• Marketing Audit
    Marketing Audit Approach I have chosen to conduct a marketing audit on Blockbuster. Blockbuster Inc. is a leading global provider of in-home rental and retail movie and game entertainment, with over 9,000 stores worldwide (Blockbuster, 2006). The following is an action plan on how to develop thi...
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  • Starbucks Marketing Audit
    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is abo...
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  • Marketing Audit Starbucks
    Marketing Audit – Starbucks Stores R. J. Yung Marketing Management March 13, 2006 Executive Summary Since its foundation in 1971, Starbucks has been working uncompromisingly to achieve the company objective of becoming the world's leading coffee brand. Having gone through various stages of...
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  • Bally Total Fitness Marketing Audit
    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was pe...
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  • Marketing Audit Siemens I&S Group
    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product...
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  • Marketing Audit: Wal-Mart
    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how f...
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  • Marketing Audit ¡V Nike, Inc.
    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studie...
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  • Dunkin' Donuts Marketing Audit
    Dunkin' Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary Dunkin¡¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return c...
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  • Marketing Audit
    Beauty R' Us Beauty and beyond Marketing Audit Elmer Enríquez Torres University of Phoenix MKT 551 Marketing Management Prof. Mario E. Dávila 10/02/2004 Workshop #6 Beauty R' Us Beauty and beyond Marketing Audit Table of Contents Executive Summary 3 Table 1: 2004 Beauty and beyond...
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  • Marketing Audit Approach
    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan o...
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  • Marketing Audit Approach
    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach "A marketing audit is a comprehensive, systematic examination of a company's marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the or...
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  • Xbox: Marketing Audit
    Marketing Audit Approach: Microsoft Xbox 360 Company Description Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corpor...
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  • Marketing Audit Approach
    Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough's net sales in 2005 were $9.5 billion, an increase of $1....
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  • Marketing Audit
    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion...
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  • Marketing Audit - Agilent Technologies
    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions...
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  • Coors Marketing Audit
    Marketing Audit MKT 551 – Marketing Management Jacqueline Barnett August 11, 2004 Executive Summary Adolph Coors Company is the third – largest brewer in the in the US (after Anheuser-Busch and Miller Brewing), but Coors is looking to grow by merging with Molson. Coors Light nicknamed...
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  • Marketing Audit Overview
    The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expe...
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  • Marketing Audit Approach
    Marketing audit approach The death of Apple Computer was predicted many times throughout the company's history. The price point for the Apple and Macintosh computers were higher than other PCs. Consumers thought there was not enough software available for the Mac. Consumers also felt that only gra...
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  • Marketing Audit
    Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company c...
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  • Marketing Audit and Evaluation
    The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes...
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