• Sales Promotion Strategy
    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr...
    Premium 3953 Words 16 Pages
  • A Communications Framework to Evaluate Sales Promotion Strategy
    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq...
    Premium 1597 Words 7 Pages
  • Sales Promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product....
    Premium 3242 Words 13 Pages
  • Sales Promotion
    CHAPTER - I INTRODUCTION 1.1. INTRODUCTION TO THE INDUSTRY Emergence of the Electronics Industry The IDA's listings of overseas-sponsored companies were over 20 foreign-owned electronic manufacturing companies in Ireland in 1974 (table 1). Nine of these companies had located in Ireland prior...
    Premium 20766 Words 84 Pages
  • Advertising and Sales Promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al...
    Premium 54389 Words 218 Pages
  • Literature Reviews
    What is a literature review, then? A literature review discusses published information in a particular subject area, and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources, but it usually has an organ...
    Premium 2974 Words 12 Pages
  • Sales Promotion
    Sales Promotion at different Level and different programme One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus...
    Premium 3278 Words 14 Pages
  • Sales Promotion
    Sales promotion Meaning  Sales promotion refers to many kind of incentives and techniques that are directed towards consumers and traders with the intension to produce primarily immediate or short term sales effect.  It is an important and powerful tool of marketing. the aim of sales promotio...
    Premium 2794 Words 12 Pages
  • Sales Promotion and Channel Coordination
    J. of the Acad. Mark. Sci. (2010) 38:383–397 DOI 10.1007/s11747-009-0161-1 ORIGINAL EMPIRICAL RESEARCH Sales promotions and channel coordination Berend Wierenga & Han Soethoudt Received: 13 August 2008 / Accepted: 8 July 2009 / Published online: 1 August 2009 # The Author(s) 2009. This a...
    Premium 7137 Words 29 Pages
  • The Impact of Sales Promotion Effectiveness on Culture
    The Impact of Sales Promotion Effectiveness on Culture 1. Introduction The major use of consumer sales promotions has sparked considerable interest and debate over their effectiveness. Antagonists argue that sales promotions are ineffective as they make consumers more promotion prone, resulting...
    Premium 2130 Words 9 Pages
  • Sales Promotion
    Pierre Chandon, Brian Wansink, & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? T...
    Premium 13361 Words 54 Pages
  • Sales Promotion
    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS...
    Premium 9571 Words 39 Pages
  • Export Promotion Strategy vs. Import Substitution Strategy
    1. Introduction It was the export promotion (EP) strategy that accounted for East Asian's states' success of economic development. Meanwhile, many other developing countries such as Latin America countries had committed to an alternative strategy, import substitution (IS). The IS strategy yie...
    Premium 1751 Words 8 Pages
  • Sales Promotion
    Types and Extent of Tobacco Advertising and Promotion This chapter examines the types and extent of tobacco advertising and promotion in the United States and their evolution over time. Areas discussed include n 4 A taxonomy of past and present channels used in advertising and promoting tob...
    Premium 16653 Words 67 Pages
  • Boots: Hair-Care Sales Promotion
    PROJECT REPORT ON CORPORATE GOVERNANCE AND ETHICS AT [pic] Prepared By: Group C Table of Content |S.No | |Page No. | |1. |Acknowledgement...
    Premium 3900 Words 16 Pages
  • A Literature Review of Health Promotion
    Literature Review of Health Promotions Grand Canyon University NRS 429 September 12, 2010 Literature Review Traditionally the United States health care system has been sickness-oriented. However, in the last two decades, a new paradigm has emerged. This new paradigm em...
    Premium 1198 Words 5 Pages
  • Sales Promotion
    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in...
    Premium 1636 Words 7 Pages
  • Sales Promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat...
    Premium 5692 Words 23 Pages
  • Promotion Strategy
    Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude, you're getting a Dell" might have been annoying, but it was only annoying because EVERYONE was talking about it... and that's a good pro...
    Premium 694 Words 3 Pages
  • Excessive Sales Promotion and Brand Equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types...
    Premium 5044 Words 21 Pages