"Marketing Mix Of Fair Lovely In Rural Market" Essays and Research Papers

  • Marketing Mix Of Fair Lovely In Rural Market

    Case Study: Fair & Lovely 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion...

    Advertising, Human skin color, Market segmentation 1499  Words | 5  Pages

  • Fair and Lovely

    INDIAN COSMETIC MARKET SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No, it is not ethical. From this case, we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter...

    Advertising, Corporate social responsibility, Human skin color 1934  Words | 5  Pages

  • Case Study: Fair & Lovely

    example, a lot Indian women are happy because you they can see the change, however, there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No, it is not ethical to exploit cultural norms and values to promote...

    Human skin, Human skin color, Melanin 884  Words | 3  Pages

  • Cultural Norms, Fair & Lovely, and Advertising.

    Case Analysis 2-2: Cultural Norms, Fair & Lovely, and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17, 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2,680 million. (Bhattacharya, 2008). The change in the socio-economic status of the...

    Bollywood, Corporate social responsibility, India 2113  Words | 7  Pages

  • Marketing Plan For Rural Market Area FMCG Product

    Marketing Plan For Rural Market Area – FMCG Product By:- Somendra Kumar Meena RURAL MARKET Rural Marketing can be defined as a function that managesall activities involved in assessing, stimulating, and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving...

    Good, Market, Marketing 714  Words | 6  Pages

  • Marketing Mix and Market Segmentation

    Market Segmentation And Marketing Mix in Avon Report on the effects of use Marketing Mix and Market Segmentation by the Avon Company Prepared for By 30 November 2010 TABLE OF CONTENTS Page 1. Introduction 3 2. Market Segmentation by Avon 4 3. Marketing Mix by Avon: 5 * Product 5 * Price 5 * Place 5 * Promotion 6 4. Conclusion 7 5. Bibliography 8 Introduction This report...

    Avon Products, Consultative selling, Cosmetics 1101  Words | 5  Pages

  • Fair and Lovely

    Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male...

    Sociology, Very Good Eddie 385  Words | 3  Pages

  • Marketing Mix

    the student's work and are not examples of our expert essay writers' work. READ MORE Market segmentation and marketing mix of LG and SAMSUNG This Korean company, which was founded in 1958, combined other two Korean companies named Lucky and Goldstar. Therefore, LG was defined as the two companies, but currently, it means Lifes good. LG Electronics is one of the leaders and innovators of technology in the world, and it focuses on consumer electronics, mobile communications and home appliances...

    City, GSM, GSM services 1303  Words | 5  Pages

  • Rural Marketing Mix Live Example of Different Companies

    Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets 4 Ps of Rural Marketing * Product :Product’ refers to anything that is capable of or can be offered to satisfy need or want? * Price :Price refers to the amount the customers has to pay in order to acquire a product or services * Place : refers to point of sale. * Promotion: This refers to all the activities undertaken...

    Companies based in Mumbai, Hyundai Atos, Hyundai Motor Company 673  Words | 3  Pages

  • Fair and Lovely Brand Analysis

    perspectives(according to you) 
Logo
Brand ambassador 
Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education, regarded as a social...

    Advertising, Brand, Brand management 564  Words | 4  Pages

  • Rural Marketing in India

    RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban India are often not feasible. As Adi Godrej, Chairman of the Godrej Group, says, “The challenge [for brands] is to understand the [psyche] of the rural consumer, create better distribution, and [appreciate]...

    Andhra Pradesh, Brand, Brand management 1341  Words | 4  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Marketing Mix

    Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service, a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be...

    Amazon Kindle, Amazon.com, Customer service 1413  Words | 4  Pages

  • Marketing Mix

    Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P's which are price, place, product, and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing...

    Credit, Credit history, Credit rating 1599  Words | 5  Pages

  • Fair and Lovely Case Study

    things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising can not ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. Telling the truth seems like a pretty basic ethical standard. The argument in the industry is that it is the government's job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has...

    Advertising, Black people, Human skin color 1601  Words | 6  Pages

  • 4p's Marketing mix and Target Market

    elaborate the discussion by explaining the target market of BMW and their use of the marketing mix. Visual and Literature Analysis The advertisement shown above is a modern visual promotion for BMW, a company that manufactures and sells luxury cars. The ad portrays one of the companies new vehicles in the busy climate of the city combined with the slogan “The ultimate driving machine” . The use of the signature slogan has proven to be successful marketing tool as, “BMW's “The Ultimate Driving Machine”...

    Distribution, Marketing, Marketing management 1315  Words | 6  Pages

  • Marketing Mix and Marketing Plan

    4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product, price, place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target...

