"Marketing Objectives Of Nokia" Essays and Research Papers

  • Marketing Objectives Of Nokia

    Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals, and act as...

    Definition, Extensional definition, Management 635  Words | 3  Pages

  • Nokia

    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network...

    Bluetooth, GSM, GSM services 826  Words | 12  Pages

  • Marketing Objectives

    Marketing plan management Submission details Candidate’s Name | | Phone No. | | Assessor’s Name | | Phone No. | | Assessment Site | RGIT Brisbane | Assessment Date/s | | Time/s | | The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this task you are required to develop...

    Competitor analysis, Distribution, Management 1666  Words | 6  Pages

  • Nokia Marketing Strategy

    So Nokia has already been through one (successful) change programme, turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable, but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -...

    GSM, Mobile network operator, Mobile phone 1750  Words | 6  Pages

  • Nokia and Smartphone Marketing Plan

    reports that with the launch of a new range of smartphones, Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so, Nokia hopes to be able to rival dominant market competitors by increasing...

    Customer relationship management, IPhone, Maemo 953  Words | 3  Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    asset, which benefits from a high degree of loyalty and stability for future sales (Kapferer, 1997). Ultimate goals of highly reputed brands should be to strengthen their image. Low selling brands with low reputation should focus on tailoring their marketing mix and fixing the overall image problem (Baldinger & Rubinson, 1996). A highly reputed brand name is considered as a favorable and publicly recognized name that reflects merit, achievement, and reliability. According to Paul and John (1997), the...

    Advertising, Brand, Brand equity 2022  Words | 6  Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people....

    Cellular network, IPhone, Marketing 935  Words | 3  Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and services for a variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market research). Nokia does exactly the same and comes up with innovative phones almost every six months. The new phones that Nokia launches have some new feature or price difference, thus appealing to the consumer. Sometimes...

    Brand, Marketing, Mobile computers 1738  Words | 6  Pages

  • Understanding Marketing Objectives Questions

    Understanding marketing objectives 1. Place the following in the correct order: marketing strategy, marketing objectives, corporate objectives, marketing aims, corporate aims. (5 marks) Corporate objectives Marketing objectives Marketing strategies Marketing tactics 2. What is the difference between a corporate objective and a marketing objective? (6 marks) A corporate objective is the overall objectives of the whole organisation which is agreed at senior management level. A marketing objective is a...

    Business, Economics, Factor analysis 829  Words | 3  Pages

  • Nokia

    offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was selling...

    Cellular network, Mobile network operator, Mobile phone 800  Words | 3  Pages

  • Marketing Planning Aims and Objectives

    Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the "corporate mission," which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness...

    Management, Marketing, Marketing plan 1980  Words | 6  Pages

  • Project on Nokia

    Project Report on Nokia Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology...

    Cellular network, GSM, GSM services 577  Words | 3  Pages

  • NOKIA

    MANAGEMENT THEORY AND PRACTISE CASE STUDY ANALYSIS OF “WHERE NOKIA WENT WRONG” by JAMES SUROWIECKI SUMMARY NOKIA - The Decline of a Global Brand The decline of a global brand-NOKIA happened on a Tuesday, the day in which Nokia sold its handset company to Microsoft. Nokia was once the world's biggest cell phone most valuable handset, who introduced the first mass-market mobile handset. one of them gave more emphasis on the hardware than the software when compared...

    Computer software, Maemo, Microsoft 648  Words | 3  Pages

  • Marketing Objectives and Strategy

    Center for Writing Excellence. Thank you for using WritePoint. Marketing objectives and marketing strategy Marketing objectives should show the way to sales. If not, the company needs to set dissimilar advertising objectives. The objectives should be transparent, able to be gauge, and have an affirmed instance of structure for accomplishment. To increase product awareness among the target audience is an important objective. Bath and Body works has to diminish or eradicate possible customers’...

    English passive voice, German language, Marketing 995  Words | 3  Pages

  • Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’

    GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor: Maqui Due Date: November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations ...

    Bluetooth, Marketing, Mobile phone 1444  Words | 5  Pages

  • NOKIA

    Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level, Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan, “ Connecting People ”, by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs, strong customer recognition and upholding...

    Mobile network operator, Mobile phone, Nokia 1507  Words | 5  Pages

  • Marketing Concepts

    Marketing Concepts MAR110 Study Period 4, 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept, which refers to the second half of the statement “ .....What’s all this about the marketing concept”...

    Consultative selling, Customer, Customer relationship management 2082  Words | 7  Pages

  • marketing aims & objective

    Topic 18: A review of the marketing strategy of an organization and its effectiveness. Part 1 - Project Objectives and overall Research Approach 1.1 Project Topic My topic selection for this project is Topic 18: A review of the marketing strategy of Starbucks and its effectiveness. The reason for choosing this topic was because of my deep interest in marketing and also to understand the different ways as to how a company can market their products successfully. I would like to also further analyze...

