• Leadership
    , even though other luxury brands like Prada and Gucci annually give customers a chance to buy their products at discount prices. Despite the fact, Louis Vuitton generated approximately €2.7 billion in the previous year, which is higher than any other luxury brands. (Louis Vuitton strategy, 2012...
    Premium 2367 Words 10 Pages
  • Louis Vuitton
    origin, but always initiator of trends, Louis Vuitton has gradually developed its luxury range of products in coherence with the brand values. We are going to analyse the difference between the marketing strategy used by Vuitton regarding its famous bags in France and in Japan. 1. Marketing-mix...
    Premium 1468 Words 6 Pages
  • Louis Vuitton
    Strategy -, Waseda Business & Economic Studies, No.44, pp.41-54, Graduate School of Commerce, WasedaUniversity. Nagasawa, Shin'ya (2009b), Luxury Brand Strategy of Louis Vuitton - Details of Marketing Principles - , Proceedings of the International Conference of IASDR (International Association...
    Premium 1976 Words 8 Pages
  • Negotiation
    Group, Louis Vuitton and Salvatore Ferragamo. * New and foreign brands also will shake up the market share of exiting luxury companies in Japan offering high quality at competitive prices, such as Zara, H&M, Uniqlo. | * Consumer behavior is different from the Western one. * Japan had been...
    Premium 1370 Words 6 Pages
  • Marketing Principles of Louis Vuitton
    WASEDA BUSINESS & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin'ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place...
    Premium 4328 Words 18 Pages
  • Virgo Media
    luxury brands Economic Downturn- New customer preferences:   Used a famous Japanese designer, Rei Kawakubowas , as guest designer of Louis Vuitton for one of its collections Location of stores- pop up stores. Extravagant stores- aggressive marketing strategy. Flagship store inaugurated in 2002...
    Premium 1070 Words 5 Pages
  • Louis Vuitton in Japan
    brand started its first advertising strategy by handing bags to Hollywood celebrity actresses. Audrey Hepburn carried a Louis Vuitton bag in 1963 in the film Charade, directed by Stanley Donan. In the mid 1970s, Louis Vuitton had become the world’s biggest luxury brand in terms of market share. The...
    Premium 9374 Words 38 Pages
  • Luis Vuitton Case
    Louis Vuitton Case 1) Specifics of Japanese fashion industry: Overview of the Japanese market: “Luxury and a mass market paradise for luxury brands.” Estimate by HSBC is that Japanese luxury market is the final destination of 45 percent of luxury goods sold worldwide.(*19). Claudia...
    Premium 1182 Words 5 Pages
  • Brand St Udy Luis Vuitton
    Brand study of Louis Vuitton Summary I/ Analysis of the marketing strategy 1. SWOT 2. Positioning 3. Target 4. Mix Marketing • Products • Price • Place • Promotion 5. Communication Strategy II/ Brand Study 1. Qualitative...
    Premium 4387 Words 18 Pages
  • Executive Summary for Louis Vuitton
    Paulo, Johannesburg and Newyork. Louis Vuitton was named the world’s most valuable luxury brand for seven consecutive years. In 1997 Marc Jacobs merged with Louis Vuitton ,in order to design elegant and unique clothing line for both men and women, "When I saw the first trunk in Trianon grey canvas...
    Premium 2440 Words 10 Pages
  • Marketing Plan for Lv
    Background Louis Vuitton Brand is owned by LVMH group which comprises luxury brands. Louis Vuitton shared resources with other fashion and leather goods brands yet its unique and creative identity is preserved. 2.2 Company Locations and Facilities LVMH has 1246 stores for fashion and leather goods...
    Premium 1529 Words 7 Pages
  • lv japan
    Louis Vuitton in Japan Harvard Case Solution & Analysis In this study, the opportunities and challenges, Louis Vuitton, the leading European luxury sector multinational firms in Japan, given the unique characteristics of brand management and the integration of culture and consumer behavior in...
    Premium 1056 Words 5 Pages
  • Imc Planning
    leather goods. Luis Vuitton is the worlds biggest luxury brand followed by Hermes and Gucci. Louis Vuitton is one of the most couterfieted brands in the fashion world. This is because the brand is associated with wealth, and people want to be associated with wealth. There are more counterfeited products...
    Premium 3044 Words 13 Pages
  • Louis Vuitton Brand
    is Social Media. So, one of the most famous, the most demand and the most expensive luxury brand- Louis Vuitton is a french fashion house which specializig in the manufacture of luggage and bags, clothes and accessories uses all advertising options, thereby developing their brand. Louis Vuitton...
    Premium 1492 Words 6 Pages
  • Marketing Strategy of Lv
    21/12/2011 Marketing Strategy analysis of LVMH with a special focus on LV Industry overview: Louis Vuitton Malletier is commonly referred to as Louis Vuitton, sometimes shortened to LV, is French luxury fashion and leather goods’ company. The company was founded in 1854, and now is the...
    Premium 1801 Words 8 Pages
  • Louis Vuitton Brand Audit
    LOUIS VUITTON BRAND AUDIT "The name Louis Vuitton is synonymous with luxury. Never on sale, Louis Vuitton products are sold exclusively for the high end market, and it’s the absolute symbol of glamour". By: Farah Soraya/ 1401135661...
    Premium 2254 Words 10 Pages
  • Lv in Japan
    that contribute to the success of LV are the ability to deliver quality products consistently over and over, the efficiency of its marketing strategy, its high profile customers, its long history, the merger with LVMH and the fact that Japanese people have an obsession with luxury. Louis Vuitton...
    Premium 1189 Words 5 Pages
  • Lv Case Study
    CASE 2: LUXURY RETAILER LOUIS VUITTON IN CHINA: LOSING LUSTRE OR ADDING COLOUR? – Due date: Session 6
 1 What are the strengths and weaknesses of Louis Vuitton Retail strategy in general, and in China in particular? The retail strategy LV adopted is the direct store management, they have...
    Premium 1452 Words 6 Pages
  • Louis Vuitton - Japan
    manufacturing strategy and the production strategy. Goal: To reinvent and regain the cachet, Louis Vuitton needs to increase and attain the largest market share in five years. Louis Vuitton offers a wide range of luxury brands and was a trend setter in Japan. One of the key components which...
    Premium 418 Words 2 Pages
  • Luis Vuiton Case
    of Louis Vuitton: The Strongest Brand Strategy”. Toyo Keizai Shinposha. PWC (2012): „Market Vision Luxury”. http://www.pwc.com/it/it/publications/assets/docs/marketvision-luxury-2012.pdf Sepúlveda schulz, Rodrigo (2002): „Can luxury goods conglomerates sustain above-normal returns? The Gucci...
    Premium 4872 Words 20 Pages