    Management, Marketing, Marketing mix 1738  Words | 5  Pages

  • Rural Market

    Rural markets From Wikipedia, the free encyclopedia Jump to: navigation, search Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy, for example, in the USA, out of about 3000 countries, around 2000 counties are rural, that is, non-urbanized, with population of 55 million. Typically, a rural...

    Marketing, Marketing research, Rural culture 2557  Words | 7  Pages

  • Future of Rural Marketing

    Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to be...

    Market research, Marketing, Marketing research 1584  Words | 5  Pages

  • Constaints in the Marketing Mix

    Constraints on the marketing mix The marketing mix in public houses is driven by the marketing division of each company which on its own has its own draw back as a lot of the marketing and promotions are done generically so not all the ideas they have work in all pubs one of the biggest constraints in pubs is the food side, which in today’s business is high, some pubs would not exist without it. The marketing mix, the four P’S as it is known by, for this piece of work this will extend to the...

    Alcoholic beverage, Marketing, Marketing mix 1055  Words | 3  Pages

  • Marketing Mix

    The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And...

    Advertising, Four Ps, Marketing 1099  Words | 4  Pages

  • Marketing Mix

    Evaluate and determine the marketing mix Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate the ability, knowledge and skills...

    Abbas Kiarostami, Customer service, Marketing 557  Words | 3  Pages

  • Marketing Mix

    Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements, which are product, place, price, and promotion, are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer, which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market. ...

    Chemical element, Customer service, Marketing 1083  Words | 4  Pages

  • Rural Marketing

    Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets. In its endeavour to be a complete plant nutrition solutions Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest...

    Department store, Retailing 1815  Words | 7  Pages

  • Marketing Mix

    term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). “A typical marketing mix includes...

    Grocery store, Marketing, Marketing mix 1536  Words | 5  Pages

  • Marketing Mix

    Marketing Mix The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. The marketing mix is often described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market (QuickMBA, 2007). In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing...

    Athletic shoe, Footwear, Marketing 917  Words | 3  Pages

  • Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in order to design his offering according...

    Bank, Marketing, Marketing management 1456  Words | 4  Pages

  • Marketing Mix

    operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up their lower-market position and focus on innovation and...

    Bluetooth, Cordless telephone, GSM services 1819  Words | 7  Pages

  • Marketing Mix

    Marketing Mix Michael Anderson MKT/421 May 30, 2011 Gabriel Renero According to the text-book Marketing an Introduction “Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion to find the best marketing strategy and mix” (Armstrong & Kotler, 2009,  p. 47). In order to understand the marketing mix one must...

    Coca-Cola, Gatorade, Marketing 1466  Words | 5  Pages

  • Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place, product...

    Distribution, Marketing, Marketing mix 1493  Words | 4  Pages

  • Marketing Mix

    Marketing Mix A marketing mix refers to the actions or strategies adopted by a company in a bid to present itself favorably to potential customers existing in its market. The choice of the marketing mix to be adopted by a company is usually aimed at ensuring that a company maintains and increases its level of sales. The four main components that make up a marketing mix include a company’s products, price, promotion and place of sales. Each of the marketing mix components mentioned above affect...

    Coca-Cola, Cola, Marketing 1327  Words | 4  Pages

  • Marketing Mix

    THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream, which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in, and to the immediate competitors? Ans. We have many competitors in market but...

    Competition, Marketing, Marketing mix 1696  Words | 6  Pages

  • Rural Marketing

    “Emerging opportunities in Rural Market 0f India” Abstract Marketing Seminar 2012 Held at ITS Mohanagar on 2-3 March Submitted by, Krishna Kumar & Vikram Kumar Jaiswal PGDM (2011-13) emails:- krishnakumar@its.edu.in, vikramkumarjaiswal@its.edu.in Contact number: Krishna-7827249697, vikram-8287948327 “Emerging opportunities in Rural Market of India” Abstract ‘India lives in villages’ According to approximation of census 2011, 69% of the entire population of India lives in villages...

    Agricultural economics, Agriculture, India 579  Words | 3  Pages

  • Marketing Mix

    Market Mix Paper The purpose of this paper is to describe the elements of the marketing mix which is product, place, price and promotion. In addition, selecting the organization whom I work for which is DirecTv and describe how each one of the four elements of the marketing mix impacts the development of DirecTv’s marketing strategy and tactics. This paper will also be describing how each element is implemented. The concept or term of “marketing mix” became popular after Neil H. Borden published...

