"Marketing Plan For Jollibee" Essays and Research Papers

  • Marketing Plan For Jollibee

    Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's or KFC. Secondly, Jollibee was young, and very small in comparison of McDonald's whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich...

    Brand, Greenwich Pizza, Jollibee 1824  Words | 6  Pages

  • Jollibee Business Plan

    JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975, Tony tan Caktiong, the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao, Quezon City. Sometime in 1978, Caktiong and his brothersand sisters engaged the services of a management consultant, Manuel...

    Chowking, Fast food, Greenwich Pizza 1138  Words | 4  Pages

  • Jollibee

    BBQ Mang Inasal Andok’s Variables considered Benefit Positioning v.s. Brand Matrix Marketing Opportunity: * Pioneer in Fast-food industry * Increasing population in the Philippines * Increasing number of working mothers that need to give food to their children given the time they have * Increasing number of single parent household * Raising demand in fast-food market Jollibee Daily Production: * The chicken marination line can produce as many as 150,000 pieces a...

    Chowking, Fast food, Greenwich Pizza 2087  Words | 7  Pages

  • Jollibee Case

    MBA: Mini Case Study Jollibee: Beating McDonald’s in Burgers McDonald’s is clearly the most successful fast-food brand in the world, with annual sales around $30 billion. It dominates most markets by providing customers with consistent product quality and service-but not in the Philippines. Jollibee Foods Corp. is a family-owned chain with about P6.1 billion annual sales. It has, however, captured about 52% of the Philippines market (compared with 16% of McDonald’s). The company...

    Fast food, Filipino people, Jollibee 589  Words | 3  Pages

  • Marketing Plan

    What is Marketing Plan? The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals What is the importance of Marketing Plan? Marketing is one of the single most important places you can focus your attention in your business, particularly if you hope to create a successful...

    Management, Marketing, Marketing plan 916  Words | 3  Pages

  • Marketing Plan

    Defining Marketing Paper Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives (American Marketing Association). Marketing is far more than tactics. Marketing...

    Business, Management, Marketing 866  Words | 3  Pages

  • marketing plan

    guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I'm attaching the original scenario. Your help is greatly appreciated You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of...

    Advertising, Management, Marketing 1121  Words | 5  Pages

  • Marketing Plan

    A marketing plan is the key to business. Its purpose is to maximize the business' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of the strategic marketing plan is...

    Business, Distribution, Management 1357  Words | 4  Pages

  • Marketing Plan

    Individual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether...

    Competitor analysis, Distribution, Market research 1286  Words | 5  Pages

  • Marketing Plan

    Monitor marketing strategies and tactics Submission details Procedure 1. A collection of data that relates to the Marketing Plan in the Appendix of this assessment. Your Assessor will advise you on the options to be taken in this assessment: • Use the data supplied in the Appendix to this assessment and the Marketing Plan in the Student Workbook. 2. Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall...

    Advertising, Cost, Marketing 500  Words | 3  Pages

  • Marketing Plan

    COMPUTER STUDIES DAU BRANCH 2012-2013 MARKETING PLAN “THE JOURNEY CAFÉ” “The Taste of Adventure” Submitted by: LUMAGUE, KIMBERLY A. AB4AA Submitted to: Mr. Salvador C. Lacsina VI. Developing a Marketing Plan A. Marketing Planning Defined B. Steps in Marketing Planning Process C. Contents of a Marketing Plan 1. Development of Objectives ...

    Management, Marketing, Marketing management 562  Words | 3  Pages

  • Marketing Plan

    The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing, the marketing audit should be used...

    Auditing, Competitor analysis, Financial audit 960  Words | 4  Pages

  • Marketing Plan

    Marketing & Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, Implementation...

    Management, Marketing, Marketing mix 813  Words | 5  Pages

  • Marketing Plan

    Marketing Plan Assignment – Due Dec 11 – 1:30 PM Early Submission Bonus – 2% per day (max 5 business days) Group Assignment: Between 2 and 5 members per group The purpose of this course is to ensure that each student develop an understanding of Marketing and how to apply marketing knowledge. For this assignment you will create a marketing plan for a fictional restaurant/food service establishment in the Niagara Region. The primary aim of your strategic plan is to get the reader excited about...

