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Luxury Brand Strategy Of Louis Vuitton Essays and Term Papers

  • Luxury Brand Strategy of Louis Vuitton

    Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our...

    6788 Words | 16 Pages

  • Luxury Marketing- Louis Vuitton Marketing Strategy

    Timeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International...

    13318 Words | 43 Pages

  • Louis Vuitton Brand Audit

    LOUIS VUITTON BRAND AUDIT "The name Louis Vuitton is synonymous with luxury. Never on sale, Louis Vuitton products are sold exclusively for the high end market, and it’s the absolute symbol of glamour". By: Farah Soraya/ 1401135661 HISTORY ...

    2254 Words | 9 Pages

  • Fashion Brand Louis Vuitton

    Article The anatomy of the luxury fashion brand Received (in revised form): 9th September 2008 Antoinette M. Fionda is a PhD student specialising in Luxury Fashion Marketing at Heriot-Watt University. Previously, Antoinette worked in both the Fashion and the Luxury Fashion sectors in a variety...

    9632 Words | 35 Pages

  • Louis Vuitton Brand

     Which tools Louis Vuitton used to advertise their brend in general? Is it successful? The modern world is inconceivable without advertising. It is plays a very important role in the development of business opportunities. Today, in addition to television advertising, one of the most popular is...

    1492 Words | 3 Pages

  • Louis Vuitton Strategies

    Early Days (1854-1892) – 1854 - Louis Vuitton opens first store in Paris – 1885 - first LV store opens in London, on Oxford Street – 1892 - Vuitton dies; the Vuitton company begins selling handbags. • Golden Age of Louis Vuitton (18931936) – 1893 - Georges (Louis‟s son) begins his campaign to make...

    616 Words | 5 Pages

  • Marketing Strategies for Luxury Brands

    into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market, consumer behaviour has important implications for the design of a successful marketing strategy. This...

    2083 Words | 7 Pages

  • Louis Vuitton - LVMH and Luxury Goods Marketing

    Case 11-2 LVMH and Luxury Goods Marketing LVMH Moet Hennessy- Louis Vuitton Societe Anonyme is the world’s largest marketer of luxury products and brands. The French company, headquartered in Paris, has been built into a worldwide, billion dollar company with the help of Bernard Arnault, “the pope...

    2313 Words | 7 Pages

  • Differentiation-Strategies-of-Brioni-Louis-Vuitton-and-Giorgio-Armani

    Differentiation Strategies I have chosen the three brands of Apparel & Clothing for this assignment. |[pic] | | ...

    2243 Words | 9 Pages

  • Louis Vuitton

    has become a status symbol for upwardly mobile men in China.At business meetings and social events across China these days, many of the Prada, Louis Vuitton and Burberry bags are being toted by the fellows in the crowd. Wang Zhongzhu, a 42-year-old insurance executive, wouldn't dream of networking...

    488 Words | 2 Pages

  • Louis Vuitton

    Pôle ESG Maria-Julia Mari Rihards LOUIS VUITTON Mr. LaLanne Branding for luxury products autumn 2011 BRAND INTRODUCTION Louis Vuitton Matelletier et Co., is a French fashion house founded in 1854 by Louis Vuitton. Today Louis Vuitton is on the world’s leading international fashion...

    6348 Words | 18 Pages

  • Louis Vuitton

    louis vuitton now produces a range of accessories such as wallets, belts, pouches and cosmetics cases in addition to handbags, and has recently expanded into a limited line of jewelry.  The accessories division also produces specialty goods such as leather-covered pens that are targeted at the luxury...

    448 Words | 2 Pages

  • Louis Vuitton

    Lv in Japan Q1. What has made LV business model successful in the Japanese luxury market? Ans. I would like to demonstrate the success of the Business Model of ‘LV’ via the concept of Four Ps (Product, Price, Place, and Promotion). Product – In general marketers seeks ‘adequate quality’...

    832 Words | 3 Pages

  • Louis Vuitton

    Louis Vuitton: The famous brand started out back in the 1850’s. The founder was made famous for crafting the luggage for Napoleon. From theses roots the brand has become synonymous with luggage and in particular handbags. Louis Vuitton is very much the envy of the industry, recording an operating...

    439 Words | 2 Pages

  • Louis Vuitton

    DICHOTOMY BETWEEN LOUIS VUITTON AND INDIA’S ECONOMY Louis Vuitton has created a brand that stands for luxury. The company has worked hard on being the top luxury brand in the world. India is one of the fastest growing countries in the world. Its population is second only to China. Unfortunately, close...

    484 Words | 2 Pages

  • Louis Vuitton

    SMART Objective and Goals. Compare and contrast the following TWO companies in relation to the following. For The Question, All Happiness or Successfully in business. Absolutely, that is response all project life. Consist of Smart the basic all business in the world needs to set objective...

    664 Words | 2 Pages

  • Louis Vuitton

    Introduction Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis Vuitton entered Japanese...

    1976 Words | 7 Pages

  • Louis Vuitton

    complex market Political stability Risk of new tarrifs (politic uncertainty) Risk of activists groups against popularization of luxury market Specialized consumption tax on luxury goods Asian Crisis of 1998 and foreign currency exposers were not favorable to the company. SARS (2003) = few torrists ...

    759 Words | 4 Pages

  • Louis Vuitton

    Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods, founded by Louis Vuitton in 1854. As an emblem of the French luxury, Louis Vuitton knew how to make way on the international scene, by advancing an...

    1468 Words | 6 Pages

  • Louis Vuitton

    Was there any strategy undertaken by LV to enter the Japanese market? Since Louis Vuitton entered the Japan market in 1968, it became the most popular luxury brand in Japan by having 28 percent share in Japan’s market. The mainly strategy of LV in Japan is Product strategy, Price strategy and Promotion...

    452 Words | 2 Pages