    Coffee, Coffeehouse, Marketing 868  Words | 2  Pages

  • Nokia

    1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies...

    IPhone, Mobile phone, Motorola 1141  Words | 3  Pages

  • Marketing Project on Nokia

    Introduction: Nokia is a world leader in mobile phone industry, but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and, the mobile phones were not only for the communication but also for varied purposes like torch light, radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer...

    Cellular network, GSM, GSM services 917  Words | 3  Pages

  • Marketing and Overall Communications Objectives

    Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often, CEO’s will not take the time to read all of the details of the plan, so this particular part of the plan should be a one page summary of the goals, execution plan, and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone...

    Advertising, Communication, Creativity 950  Words | 4  Pages

  • The Impact of Declining Nokia Market

    DECLINING NOKIA MARKET ” CONTENTS 1. Introduction 1.1 Literature Review 1.2 Objective Of The Study 2. Research Methodology 2.1 The Study 2.2 Sample 2.3 Tools For Data Collection 2.4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed...

    Brand, Brand management, Branding 1034  Words | 5  Pages

  • Marketing Objectives of Bonchon Restaurant

    marketing objectives of bonchon restaurantPlace Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. BonChon location is very accessible because it is inside the mall. People The employees in BonChon have a standard uniform and Bon Chon specially focuses on friendly and prompt service to its customers from their employees...

    Customer, Frying, Marikina City 502  Words | 3  Pages

  • Nokia Marketing Strategy

    NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies, mostly from Asian countries, are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People...

    Marketing, Mobile network operator, Mobile phone 826  Words | 3  Pages

  • Marketing Strategy; Nokia

    Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia has sites for research and development, manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005, Nokia announced a new brand of multimedia devices at the press...

    Mobile phone, Nokia, Nokia mobile phones 1476  Words | 5  Pages

  • Marketing of Nokia

    Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). The corporation also produces telecommunications...

    GSM, GSM services, Marketing 7546  Words | 24  Pages

  • Nokia Marketing Mix

    Change for good With over 1.3 billion customers using Nokia devices, we’re in a unique position to effect positive environmental and social change around the world. For us, sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference, both to people and to our planet. Caring for the environment Climate change, energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels...

    Business ethics, Corporate social responsibility, Ethics 734  Words | 3  Pages

  • Marketing and Nokia

     Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the...

    Brand, Marketing, Marketing plan 5442  Words | 21  Pages

  • Marketing Objectives for Beer Company

    the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932 to 2012? What should be the appropriate marketing communications and advertising objectives from 2012 onwards? Why? Tiger Beer being a beverage that cannot be differentiated very much from other substitutes such as Heineken and Carlsberg, generally focuses on advertising itself as a brand more than a beverage. At such, the focus of Asia Pacific Breweries for Tiger Beer on the marketing communications...

    Advertising, American football, Brand 2236  Words | 7  Pages

  • Nokia India

    Marketing Economics- Nokia India Case Table of Content Place the mobile- and smartphones on the PLC curve for the Indian market and assess the attractivity of the market. (10 %) The Indian mobile and smartphone industry is one of the fastest growing markets in the world.1 The market for mobile handsets, which include feature-phones and smartphones, are expected to grow at a CAGR (compounded annual growth rate) of 15.8% over the years from 2010-14. The establishment...

    Ericsson, IPhone, Marketing 2021  Words | 7  Pages

  • Principles of Marketing and Product Objectives

    Marketing Project Part 2 Principles of Marketing Georgia Southern University Dr. Bock Marketing Product Focus: Marketing and Product Objectives: Keurig’s marketing objective is to be the leading specialty coffee company, and to be the leader in coffee brewing innovation and no longer share the leadership board. These are explained in four different categories: Current Markets- Expanding Keurig’s current market will be done by teaming up with high brand name coffee sellers such as: Dunkin’ Donuts...

    Coffee 1613  Words | 6  Pages

  • Marketing 1 objectives 3.03

    product mix (PM:003, PM LAP 3) Level Specialist SCANS Information 5-8; Systems 15; Basic Skills 1-2, 5-6; Thinking Skills 12 21st Century Skills Critical Thinking and Problem Solving Skills 1, 3; Communication and Collaboration 1 Objectives a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning. Product Line-group of closely related products manufactured by a...

    Brand management, Market, Marketing 1217  Words | 5  Pages

  • Nokia

    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through...

