• Ecotourism
    economies where tourism planning and promotion tend to be controlled directly by governments. The ecotourism activity should have a strong focus on learning through interpretation of local ecosystems and cultural heritage. Malaysia has formulated separate plan for sustainable ecotourism development in...
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  • Prince Hotel Marketing Plan
    health services. We have selected the tourism services sector and choose one of the 5-star hotel located in the Golden Triangle of Kuala Lumpur, namely the Prince Hotel & Residence Kuala Lumpur to write a marketing plan for the Hotel to promote and grow its export of services to targeted...
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  • Marketing Strategies of Sabah's Tourism Board
    of tourism, little is known about the marketing strategies behind the scenes in making Malaysia one of the popular tourist destinations. According to (Dibb, Simkin, Pride, Ferrell 2001), it is not just about the marketing strategy that we need to only take into consideration but all marketers must...
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  • 1. Current Perception of Brand Malaysia
    government has played a significant part in the development by allocating substantial funds to the marketing in term of promotion of tourism and also provision of infrastructure. Economic and political events are also having an effect on the international perception of brand Malaysia as a tourist...
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  • English in Tourism
    expenditure patterns. The lack of good data makes it difficult to measure trends in Travel & tourism demand and reduces the industry's ability to ensure accurate forecasts of future trends. This weakens both government's and the Industry's ability to plan ahead to match supply to demand. Malaysia...
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  • Tourism
    social development, the Malaysian government began to take a positive approach to developing the tourism industry more seriously. Development of the tourism industry in Malaysia can be seen through increased physical developments, such as infrastructure, facilities, marketing and promotion (Anuar et al...
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  • Closer Look to Malaysia Tourism
    . “The tourism industry has changed And Malaysia tourism players have also changed their strategies and marketing plans to fit in with the challenging time’’ Minister of MOCAT, Dr Ng Yen Yen said. Here comes the tactics to attract tourist to Malaysia. POSITIONING TARGET MARKET Market shifting is...
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  • Marketing Plan for Langkawi
    economy,it can provide more jobs for local people. So develop a good marketing plan for Langkawi is very necessary, it can promote the development of tourism industry, thus promote the development of entirety economic in Malaysia...
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  • Stratergic Planning
    marketing. The marketing challenge rests on dispelling the deeply entrenched negative attributes associated with Malaysia-Thailand border tourism. 2.0 KEY CHALLENGES AFFECTING INTERNATIONAL TOURISM PLANNING The primary objective of international tourism planning lies in bringing in...
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  • Ecotourism in Malaysia
    for large foreign group tours; In 1990, the federal government set up a Ringgit Malaysia (RM) 120 million special fund for tourism to stimulate its development, including small and medium scale enterprise. (b) (c) (d) During the Fourth and Fifth Malaysia Plans (1981-1985 and 1986-1990...
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  • Medical Tourism of Malaysia in Shanghai
    medical tourism package in Shanghai by introducing world-class aesthetic related medical facilities and professionals in PBIMC, follow by post-surgery vacation. Marketing analysis reveals the combination of healthcare, aesthetics to be precise, and travel at Malaysia is a great attraction...
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  • PRESENTATION ON MALAYSIA MICE INDUSTRY
    : nearly 60% of delegates would like to return to destination within 2 years • Dispersal: An estimated 46% of international participants plan to stay for pre and post 5 MyCEB Overview 6 Malaysia Convention & Exhibition Bureau (MyCEB) • • • • Established 2009 under Ministry of...
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  • Chapter 10 Malaysia Tourism 2020
    plans for golf tourism, especially in conjunction with large-scale international events. Funding Total investment requirement will be RM1.4 million for marketing and promotion of sports tourism. Impact Through these improvements and continuous push for sports tourism, Malaysia can look to gain...
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  • Communication
    objectives that we have been developed earlier on this research. 5.1 RECOMMENDATIONS Based on the research conclusion, it is recommended that Tourism Malaysia and others travel agencies have to articulate plans to provide information about tourism in Malaysia through more attractive way in...
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  • Healthcare Tourism at Pantai Hospitals
    Healthcare Tourism at Pantai Hospital Health care in Malaysia is considered remarkably well by the standards of World Health Organization (WHO). It is one of the best and a role model for developing nations. It is estimated Malaysia healthcare industry to grow 8% in 2010. In Malaysia, medical...
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  • Malaysia Tourism
    potential of improving regional cooperation in tourism as an economic venture as well as a tool for Asian cohesion. Finally, a list of action plans will be recommended to provide a systematic mechanism for enhancing regional cooperation in the region. INTRODUCTION Malaysia is a relatively new entrant into...
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  • Medical Tourism Marketing Strategy in Thailand
    Thailand as a medical tourism destination. In order to face off the challenges of growing competition form India, Singapore, Malaysia and other destinations, Thailand needs among other things to improve its marketing as a favourite medical tourism destination in the region. Therefore, this exploratory...
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  • Eco Tourism of Malaysia
    friendly tourism) and also low budgets and back packer tourism and adventure tourism. The company activities are to provide information for people who want to plan a journey to Malaysia. There are also different lines of business defined for the company which are: Providing consultancy services for...
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  • International Marketing - Marketing Plan for Setting Up Business in Foreign Countries
    MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 1 ITC Hotels going global: Marketing plan for international marketing Submitted by: Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069 Under the guidance of Prof. R. B...
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  • Tourism
    help promote tourism in the less developed rural parts of the Malaysia is still a relative newcomer to the world of meetings, country. incentives, conference and exhibition (MICE) travel compared with A three- to five-year Tourism Marketing Plan should be other leading Asian...
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