Marketing Plan For Jollibee Essays and Term Papers

  • Jolibee Expanding Strategy

    Executive summary Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of...

    Premium | 14943 Words | 51 Pages

  • Marketing Principles

    various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro...

    Premium | 3599 Words | 13 Pages

  • Jollibee Food Operation

    JOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October, 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis...

    Premium | 1566 Words | 8 Pages

  • Jollibee Case

    Study Jollibee: Beating McDonald’s in Burgers McDonald’s is clearly the most successful fast-food brand in the world, with annual sales around $30 billion. It dominates most markets by providing customers with consistent product quality and service-but not in the Philippines. Jollibee Foods...

    Premium | 589 Words | 3 Pages

  • Marketing Strategy

    used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study will be a significant endeavor especially to the Jollibee for they...

    Premium | 3776 Words | 12 Pages

  • Target Market Identification

    Jollibee is the largest fast food chain in the Philippines, over 750 stores nationwide. Jollibee Foods Corporation (JFC) is one of the top fast-food companies in the Philippines. JFC develops, operates and franchises fast-food stores under the name 'Jollibee'. The company trademark food products are...

    Premium | 556 Words | 2 Pages

  • research paper

    workers, because the main goal of Jollibee is to make the customer relax and give their wants and needs and cleanliness, sanitation, all over Jollibee sites. Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized...

    Premium | 1228 Words | 7 Pages

  • Tata Motor

    1. Internal analysis The internal analyses of Jollibee are reputation, HR management, marketing strategy and management; organizational structure. The strong reputation in Philippines has taken Jollibee Food Corporation to a brand new height of achievement. Almost everyone in Philippines knows about...

    Premium | 2684 Words | 8 Pages

  • Jollibee

    Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment...

    Premium | 5268 Words | 17 Pages

  • Jollibee

    Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's...

    Premium | 1824 Words | 6 Pages

  • Tony Tan Story

    ------------------------------------------------- Tony Tan Caktiong and Jollibee Success Story Friday, January 30th, 2009 at 9:08 am   Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. It has been...

    Premium | 1954 Words | 5 Pages

  • Title

    Jollibee Foods Corporation History/Milestone Products & Services Information System Submitted by: Jane Berlyn J. Mendieta BSHM III – B Submitted to: Mrs. Rose Kathleen G. delos Santos Instructor HISTORY of Jollibee http://www.jollibee.com.ph/ Jollibee is the largest fast food...

    Premium | 2958 Words | 13 Pages

  • Jolibee

    CASE STUDY OF JOLLIBEE CORPORATION BACKGROUND OF THE COMPANY Jollibee Foods Corporation was founded by Tony Tan Caktiong in 1975 in Manila, Philippines. However, the company was first started as an ice cream place that later become a fast-food store. Tan decided to come up with the idea of hamburger...

    Premium | 1744 Words | 4 Pages

  • Mktg Plan for Jollibee

    MARKETING PLAN FOR JOLIBEE ZABARTE MALL PREPARED BY: Dahil-Dahil Jeson De Guzman Mary Joy Dejucos Joana Ducay Angelica Formentera Jehieli Igmen Ruby Joy Laurente Renato Jr. Ryan Lauren Leonardo Arjay Modina COMPANY DESCRIPTION Jollibee is the largest fast food chain in the...

    Premium | 2367 Words | 8 Pages

  • Mcdo

    Marketing Plan McDonalds Corporation Submitted by: Justin Moya Samson To: Mr Rolando Palad Sales Marketing Project Marketing Plan of McDonalds Philippines I - Market Analysis A. Target Market- Who are the customers? 1. We will be selling primarily to : McDonald's target...

    Premium | 2182 Words | 8 Pages

  • Marketing

    NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis...

    Premium | 1726 Words | 7 Pages

  • Jollibee

    Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked...

    Premium | 8188 Words | 27 Pages

  • Case

    I JOLLIBEE FOOD CORPORATION II Executive summary of the case The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines...

    Premium | 1557 Words | 5 Pages

  • S.W.O.T Analysis

    Brief History of Jollibee Food Corporation The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. But after sometime, they...

    Premium | 1803 Words | 7 Pages

  • Strategic Planning

    Task One Jollibee started in 1975 with only two branch offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. That concept became phenomenal success that revolutionized fast food in the Philippines. Jollibee is a phenomenal...

    Premium | 1415 Words | 6 Pages