• Grad Best in the business
    women across India.” The foundation now provides resources in education and business to millions of women who use or support Fair & Lovely. Efforts have included: HLL sponsored career fairs in over 20 cities across India Counseling in over 110 careers Supported 100 rural scholarships for women...
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  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    FMCG. As per research of Purba Basu, (faculty of ICFAI business school), the lifestyle of rural consumers is changing. Rural Indian market and the marketing strategy have become the latest marketing buzzword for most of the FMCG majors. She added the strategies of different FMCG companies for...
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  • Fair & Lovely
    |15% | In the skin care category, Fair & Lovely fairness cream, with a penetration of 75%, accounts for 60% of the skin care market in rural India. It also enjoys the undistinguished patronage of 58% of its user households. Both Pond’s and Fair...
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  • Project Report on Lux
    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation...
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  • Capturing Rural Market with Customization of Marketing Mix
    Asian Journal of Technology & Management Research   Vol. 01 – Issue: 02 (Jul - Dec 2011) CAPTURING RURAL MARKET WITH CUSTOMIZATION OF MARKETING MIX Ms. Himani Joshi1 Dr. R. K. Srivastava2 Abstract: Bearing in mind that the rural market functions in highly complex environment, it is important...
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  • Essays
    about society as well Cause initiatives: Asha Daan, Ankur, Rural education, rural development Product mix coupled with product differentiation (ice cream segment) Hindustan Lever Research Centre - Market forecasting, Low response time to market needs/ changes/ competition, Educating customers Was...
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  • Rural Marketing
    days work in MP Godrej hair dyes was used on Buffaloes to make them look better in Village haats in Raichur Marketing mix for selling to rural Indians Product: the rural market is not a homogenous set of customers with preferences frozen in time. Urban product cannot be dumped onto rural market...
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  • Hul Company
    , making complexion fairer over a period of six weeks. Fair & Lovely is formulated with optimum levels of UV sunscreens and Niacinamide that is known to control dispersion of melanin in the skin. It is a patented and proprietary formulation, which has been in the market for 25 years. Niacinamide...
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  • Hindustan Unilever Marketing Mix
    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader...
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  • Hll Strategies
    sachet at Rs.1.50, Pond's Talc at Rs.5, Pepsodent toothpaste at Rs. 5, Fair & Lovely Skin Cream at Rs.5, Pond's Cold Cream at Rs.5. 56 Promotion strategies of HLL. HLL follows various media mix of conventional and Non-conventional media for promotions of its products in the rural markets...
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  • What Are the Differences with Regard to Cultural Values Across Social Classes and Their Implications on Different Product Categories?
    affiliation and social acceptance that was characteristic of older generations • Fairness Creams o Hindustan Unilever had market share of 50-70 percent with flagship brand Fair & Lovely: popular/economy tier of the market, targeted at low and middle income Indian consumers across urban and rural...
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  • Case Study: Cultural Norms, Fair & Lovely, and Advertising
    to use “fairness” as a theme of its promotion? 2.6 Propose a promotion/marketing program that will counter all the argument and charges against Fair & Lovely and be an effective program? 2.7 Now that a male market for fairness cream exist, is the strength of AIDWA‘s argument...
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  • Case Study on Cultural Norms, Fair & Lovely, and Advertising
    in over 110career areas and supporting 100 rural scholarships for women on vocational programs helped tore position Hindustan Lever Ltd as a socially responsible corporate organization. The establishment of the foundation and withdrawal of the unethical adverts pushed up Fair & Lovely annual sales...
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  • Marketing Strategies of Nestle and Unilever
    techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. International marketing is more concerned with...
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  • Product Analysis of Hul
    other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are also looking to tap the market in rural sector, so they also taking into consideration the needs and wants of the people there. They are also studying...
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  • Nihar Coconut Oil
    | | |Nihar’s market share |9 | | |Marketing mix for Nihar coconut oil |10 | | |Problems and strength...
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  • Sales and Distribution of Hul
    provided by the company to WDs should be monitored closely so that they cannot misuse it. ➢ Provide enhanced trade schemes for retailers to increase our market base. ➢ Instead of rational appeal emotional appeal should be incorporated in the advertisement of Fair and lovely. ➢ More...
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  • Student
    mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. Unilever Pakistan Ltd. segments their market according to geographical areas. The population of the country is segmented into three parts, which are urban, sub urban and rural area consumers. The...
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  • Mba Marketing
    through relevant services. * Innovatively reached out to its consumers, particularly in rural areas by leveraging nonconventional media like wall paintings, cinema vans, weekly markets (haats), fairs and festivals. RESEARCH METHODOLOGY The Data for this project was collected through Primary...
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  • Buying Bihaviour
     Marketing  introducing small unit packs. Most of the shampoos are available in smaller packs. Fair and  lovely  was  launched  in  a  smaller  pack.  Colgate  toothpaste  launched  its  smaller  packs  to  cater  to  the  travelling  segment  and  the  rural  consumers.  Godrej  recently...
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