jean market is, Paige Premium Denim is certainly one that keeps the customer in mind during the creation process. She...

    Brand, Brand management, Denim 2592  Words | 7  Pages

  • Marketing

    MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302, Administration Block, Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge” ...

    Exploratory research, Marketing, Marketing research 1311  Words | 6  Pages

  • Synopsis of a Marketing Project

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