• Louis Vuitton
    Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods, founded by Louis Vuitton in 1854. As an emblem of the French luxury, Louis Vuitton knew how to make way on the international scene, by advancing an...
    Premium 1468 Words 6 Pages
  • Negotiation
    International Brand Management 1. Briefly summarize the main characteristics of Japanese fashion luxury market Japan was considered the world’s largest market for luxury brands. Japan represented between 12 and 40 per cent of luxury goods sold worldwide. And much of that volume is form Japanese...
    Premium 1370 Words 4 Pages
  • Louis Vuitton in Japan
    S LOUIS VUITTON IN JAPAN1 w 9B10M067 Justin Paul and Charlotte Feroul wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other...
    Premium 9374 Words 29 Pages
  • Brand St Udy Luis Vuitton
    Brand study of Louis Vuitton Summary I/ Analysis of the marketing strategy 1. SWOT 2. Positioning 3. Target 4. Mix Marketing • Products • Price • Place • Promotion 5. Communication Strategy II/ Brand Study 1. Qualitative study ...
    Premium 4387 Words 19 Pages
  • Marketing Principles of Louis Vuitton
    & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin'ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in...
    Premium 4328 Words 16 Pages
  • Executive Summary for Louis Vuitton
    Louis Vuitton’s History and Growth: a) The Designer Louis Vuitton's History: The designer Louis Vuitton was born with the name Louis Vuitton Malletier, and he was born in France in a country called Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident...
    Premium 2440 Words 7 Pages
  • Leadership
    Promotional strategy 8 Pricing strategy 9 Conclusion 9 Reference 11 Executive summary This report focuses on analyzing the store characteristics including the aspects of service and atmosphere of Louis Vuitton, which can be doomed as one of the most profitable and recognizable luxury and fashion...
    Premium 2367 Words 8 Pages
  • Louis Vuitton Brand
     Which tools Louis Vuitton used to advertise their brend in general? Is it successful? The modern world is inconceivable without advertising. It is plays a very important role in the development of business opportunities. Today, in addition to television advertising, one of the most popular is...
    Premium 1492 Words 3 Pages
  • Louis Vuitton
    Introduction Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis Vuitton entered Japanese...
    Premium 1976 Words 7 Pages
  • Virgo Media
    Louis Vuitton in Japan What has made LV’s business model successful in the Japanese luxury market? Product, Price, Place & Promotion The Japanese luxury market has always placed a great deal of value on the quality and exclusivity of products being offered and this has been a critical success factor...
    Premium 1070 Words 4 Pages
  • lv japan
    Louis Vuitton in Japan Harvard Case Solution & Analysis In this study, the opportunities and challenges, Louis Vuitton, the leading European luxury sector multinational firms in Japan, given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan...
    Premium 1056 Words 3 Pages
  • Luis Vuitton Case
    Louis Vuitton Case 1) Specifics of Japanese fashion industry: Overview of the Japanese market: “Luxury and a mass market paradise for luxury brands.” Estimate by HSBC is that Japanese luxury market is the final destination of 45 percent of luxury goods sold worldwide.(*19). Claudia D’Arpizio...
    Premium 1182 Words 4 Pages
  • Lv in Japan
    Louis Vuitton in Japan: The Magic Touch (Case #15, Notes) Overview Louis Vuitton is the most prestigious and successful luxury goods company in the world. Created in 1854 in Paris, it has never ceased to innovate and perfect its business operation to become extremely efficient and a model for the industry...
    Premium 1189 Words 4 Pages
  • Imc Planning
    2010 Nhlakanipho Awande Mkhize 208520886 [IMC PLAN OF LOUIS VUITTON] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the...
    Premium 3044 Words 9 Pages
  • Marketing Plan for Lv
    Objectives The brand objective is to offer rare exceptional products. 1.2 Vision and Mission Exceptional products go beyond finest craftsmanship; they include rare locations and moments as well as outstanding service. 2.0 Company Summary 2.1 Background Louis Vuitton Brand is owned by LVMH...
    Premium 1529 Words 7 Pages
  • Marketing Strategy of Lv
    21/12/2011 Marketing Strategy analysis of LVMH with a special focus on LV Industry overview: Louis Vuitton Malletier is commonly referred to as Louis Vuitton, sometimes shortened to LV, is French luxury fashion and leather goods’ company. The company was founded in 1854, and now is the cornerstone...
    Premium 1801 Words 7 Pages
  • Lv Case Study
    CASE 2: LUXURY RETAILER LOUIS VUITTON IN CHINA: LOSING LUSTRE OR ADDING COLOUR? – Due date: Session 6
 1 What are the strengths and weaknesses of Louis Vuitton Retail strategy in general, and in China in particular? The retail strategy LV adopted is the direct store management, they have exclusive...
    Premium 1452 Words 5 Pages
  • Louis Vuitton in Japan
    Louis Vuitton in Japan Case Study Student’s Name Instructor’s Name Course Title Date What has made LV’s business model successful in the Japanese Luxury Market? Japanese luxury market has often placed the greater deal about value on quality along with exclusivity of the products that are being...
    Premium 1192 Words 4 Pages
  • louis vuitton case study
    INTRODUCTION Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH, Louis Vuitton has been...
    Premium 2178 Words 8 Pages
  • Louis Vuitton Brand Audit
    LOUIS VUITTON BRAND AUDIT "The name Louis Vuitton is synonymous with luxury. Never on sale, Louis Vuitton products are sold exclusively for the high end market, and it’s the absolute symbol of glamour". By: Farah Soraya/ 1401135661 HISTORY ...
    Premium 2254 Words 9 Pages