• H; Jhg
    Dimensions , which are power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus feminity and long term orientation versus short term orientation (Hasegawa and Noronha 2009, 108). These are all the key drivers of the variation of cultures among the countries. 3.1...
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  • A Study on Global Orientation
    Seoul Journal of Business Volume 18, Number 1 (June 2012) A Study on Global Orientation in New Product Development among Small and Medium-Sized Firms* INSIK JEONG**1) Korea University Seoul, Korea JOOYOUNG KWAK*** Yonsei University Seoul, Korea DONG JIN LEE**** Yonsei University Seoul...
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  • Cultural Comparison Paper
    power distance, and long-term vs short-term orientation are all characteristics that differ between France and the United States. In Communications Between Cultures individualism and collectivism are described by researchers as “self-orientation versus collective orientation as one of the basic pattern...
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  • Cross-Cultural Communication Problems in Expatriation- an American Working in Japan
    etc. Long-Term Orientation (vs. Short-Term Orientation) "the extent to which a culture programs its members to accept delayed gratification of their material, social, and emotional needs”(1). Long-Term Orientation societies emphasize the importance of the future investments and value long lasting...
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  • Consumer Expectations and Culture: the Effect of Belief in Karma in India
    and consequently having a long term orientation, counteracts the tendency to lower expectations in two studies which measure and prime respondents’ belief in karma. Results show that the extent of belief in karma, operating largely through its impact on long run orientation, does moderate (decrease)...
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  • Intercultural Management
    • Power-Distance Orientation: measures the level of power that accepts the less powerful parties in the distribution of power and the degree of adherence. Some countries accept in their culture that power is unevenly distributed. • Individual vs Collective orientation: measures the comportment...
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  • Hofstede’s Dimensions of National Culture
    Individualism/Collectivism (IDV), Masculinity/Femininity (MAS), Uncertainty Avoidance (UAI), and Long-Term versus Short-Term Orientation (LTO). For those readers who are unfamiliar with his dimensional model, a short description follows. The dimensions are measured on index scales from 0 to 100, although some...
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  • With Reference to Bp Plc’s (British Petroleum’s) Strategies Analyse the Possibility That It Is Old Fashioned to Consider the Influence of the Firm’s Home Country’s Institutions and Culture.
    have since been supported by several more independent studies. Hofstede produced results that showed different culture’s values in the workplace in terms of four (initially) ‘cultural dimensions’ which was extended to five after a further study designed by Chinese academics: Power Distance Index (PDI)...
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  • Marketing
    Robert P. Leone Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? The authors use panel data constructed from the responses of repeatedly surveyed top managers at 261 companies regarding their firm’s market orientation, along with objective performance...
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  • Human Resource
    and laws concerning behavior that must be obeyed. The fifth factor is Long-Term Orientation vs. Short-Term Orientation. This factor is concerning a culture’s plans for the future. A culture with an extreme Long-Term Orientation is always thinking ahead to the future. They are fully willing to sacrifice...
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  • International Business Analysis
    staffs are friendly, caring and kind to the others and they did the best to improve their services. Therefore, the humane orientation is highlight in this ad. Humane orientation refers the degree to which member of a society are fair, friendly, generous and kind to others. Generally, eastern countries...
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  • Hofstede's 5 Deminsions
    The Hofstede’s 5 dimensions are Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty and Long Term vs. Short Term Orientation. Power distance index is when the less powerful members of an organization or institution expect power to be distrusted unequally. It represents...
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  • Case Study Analysis
    employed for a short period of time, in early April, Carl successfully recruited about 15 new hires to work for Monica. The new hires were scheduled to have orientation on June 15 and begin working by July. Memorial Day is here and there are several concerns surrounding to new employees orientation and first...
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  • Market Orientation – Essential Foundation for a Strong Marketing Strategy
    MARKET ORIENTATION – ESSENTIAL FOUNDATION FOR A STRONG MARKETING STRATEGY Electricity Company of Ghana is a limited liability Company wholly owned by the Government of Ghana and operating under the Ministry of Energy (ME). The Company was incorporated under the Companies Code, 1963 in February 1997...
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  • Multicultural Business Communication
    important. As far as I am concerned, Power Distance is the most important aspect. And the sequence of the rest four is as follows: Long Term versus Short Term orientation, Masculinity versus Femininity, Individualism versus Collectivism, and Uncertainty Avoidance. First of all, the differences between...
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  • Orientation
    1. Review of the different types of orientation 2 1.1 Sales Orientation 2 1.2 Production Orientation 2 1.3 Product Orientation 2 1.4 Marketing Orientation 3 1.5 Relationship Marketing 3 2. Description of orientation at TMN Media 4 2.1 Recap of TMN Media 5 ...
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  • Sales
    sales and marketing: The disagreements can lead to higher performance. Homburg and Jensen looked at a number of factors regarding competencies and orientations of sales teams versus marketing teams. They importantly examined the effect of these differences on performance as measured by profits and revenue...
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  • Market Orientation
    company and the antecedents of this orientation, and then we will apply this literature on ABC, my company, commenting on its market orientation. Question 1 There is a common belief between many researchers about the historical evolvement of the marketing orientation. Although industrial revolution...
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  • Hofstede
    Hofstede’s Five Dimensions of Culture Individualism versus Collectivism is social orientation which is a person’s beliefs about the relative importance of the individual and groups to which that person belongs. Individualism is the culture belief that the person comes first. It includes high...
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  • Outline the Various Marketing Orientations a Company May Adopt and Indicate Which of Their Orientations Are Still Relevant in Today’s Increasingly Competitive World. Give Examantiate Your Arguments.
    Scicluna _______________________________________________________________________ Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examples to substantiate your arguments. ___...
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