• Lotteria Marketing Plan
    Lotteria Marketing Plan 2013 | | Hoang Dieu Hong – s3312620Vu Thi Thanh Thuy - s3311657Tran Nguyen Hoang Anh – s3309970Nguyen Duc Thanh – s3373543Tran Nguyen Van Trang – s3310995Vo Nguye Quynh Giao – S3325093 | Contents INTRODUCTION 2 SITUATION ANALYSIS 3 COMPANY DESCRIPTION 3...
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  • Abcxyz
    customers and cares for the environment A company dedicated to providing nutritious food to improve the quality of life An organization built around cooperation and mutual benefit Lotteria Restaurants The History of Lotteria Since opening its first restaurant in 1979, Lotteria has led the...
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  • The Lotteria
    a 1.0 Introduction 1.1 The objective of this research is to compare which country is mostly suitable to have subsidiary company of Lotteria between Brazil and Russia. 1.2 1.2.1 Lotteria is a Korean chain of fast-food restaurants, branches in East Asia. This is a subsidiary company...
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  • Lotteria's Marketing Intelligence
    number of the youth in Viet Nam. In a few years, there were many fast-food restaurants that were opened in Viet Nam to serve the demand of customers at the every age; such as KFC, Lotteria, BBQ, Pollito… And of course, these fast-food restaurants would be the first choice of most people like fastness...
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  • Lotteria Marketing Plan
    . However, it is not until December 2008 that Lotte started investing into Vietnamese market, with the establishment of the first Lotte Mart in Ho Chi Minh City. In Vietnam, with KFC, Lotteria is the main player in fast-food franchising business (Tuoi Tre 2012). Lotte’s mission is to create high...
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  • Bdm Assignment 1
    EXECUTIVE SUMMARY This market research report is provided by the researchers and consultant of Acorn Co. Ltd, a marketing and research consultant company in Vietnam. The purposes of this report are to find out customers’ assessment of Lotteria products, services and the market demand in order to...
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  • Burger King
    big market shares are now in the hands to KFC, Lotteria, the fast food brands, which are very familiar to Vietnamese customers … Those companies take the advantages about early appearance in Vietnamese market, also their menus are delicious and loved by the young people. KFC primarily sells...
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  • Key Success Factors of fast food
    these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast food branding. Their signs, logos and slogans are recognizable around the world. Customers of...
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  • Pricing Strategies in Fast Food Chains
    pricing. It realizes that its rivals such as McDonald’s, MOS Burger, and Lotteria are currently selling their hamburgers at prices mostly lower that Burger King. However, Burger King’s hamburgers are more satisfying than others and they are the only hamburgers whose beef patties are cooked by flame...
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  • Service Marketing Management Assignment
    – Essentials of Services Marketing, page 140). Burger King thought about net value theory, and they realize that they must show customers their "real" value, maybe it will higher than real value. * Cost of the Service The price of Burger King is higher than KFC and Lotteria chains. But easy to realize...
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  • Nasi Lemak Global
    its business model specifically for the Chinese. Next, according to Lotteria, Lotteria has used the localization strategy in Korea to attract their customers. The company was founded on February 1972 in Tokyo, Japan. The first restaurant in South Korea opened in Seoul on October 25, 1979, and...
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  • American Fast Food in Korea
    firms, Lotteria and McDonalds, who easy change there recipes for Korean customers which needs more healthy national ingredients for there food. Rivalry among competitors. In pursuing an advantage over its rivals, a firm can choose from several competitive moves: changing prices; improving product...
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  • VietMac
    still have some big competitors which are KFC, Lotteria or BBQ. 2 Product description With its slogan “Live FAST - eat FRESH”, VietMac’s rice burger not only bring to its customers the same convenience as the popular brands of fast food do like KFC or BBQ, but also drives customers in the fresh...
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  • Strategic Plan for Panda Express in South Korea
    upon by more aggressively moving into new markets. I believe that South Korea represents an excellent opportunity to increase the company’s growth rate and in turn increase profits. Our primary local competitor is Lotteria which opened its first restaurant in South Korea in 1979 and is owned by the...
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  • Jollibee
    even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hongkong, Guam, Brunei and Vietnam, just to name a few. With many strategies for investment from KFC, Lotteria, Jollibee, etc, fast food...
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  • Student
    2011, KFC VN want develop the number of restaurant to 150. About competitors, they are McDonalds, Lotteria … that are fast catching up with the marker with KFC. 2. Organization structure There are many type of organization structure such as: divisional structure, a product-based structure, a...
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  • Behavioural Economics Expected Util
    , located between a and c, there is alwaz a combination of a and c that is equally preferable to b. Independence if a≥b holds for two lotteries, then it must also hold for all lotterias c and all probabilities p, that p∙a+(1-p)∙c≥p∙b+(1-p)∙c, stating that the preference between two lotteries a and b...
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  • Business Plan BonChon
    Indonesia, now BonChon has 14 stores that separated in Indonesia (Jakarta, Bali, and Surabaya). BonChon already accepted by Indonesian people and being one of the top fried chicken in Indonesia with other fried chicken restaurant like Mc’donalds, Lotteria, KFC, A&W,etc. When entering the third year in...
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  • Fast Food in Korea
    the world with GNP of $398 billion. 2. Evaluate the Korean fast-food industry, applying Porter’s Five Forces Model. ∙ Rivalry Rivalry is intense, fundamentally affected by big price competition between market dominators, Lotteria and McDonald’s. We can also affirm that industry...
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  • Marketing Plan For McDonald's in Vietnam - Assignment Paper
    fast food industry Vietnam in 2011 was estimated at 870billion, up 30% compared to 2010. However, the market share of just focusing on the well-known foreign brands such as KFC (America), Lotteria (Korea) and Jollibee (Philippines). KFC is considered one of the foreign fast food brands with the...
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