    Digital video recorder, High-definition television, Marketing 881  Words | 3  Pages

  • Hul Rural Marketing

    RURAL MARKETING A Project on T.Y.BMS COMPILED BY: RAJIV.B (09) NAVIN.C (11) ANKIT.G (15) ROHAN.M (31) RINKI.W (59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in...

    Distribution, Harish Manwani, Hindustan Unilever 2268  Words | 10  Pages

  • Marketing Mix

    The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product, Price, Place and Promotion, which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first...

    Brand, Marketing, Marketing mix 2581  Words | 6  Pages

  • Marketing Mix

    The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe...

    Distribution, Marketing, Marketing management 1080  Words | 4  Pages

  • Marketing Mix

     Apple Inc. Monitoring and Adjusting Marketing Mix BSBMKG501B Identify key characteristics of their products and services and their significance to the market. Apple Inc. was founded in 1976 and has grown from being a company with few people in a garage into a multinational corporation. The company designs, develops and sell consumer electronics, computer software and personal computers. It is one of the most innovative companies with products ranging from...

    Apple Inc., IPhone, IPhone OS 2048  Words | 6  Pages

  • Four P's in Rural Marketing

    Four P’s In Rural Marketing Rural Marketing Strategies • Customer-centered • ‘Sense and respond’ philosophy. Product Strategy • ‘Value for money’ • Low price, high quality and multiple uses. 1. Nokia 1100 2. HUL Breeze 2-in-1 • Nokia’s low-end cell phones are used • Cost-effective and also less harsh on as radios, alarm - clocks and flash hair than ordinary soaps. HUL lights by the rural customers. launched the new soap-cum shampoo ‘Breeze 2-in-1’ Strategy: “digital convergence...

    Marketing, Pricing, Rural 603  Words | 3  Pages

  • Marketing Mix

    Marketing Mix [Name] MKT/421 February 6, 2013 [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing tools, blended into an integrated marketing program that actually delivers the intended value proposition to target customers “(Kerin et al., 2011...

    Four Ps, Hotel, Marketing 1097  Words | 4  Pages

  • Case Study: Cultural Norms, Fair & Lovely, and Advertising

    product? 2 2.3 Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general? 4 2.4 Will have HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 4 2.5 In light of AIDWA’S charges, how would you suggest Fair & Lovely promote its product? Would you response be different if Fairever continues to use “fairness” as a theme of its promotion? 5 2.6 Propose a promotion/marketing program that will counter all the arguments...

    Caste, Caste system in India, Cosmetics 2653  Words | 7  Pages

  • Marketing Mix

    Yvonne Fregon Assignment 1 Marco Le Mura Student Number: 5101447209 Table of Contents PART A : Identify the key characteristics of their products and services. What is their significance to the market. The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment, riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is...

    Consumer protection, Marketing, Motocross 1479  Words | 5  Pages

  • Marketing Mix

    Marketing mix for competitive advantage: Introduction: The main intention of market research is to analyze the demand of customers. In fact, consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers, company could take right decision for the customers, according to the right place and...

    Marketing, Marketing mix, Marketing plan 1407  Words | 4  Pages

  • Marketing Mix

    The Marketing Mix A General Discussion Logic: Marketers have four tools to use to develop an offering to meet the needs of their targeted customers. Collectively they are called the marketing mix. Marketing Mix: You may have heard of the "four Ps" of marketing: product, price, place, and promotion. Collectively these are called the marketing mix. More comprehensively they are viewed as: • product, service, or program - something of value you are offering the customer, client, or park visitor ...

    Four Ps, Marketing, Marketing mix 1691  Words | 5  Pages

  • marketing mix

     Marketing Mix MKT/421 November 13, 2013 Dr. Brett Branch Marketing Mix The market mix is a tool used by marketing firms use as a guide to meet their marketing goals. The marketing mix also known as the 4Ps of marketing (product, place, price, and promotion) plays an important part in growth of an company or organization. Product is producing the right product for the right target market. Place comes down to just getting the product to the market targeted area, the product...

    Automobile, CSK Auto, Marketing 936  Words | 3  Pages

  • Marketing Mix Paper

    Marketing Mix Paper University of Phoenix MKT/421 July 11, 2010 The marketing mix plays an important part in marketing. The purpose of the marketing mix is to use a combination of tools to satisfy customers and obtain company goals. Often the marketing mix is referred as the four P’s: product, price, place, and promotion. The elements are adjusted until a right combination is found that serves the needs of the product’s customers while generating optimum income” (Marketing Mix, 2010, p. 1)...

