• Rural Marketing - Hul Way
    lights on the challenges of rural market and the practices of HUL on overcoming these challenges for integrating itself with the life of rural customers. Keywords: Rural marketing mix, Rural marketing mix policy, Challenges of rural market. Introduction : The real India lives in the village. Rural...
    Premium 2720 Words 11 Pages
  • Project Report on Lux
    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product MixHUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation...
    Premium 988 Words 4 Pages
  • Dist Channel
    of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels, advertisement strategy.” Meaning of Distribution Channel We all know that a marketing mix...
    Premium 3957 Words 16 Pages
  • Marketing Strategies of Nestle and Unilever
    study of this project entitled ‘Comparative study on the marketing strategies of the HUL and Nestle in India’ is to understand whether the marketing strategies is suited to the Indian market because each markets in India follow different political and cultural environment, therefore different...
    Premium 24560 Words 99 Pages
  • Research Paper
    A PROJECT REPORT ON “A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)” [pic] MASTER OF BUSINESS ADMINSTRATION (MBA) GUIDED BY:- SUBMITTED BY:- Ms. Taru Baswan Praveen Kishore Faculty...
    Premium 7302 Words 30 Pages
  • project
    positioning - SlideShare www.slideshare.net/NIDHiiSHRI/lifebuoy-soaps-brand-positioning‎ Mar 5, 2013 - Global marketing By Abhi & Shrey 1417 views Like. A project report sm 2 8736 views Like. Lifebuoy 2679 views Like. Presentation on hul 875 ... Marketing Project On Lifebuoy Soap Free Essays 1 - 20...
    Premium 569 Words 3 Pages
  • Project
    which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “Comparative study & marketing strategies of HUL Soap” for the partial fulfillment of Bachelor of Business Administration. The project is done with the objective...
    Premium 7316 Words 30 Pages
  • Hul Leadership
    Kumar T.P. & Shivaraj B, 2010) Objective: The purpose of this work is to investigate the psyche of the consumers in purchasing FMCG products with a study on soaps and detergents. It analyses the present and the expected product-mix strategy in the FMCG domain in India with emphasis on HUL and P...
    Premium 5236 Words 21 Pages
  • Marketing Mix
    MARKETING PROJECT | CLEAR ACTIVE CARE SHAMPOO | AMIT BHUSHAN SEAT NO:49SEC:I | TITLE | PAGE NO | PRODUCT HISTORY | 3 | MAJOR COMPETITORS | 4 | MARKET SHARE | 5 | MARKETING MIX | 5 | RECOMMENDATION | 7 | | | | | PRODUCT HISTORY Hindustan Unilever Limited (HUL) is...
    Premium 1955 Words 8 Pages
  • Resaerch Project Report
    SYNOPSIS RESEARCH PROJECT REPORT ON A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL Submitted to MAHAMAYA TECHNICAL UNIVERSITY, NOIDA For the Partial Fulfillment of the Requirement of the award of MBA Submitted by Supervisor SHRUTI AGGRWAL DR...
    Premium 1493 Words 6 Pages
  • Study of Pure It in Hul
    marketing and distribution rights too were acquired. Finally, BBLIL merged with HUL, with effect from January 1, 1996. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998. The two companies had significant overlaps in Personal Products, Speciality...
    Premium 10170 Words 41 Pages
  • Launch in India
    Lever’ was formed through merger in 1956 and was renamed “Hindustan Unilever Ltd” (HUL) in 2007. HUL operations in India consist of manufacturing, marketing, importing and exporting Unilever products. For the purpose of this assignment, I’ve focused on the ‘New Product Development under an...
    Premium 5006 Words 21 Pages
  • Pure It Marketing Strategy
    A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD...
    Premium 10345 Words 42 Pages
  • Synopsis on Fmcg Goods
    meet the demands of the entire cross section of population. Price and income elasticity of demand varies across products and consumers. The importance of consumer sales promotion in the marketing mix of the fast moving consumer goods (FMCG) category throughout the world has increased. Companies spend...
    Premium 1146 Words 5 Pages
  • Fmcf
    next echelon in the supply chain, typically either a distributor, retailer or consumer. The other three parts of the marketing mix are product management, pricing, and promotion. Frequently there may be a chain of intermediaries, each passing the product down the chain to the next organization...
    Premium 9983 Words 40 Pages
  • Retail Strategy to Enter Rural India
    quality product with little steep price. 9. Distribution Mix: Rural marketing problem is essentially a distribution problem. This is evident from an empirical study that though rural consumers are aware of substitutes they are compelled to accept the product available in retail outlets. e.g...
    Premium 5210 Words 21 Pages
  • Project on Lux Soap, Jim-Lucknow
    PRODUCT MIX-HUL-Company carries a number of different product line 1. Personal wash-Lux,Lifebuoy,Lirl,Hamam,Dove,Breeze,Pears,Rexona 2. Laundry-Surf exel,Rin,Wheel 3. Skin care-Fair & lovely,Ponds,Vaseline 4. Oral care-Pepsodent,Closeup 5. Deodorants-Axe,Rexona...
    Premium 1915 Words 8 Pages
  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    Hindustan Unilever Ltd. Is adopting to be market leader and to differentiate itself from its competitors. • To study the marketing strategies of HUL • To focus on Product Mix of HUL • To focus on Competitive Strategies of HUL • To know the market and competitors of HUL...
    Premium 9895 Words 40 Pages
  • Marketing Hul
    NCRD’S STERLING INSTITUTE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Project Report Subject MARKETING MANAGEMENT Submitted To: - Submitted By:- Prof...
    Premium 3405 Words 14 Pages
  • Hul Limited
    consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. This paper is an attempt to find out the various initiatives taken by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest...
    Premium 5664 Words 23 Pages