• Mr..Harsh
    brands Lipton and Kai Shii respectively. A study was conducted to evaluate effective strategies for market segmentation and identify suitable and potential markets for iced-tea manufacturers to enter. In addition, factors that could be used to forecast future demand were described. The main aims and...
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  • Case Study: Lipton and Kai Shii
    Case Study: Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7...
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  • Lipton
    as loose packaged tea, the preferred format in much of the Middle East and throughout Asia. Lipton Iced Tea The Lipton Ice Tea logo as used in many markets Lipton Iced Tea, in many markets known as Lipton Ice Tea, is an iced tea brand sold by Lipton. Lipton Pyramid Tea Lipton also produces...
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  • Student
    of this agreement, current iced tea turnover is 15 times more than it was in 1994. While demand for carbonated beverages is decreasing, there is double-digit growth in iced tea market. In order to take advantages of this growth, many more competitors are willing to enter the market. After Lipton and...
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  • Launch in India
    and urban regions and strategise on the customer segmentation and product positioning in this complex market. HUL dominates the Indian tea-industry with 23.4% market share, with the closest competitor at 20.4% in 2011. HUL has “Brooke Bond Tea” in the ‘mass category’ and “Lipton” in the ‘premium...
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  • Marketing
    has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the USA, France, Japan, Saudi Arabia, Australia, Sweden and Pakistan. Compared to other tea brands, Lipton has always had a strong focus on innovation, given its continuous...
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  • Marketing Report on Tata Tea
    net, HLL (Brooke Bond and Lipton) is the clear leader, holding over 24.5% of the market share, while Tata Tea (Tata) trails it with almost 20.5%. The remainder of the market is far more fragmented and shared between numerous small players. Marketers try to differentiate their offer from that...
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  • A Report on New Product Launch at Hll
    . Leaf tea remains a favourite in many markets and Lipton is making it tastier and easier to make with innovations including Lipton Pyramid tea bags that give the leaves more room to move and Lipton Cold Brew tea bags that allow iced tea to be freshly brewed in cold water in just five minutes. 36...
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  • Tapal
    6/10/2011   Table of Contents Overview of the market 3 Historical data 5 Trends 6 Devastating floods hamper tea growth 7 Increased direct selling trend 7 Hot sales outlook for hot drinks 7 Prospects 7 Customer Segmentation 8 Competitive Structure: 9 Competitive Landscape 11...
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  • Lipton
    , vitality and fun. It compromises of yellow label, iced tea and green teas. It is designed for upper middle, upper lower and upper middle class. Lipton is a market leader in the industry. It comes in all the packages including hard packs, jars and tea bags. “LIPTON TEA CAN DO THAT” 16...
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  • Pharmaceutical Industry Analysis - Pakistan
    Khanewal, there are about 745 workers. Lipton is a major brand of Unilever and a major competitor and threat to Tapal. Lipton is present in the beverage market with tea based drinks and has now targeted health conscious consumers. It has entered the green tea and iced tea markets with ready to drink...
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  • Tea Study
    the markets from a macro perspective is required to plan the market of any branded tea across India. Things are more difficult with most of the branded tea retail market in India being highly unorganized and being catered through 2.5 million grocery/kirana outlets.   Industry segmentation and...
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  • Basic E Marketing Plan
    SHARE. Bubble Buzz will launch into a currently not served subset of that market (RTD “Ready-To-Drink” Bubble Tea), which is until now not existing. It is anticipated that the following brands could potentially compete with Bubble Buzz in the functional drinks market: Brisk, Lipton Iced Tea, Sobe...
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  • Product Life Cycle Stages
    and all. Lipton ice tea, targeted at the youth segment MARKET SEGMENTATION The joint venture product will focus on urban areas in the first two years. Thus the market was segmented on the basis of urban and rural areas. The Lipton Ice Tea will be initially available in 17 cities...
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  • Dilmah Marketing Plan
    not cater for younger consumers. Thus it is seen as refreshing, hip and unique. However, it is also valued by the middle aged to older market because of its classic tea. Current target market: Lipton is targeted mainly to the younger market. Positioning strategy: Lipton ice tea is seen as a...
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  • Why Tetley Fails in Pakistan
    features of Tetley, it is purchased by the social class C, C+ and these people are influenced by prices as well. But in case of tea price and taste are equal motivating factors. MARKET SEGMENTATION Target Market  Target market for the Tea industry is widespread all over Pakistan. But thetarget...
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  • Liquid Tea
    branded tea retail markets in India are highly unorganized and being catered through 2.5 million grocery/kirana outlets. Industry segmentation and players Packet tea market is highly proliferated, matured market with more than 300 brands in the country though dominated by HLL and Tata tea which have...
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  • Klll
    Iced Tea * 100% Natural Lipton Iced Tea - Green Tea with Citrus * Lipton Iced Tea - Diet Green Tea with Citrus * Lipton Iced Tea - Green Tea with Watermelon * Lipton Diet Green Tea with Citrus * Lipton Diet Green Tea with Mixed Berry * Lipton Diet Iced Tea with Lemon...
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  • Business Plan
    to owning and running a teahouse a natural step.  Chaay Waala will offer a full range of teas (hot and iced), as well as pastries, premium chocolates, tea accessories, and loose teas for taking home or giving as gifts. We will train all of our teatenders in the proper storage, brewing, and...
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  • Marketing Plan of Lipton Ice Tea
    Marketing Plan: Lipton Ice Tea Industry Analysis In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the...
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