    Competitor analysis, Management, Market research 528  Words | 3  Pages

  • Jollibee Case Study Marketing

    successful though it eventually outsold the ice cream product. In January 28, 1978, Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet, they decided to develop an own brand including a mascot, a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also...

    Chowking, Fast food, Fast food restaurant 1708  Words | 7  Pages

  • Marketing Plan

    MARKETING PLAN : ZMY & ASSOCIATES SDN BHD PRESENTED BY : ILI NABIHAH BINTI AHMAD 2012249218 Agency Background Founders: Puan Zuriati Mohamed Yusoff : Encik Zubir bin Ismail Founded on : 23rd March 2011 Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products AATB is a joint-venture company between American International Assurance Bhd and Alliance Bank Malaysia Bhd, a wholly owned subsidiary of Alliance Financial Group Berhad ZMY & Associates Sdn. Bhd’s...

    Advertising, Business, Insurance 411  Words | 5  Pages

  • marketing plan

     Marketing Plan Outline and Commentary For Business Year 2014 Hybrid Brand Car Plan Contents Comments/Discussion Table of Contents List the sections and pages in a table of contents. Executive Summary 1 Page This is a summary of the key issues facing the business, the key objectives, and the important initiatives to achieve the objectives. This section is written after all the other sections of the plan are completed Background, Situation, Analysis Business Overview 2 Pages ...

    Automobile, Citation, Competitor analysis 1463  Words | 7  Pages

  • Jollibee

    QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness, flavored food, a fun atmosphere, flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the...

    First-move advantage in chess, First-mover advantage, Greenwich Pizza 843  Words | 3  Pages

  • Marketing Mix and Marketing Plan

    4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product, price, place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target...

    Management, Marketing, Marketing mix 1738  Words | 5  Pages

  • marketing plan

    I Executive Summary SENIOR MARKETING MANAGER, RETAIL & TRADE Fresh N' Famous Foods Inc. - Chowking October 2010 – December 2012-2013 until 2014 forecast Define strategic directions. Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to grow the business in a given territory and/or region. Craft and execute competitive and breakthrough sales strategies that will promote and generate sales and profit opportunities Selected Contribution...

    Business, Distribution, Management 656  Words | 3  Pages

  • marketing plan

    Executive Summary This report is an assigned job as a partial fulfillment of course requirement by honorable Course teacher Imranul Islam, Lecturer Dept. of Marketing, Faculty of Business Administration and Management. It is the optimum aggregated outcome of 10 pupils about a report on Marketing Plan and Promotion Plan of a New Product. Bangladesh is a land of fertile. Here different types of fruits are grown. Among them Pineapple is one of the most testy and nutrias fruits. In this country there...

    Distribution, Management, Market research 1642  Words | 3  Pages

  • Marketing Plan

    healthy. The marketing plan that follows is for the purpose of increasing our consumer base. It will segment our target market by demographics, psychographics and/or current environments. It will also include information about the products which we are attempting to sell, some of the company’s strengths, weaknesses, opportunities and threats (SWOT analysis). You will learn what our customer’s profile is, what we ultimately want to achieve with this marketing plan, and how this plan will meet our...

    Advertising, Customer, Customer service 1816  Words | 6  Pages

  • Marketing Plan

    THE MARKETING PLAN THE MARKETING PLAN BUSINESS MISSION Our mission is simple: to change safe sex as you know it MARKETING OBJECTIVES To fear of unplanned pregnancy, and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product without the...

    AIDS, Birth control, Competitor analysis 296  Words | 3  Pages

  • Marketing Plan

    Question 1 In the past marketers used four Marketing Concepts to sell or promote their products: The Production Concept, The Product Concept, The Selling Concept and The Marketing Concept. In the new marketing reality ‘The Holistic Concept’ has been recognised by today’s best marketers. Using an example organisation from your country or region: i) Discuss whether you would suggest the ‘Traditional’ or the ‘Holistic’ marketing concept. Justify your opinion. (10 marks) ...