    Internet, IPhone, Marketing 1381  Words | 4  Pages

  • Marketing Mix

    differentiated from its competitors. Business owners can use a set of tools called the “Marketing Mix” to provide the unique quality that the item for consumption is a need. This tool is made up of a set of controllable factors that can be adjusted until the precise combination is established to satisfy the needs or wants of consumers in a particular target market while generating a profit. The Marketing Mix is made up of four factors. They are product, price, place and promotion. The product can...

    Apartment, Capitalism, Free market 1405  Words | 4  Pages

  • Marketing Mix

    Marketing Principles Today, marketing must be understood not in the old sense of making a sale, but in a new sense of satisfying customer needs. Without customer needs there is no marketing. If the marketer understands customer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will be sold easily. Selling and advertising are just part of “marketing mix” which is a set of marketing tools that work together to satisfy...

    Customer, Customer relationship management, Customer service 2378  Words | 7  Pages

  • Marketing Mix

    The Marketing Mix at Wal-Mart Inc. MBA 6012 – Section 102 Unit 1 – Assignment 1 02/24/2013 Marketing is essential to any type of company. In order to be successful in marketing, a firm must achieve the optimal marketing mix. While for the most part, Wal-Mart Inc. has been successful in marketing, there are some areas which could use improvement. Their marketing mix, much like in other companies, consists of the four P’s. All-together, Wal-Mart Inc. has done well in marketing. To begin...

    Marketing, Marketing mix, Promotion 920  Words | 3  Pages

  • Marketing Mix

    The Marketing Mix Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (McGraw-Hill/Irwin, 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute...

    Advertising, Business, Coca-Cola 1147  Words | 3  Pages

  • Marketing Mix

    Marketing Mix Mkt 421 December 17, 2012 Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements...

    Fast food, Fried chicken, KFC 1222  Words | 5  Pages

  • Marketing Mix

    Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor that decides whether...

    Business, Gross margin, Marketing 1979  Words | 6  Pages

  • The Role of Marketing Mix in an Organisation

    THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and...

    Distribution, Marketing, Marketing mix 2012  Words | 6  Pages

  • Marketing Mix.

    Marketing Mix Paper Mark Moeller University of Phoenix MTK421 Marketing Laurence Hanson September 26, 2008 Marketing Mix Paper In today’s global market organizations need to understand how marketing mix works to ensure a productive and profitable future. Marketing specialist has several decisions to make to ensure product goals is made and marketing mix works as a way to organize the decisions in to four smaller, manageable section call the four P’s...

    Marketing, Marketing management, Marketing mix 1196  Words | 4  Pages

  • Marketing Mix

    Running Header: MARKETING MIX PAPER Marketing Mix Paper MKT/421-Marketing Marketing Mix Paper To develop a marketing research approach, a company will look to do a consumer analysis, an industrial analysis, and develop a marketing mix that will best suit the organization and the consumer. “In a consumer analysis, some areas to look at are demographics, psychographics, behaviors, and geographical consideration. In an industrial analysis, the company will do a competitor analysis,” (Perreault...

    Distribution, IKEA, Marketing 1322  Words | 4  Pages

  • Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the demand. The marketing mix should also meet or...

    FedEx, Marketing, Marketing mix 1084  Words | 3  Pages

  • Marketing Mix

    with the goal of “improvement in production efficiency” by reshuffling or merging the division of job functions. which aimed for efficient control and evaluation, developing management motivation and ability, improving the capability to cope with market diversification and cost reduction. Slogan (new thinking .new possibilities ) Hyundai's new way of thinking is to share the premium value with more people. We make new possibilities for people and our planet by constantly coming up with new ideas...

    Ford Motor Company, Hyundai, Hyundai Elantra 1547  Words | 6  Pages

  • Marketing Mix

    key elements of the marketing mix adopted by Ben Sherman in the fashion industry. We can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. The key elements are often called the four P’s of marketing, which are namely Product, Price, Place and Promotion. These elements should be combined meticulously so that the product reached the desired market segment. Mr. Sherman marketing mixture is very efficient...

    Customer service, Market segmentation, Marketing 1329  Words | 4  Pages

  • Marketing Mix

    E. Jerome McCarthy was an American marketing professor who was the first person to introduce the marketing mix (also known as the 4 Ps) (E. Jerome McCarthy, 2014). The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. (The Economic Times, 2014). The 4 Ps refers to: product, price, place and promotion. Each element of the marketing mix is influenced by one another and it takes a lot of market research and understanding from many...

    Marketing, Marketing mix, Marketing research 1068  Words | 4  Pages

  • Marketing Mix

    analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not...

    Distribution, Marketing, Marketing mix 1781  Words | 11  Pages

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