Marketing Project On Dettol Soap Essays and Term Papers

  • Lux Soap Marketing Project

    Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard...

      2517 Words | 8 Pages   Tags: Positioning (marketing), Hindustan Unilever, Competitor analysis, Lux (soap)

  • Dettol Soap

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...

      3593 Words | 13 Pages   Tags: Retail, Advertising, Marketing communications, Discounts and allowances

  • Report on Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande ...

      1198 Words | 6 Pages   Tags: Survey methodology, Hygiene, Questionnaire

  • Dettol Project

    A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol...

      4394 Words | 17 Pages   Tags: Learning, Advertising, Choice, Lux (soap)

  • Dettol Marketing

    Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care...

      416 Words | 2 Pages   Tags: Brand

  • project on soaps

    TTT Roorkee for his contribution in this study. T would also like to thank my Chemistry Teacher Ms. Rampal in providing a helping hand in making my project titled “Determination Of Caffeine In Tea Samples”. Disclaimers: The errors idiocies and inconsistencies remain my own. Ankit Bahuguna (Name and signature...

      1155 Words | 3 Pages   Tags: Caffeine, Solubility, Alkaloid

  • Marketing Plan for Dettol Liquid Handwash

    EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis……………………………………………………………...

      2459 Words | 12 Pages   Tags: Porter five forces analysis, Brand, Reckitt Benckiser

  • Marketing Plan: Lux Soap

    Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula...

      6673 Words | 30 Pages   Tags: Unilever, Trade promotion (marketing), Lever Brothers, Retail

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    (Psidium guajava Linn). Based on research this plant is good for healing and treating wounds and other skin infections. So in this project, the researcher wants to make a bathing soap out of it. People, researchers, scientists were focusing to medicinal plants. They want to prove that there are plants that...

      810 Words | 3 Pages   Tags: Sodium hydroxide, Guava, Flavonoid, Sodium carbonate

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched...

      2135 Words | 7 Pages   Tags: Godrej Consumer Products Limited, Nirma, Marketing, Marketing management

  • Project on Lux Soap, Jim-Lucknow

    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal ...

      1915 Words | 10 Pages   Tags: Godrej Consumer Products Limited

  • Marketing Project

    Sir Shoaib Mohammad Submitted by: Elite Group   Dedication This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor Sir Shoaib Muhammad Acknowledgement With the core...

      2899 Words | 13 Pages   Tags: Market segmentation, Pricing, SWOT analysis, Marketing

  • Marketing Project

    x Marketing Project Marketing Project Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated...

      1675 Words | 5 Pages   Tags: Thums Up, Maaza, Limca, Coca-Cola

  • Marketing Project

    22 Merchandise Assortment 22 Product Sourcing and Buying 22 Inventory Management and Technology 23 STRATEGY AND IMPLEMENTATION SUMMARY 24 Marketing Strategy 24 Sales Strategy 28 Milestones 30 MANAGEMENT SUMMARY 32 Organisational Chart 33 INTRODUCTION Sugar Shack aims to be a one-stop...

      5522 Words | 21 Pages   Tags: Inventory management software, Radio-frequency identification, SWOT analysis, Retail

  • Marketing Project

    Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of...

      1238 Words | 5 Pages   Tags: NTT DoCoMo, I-mode, Subscription business model, First-mover advantage

  • Marketing project

    Tutor Course Date Rogers Chocolate marketing strategy Primary Market The target customers of the products from Rogers chocolate were mainly affluent customers that sought luxury from the prestigious and uncommon gift items. These were mainly tourists and other cruise ship visitors. Another target is...

      871 Words | 2 Pages   Tags: Retail, Supermarket, Coupon

  • Marketing Project

    MKT 200: Group Project (Fall 2012) The group project will be in the form of BUSINESS REPORT of 4,000 - 6000 words. While the format may normally be a business report, it is important that you read the following carefully and in consultation with your faculty decide on the best format to use in the...

      568 Words | 2 Pages   Tags: Marketing, Brand, Product (business)

  • Marketing Project

    leverages the expertise of its suppliers (pharmaceutical companies). Though this product is in its infancy stage, our marketing plan will illustrate our strategy and course of action. Our Marketing efforts will briefly detail the tactics, execution, opportunities, and competition as well as building strong customer...

      761 Words | 3 Pages   Tags: Marketing, Prescription drug, SWOT analysis, Food and Drug Administration

  • marketing project

    strategy for each of our strategy recommendations. Finally, we will Identify and describe the tactics and apply to assist the company achieve our marketing objectives, it relate to product pricing, promotional and place. Overview of Our Business In this part...

      2342 Words | 8 Pages   Tags: Sales, SWOT analysis, Marketing strategy, Marketing

  • Marketing Project

    decisions about what product to buy. The purpose of the presentation provides knowledge via the features, advantages, and benefits of your product, marketing plan, and business proposal. The buyer then can develop positive beliefs toward the product. In return those beliefs result in desire for the type...

      765 Words | 3 Pages   Tags: Selling, Sales, Direct marketing