• Parle Industrial Vist
    are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment. The Marketing Strength The extensive distribution network, built over the years, is a major strength for Parle Products...
    Premium 2672 Words 11 Pages
  • Kraft
    . COMPETITOR ANALYSIS The two major competitors in the Indian biscuit market are local companies Parle and Britannia. Parle has nearly a 40% market share in the Indian biscuits segment and Britannia has 38%. Kraft‟s international competitors are also moving into India. In the last year, the British...
    Premium 11743 Words 47 Pages
  • About Indian Business Industry
    glucose biscuit to be introduced from the House of Parle is Parle g which is 78 year old brand. They are in the business of manufacturing and marketing biscuits and confectionaries.They have State-of-the-art machinery with automatic printing and packaging facilities. Their  biscuit baking oven is the...
    Premium 2660 Words 11 Pages
  • Parle India Ltd
    the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle...
    Premium 689 Words 3 Pages
  • Indian Biscuit Industry
    sector, the industry is dominated by Britannia and Parle, which account for 70 per cent of the industry's volumes. The two major organized players are Britannia and Parle. Britannia’s market share stands at Rs 27 billion. Parle derives a large portion of its revenues from low-priced biscuits. Parle-G...
    Premium 2815 Words 12 Pages
  • Parle Marteking Report
    development (R&D) wing focussed on new product development. Its role was to use the customer insights, received from the field sales force, in developing new brand extensions and also new product categories in both candies and biscuits. The biscuit portfolio included not only Parle-G in the glucose category...
    Premium 5138 Words 21 Pages
  • Parle Research
    , before adding biscuits to its portfolio in 1939. Parle G (Glucose) and Parle Monaco were the first brands of biscuits to be introduced. The company only operates in packaged food with a large number of brands in biscuits and sugar confectionery. In mid-2008 the company entered sweet and savoury...
    Premium 7432 Words 30 Pages
  • Consumer-Buying-Behaviour-and-Effectiveness-of-Marketing-Strategies-Adopted-for-Biscuits
    standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectionery is thoroughly checked by an expert staff using the most modern equipment. There are continuing efforts to introduce new products as a result of high emphasis on R&D at Parle. SUNFEAST (ITC Ltd.) In...
    Premium 10578 Words 43 Pages
  • Project Report
    carbonated drinks industry in India looked really bad just after the “Pesticide” controversy last year. But some cool promotions and quick reactions by cola companies have handled the crisis satisfactorily. The controversy has thought the industry few lesson or so and in the process consumer and the...
    Premium 14417 Words 58 Pages
  • Strategy Framework
    to the Indian biscuit industry, specially in the organized sector, which grabs the market share of existing players like Parle.  Biscuit industry is growing at the rate of 15%-18% in every year which is above than the average manufacturing growth rate in the Indian economy. 3. Social factors...
    Premium 5025 Words 21 Pages
  • Hr Practices at Parle
    . All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits...
    Premium 11276 Words 46 Pages
  • Case Study
    cherry on top. | |   | Get your biscuit goodies: |   |   | Grab your sweets: | | Parle - G |   | | Melody | | Krackjack |   | | Mango Bite | | Krackjack Crispy Creams |   | | Kaccha Mango Bite | | Monaco |   | | Poppins | | Kreams |   | | Kismi Toffee | | Hide and Seek...
    Premium 1829 Words 8 Pages
  • Research Plan
    buds with ethnic flavours. Godrej industries Food division has introduced fruit juices under the Xs brand, which earlier only consists of only nectars. Parle Agro’s Frooti and N-Joi too are doing well in the market. Delhi-NCR based Surya Foods and Agro Ltd. Manufacturers of Priya Gold Biscuits has...
    Premium 16334 Words 66 Pages
  • Kellogs
    Each Segment 11 12 7 35 Glucose Milk Biscuits Arroe Root Cream Biscuits 18 Marie 17 Others Graph – 2 • The glucose segment accounts for 35 percent of the overall biscuit market. The major players in the segment being (1) Parle’s- Parle-G-55% Market Share (2) Britannia’s Tiger...
    Premium 12792 Words 52 Pages
  • performance appraisal project report
    influenced by the relevant socio-economic factors and media explosions. COMPANY PROFILE Organization Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G...
    Premium 11009 Words 45 Pages
  • Parle
    selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle Agro products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40...
    Premium 888 Words 4 Pages
  • Project
    -40%. The organized sector consists of large, medium and small scale biscuit manufacturers who produce packed biscuits. The major players in this sector are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises of small bakery units, cottage and household type manufacturing...
    Premium 4673 Words 19 Pages
  • Summer Training Project on Biscuit
    ) 11.00 05 12.54 06 14.29 07 16.14 08 17.14 09 19.5 20042005200620072008- Main Categories of Biscuits : Glucose, Marie, Sweet, Salty, Cream & Milk. Glucose biscuits accounts for more than 50% of the total biscuit market value, Parle G dominate this market with more than 60% share followed by...
    Premium 5360 Words 22 Pages
  • H.R Practices in Cbl
    RECRUITMENT PROCESS FLOW CHART New Position Employee search request Contact headhunters Short listing the candidates Head Hunters send the resumes Contact headhunters Interviewing/Screening By the HODs Offer Negotiation Appointment Verification MANPOWER PLANNING PROCESS At...
    Premium 2289 Words 10 Pages
  • Comparative Analyisis
    2003 its new variant-APPY FIZZ was launched. 2.2 COMPANY PROFILE [pic] 'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular...
    Premium 8781 Words 36 Pages