    Fredrik Idestam, Mobile phone, Nokia 1036  Words | 4  Pages

  • Marketing Strategies to Achieve Business Objectives

    Evaluate marketing strategies the business could use to achieve its business objectives When devising a marketing strategy, it is important that a business has a clear understanding of the target market. Once this has been established, the business will develop appropriate promotional and pricing strategies that cater to the needs of this target group. The business will also need to consider appropriate locations to sell the product. Qantas is Australia's leading and largest airline and one of...

    Customer service, Loss leader, Marketing 789  Words | 3  Pages

  • Nokia

     Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second...

    Cellular network, GSM, IPhone 825  Words | 3  Pages

  • nternational Marketing and Marketing Research

     International Marketing and Marketing Research Compare the advertising campaigns (message, media, target audience...)which company may use a) to launch new product b) to support a long established product whose sales are slowly declining Introduction Due to new challenges which business organisations encounter in ever changing environment, the present marketing must focus on much more than creating new products or services. It...

    Advertising, Advertising campaign, Brand 2511  Words | 7  Pages

  • Nokia

    Distribution channel in India Nokia owns the distribution centers in west and south India but, it distributes in northern and eastern part of India through HCL infosystems. HCL and Nokia have had a long partnership since past 10 years. HCL has centers in more than 180 cities. The stocks for distribution by HCL are transported from Gurgaon to a small center in Parvanu, Himachal Pradesh which is owned by HCL. HCL receives orders from various distributors in the region. After taking these orders...

    GSM, Marketing, Mobile network operator 610  Words | 3  Pages

  • Reasons Nokia Success

    electronics like Samsung, LG, Sony-Ericsson and Motorola, Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value, service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is known for its circuitry to handle the RF Reception and...

    Battery, GSM, IPhone 1006  Words | 3  Pages

  • Nokia Strategic Management

    Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia's CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation...

    GSM, Management, Mobile phone 774  Words | 4  Pages

  • Nokia

    staff, teamwork and profit. Mission, aims and objectives Organization-wide planning is called strategy. ABC’s strategy has its focus on ‘delivering a superior customer experience’. The mission statement supports this and reflects ABC’s core purpose. ABC’s mission is to: * Exceed customers’ expectations * Deliver value * Lead the industry by instilling pride in our people. Aims and objectives support this mission. Objectives should be SMART. These are Specific, Measurable...

    Customer service, Game theory, Management 934  Words | 5  Pages

  • Operations Management of Nokia

    processes Substantial measurement and analysis of internal processes in order to become more effective and efficient Head office in Finland; R&D, production, sales, marketing activities around the world 3 553 emplo ees Strong R&D presence in 6 countries,37 0 0 emplo ees in R&D (approximatel 30% of workforce, including Nokia Siemens Networks) Sales in over 60 countries Mobile Solutions ‡ Responsible for developing and managing our portfolio of smart phones and mobile computers. The...

    Inventory, Logistics, Management 1593  Words | 7  Pages

  • Supply Chain Analysis Nokia

    Introduction Nokia is a firm company in mobile phone industry with long history. As a leader in mobile phone industry, Nokia have to face with changing of business world all the time (Nokia1, 2012). However, in globalized circumstances, Nokia is challenged by new technology, short life cycle product, and new competitors, who would like to replace leader position as Nokia used to be. Ali-Yrkkö et al. (2011) mentioned that Nokia is using supply chain management to co-operate...

    Mobile network operator, Mobile phone, Nokia 1796  Words | 6  Pages

  • Marketing

    From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual...

    Advertising, Following, Marketing 2524  Words | 7  Pages

  • Marketing Strategy for Nokia

    latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies, Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience, technology innovation, and scientific marketing strategy. However, it can be said that the company still needs to consider other strategies to remain competitive...

    IPhone, Marketing, Marketing plan 648  Words | 2  Pages

  • Market Research of Nokia China

    mobile phone companies hoped to boost their market share there. In the mid 80’s, Nokia was one of the earliest international companies that penetrated the Chinese market. That gave the company a first- move advantage. Also, as a business giant who has the topnotch marketing strategies, Nokia almost dominated every market segment. However, changes come daily and there is no perpetual success. Now, we are seeing that Nokia, in its downturn, is suffering from market share declination in China. According...

    IPhone, Mobile network operator, Mobile phone 1522  Words | 4  Pages

  • Vision Mission Goal Objectives of Nokia

    The leader in the carbonated beverage industry in Portugal and one of the biggest bottlers in Europe, Refrige produces 220 million liters of soft drinks each year, but faced a severe operational bottleneck when it came to handling promotional and marketing materials around new products, especially as production volume increased.Seven different departments needed to provide input into the administrative process and all data required manual validation by Refrige’s IT team, which then had to be input...

    Business process reengineering, Carbonated water, Carbonation 1211  Words | 4  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • Nokia Performance

    of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness, but it isn’t unique. For many years, Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end, technologically advanced phones and simple, inexpensive phones, all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product...

