• Gucci's Closest Competitor
    CRITICALLY CONTRAST THE KEY ELEMENT OF GUCCI’S MARKETING STRATEGY TO ITS CLOSEST COMPETITOR. JUSTIFY WHY YOU HAVE CHOSEN THIS COMPANY AS GUCCI’S CLOSEST COMPETITORS Gucci is one of the most powerful leaders in luxury fashion market. Gucci is founded by Guccio Gucci in 1921 in Florence, Italy. Now...
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  • Louis Vuiton
    Describe three target customer segments for Louis Vuitton in India, using both qualitative and quantitative data The three target customer segments for Louis Vuitton in India, based on the consumers’ perception of luxury are: i) Functionality/Quality Based Luxury: Those who bought luxury products...
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  • Gucci
    the remaining 50 percent belonging to Aldo Gucci and his descendants in the late 80s. Gucci is relaunched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford becomes creative director of Gucci in 1994 and infuses the luxury brand with a sense of daring and provocation...
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  • Gucci Louis Vuitton Vertu
    LuGUCCI, LOUIS VUITTON, & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain...
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  • Lvmh
    BILLIONAIRE SUCCESS STORY Bernard Arnault - Louis Vuitton Born: March 5, 1949 Age: 59 Country Of Citizenship: France Residence: Paris , France, Europe & Russia Occupation: Chairman, LVMH; Chairman, Christian Dior SA Net worth: $26 billion US dollar Fortune: Inherited and growing Source:...
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  • Louis Vuitton in Japan
    S LOUIS VUITTON IN JAPAN1 w 9B10M067 Justin Paul and Charlotte Feroul wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other...
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  • Gucci Case
    Gucci, Louis Vuitton, & Vertu – Marketing Lessons from some of the World’s Most Exclusive Brands. By Conor Carroll, Kate Hurley & Ann Treacy, University of Limerick. Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service...
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  • Best Art
    extreme products; both have had shows at Versailles and both have had legal action filed against their shows by a living descendent of France's King Louis XIV. A Turkish article writer, Ela Erozan Gürsel, portrayed the artist as a creative entrepreneur, and, I agree with her. Koons is famous for his...
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  • Redefining the Luxury Concept
    prestige brands such as Louis Vuitton, Burberry and Chanel were launched in the nineteenth and early twentieth centuries when a strict social class system defined society and royalty and aristocracy reigned supreme. During this period, designers like Christian Dior, Louis Vuitton and Guccio Gucci designed...
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  • Burberry Case Study
    luxury brand after facing disastrous situation for almost two decades (from 1970’s to 1998). She had led the brand to mass market success through marketing mix strategies by developing product diversification, adopting new promotional campaign and expanding new distribution network. Despite this success...
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  • Marketing
    Midterm Take Home 1. Marketing plan: a. Executive Summary b. Summary of Marketing Objectives c. Marketing Objectives d. Marketing Strategy e. Action Programs (Tactics) f. Measurement, Review, and Control g. Marketing Budget h. Appendixes Appendixes include detailed information on secondary...
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  • presentation on visual merchandising
    quick impression of the store. Window displays are crucial whether a store is situated in a mall or in a busy street. They are mix of art, fashion, design and marketing. They must compel customers to enter a store by defining a brand’s image. Today, retailers are recognizing the importance of window...
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  • Louis Vuitton Case Study
    access will come at the cost of fierce competition, potential of counterfeiting and international trade barriers. Bernard Arnault, the head of the Louis Vuitton Moet Hennessy brands, recognizes that penetration, growth and development in these emerging markets are a critical part of the brand’s long-term...
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  • Bmw Marketing
    8 P’s of Luxury Brand Marketing Rohit Arora, Strategic Planning Director, Bates Pan Gulf (BPG Group), Dubai, UAE “I think every girl deep inside dreams about having the money to be able to buy the Louis Vuitton bag or being at the red carpet herself and wear a beautiful Chanel dress” - Qualitative...
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  • Case Study Intermarket
    INTERNATIONAL, INC.: MAKING INROADS INTO BRAZIL AND MEXICO 4. VOLKSWAGEN AG NAVIGATES CHINA 5. WAL-MART OPERATIONS IN BRAZIL: AN EMERGING GIANT 6. LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH 7. STARBUCKS COFFEE: EXPANSION IN ASIA 8. GAP INC. 9. MOTOROLA: CHINA EXPERIENCE 10. iPOD IN JAPAN: CAN APPLE SUSTAIN...
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  • How Luxury Brands Check in?
    How Will Luxury Brands 'Check-In?' Platforms like Gowalla, Foursquare, Booyah, Loopt, and Whrrl, or their French counterpart Dismoiou, that mix location, real-time and social characteristics focus less on conversations and more on creating a new and valuable location-based products. The key challenge...
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  • Louis Vuitton
    Pôle ESG Maria-Julia Mari Rihards LOUIS VUITTON Mr. LaLanne Branding for luxury products autumn 2011 BRAND INTRODUCTION Louis Vuitton Matelletier et Co., is a French fashion house founded in 1854 by Louis Vuitton. Today Louis Vuitton is on the world’s leading international fashion...
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  • Marketing - the Champagne Market
    Environmental Factors and the Marketing Mix. The main source is the MINTEL Report about Champagne and Sparkling wines from February 2010. Table of Contents: 1. Introduction 2. Micro Environmental Factors 3. Macro Environmental Factors 4. Marketing Mix 5. Conclusion 6. References ...
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  • The Role of the Marketing Manager
    The Role of the Marketing Manager Siti Hajar Binti Ramlan SC-KL-00031503 American Degree Program Mr Tharmaraj Selvarajh Submission Date: 15th October 2012 In order to understand the roles of the Marketing Manager, we must, first of all, understand what is marketing. As approved by the American...
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  • Gucci Group
    of the luxury companies in the industry were Italian or French family-owned, single-brand firms (like Gucci, Armani, Prada, Chanel and Hermès). Louis Vuitton, which in the 1990s was already owned by the LVMH Group, represented one big exception. LVMH was a multinational conglomerate with a wide product...
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