• The Bauhaus
    exemplifies German modernism of the twentieth century. The Bauhaus was not only a platform that allowed various contemporary architects and artists to engage in innovative training but it was also an environment in which production and international debate took place. During a critical time in 20th century...
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  • Modernism in Paul Rand
    the founders of New Bauhaus in Chicago. Rand was then enlightened about the new concepts of art and Modernism through them ( Nytimes, Heller). Any of these latest developments and ideas of modernism were not included in Rand’s formal education. He was so inspired by Modernism that he carried out...
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  • Is Bauhaus in the Doghouse
    The Bauhaus was founded in 1919 in the German city of Weimar by architect Walter Gropius (1883–1969). Its core objective was a radical concept: to re-imagine the material world to reflect the unity of all the arts. Gropius explained this vision for a union of art and design in the Proclamation of...
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  • Bauhaus: Influences on Photography and Architecture
    assignments were to create an impression of three-dimensionality in a two-dimensional drawing, and figurative studies drawing from nature (Westphal, 51). Wassily Kandinsky taught analytical thought process to help students understand the basic concepts of design in painting. His class included learning...
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  • Bauhaus History of Design
    The Bauhaus was the first model of the modern art school. The Bauhaus curriculum combined theoretic education and practical training in the educational workshops. It drew inspiration from the ideals of the revolutionary art movements and design experiments of the early 20th century. A woodcut...
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  • Business Strategy
    and promotional focus, working for companies improving there design of products logos and advertising increasing the competitive advantage in market. Lowey also argued when working with a group of designers on the new ‘streamlined surrounding’ that unlike the Bauhaus philosophy they did not aim at...
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  • Visual
    J. Watson, Jr. in 1956. The IBM logo with the three letters in bold font was his design concept that gave birth to corporate and public awareness at the same time. Rand also designed packaging and marketing materials for IBM, including the well known Eye-Bee-M poster, he came up with a very eye...
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  • The Cyclical Politics of Graphic Design
    Gropius to build a new Bauhaus in Dessau in 1925 where the Constructivist principles and concepts would reign. Even after the Bauhaus is closed down and the beginning of World War II is causing social and economic upheaval Constructivist designs manage to endure. Pointing posters make a return in the...
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  • Corporate Identity
    intelligently used, but simplicity and the Bauhaus approach gave the holistic element for his designs. Rand worked for todays established companies such as IBM, APPLE, EF, AIGA, ABC, YALE and many other clients. The first IBM marking (not logo) was designed in 1886. The symbol was made from...
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  • Bachelor
    . Gustav Stickey – The Craftsman. 2. Bauhaus • In this movement, they were not only use hands but also combined it with the technology for their design. The Design usually used the element of geometric shape and simple design. Preliminary Courses is the Bauhaus School...
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  • Meggs Study Guide
    rules and practice and looked at the characters of the alphabet as both visual forms and a means of communication. Words and letters could become images; images could become a word or a letter. He practiced design as a means of giving visual form to a concept or message, as in the proposed logo for...
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  • Addiction
    important thing about the term "design philosophy" is to keep it separate from "design style." For example: Someone's style may be minimalist — they like the look of clean designs, be it architecture, websites, logos, products, etc. — but their philosophy may be entirely different. If that person is...
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  • Summary of History of Graphic Design by Meggs
    first industrial designer. o His work for AEG considered first comprehensive visual identification program. à - His AEG designs represent a synthesis of two contradictory concepts: neoclassicism and sachilchkeit. - Made use of three elements: a logo, a typeface, and a constant layout of...
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  • Graphic Design - Influences 1920s
    Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography. The Bauhas objective of applying aesthetic principles to the production of functional goods (Brøhen and Berg, 1994, p-16). As other movements within...
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  • Final Review
    bring concepts, images, textures, and even objects into a cohesive whole Alvin Lustig created abstract geometric designs using type rules and ornaments used symbols to capture the essence of the contents and treating form and content as one by nailing a beautiful flower...
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  • Modernism Definition
    teachers and students at the Bauhaus. Unlike the stylistic historicism of Victorian design, Modernism was felt to reflect the Zeitgeist. Its first phase emerged in the late 19th and early 20th centuries when arts and crafts principles of ‘honesty of construction’, ‘truth to materials’, and rejection...
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  • Streamlining Apllied to Static Consumer Products
    a new design concept, a new vision which came to be known as streamlining. This new way of thinking swept the western world of the 1930s. The concept of streamlining was a futuristic vision and the designs themselves were in stark contrast with the standards of the time. They represented...
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  • Visual Literacy in Business/Cgd 218
    identity design helps consumers remember the company, and often what brings them back. The right brand identity design can be one of the company’s strongest marketing tools as it translates the values of the company into a consistent image that consumers become familiar with. The designer of the new logo...
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  • Formal Analysis of Bauhaus
    Bauhaus is a German school of design established in Weimar in 1919 by Walter Gropius. Its aim was to bring people working in architecture, modern technology, and the decorative arts together to learn from one another. Realizing that mass production had to be the precondition of successful design in...
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  • Future Design
    that some of their mature work was almost identical and untransformed from the exercises, strong evidence that their early learning shaped later aesthetic practices. The Bauhaus and the Modernist movement, cornerstones in 20th century art and design, were directly informed by Kindergarten. These...
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