• Sunsilk
    PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation,...
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  • Yeah
    its manufacturing base in the Philippines. Its Personal Care unit made news by securing the right to manufacture deodorant mini-sticks, Cream Silk, Sunsilk, Clear, Pond’s, Axe and Dove for local and export markets. The company has been a leader in introducing new technologies into the country since the...
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  • International Marketing
    of export pricing strategies. Pricing objectives are not constant but changing, according to the conditions both within and outside company’s environment. Moreover, companies can have more than one pricing objective at a time. This fact suggests that there is not a single pricing objective that serves...
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  • Marketing Case
    value creation example. Our job in this assignment is to analyze a brand picked from the following list. Table 1.1: Name of the product Pepsodent Sunsilk shampoo Akij foods and Beverage limited Pran Vaseline Apex Partex Cats eye Close up Clear Shampoo Dove Square foods Fair and lovely Jenny’s Hatil Arong...
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  • Marrketing Plan
    considered an important product series, which the head of company has paid attention most. Currently, many factors that are contained in Micro and Macro environment will be analyzed to clearly understand how Pantene has to face with competitors and appropriate adapt to change and improve its performance. ...
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  • International Marketing Strategy
    2. Company profile 3 3. International marketing strategy 5 3.1 Market saturation 5 3.2 Coping with the global Environment: 5 3.2.1 Microenvironment 6 3.2.2 Macro Environment 6 3.3 Market Segmentation 7 3.3 Market Positioning 7 3.4 Market diversification 7 3.5 Economies of scale 8 ...
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  • Be Assigment 1
    |UNIT TITLE |Unit 3: Business Environment | |ASSIGNMENT TITLE |Multinationals in Vietnam Environment | |ASSIGNMENT NO ...
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  • How to make a brand digital
    Community • An Interactive group of people joined together by a common interest Running - Nike Plus B-to-B - Intuit Quickbooks Community Sunsilk-Gang of Girls Automotive - Camp Jeep Hospitality – My Starbucks Idea CARE-Join My Village Why Build FBB Community? Brand Communities ...
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  • Saud
    under their acquisition. The brands are as follow: * Wheel * Lux * Lifebuoy * Fair & Lovely * Pond's * Close Up * Sunsilk * Lipton Taaza * Pepsodent * Clear * Vim * Surf Excel * Rexona * Dove * Vaseline * Lakme 11 11. Business Portfolio...
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  • International Business of Coca Cola and Unilever
    MANAGES 90 EMERGING MARKET | | 7.0 | BEING LOCALLY RESPONSIVE | | 8.0 | ENVIRONMENTAL ANALYSIS | | 9.0 | DIFFRENCES IN GLOBAL AND NATIONAL ENVIRONMENT FOR COCA COLA COMPANY | | 10.0 | OPERATING STRATEGY IN DIFFERENT COUNTRY10.1 OPERATION IN INDIA10.2 OPERATION IN AFRICA10.3 OPERATION IN CHINA10...
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  • Sunsilk
    ASSIGNMENT ON SUNSILK COURSE TITLE: Principal of Marketing COURSE NO: 513 Under the Supervision Mr. Rakibul Haque Lecturer Faculty of Business ASA UNIVERSITY BANGLADESH SUBMITTED BY Md.Ferdous Ahmed Batch No#29/B ...
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  • Sunsilk
    Assignment Evaluating industry attractiveness of Sunsilk History and background of Sunsilk: Sedal shampoo bottle Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market...
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  • Presentation
    SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather...
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  • sunsilk
    about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care. Sunsilk is one of the hair care product...
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  • case study on tata nano
    1. Chapter I 1.1 History: Sunsilk was introduced in 1989 in Pakistan with three variants related to hair types. Endorsement of a hair stylist was the first step in building the image of the brand as a hair care expert. With the competition from local and multinational companies due to rationalization...
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  • Sunsilk
    brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and...
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  • Co-Creation Sunsilk
    Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology 2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation ...
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  • Sunsilk
    --[endif]-->Mission <!--[if !supportLists]-->c.    <!--[endif]-->Vision <!--[if !supportLists]-->2.  <!--[endif]-->Launching SUNSILK in India. <!--[if !supportLists]-->3.  <!--[endif]-->4Ps <!--[if !supportLists]-->4.  <!--[endif]-->PRICING <!--[if...
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  • Clear Men
    ThuyNy Table of contents A. Executive summary 2 B. Introduction 3 C. Situation analysis 4 I. Micro-environment 4 II. Macro-environment 7 D. Swot analysis 10 Swot matrix 11 E. Product objectives 12 F. Segmentation, targeting and positioning...
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  • Pricing in India
    due to dusty environment and oiling habits • Southern market is predominantly a sachet market, accounting for 70 % of sachet volumes.In Contrast, shampoo bottles are more popular in the Northern markets • About 50 % of the shampoo bottles are sold in the Northern region alone SUNSILK SHAMPOO (Hindustan...
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