    Distribution, Management, Market segmentation 667  Words | 4  Pages

  • Marketing Plan

    Marketing Plan Marketing Plan A marketing plan is very important when starting a new company or for re-vamping an existing one. A mission statement must be created that encompasses the definition of the company’s goals and objectives. It must also recognize the company’s responsibilities to its customers, employees and the environment. The company also needs to determine the target market for the products or services that it provides and needs to show how this product differs from the Apple...

    Economics, Environment, Management 2098  Words | 6  Pages

  • Marketing Plan

    Marketing Plan Phase III Coffee has been a staple in just about every country to this date and normally a coffee shop would provide this beverage. With the different items available from a vending machine why not make one those items coffee. The marketplace is changing from day-to-day and who knows what the next big thing or fad may be. With the demand for coffee at an all-time high why not take advantage of its demand in the marketplace. The best way to provide coffee in a vending...

    Coffee, Coffeehouse, Espresso 1866  Words | 6  Pages

  • Marketing

    NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological...

    Brunei, Ecology, Economics 1726  Words | 7  Pages

  • Marketing Plan

    - Table Of Contents - About the Company 1 Executive Summery 1 Our Mission 1 Our vision 1 Our goals 1 Our objectives 1 About The Product 2 Features and benefits 2 About the marketing plan 3 Environmental Analysis 3 Marketing strategy 4 S.W.O.T. analysis 4 About the Pricing 5 Expected sale 5 About the Promotion 6 promotion budget 6 About the Place 7 Direct Sales 7 References Error! Bookmark not defined. - About the Company ( SJR LLC. ) - Executive Summery Our company SJR LLC. Is a company that...

    Arabian Peninsula, Economy of Saudi Arabia, Jeddah 1915  Words | 7  Pages

  • Marketing Plan

    MARKETING PLAN I. Introduction: I have created a marketing plan for "The Shoe Doctor". The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market: The proposed target market for "The Shoe Doctor" will be the lower and middle income residents of Brownsville, TX. III. Competition:...

    Advertising, Customer, Customer service 843  Words | 3  Pages

  • Marketing Plan

    1 1.2. History 1 Strategic Plan and Focus 1 1.3. Mission Statement 1 1.4.Goals and Objectives 1 1.5.Core Competencies / Competitive Advantage 1 Situational Analysis 2 1.6.SWOT Analysis 2 1.7. Industry Analysis 2 1.8. Competitor Analysis 2 1.9. Company brief 2 1.10.Customer analysis 2 1.11. Environment analysis 2 Market-product Focus 3 1.12.Marketing and product objectives 3 1.13.Target Market 3 1.14.Points of Difference 3 1.15.Positioning 3 Marketing Program Strategy and Tactics...

    Expense, Management, Market research 275  Words | 4  Pages

  • Marketing Plan

     Marketing Plan Phase II MKT 421 Marketing Plan Phase II Introduction As Keurig has evolved with its products for coffee drinkers, the rechargeable battery pack will be a successful item that may increase their sales. In marketing this product, we intend to identify the segmentation criteria that will affect our target market selection. Our target market was identified by following four steps that allowed an easy access for identifying the segmentation criteria. Segments were...

    Coffee, Coffee culture, Coffeehouse 974  Words | 3  Pages

  • Marketing Plan

    grapes with vibrant colors and richer flavors that ensures the production of the best bottle of wine. Although our textbook describes the marketing mix, also known as the 4P’s, being product, price, place, and promotion; I would add another “P” for people, as a guiding principle to analyze the activities-variables-tools dealt with in the marketing management plan utilized by Stuart Cellars. For Stuart Cellars defining their target market, the upper end wine consumer, which is 10 -15 % within the...

    Acids in wine, Marketing, Marketing management 1165  Words | 3  Pages

  • MARKETING PLAN

     MARKETING PLAN FOR VVCA SERVICES (BICYCLE COURIER BUSINESS) PREPARED BY: DELA PAZ, ISAIAH BAGUHIN, SHERYL CASTILLO, JEMUEL SAPOLMO, NELIA EXECUTIVE SUMMARY VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA...

