• An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...
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  • Grad Best in the business
    Solutions: As a result of the backlash against HLL’s Fair & Lovely campaign, the company discontinued the ads in March 2003. Shortly after it pulled the ads off the air, HLL launched a new charitable cause called the Fair & Lovely Foundation, which vowed to “encourage economic empowerment of women...
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  • Fair & Lovely
    The rural India offers a tremendous market potential. A mere one percent increase in India’s rural income translates to a mind-boggling Rs 10,000 crore of buying power. Nearly two-thirds of all middle-income households in the country are in rural India. And close to half of India’s buying potential lies...
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  • Hll Strategies
    A PROJECT REPORT ON RURAL MARKETING STRATEGIES. CONTEXT:- HLL SUBMITTED TO UNIVERSITY OF MUMBAI BY SHRUTI ASHOK BHATTER T. Y. B.M.S. YEAR 2005-2006 THROUGH TOLANI COLLEGE OF COMMERCE ANDHERI (EAST), MUMBAI – 400 093 Acknowledgement At the outset I would like to take the...
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  • Essays
    Whisper, Tide, Vicks … Cavin Care – Fair Ever, Spinz … Marico – Saffola, Parachute… Dabur – Honey, Chyavanprash, … Strategies for Success Early-mover advantage – strong initial products and unexposed market Understanding the customer perception and the Indian market Successful M&A – Kissan, Brookbond...
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  • Capturing Rural Market with Customization of Marketing Mix
    Dec 2011) CAPTURING RURAL MARKET WITH CUSTOMIZATION OF MARKETING MIX Ms. Himani Joshi1 Dr. R. K. Srivastava2 Abstract: Bearing in mind that the rural market functions in highly complex environment, it is important for the marketers to formulate tailored strategies for rural areas. The formulation...
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  • Hindustan Unilever Marketing Mix
    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in Tea,...
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  • Hul Company
    company to do so. Today, the company has more than three lakh resident shareholders. HUL’s brands -- like Lifebuoy, Lux , Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls - are household names across the country and...
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  • Rural Marketing
    Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demands and needs. It is a two way marketing process wherein the transactions can be: Urban to rural:...
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  • Project Report on Lux
    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation  Reference ...
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  • What Are the Differences with Regard to Cultural Values Across Social Classes and Their Implications on Different Product Categories?
    Unilever had market share of 50-70 percent with flagship brand Fair & Lovely: popular/economy tier of the market, targeted at low and middle income Indian consumers across urban and rural India. Fair and Lovely had multiple product offerings in a range of SKUs in different sizes  From ad, Fair and Lovely...
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  • Case Study: Cultural Norms, Fair & Lovely, and Advertising
    Case Study Analysis: 2.2 Cultural Norms, Fair & Lovely, and Advertising. Christopher A. Osuoha July 2, 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction ...
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  • Case Study on Cultural Norms, Fair & Lovely, and Advertising
    lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy to generate large volume of sale and maintain market leadership position in India skin care industry. Hindustan Lever Ltd (HLL) holds 90%market share of the skin care industry...
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  • Sales and Distribution of Hul
    goods in FMCG. FMCG Sector Outlook The Fast Moving Consumer Goods (FMCG) Sector is the fourth largest sector in the Indian economy with a total market size of Rs.60,000 Crores. A well-established distribution network, intense competition between the organized and unorganized segments characterizes...
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  • Student
    cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. History In the 1890s, William Hesketh Lever...
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  • Product Analysis of Hul
    For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL...
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  • Marketing Strategies of Nestle and Unilever
    global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the multinationals that are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991...
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  • Unilever-Bangladesh-Ltd-Bus-101
    Departments * 2.1  Accounts, Finance & IT Department * 2.2  Production Department * 2.3  Human Resource Department * 2.4  Marketing Department * 2.5 Customer Service or Development Department * 3.0 Functions * 3.1 Planning * 3.2 Organizing * 3.3 ...
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  • Buying Bihaviour
    FT‐405M  Consumer Behavior  and Rural Marketing  Module 14  RURAL CONSUMER BEHAVIOR  Consumer  Buyer  Behavior  refers  to  the  buying  behavior  of  final  consumers  ‐  individuals  and  households  who  buy  goods  and  services  for  personal  consumption.  All  of  these  final  consumers  ...
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  • Mba Marketing
    EXECUTIVE SUMMARY HUL is India's largest Fast Moving Consumer Goods (FMCG) company. HLL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's are household names across the country...
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