• Mr..Harsh
    Case Study: Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7 Tutor: Ms Gillian Scott 1. Executive Summary Unilever Bestfoods, USA and Shin Shii, Taiwan are competitors in the rapidly growing iced-tea market with their...
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  • Case Study: Lipton and Kai Shii
    Case Study: Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7 Tutor:...
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  • Student
    1. Sector Analysis: In Turkey, soft drink market has an important place in non-alcoholic beverages industry , in terms of not only consumption but also trade. If we explain with quantitative data, soft drink export of Turkey has reached to 69.58 million dollar with an % 9.8 increase in 2008, which had...
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  • Lipton
    profitability and international appeal needed to be world-leaders. Unilever Best foods' strength lies in its ability to tailor products to different markets and anticipate consumer’s demands. This comes from in-depth understanding of the countries in which they operate and policy of listening to the customers...
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  • Marketing
    INTRODUCTION: Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product...
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  • Launch in India
    [pic] USE TITLE / TABLE OF CONTENTS / TABLES / GRAPHS Introduction As an established market leader, Unilever is widely recognized as an efficient conglomerate who has been successful in meeting and exceeding the customer requirements on almost all fronts, with their innovative products, technology...
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  • Marketing Report on Tata Tea
    EXECUTIVE SUMMARY {draw:frame} The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO, MACRO AND...
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  • Tapal
    Overview of the market 3 Historical data 5 Trends 6 Devastating floods hamper tea growth 7 Increased direct selling trend 7 Hot sales outlook for hot drinks 7 Prospects 7 Customer Segmentation 8 Competitive Structure: 9 Competitive Landscape 11 Recent trends affecting the tea market 12 Economic...
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  • Product Life Cycle Stages
    low sales volume usually make the introduction stage a period of negative profits. During the introduction stage, the primary goal is to establish a market and build primary demand for the product class. The following are some of the marketing mix implications of the introduction stage: • Product - one...
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  • Pharmaceutical Industry Analysis - Pakistan
    TABLE OF CONTENTS LETTER OF TRANSMITTAL 1 ACKNOWLEDGEMENTS 2 OVERVIEW 4 ORIGIN OF TEA – LEGEND MYTHS AND FACTS 4 COMPANY INTRODUCTION 5 HYPOTHESIS 7 METHODOLOGY 7 LITERATURE REVIEW 8 VALUES AND VISION 16 EXTERNAL AUDIT 18 INTERNAL AUDIT 43 THE MATCHING 51 STRATEGY IMPLEMENTATION & EVALUATION...
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  • Lipton
    strength to complete this report. We also thank our teacher “Miss Shehnaz Meghani” whose encouraging guidance helped us to prepare this report on “Lipton Cardamom Tea”; the work that has been put up in this report would not have been possible without her guidance and support. We also take this opportunity to...
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  • Basic E Marketing Plan
    Analysis B. Competitor Analysis C. Standard E-Marketing Mix • Product • Price • Promotion • Distribution • The Enlightened 4P’s D. Current Target Markets Demographics • Geographic and Company Structure • Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations • Socio-cultural ...
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  • A Report on New Product Launch at Hll
    The launch products 9.1 Market segmentation 9.2 Target Market 3 6 7 9 9 13 36 42 42 44 45 46 47 48 49 51 54 54 4 Corporate sales _______________________ 9.3 Product Positioning 9.4 Appointment of distributors 10. The Launch of 3-in-1 in Bangalore city 10.1 Market Plan 10.2 Stock Requirement...
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  • Tea Study
    The Indian branded tea market is highly vibrant and full of challenges. This article looks at some of the interesting aspects constituting the branded tea market in India in the packed, tea bag and flavored tea segments.   Branded tea market of India: not everybody’s cup of tea India is a vast country...
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  • Dilmah Marketing Plan
    TEAM MEMBERS: Student id and full name 1.0 Executive Summary 2.0 Contents Page 1. Introduction 2. Objectives 3. Segmentation, Target Market Selection and Positioning Statement 4. Product Strategy 5. Pricing Strategy 6. Place Strategy 7. Promotion Strategy ...
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  • Why Tetley Fails in Pakistan
    Introduction Competitive Review of famous brands * Unbranded Tea * Tapal * Unilever (Lipton and Supreme) * Vital Marketing Mix Analysis * Product * Place * Promotion * Price SWOT Analysis of Tetley Tea * Strengths * Weaknesses * Opportunities * Threats ...
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  • Bcg
    The problems of getting data on the market share and market rate 2. There is no clear definition of what constitutes a ‘market' 3. A high market share need not necessarily lead to profitability all the time. 4. The model employs only two dimensions – market share and growth rate. This may tempt...
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  • Klll
    No Fear * Sugar Free No Fear * Seattle's Best Coffee - Iced Latte * Seattle's Best Coffee - Iced Mocha * Seattle's Best Coffee - Iced Vanilla Latte * Tazo Giant Peach * Tazo Organic Iced Black * Tazo Organic Iced Green * * * SoBe * * Aquafina ...
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  • Liquid Tea
    Executive Summary Tea, although not officially till now, is the national drink of the country. It has the fourth largest share in the Indian export of agro based product. As the country is going through a phase of rapid growth, convenience is increasingly becoming the most sought after product attribute...
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  • Marketing Plan of Lipton Ice Tea
    Marketing Plan: Lipton Ice Tea Industry Analysis In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near...
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