• global standardization
    Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri, Columbia, Missouri, USA David M. Andrus and D. Wayne Norvell Kansas State University, Manhattan, Kansas, USA A major...
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  • Applied Business Research
    embedded in most British people's minds. Today, roughly three thousand Tesco stores provide services in the United Kingdom and Tesco products are on sale everywhere. Behind the rapid development of Tesco is UK consumers’ notable purchasing capacity, which has greatly increased over the last half century...
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  • Literature Review
    RESEARCH METHODS LEVEL: 1.1 LECTURER: DR MAMIMINE ASSIGNMENT 1 Conduct a five page Literature Review on the following topic “Sales promotion and Organisational Effectiveness in the beverage industry in Zimbabwe” Objectives of the research study  To see how...
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  • Marketing
    David A. Reid, PhD Richard E. Plank, PhD Fundamentals of Business Marketing Research Pre-publication REVIEWS, COMMENTARIES, EV ALUATIONS . . . the “Thisabook’s extensive review ofmararea of business-to-business keting is useful tool for academics who excellent, “Tofhis book provides...
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  • literature review of sales promotion
     Literature review Current issues in Sales Promotion The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and academicians...
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  • Strategy
    performance. However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. In addition, the influence of environmental factors to moderate the relationship between export marketing strategy and export performance has received little agreement. This research...
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  • A Study of Promotional Strategies Adopted by Bright Vision Infotech
    stud“A STUDY OF PROMOTIONAL STRATEGIES ADOPTED BY BRIGHT VISION INFOTECH WITH AN INTENT TO INHANCE ITS BRAND IMAGE” A PROJECT REPORT Submitted By: Mohd Naushad In the partial fulfillment for the award of the degree Of Masters of Business Administration (MBA) UNDER THE GUIDANCE OF: Mr. Shahnawaz...
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  • Research Proposal
    RESEARCH PROPOSAL TITLE: THE EFFECT OF TATTOO SALE PROMOTIONS ON CUSTOMES SATISFACTION. CASE STUDY: BOHEMIAN INK TATOO SHOP - GREENFORD, LONDON Submitted by: TABLE OF CONTENT Section 1: Introduction and background a. Aims and objectives ...
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  • Survey
    this first chapter of introduction, there were a few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction, the researcher is focusing on the following aspect such as background of study, problem...
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  • Pharma Marketing
    A RESEARCH PROPOSAL ON “MARKETING STRATEGIES OF PHARMACEUTICAL COMPANIES” SUBMITTED TO: LOVELY PROFESSIONAL UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF *MASTER OF BUSINESS ADMINISTRATION (HONS.*) LOVELY SCHOOL OF BUSINESS LOVELY PROFESSIONAL UNIVERSITY,...
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  • Internationalmarketing Standardisation
    Slovenian firms. LITERATURE BACKGROUND The literature in this area broadly examines the numerous variables that affect standardization. Both internal and external components impinge upon the decision to standardize the marketing program of product, price, distribution and promotion (Kreutzer, 1988)...
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  • research paper
    that will go to gather from the respective individuals. To understand more on the topic chosen, a review on literatures related to the study were done by the researchers. REVIEW OF RELATED LITERATURE (Stiving and Winer,) from the internet (http://www.slideshare.net Dec. 16, 2013)ASAMOAH, E.S....
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  • marketing
    Research Methodology Research Proposal Title: What is the role of sales promotion in creating customer loyalty? A case study on ASDA, UK Submitted to: Mr. Beninson Supervisor, Department of Business Administration ...
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  • Online Trading
    Current issues in Sales Promotion The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and academicians. This increase of attention can be explained by two major interrelated factors: first, the nature of sales promotions - it brings certain...
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  • Steps to Start a Business
    | | |production) |Document review |Related literature | | | ...
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  • Research on Telecommunication
    which one way is using promotion plans. General information about promotion strategies can be found easily. Some marketing book have deeply view on this method. In term of marketing, Promotion is “one of the four elements of marketing mix (product, price, promotion, and place). It is the communication...
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  • The Perceived Benefits of E-Commerce & the Internet Adoption Strategies for Smes
    Literature Review 1 The Perceived Benefits of E-Commerce & The Internet Adoption Strategies for SMEs Cheng Peng North Carolina State University Professor Mordzak FLE 101 Dec.2, 2011 Literature Review 2 Introduction Due to the popularity and rapid expansion of the Internet and network technology...
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  • Marketing Cross-Functional Relationship During Npd
    research that the collaboration between the marketing and other departments is critical to the success of new products. The marketing can have better promotion performance through effective collaboration with R&D and other departments. Adopting deep interview for a special case, this study elaborates the...
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  • Acha Hai
    issue and full text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm MIP 25,4 The relationship between marketing strategies and performance in an economic crisis ¨ Mehmet Haluk Koksal Olayan School of Business, American University of Beirut, Lebanon, and 326 Received...
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  • Marketing Mix – Literature Review and Company Example
    Diploma in Sales & Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is...
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