1.1 The objective of this research is to compare which country is mostly suitable to have subsidiary company of Lotteria between Brazil and Russia.
1.2.1 Lotteria is a Korean chain of fast-food restaurants, branches in East Asia. This is a subsidiary company of
Lotte Co. was originally established in June 1948 in Japan with the aim to provide an internationalization and diversification products and services to customers (Lotte Co. Ltd. 2012). In 1967, Lotte Co. Ltd. expanded their marke