    Advertising, Brand, Brand management 1634  Words | 5  Pages

  • smart objective of Nokia achievement

    College Module Title: Marketing Management Programme: BABS Semester: Four Academic Year Period: February 2014 – May 2014 Lecturer: Ms Reena Nadarajah Date of Completion and Submission: 16th April 2014 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership Submission Method: Online via Turn It In Assessment Type: Group presentation Assignment Question: You have joined Nokia’s marketing department in the UK...

    Citation, Marketing, Marketing plan 2299  Words | 8  Pages

  • Nokia Marketing Report

    Marketing Management Law Group Assessment Nokia’s Australia Strategic Marketing Success Report Fleur Brennet Jennifer Massey Joel Saaghy Oliver Thomson Massimo Trevisan Page 1 of 29 1020562 1022083 1022431 1021274 1022648 Executive Summary Nokia is one of the world’s most renowned mobile communications device manufacturers and former market leader. Recent years however have found Nokia struggling in the industry, haemorrhaging both profits and market share. Presently...

    Marketing, Marketing plan, Mobile phone 6096  Words | 31  Pages

  • Nokia Marketing Plan

    Marketing Plan 4月 13 2012 Prepared by: Rebecca Mirzabozorg – 301112559 Sheng Yu – 301127910 Corina Inigo – 301136571 Echo Liu – 301132340 TA: Travis Mathieson   Executive...

    Brand, IPhone, Marketing 3407  Words | 11  Pages

  • Marketing Objectives for Nike Sports Drink

    Market Objectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike...

    Electrolyte, Exercise, Market segmentation 1331  Words | 4  Pages

  • Assignment on Nokia

    Title of Module: Strategic Change in Organization, Creative & Innovation mgt, Strategic HRM Description Nokia is a well renowned mobile manufacturer company. In the past Nokia was holding the market leader position, which was adversely affected due to the change in the technology in the mobile communication industry. As Nokia did not recognize the need for the change in time, so, The Company lost its market share drastically, which resulted in greater financial loss. In order to regain its...

    Human resource management, Human resource policies, Human resources 758  Words | 3  Pages

  • Marketing Research on Nokia

    1 R e v i e w o f L i t e r a t ur e 1.2 Objective of the study 1.3 Methodology 1.4 Limitations of Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle...

    GSM, Market segmentation, Marketing 12916  Words | 41  Pages

  • Nokia Connecting People: Connecting Advantage

    Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing, Billing & Service Provisioning Software, and Customer Relationship Management, Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics, Apple inc., Stephen Elop said Nokia is surrounded by a 'fire of competition', according to a company memo:...

    Google, Maemo, Mobile phone 2532  Words | 7  Pages

  • change of NOKIA

    behaviors member       d) Personality Changes Wide Such as changes in the above, one of the organizations that do the above changes are Nokia Corporation. When Eloc entering Nokia in 2010, he has made changes in the Nokia.strategic. In June 30, 2012 the Nokia Leadership Team was changes. 1.2 Introduction of Nokia Corporation Nokia Corporation is the largest telecommunications equipment manufacturer in the world and is the largest company in Finland. The center is located...

    Bluetooth, GSM services, Mobile phone 1932  Words | 7  Pages

  • Marketing plan of Nokia Lumia

    PRINCIPLE OF MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives and Issues 1. Objectives 2. Issues V. Marketing Strategy...

    IPhone, Marketing, Mobile phone 5361  Words | 17  Pages

  • Marketing Objectives

    Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The "SMART" approach allows you to effectively manage...

    Management, Marketing, Marketing plan 645  Words | 2  Pages

  • Marketing Plan of Nokia

    EXECUTIVE SUMMARY This report is aimed at proposing the implementation of Cloud Computing Services on Nokia Phones. The Present market demands differentiation for the success of a product and its survival in the market. The world is going mobile, so there is a massive demand for services which are available on-demand, online when needed and at affordable prices. The implementation of this device is mainly concentrated in the Indian and African markets where still there is a huge demand for handsets...

    Cloud computing, Marketing, Mobile phone 3497  Words | 11  Pages

  • The Marketing Plan of Honda

    rate of phone users, Vietnam becomes a potential market of phone company. First introduced in 1996, until now Nokia is one of the popular brands in Vietnam. Understanding customer needs and want is a key for success of Nokia. Nokia has many line products that can be listed out as E series, N series, 1200, Lumia… Nowadays, digital technology and smart phone seem to be more popular. Nokia Vietnam has a wide range of products and it is necessary to identify which areas that could be improved. Thus...

    IPhone, Mobile network operator, Mobile phone 1717  Words | 6  Pages

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