    Bicycle messenger, Courier, Marketing 811  Words | 5  Pages

  • Marketing Plan

    Marketing Plan Little Angels Nursery Crystal Todd DeVry University Table of Contents 1. Executive Summary 2. Company Description 3. Mission/Vision 4. Goals 5. Competitive Advantage 6. SWOT Analysis 7. Environmental Trends 8. Customer Analysis 9. Market-Product Focus 10. Marketing and Product Objectives 11. Target Markets 12. Points of Difference 13. Positioning 14. Marketing...

    Babysitting, Child care, Childcare 1284  Words | 7  Pages

  • MARKETING PLAN

    serve, fast food and take-out food vendors. There has been an explosive growth in the food truck industry and research has shown that it will continue to grow; forecasting to generate about $2.7 billion in revenue by 2017. Top-Notch Food Vendors’ marketing strategy is to emphasize the quality and convenience of their products. They aim for the customers to be able to taste the quality and freshness of their product in every bite. The management of Top-Notch Food Vendors consists of owners Michelle...

    Catering, Fast food, Food truck 1844  Words | 6  Pages

  • Jollibee

    1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness, flavorful food, fun atmosphere, flexibility in catering, and focus, which fitted the Filipino customer’s habit. Additionally, since it was a local brand, it understood the customers well. For example, it offered spicy burgers that McDonald couldn’t offer. Furthermore, the political and economic crisis that occurred in 1983 led most foreign investors and competitors...

    Hamburger, Indonesia, New Guinea 1163  Words | 4  Pages

  • Marketing Plan

    Thanushi Marketing Plan | Bubble Tea | | Executive summery The following marketing plan forms the basis for the introduction of an innovative new product by Elephant house beverages sri lanka. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. "Bubble Tea" will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches....

    Alcoholic beverage, Caffeine, Coca-Cola 1166  Words | 5  Pages

  • marketing plan

     HOLY CROSS OF DAVAO COLLEGE STA. ANA AVENUE, DAVAO CITY In Partial Fulfillment of the Requirements in MM6 (7:15-8:15) Marketing Management SONIC CORPORATION Submitted by: Assley A. Martinez BSBA/HRDM-3 Submitted to: JOSIE D. FUENTES, MM Instructor MARCH 2014 SONIC CORPORATION MARKETING PLAN VISION, MISSION, COMPANY’S OBJECTIVES Question: What should Sonic’s mission be? MISSION Sonic Corporation...

    Marketing, Marketing management, Marketing mix 1728  Words | 11  Pages

  • Marketing Plan

     Marketing Plan Final Project Holders Marketing Plan Table of Contents: I. Executive Summary……………………………………………………………………………………………… pg 3 A. Key points B. Unique differences II. Environmental Analysis………………………………………………………………………………………..pg. 4 A. Marketing environment factors III. SWOT Analysis…………………………………………………………………………….……………………….pg. 5 A. Strength B. Weaknesses C. Opportunities D. Threats IV. Marketing Objectives……………………………………………………………………………………………pg. 6 A. Inventory ...

    Management, Marketing, Marketing plan 1547  Words | 6  Pages

  • Marketing Plan

    Executive Summary A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price, promotion, product and place. The competitors...

    Building, Elevator, Elevator operator 1424  Words | 5  Pages

  • Marketing Plan

    Introduction Marketing plan is a written document of how an organization will compete in the environment within which its product offerings can be located. It includes the strategy, and how to implement these strategies to gain competitive advantage. Below is the marketing plan of Monique Beauty and Spa Executive Summary Monique Beauty and Spa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution. The plan that follows...

    Brand management, Cosmetics, Hygiene 1015  Words | 4  Pages

  • Marketing Plan

    Marketing Plan: Phase 1 Paper PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry,...

    Consultative selling, Customer service, Good 1451  Words | 4  Pages

  • Marketing Plan and Marketing Mix

    Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective...

