• global standardization
    thorough review of the literature revealed that there was only a limited number of developed scales measuring product and promotion standardization or adaptation. In addition, most previous studies automatically treat standardization of the overall marketing programme or the 4-Ps as...
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  • Strategy
    design manufacturing (ODM) or own brand name (OBM), the most important factors influencing the success of those strategies were firm’s primary characteristics, decision maker’s expectation of exporting and global marketing strategy. Literature review Export Marketing Strategy In the international...
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  • literature review of sales promotion
     Literature review Current issues in Sales Promotion The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and...
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  • Survey
    problems that highlighted also provided in this chapter. CHAPTER 2.0 LITERATURE REVIEW 2.1 Introduction In this chapter, it illustrates the impact of the promotional strategies on sales performances for Nestlé. It explains about the factors that contribute to the impact promotional strategies of...
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  • Literature Review
    MANAGEMENT COURSE: RESEARCH METHODS LEVEL: 1.1 LECTURER: DR MAMIMINE ASSIGNMENT 1 Conduct a five page Literature Review on the following topic “Sales promotion and Organisational Effectiveness in the beverage industry in Zimbabwe...
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  • Applied Business Research
    has prompted the decision to buy. This research proposal starts with a literature review aim to set up the hypotheses that customers will be influenced by the sales promotion which leads to purchase products they do not actually need. The methodology and data collecting methods are followed by...
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  • Research Proposal
    sale promotions and customer satisfaction To critically review relevant literature review to serve us a framework for the research Survey To give recommendation based on our research findings (b) Importance of research With the growth of tattoos requests and spending power of customer there are...
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  • A Study of Promotional Strategies Adopted by Bright Vision Infotech
    .11.11.21.31.41.51.622.12.22.32.42.52.62.733.13.23.33.444.14.24.34.44.55678 | ParticularsIntroduction OVERVIEW …BRIGHT VISION INFOTECH (BVI) in Brief…BVI Products …BVI has a variety of products ranging from …BVI Place …BVI Price …Literature ReviewWhat is Sales PromotionPromotion and Selling…Promotion and Sales...
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  • research paper
    strategy. Some recent contributions in the marketing literature are based on explanations of price endings based on cognitive psychology. Some major hypotheses are empirically tested and the sales effect of odd prices measured (STIVING/WINER; SCHINDLER/KIBARIAN; SCHINDLER/KIRBY). A common result is...
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  • Pharma Marketing
    • Meals • Family-related activities • Donations or support for facilities used in offices i.e. fax machine, printer, furniture, etc. Review of existing literature Physicians-targeted promotions, Direct- to-consumer advertising, Unethical recruitment of physicians, Researchers...
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  • Business Research
    &S is over 45 years old. Therefore, both of the companies have a different target customer. According to the literature review, customers are willing to purchase at low price product with high value of clothes (Julia and Rebecca, 2010). And Mallary (2005) points that Primark’s price strategy is...
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  • Online Trading
    and would the research be conducted some of the very interesting findings may come out. Some of this points have been proven practically by the industry, but that kind of research was beyond the scope of academic literature review. Consumer oriented deals 1. Sales promotion can obtain trial of...
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  • Internationalmarketing Standardisation
    consistent with empirical results from the literature. Standardization strategy of marketing mix elements, which differed in the research from a traditional literature, are proven to be customer base, price competitiveness, personal selling, long direct distribution and decision-making on promotion...
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  • Marketing Mix – Literature Review and Company Example
    fish and also the foremost agent in the product life cycle hence their pricing objectives would be profit oriented and strategy that they applied is price skimming. 18 Marketing Mix 4P's Promotion Literary Review Promotion is defined as an activity, such as a sale or advertising campaign...
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  • Research on Telecommunication
    sale strategy of the sellers. In other words, any change in the sale strategy is able to cause prompt and profound impact of the existing level of sale and the number of customers. To be more specific, the next sections will review several significant elements of sales promotion, one of the most...
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  • Marketing Cross-Functional Relationship During Npd
    enhance the cross-functional collaboration. As mentioned in literature review in 2.3.2, researchers suggest having closer collaboration through restructuring. But restructuring is not app. lied in Chang Xin. Actually the departments of marketing, sales and customer service have been structured...
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  • Steps to Start a Business
    |Observation |Business Owner/ Workers, | |Trainings and Seminars |Related literature review |HR books | |Other Staff development...
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  • Acha Hai
    (Zehir, 2005; Laitinen, 2000; Uslu, 1999; Beaver and Ross, 1999; Pearce and Michael; 1997). Whilst some of the studies in the literature emphasize the general company measures taken in an economic crisis and identify the importance of strategies to improve sales figures, there is a distinct lack of...
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  • How Coca-Cola Gets the Largest Share of Cola Sales?
    will be used to analyze the advantages and disadvantages of Coca-Cola. And then the purpose of this project is to find out the reasons of Coca-Cola’s success. Literature Review: Doyle and Stern (2006) suggested that “To meet their objectives, management needs a plan or strategy.” Also they...
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  • Chinese Supermarkets in Glasgow
    more effective than price promotion, and the textual framed deal are more popular than the equal deal which is less framed. However, price promotion, especially short term price strategies, can influence the sales results (Kendrick, 1998 & Smith and Sinha, 2000). In this section, two common...
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