• 1. Current Perception of Brand Malaysia
    What is brand Malaysia? A country’s brand can emit a positive or negative aura over all the country’s products and services. Our perception of a place can influence investment, tourism and purchase decisions. Brands, innovation and world class quality helps elevate the perception of Malaysia goods and services...
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  • Marketing Strategies of Sabah's Tourism Board
    The Destination Marketing Strategies that Sabah Tourism has adopted in order to Promote Eco-Tourism in Sabah By: Nigel Koh Jia Nam Higher Diploma in International Hotel and Tourism Management Table of Contents List of figures 3 Chapter 1: Introduction 4 1.1 Background information ...
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  • Ecotourism
    Kebangsaan Malaysia, 43600 UKM, Bangi, Selangor, Darul Ehsan, Malaysia Abstract: Problem statement: This study explored the plans and strategies of government for ecotourism development in Malaysia as well as ECER. Government participation is necessary in developing economies where tourism planning and...
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  • Prince Hotel Marketing Plan
    Introduction Under the Third Industrial Master Plan (IMP3), 2006-2020, the Malaysian economy is targeted to grow at 6.3% during the entire IMP3 period. The non-Government services sector is targeted to assume a major role in contributing to the economic growth. A major focus of the development is...
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  • Tourism
    without any interruptions or problems. Accordingly, this study aims to describe the tourism policy and strategies in national and state contexts, to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that...
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  • Closer Look to Malaysia Tourism
    Today, tourism becomes more and more important sector in the world’s economy. Travel affects every continent, country and the city by the influx or outflow of tourists. Furthermore, it is subject to social, economic changes and competition. The world becomes a global village because of tourists and business...
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  • English in Tourism
    ENGLISH FOR WORKPLACE COMMUNICATION 1.0 INTRODUCTION Malaysia has long been one of the word’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a vast range of diverse attractions to suit all taste - and at relatively affordable prices. Most importantly...
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  • Marketing Plan for Langkawi
    foreign tourism competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting...
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  • Ecotourism in Malaysia
    ECOTOURISM IN MALAYSIA -Mohd Director, Nawayai Zoo Park Yasak Melaka Malaysia Department of Wildlife and National 1. Historical Background Until the 1970s, tourism was not regarded as an important economic activity in Malaysia. The Tourism Development Corporation of Malaysia (TDC) was...
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  • Vaanisha
    successful. Malaysia stands as the harmonious country and unique with different culture. Malaysia is diverse with fusion of different ethnics, races and religion where Chinese, Indians, Malay and many other different ethnics groups live together in peace and harmony. The multiculturalism has made Malaysia a gastronomical...
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  • Eco Tourism of Malaysia
    Eco-tour…………………………………………………………………………….6 Introduction………………………………………………………………………………………..7 Executive summery………………………………………………………………………………..8 Purpose of the market plan………………………………………………………...………………9 Situation analysis…………………………………………………………………….…………….9 Market summery………………………………………………………………………………….12 Market demographic……………………………………………………………...
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  • Medical Tourism of Malaysia in Shanghai
    development. The objective of this strategic marketing plan is to boost PBIMC’s medical tourism package in Shanghai by introducing world-class aesthetic related medical facilities and professionals in PBIMC, follow by post-surgery vacation. Marketing analysis reveals the combination of healthcare...
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  • Chapter 10 Malaysia Tourism 2020
    chapter Tourism 10 Economic Transformation Programme 317 A Roadmap For Malaysia Chapter 10: Revving Up the Tourism Industry “The tourism sector will continue to be in the forefront of Malaysia’s economic development. This sustainable and high-yield sector will continue to drive Malaysia’s...
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  • Communication
    Background of Information Channel Tourism is one of the most important industries to many countries including Malaysia. In the recent years, we can find a lot of effort being taken by the related agencies to promote tourism, from television advertisement to tourism fair which offered special packages...
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  • Stratergic Planning
    administration and government. In the context of tourism, borders hardly evoke any thoughts as a tourism resource. Borders are more seen as posing barriers to travel, and on a positive note, as lines of contact and integration. View globally, the tourism entrepreneurs of the present day have strategically...
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  • Medical Tourism Marketing Strategy in Thailand
    Medical Tourism in Thailand and Its Marketing Strategies Jutamas Rerkrujipimol1 and Ilian Assenov2 1 Faculty of Hospitality & Tourism Prince of Songkla University, Phuket, Thailand yokspa@yahoo.com Faculty of Hospitality & Tourism Prince of Songkla University, Phuket, Thailand ilian@phuket.psu.ac.th ...
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  • Malaysia Tourism
    Concurrent Session: Policy and Planning of Tourism Product Development in Asian Countries POLICY AND PLANNING OF THE TOURISM INDUSTRY IN MALAYSIA ___________________________________________________________ Amran Hamzah Course Coordinator, Tourism Planning Programme Department of Urban and Regional Planning...
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  • Healthcare Tourism at Pantai Hospitals
    Healthcare Tourism at Pantai Hospital Health care in Malaysia is considered remarkably well by the standards of World Health Organization (WHO). It is one of the best and a role model for developing nations. It is estimated Malaysia healthcare industry to grow 8% in 2010. In Malaysia, medical hospital...
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  • PRESENTATION ON MALAYSIA MICE INDUSTRY
    PRESENTATION ON MALAYSIA MICE INDUSTRY ZULKEFLI HAJI SHARIF CHIEF EXECUTIVE OFFICER MALAYSIA CONVENTION & EXHIBITION BUREAU 1 Malaysia At a Glance Thailand Malaysia is divided into Peninsular Malaysia and East Malaysia ( Sabah and Sarawak) Kalimantan (Indonesia) 13 States, ...
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  • International Marketing - Marketing Plan for Setting Up Business in Foreign Countries
    MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 1 ITC Hotels going global: Marketing plan for international marketing Submitted by: Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069 Under the guidance of Prof. R. B. Easwaran...
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