    Business, Business terms, Management 328  Words | 14  Pages

  • Marketing Plan

    AND EXTERNAL BUSINESS ENVIRONMENT-SWOT 4. INDUSTRY ANALYSIS- PEST AND COMPETITIVE ANALYSIS 5. INDUSTRY ANALYSIS 6. MARKETING PLAN 7.5 Marketing Objectives 7.6 Key Internal Issues 7.7 Key External Issues 7.8 Target Customers 7.9 Scope and Analysis of the Business Opportunity 7.10 Strategic Direction 7.11 Marketing Strategies and Tactics 7.12 Communication Strategy 7.13 Performance Indicators 7.14 Monitoring Activities ...

    PlayStation 3, PlayStation Network, PlayStation Portable 519  Words | 3  Pages

  • marketing plan

    Marketing Plan for Innocent Ltd Introduction: Innocent Ltd was launched fourteen years ago, which is the UK and Europe's number one smoothie brand. They sell natural, healthy products in from its smoothies in little bottles and big cartons.The team has grown from 3 to 2000 people who work across Europe (with products available in 15 different countries. They turn over £200 million each year. Nowadays, innocent is thinking of starting its new business in China. This marketing plan tends to...

    Consultative selling, Customer service, Guangdong 703  Words | 3  Pages

  • Marketing Plan

    Philippine Junior Marketing Association MARKETING PLAN COMPETITION SYNERGY TRANING PROGRAM Currently we have a problem regarding to establish our big idea test which is comprised of: Consumer Insight + Product Truth = BIG IDEA Example: Pepsi and Nestle will be merge, what BIG IDEA can you give? Look at the two companies’ product truth. Pepsi: Upbeat, lively, active lifestyle products Nestle: good life, healthy living, So what’s the big idea?? BIG IDEA: “Step Up to a Good...

    Competitor analysis, Management, Market research 763  Words | 5  Pages

  • Marketing Plan

    a traditional clothing store because building an inventory will not require as much money. Step 1 Focus on a type of clothing to sell. Step 2 Develop a business plan for your thrift store, including the following details: analysis of competing thrift stores, especially those in your niche; public relations and marketing plans. Step 3 Lease or buy a space for your store. Step 4 Create buying policies for your store, allow customers to sell their second-hand clothing to you, including what...

    Charity shop, Retailing, Strategic management 583  Words | 2  Pages

  • Marketing Plan

    contributed to incoming freshman, there is a large growing market of consumers. The campus bookstore only sells 2 types of calendars. Both of these calendars are not school spirit related, and they are not a school year calendar. Since the students plan to create a school year calendar with student/school spirited photos, there isn’t any competition with a school calendar within the bookstore. Weaknesses- The students have a limited time frame in order to develop and market their calendar. They...

    Cost, Costs, Marketing 1863  Words | 5  Pages

  • Marketing Plan

    Marketing Plan: Phase III MKT/421 Marketing Plan: Phase III Innovation is a very important aspect for operating a business. Developing new products and services can increase a company’s brand name, growth as well as revenue. The success for many established companies that remain in business for many years is due to providing the same product or service of satisfaction to their consumers based on traditional habits for managing their establishment. There are those companies that believe...

    Customer, Customer service, Grocery store 1709  Words | 5  Pages

  • Marketing Plan

    MARKETING PLAN FOR GENERIKA DRUGSTORE VALUE TO CUSTOMERS the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Its aim is to be a more complete drugstore than many typical outlets in the market. Integral in the corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing...

    Customer, Food and Drug Administration, Generic drug 1465  Words | 6  Pages

  • Marketing plan

    Marketing plan Rainbow (cosmetics) Chamaine Luke 26/11/2014 Mission statement: We intend to meet our customer needs and development in quality products that we retail. Vision statement To make a fair amount of profit to pay investor and the generate enough revenue for growth of the enterprise. Market description/ overview Target market/ Target segment: Rainbow is a cosmetics business that offers cosmetic products for the skin, from natural ingredients such as jojoba oil, rhassoul mud, and...

