Luxury Brand Strategy of Louis Vuitton
* Graduate School of Commerce, Waseda University Tokyo, Japan, firstname.lastname@example.org
Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion),
Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis...
LOUIS VUITTON IN JAPAN1
Justin Paul and Charlotte Feroul wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and
LVMH Company Overview
Louis Vuitton, a French fashion house, is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. Products were sold through a company-owned sales outlet l
by LOUIS VUITTON
TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK
Table of Contents
Market Analysis 4
Brands in presence 5
Top 20 Selling Perfumes 5
History of Perfume Industry 6
LOUIS VUITTON BRAND AUDIT
"The name Louis Vuitton is synonymous with luxury. Never on sale, Louis Vuitton products are sold exclusively for the high end market, and it’s the absolute symbol of glamour".
By: Farah Soraya/ 1401135661
LUXURY BRANDS AND STANDARD
First Part: The industry of the luxury.
1 - History of the luxury
2 - General characteristics of the luxury.
3 - Principal actors of the luxury.
Second Part : luxury brands and general public.
1 - Identity of brand
2 - Communication of t
By: Mary, Chayanee, and Sasima
• Early Days (1854-1892)
– 1854 - Louis Vuitton opens first store in Paris – 1885 - first LV store opens in London, on Oxford Street – 1892 - Vuitton dies; the Vuitton company begins selling handbags.
• Golden Age of Louis Vuitton (18931936)
In the high end retail market, Gucci (1921), Louis Vuitton (1854) & Vertu (2000) are three successful so-called luxury brands. However, creating luxury brands is a difficult marketing exercise. Marketers are moving from the traditional marketing mix approach towards greater use of expe
Brand study of Louis Vuitton
I/ Analysis of the marketing strategy
4. Mix Marketing
5. Communication Strategy
II/ Brand Study
Case Study- Louis Vuitton
Table of Contents
1. Introduction 2. The company Louis Vuitton 3. Supply Chain Strategy 4. Constraints of the Luxury Industry
4.1. Supply Chain Strategy of Louis Vuitton
5. Process map of buying process 5.Order Qualifiers and Order Winners
5.1. 5.2. P
Eva Pôle ESG
Mr. LaLanne Branding for luxury products autumn 2011
Louis Vuitton Matelletier et Co., is a French fashion house founded in 1854 by Louis Vuitton. Today Louis Vuitton is on the world’s leading inte
Business Horizons (2009) 52, 187—197
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Mergen Reddy a, Nic Terblanche b, Leyland Pitt c,*, Michael Parent c
Capgemini Consulting, P.O. Box 785827, Sandton, 2146, South Africa Stellen
Consumer Buyer Behavior
Group Members: Karan Amarnani Amarnani Maria Luisa Alzola Gutiérrez Mariam Guindo Mónica Kriplani Ravin Nihalani Fatichand
MBA Business School Due Date: May 3rd, 2011
TABLE OF CONTENTS Abstract ...............................................
The famous brand started out back in the 1850’s. The founder was made famous for crafting the luggage for Napoleon. From theses roots the brand has become synonymous with luggage and in particular handbags. Louis Vuitton is very much the envy of the industry, recording an opera
STUDIES 2008 NO.44
The Strongest Brand Strategy by Shin'ya Nagasawa*
Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, an
Louis Vuitton :
New product introductions vs. product availability
Louis Vuitton is a part of the Louis Vuitton Moet Hennessy Group. Being the
core business, Louis Vuitton is the most famous brand not only in the group,
but also in the fashion industry. It is well-known fo
Louis Vuitton’s quality reputation: they qualify themselves as a traditional brand( long history) and as the largest producer of Luxury Goods . they tend more recently to become creative .
Consumers across the world : European countries (21% , United States but also a new emerging
LuGUCCI, LOUIS VUITTON, & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS
Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try
Louis Vuitton Case Study
Louis Vuitton Case Study Question One
Luxury retailers must focus on providing a rounded customer experience. Providing intimate one-on-one experiences and offering brand-wide scale for off-the-shelf goods are two perks that lure cons