• management functions
    :09011BC052 SUBJECT:MANAGEMENT SCIENCE INTRODUCTION:  INTRODUCTION Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL is based in Anand, Gujarat and has been a sterling example of a...
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  • Amul Projects
    INFORMATION: BACKGROUND OF THE COMPANY &FORM OF ORGANISATION In 1929, Peston Edul Polson established Polson Model Dairy at Anand to manufacture butter, ghee and casein and in 1944; the Bombay Municipal Corporation Milk Supply was inaugurated. Monopoly rights were awarded to Polson for Procuring milk...
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  • Amul Marketing Strategy
    Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business...
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  • Gujarat Cooperative Milk Marketing Federation Ltd
    Cooperatives of Gujarat, popularly known as 'AMUL'. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer...
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  • Competitive Priorities of Amul
    Flexibility * Innovation COMPETITIVE PRIORITIES OF AMUL To be a market leader and stand above the competition are the goals of every business. As seen previously in manufacturing strategy, Amul employs one of the best practices for the manufacturing of its goods. It incorporates state-of-the-art technology...
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  • amul
     Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand, trusted for its quality ...
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  • Sales & Distribution of Amul
    A PROJECT REPORT 1. PROMOTION OF AMUL FRESH MALAI PANEER IN INSTITUTIONS 2. PENETRATION OF AMUL BUTTERMILK AND AMUL LASSEE 3. BRAND AWARENESS OF AMUL THROUGH AMUL VIDYASHREE AND AMUL VIDYABHUSHAN AWARDS Submitted By BHUSHAN PERSINGWAR Under The Guidance Of ...
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  • Amul Dairy
    situation. It also helps to improve our analytical skill,communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department, finance department, human resource...
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  • Hrm Ppt
    gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a...
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  • AMUL: case analysis
    INTRODUCTION: Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which...
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  • Amul
    A Project Report On “Study on Market Segmentation, Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University ...
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  • AMUL after 10 years
    Brand Personality, 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full...
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  • Amul Final Project Report
    This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd, Gondia district. The retailer’s preference was studied through using...
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  • Amul Interim Report
    million village milk producers with millions of consumers in India. In September 2007, AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands. In 2011, AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report...
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  • Amul Marketing Mix
    AMUL: Introduction If Amul has become a successful brand - if, in the trade lingo, it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so, then Amul would have been consigned to the dustbin of history, along with thousands...
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  • Amul Report
    A Management Research Project ( MRP-II ) On “Strategic Analysis and Analyzing SWOT of GCMMF w.r.t. Amul” Submitted To: Hemchandracharya North Gujarat University On 19th April, 2004 In Partial Fulfillment of the requirements For the Management Research Project Course in the Master of Business Administration ...
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  • Amul Case Study
    AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The brand name AMUL is ...
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  • amul
    Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word amul (अमूल) is derived from the Sanskrit word amulya (अमूल्य), meaning invaluable.[3] The co-operative is initially referred to as Anand Milk Federation Union Limited, That is why, the name AMUL. Formed...
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  • amul the taste of india
     REPORT ASSIGNMENT ON AMUL SUBMITTED TO :- Dr. VIJAY GHALAWAT SUBMITTED BY:-chirag garg ROLL.NO :-100241037 CLASS :-BBA ...
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  • Amul Case Study
    Chapter 1 Evolution of AMUL Before the cooperative movement began, middlemen who supplied milk to the consumers were exploiting the dairy industry in the Kaira District. It began as a response to this exploitation and put an end to it. It grew because it responded to the farmers financially...
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