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    is towards the product because that is something that’s valuable to me. Last but not least for my last magazine advertisement Ad I choose is Louis Vuitton a Designer clothing company. 1).What is the target market segment? Louis Vuitton marketed to people at a high income level. The fact that it...
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  • Louis Vitton in India Harvard Case
    Louis Vuitton and other luxury brands. STP & D Louis Vuitton has created a segment encompassing the higher-income class in India. The company has targeted the “cocooners” whose buying habits are in the stage of metamorphosis due to their increasing income. The “cocooners” have the potential of...
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  • Louis Vuitton Case Study
    the Louis Vuitton brand as the brand became more diluted. The prediction of the future cycle would allow us to recognize that the older population would be able to afford the authentic luxury pieces. Therefore products can be tailored and targeted to this segment. Hence we can capitalize on...
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  • Leadership
    products through lease departments in high-end department stores and standalone boutiques. The following paragraphs will concentrate on illustrating the background of Louis Vuitton based on the information provided on its official website. Then, the report will reveal its target segmentation and...
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  • Louis Vuitton Case Study
    able to sell their products without mark downs to promote sales,” (2009, DATAMONITOR, 5). LVMH owns many more brand segments than Louis Vuitton, Moet Chandon, and Hennessy. Their investments include products such as Givenchy, Fendi, Marc Jacobs, Dom Perignon, Sephora, Pucci, Tag Hauer, and many...
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  • Louis Vuitton in India Case Study
    Global Marketing - Louis Vuitton in India With a GDP growth rate of more than nine percent, India is one of the fastest growing economies in the world. The population size exceeds one billion, including around 83,000 dollar millionaires (2005), recording the world’s second fastest growth in the...
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  • Louis Vuitton Case Study
    China. Before the end of 2007, Chinese were Louis Vuitton’s third largest customer segment in the world. Technology has also affected luxury brands such as Louis Vuitton. Today’s world is solely based on technology gadgets such as smartphones and tablets. Therefore, they had to find a...
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  • Negotiation
    company should aim at making strategy according to different product. In position, | The target consumers of Louis Vuitton’ luxury business in Japan, the segment of the consumer can divided into different group, such as the Japanese young women, the wealthy family, older women, child | Market...
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  • Consumer Behaviour Luxury Bags
    targeted consumers. Demographics describe the profile of a particular market segment. Psychographics are the attitudinal traits people exhibit in their approach to life. The target audience for Louis Vuitton would be intended for wealthy middle-age women and young fashionable female adults who...
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  • Navaneeth Vishnu
    vital way of effective brand promotion is ‘word of mouth’. The message passes like a wide fire cross the target segment if a few satisfied customers start spreading a word of moth. Louis Vuitton has a classy logo, which stands out from the other brands, people could just identify the brand the other...
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  • For Louis Vuitton, Being Too Popular in China Is Not Good
    Being popular is proving to be a bad thing for luxury retailer Louis Vuitton in China. The brand sells so well there, which is its second-largest market in the world, that it is becoming too common. Lately, instead of China’s wealthy, the middle class has been fueling sales at Louis Vuitton...
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  • Louis Vuitton Case in India
    , the company had over 60 brands in its portfolio, each a star in its own right, in four business segments: wines and spirits; watches and jewellery; perfumes and cosmetics; and fashion and leather goods (see Exhibit 1: LVMH — Business Segments). Louis Vuitton, the pioneering travel brand that was now...
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  • Louis Vuitton
    the whole Louis Vuitton image. COMPETITORS MAPPING As competitors we chose Dior, Channel and Givenchy since they are all French brands of similar positioning, and are already well established in the perfume segment. Dior Parfums Christian Dior Parfums was created in 1947 and it is still a...
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  • Marketing Plan for Lv
    cut leather and tamper fine metals are needed in the factory. 4.0 Market Analysis 4.1 Target Market Louis Vuitton targets high income group with monthly income more than $ 5500. Both men and women with age ranging from 22 to 65 years old are targeted. 4.1.1 Target Market Segment Strategy...
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  • External & Global Environment of Louis Vuitton in Japan Case Study Analysis
    into China. Conclusion While Louis Vuitton is very popular in Japan, the decline in the economy has affected sales. Because there are so many other luxury stores in Japan, the company should focus on the larger, middle class segment of the population. By offering a lower priced, quality product...
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  • Louis Vuitton Market Position
    . Gucci, the third, target the dandies and the nouveaux riches, like Louis Vuitton main line product. The three leading luxury brand are direct competitors. Counterfeiting (short-term threat) Louis Vuitton is the most counterfeited brand in the world. Every year, millions of Euros of fake items are...
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  • Louis Vuitton Brand Audit
    would reflect negatively on its product. However, by offering items as low as $700, Louis Vuitton runs the risk of loosing a segment of its high class customers hungry for exclusivity by attracting a larger portion of the middle class society. Louis Vuitton emphasizes on personal selling instead of...
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  • Louis Vutton in India
    Anthony Tan 03359957 FSH316 Ricardo Sison Louis Vuitton In India Louis Vuitton was the inventor of the flat-topped trunk with a canvas cover. They have made an impression on the world. On top of that, they carried a wide range of products. The target customers of Louis Vuitton are all...
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  • Brand St Udy Luis Vuitton
    Brand study of Louis Vuitton Summary I/ Analysis of the marketing strategy 1. SWOT 2. Positioning 3. Target 4. Mix Marketing • Products • Price • Place • Promotion 5. Communication Strategy II/ Brand Study 1. Qualitative...
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  • Louis Vuitton in India
    the fact that the luxury market in India is expected to grow and reach $30 billion by 2015, while the market for luxury products is expected to grow 20 percent annually, it is apparent that in order for Louis Vuitton to be successful in India, they must carefully define, target, and market to HNW...
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