    Consultative selling, Cosmetics, Customer 695  Words | 4  Pages

  • marketing plan

     Introduction Marketing plan for a appliances company is not easy. It needs a lot of effort and bloody researches. Doing it is a bit challenging but exciting. Everybody wants tocreate their own appliance but the thing is, how can you make them convinced to choose your real estate company? Summary of my Chosen Company It was an August of 1974 when an idea of putting up an appliance firm in iloilo was hatched. Preparation in terms of market analysis...

    Advertising, Mail, Travel technology 863  Words | 6  Pages

  • Marketing plan

    the balance of nature. Innisfree’s snail mask, which is our new product, is this marketing plan’s character. Snail Mask is very popular and its market growth is stable because snail mask is very useful to protect and repair the skin. Our target market is the middle class and the reaches of customers are both female and male. Also, age distribution is about 21 to50 years old. Besides, the competition of the marketing is come from different countries such as Etude house, Nature republic in Korea, Shu...

    Hong Kong, Hong Kong dollar, Human skin color 1260  Words | 5  Pages

  • Marketing Plan

    case, we encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals. This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with...

    Adobo, Chicken, Laguna 1747  Words | 6  Pages

  • Marketing Plan

    Marketing Draft: Les Mills Introduction: The Olympian “Les Mills” first opened the gym in 1968 and has been expanding its branches ever since including its Wellington branch in 1982, the gym I am focusing on (Les Mills, n.d). Les Mills is a one-stop comprehensive and full service gym located in Wellington. It offers facilities assisting in attaining active and healthy lifestyles through its extensive services. Mission Statement: Les Mills is a business providing a service with the goal...

    Competitor analysis, Exercise, Health club 1011  Words | 3  Pages

  • marketing plans

    Samsung is currently shifting its focus from electronic products to solar panels, LED lights, biotech drugs and so on. In 2012, the company announced its strategic plans to provide medical equipment and drugs to poor countries. Besides, in order to promote common development of its key suppliers, Samsung also initiated a collaborative plan with them. Samsung is carrying out seven major collaborative programs nowadays, including win-win fund for partner companies, support for indirect suppliers, joint...

    Apple Inc., Brand, Brand management 1907  Words | 6  Pages

  • Marketing Plan

    exciting features to be brought in which take advantage of the touch screen ability. Partnerships – Samsung can collaborate with many powerful mobile phone companies and big retail outlets to flood the market with Galaxy Tab, which reduces costs in marketing and increases revenue through long-term agreement deals. Threats Increased competition – Tablets are easier to make now more than ever. More companies are going to enter the market, given that there are few barriers to entry other than patents...

    App Store, Apple Inc., IPhone 976  Words | 4  Pages

  • Marketing Plan

    from the local market. 2. List other considerations: One of the considerations we have is the quality of pineapples and lemon produced. If they are not fresh and too much ripe, this could greatly affect the quality and taste of the Jam. III. MARKETING STRATEGIES - MARKET MIX A. Image 1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented, or highest quality, or convenience, or speed, or ...)? Since we are competing with larger Production...

    Competition, Fruit, Jam 1766  Words | 6  Pages

  • Marketing Plan

    business to business customer are often enormous and the consequence of losing them is taken very serious, so building a brand for a business to business is creating loyalty throughout within its own consumers household. Question 2: Is Cisco’s plan to reach out to consumers a viable one? Why or why not? Cisco systems are somewhat a house hold name when one uses their computer-internet every day. The products they provide not so much it seems we just know the name and not the product they...

    Business, Cisco Systems, Consumer 885  Words | 3  Pages

  • marketing plan

    consumers both here and abroad, provide good and natural quality products for the health conscious ones thereby improving the quality of life. Showing patriotism to its fellow Filipinos in patronizing Filipino-made products by manufacturing and marketing consistently high quality ice cream, thus, giving consumers added value for their money. Lastly, to ensure in surpassing the global quality standard of becoming the source of pride for the Philippine Dairy Industry. Problems/Opportunities Problems ...

    Brand, Brand management, Convenience store 1244  Words | 5  Pages

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