• A Study on Global Orientation
    likely to have a long-term commitment to multiple markets. Firms accomplish this through conducting extensive market research and target customers with similar needs across different markets. Firms with a short term orientation would not conduct extensive research for multiple markets and will...
    Premium 5135 Words 21 Pages
  • Cross-Cultural Communication Problems in Expatriation- an American Working in Japan
    Masculinity (vs. Femininity) "refers to the distribution of emotional roles between the genders"(1). Masculinity culture's values achievement, ambition, reward for success, whereas femininity represents quality of life, value of cooperation, etc. Long-Term Orientation (vs. Short-Term Orientation...
    Premium 1819 Words 8 Pages
  • Consumer Expectations and Culture: the Effect of Belief in Karma in India
    do not discuss them further. Finally, having a long term orientation is fundamental to belief in karma. Such an orientation makes short run outcomes such as satisfaction with a particular purchase less important. The reduced importance of short run outcomes, should, in turn, decrease the...
    Premium 6640 Words 27 Pages
  • Cultural Comparison Paper
    avoidance, masculinity/femininity, power distance, and long-term vs short-term orientation are all characteristics that differ between France and the United States. In Communications Between Cultures individualism and collectivism are described by researchers as “self-orientation versus collective...
    Premium 845 Words 4 Pages
  • With Reference to Bp Plc’s (British Petroleum’s) Strategies Analyse the Possibility That It Is Old Fashioned to Consider the Influence of the Firm’s Home Country’s Institutions and Culture.
    individuality. BP’s strategy of acquisition reflects the assertive qualities associated with high masculinity, as does the aggressive exploitation of new opportunities. However, when considering the cultural dimension of long-term orientation versus short-term orientation, one must conclude that BP...
    Premium 2534 Words 11 Pages
  • Hofstede’s Dimensions of National Culture
    Hofstede’s dimensions of national culture Hofstede distinguished five dimensions of national culture: Power Distance (PDI), Individualism/Collectivism (IDV), Masculinity/Femininity (MAS), Uncertainty Avoidance (UAI), and Long-Term versus Short-Term Orientation (LTO). For those readers who are...
    Premium 854 Words 4 Pages
  • International Business Analysis
    decision making. In contrast, short term orientation countries like Russia tend to be less systematic and more opportunistic in their actions. Then moving to how these dimensions affect the IB 1. Partner selection: long term oriented trader aim to develop lifetime relations Short term want to...
    Premium 535 Words 3 Pages
  • Market Orientation – Essential Foundation for a Strong Marketing Strategy
    measures (such as awareness, attitudes and behavioral patterns). Such a comprehensive measurement would allow companies to balance between short term and long term profitability with a cautious eye on long term financial health of the company. These three pillars of market orientation have proven to...
    Premium 1801 Words 8 Pages
  • Sales
    contrasting thought worlds, or orientations, of sales versus marketing. Referring to the work of Cespedes, sales and marketing are oriented in two different key dimensions: product versus market focus and short versus long time horizon focus. In the product versus market focus, we often find...
    Premium 1298 Words 6 Pages
  • Study Case for Student Analysis
    of necessary documents Problem Number 6• unavailable room for orientation meeting We as a team Find a short term Solutions as well as a long term solution. Short Term solution So in order for Carl to meet his goal, by having every single one of...
    Premium 1004 Words 5 Pages
  • Orientation
    .” (Pearson 2008) A sales orientation focuses heavily on selling the products that the company produces. As such it can often have a short-term outlook and focus overly on selling to a customer and not on building a long-term relationship with them. As such this approach is often popular in...
    Premium 4151 Words 17 Pages
  • Marketing
    time in business history by more fully explicating market orientation’s influence on business performance. We examine the business performance–market orientation relationship and investigate whether it has changed over the 1997–2005 period. This gives us a view of the short-term and long-term effects...
    Premium 13012 Words 53 Pages
  • Five Cross Cultural Values in Malaysia
    term Orientation Long term orientations look to the future and value thrift and persistence. Short term orientation on the other hand values the past and present and emphasizes respect for tradition and fulfilling social obligations. Long-Term Orientation (LTO) versus short-term orientation...
    Premium 1027 Words 5 Pages
  • Market Orientation
    improve long term results, if management are risk avers and short-termers, they will prioritize short term results and kill long term planning, production innovation and strategies implementation for a proper market orientation; as this is considered cost and effort that do not expect results in...
    Premium 1549 Words 7 Pages
  • Intercultural Management
    with situations that are difficult to understand. The reactions are different following the level of uncertainty avoidance. They can be violent, reactionary or passive and tolerant. • Short-Term vs Long-Term Orientation: the short-term orientation is when people have a short-term vision. In the...
    Premium 474 Words 2 Pages
  • Human Resource
    numbers means that both countries are in the lower middle part of the range and thus people are allowed a lot of liberties in how they act and behave but there are also some rules, regulations and laws concerning behavior that must be obeyed. The fifth factor is Long-Term Orientation vs. Short-Term...
    Premium 1543 Words 7 Pages
  • Multicultural Business Communication
    development of a company or even a country. So that is why I think Power Distance is the most important aspect of Hofstede's model. Then the Long- versus Short- Term Orientation dimension comes as the second important. In my opinion, this factor can define the objective of a nation or an organization. In...
    Premium 790 Words 4 Pages
  • H; Jhg
    lowest level of masculinity with the index of 5. 3.5 Long Term Orientation versus Short Term Orientation Hofstede has defined long term orientation as the persistence of the people to work hard in workplace and the results of this persistence will return in the future. In doing business, the...
    Premium 1903 Words 8 Pages
  • Case Study Analysis
    . The final solution offered will address both the short and long term needs which we propose will prevent this from happening again, the cost will be $1100. The first thing we will do is address the short term needs of ABC, Inc. This plan will show you how to meet your June 15 new orientation...
    Premium 1401 Words 6 Pages
  • Outline the Various Marketing Orientations a Company May Adopt and Indicate Which of Their Orientations Are Still Relevant in Today’s Increasingly Competitive World. Give Examantiate Your Arguments.
    before the product is made. Customer satisfaction and long term profitable relations are more important. Thus, in today’s increasingly competitive world orientations such as the sales, product and production concept would be more likely to fail as they work in the short run and focus too narrowly on the product itself....
    Premium 645 Words 3 Pages