Impact of Celebrity Endorsement on Consumer Buying Behavior
A Research Report submitted
Syed Haris Ali Shah (3993)
Mr. Shahnawz Adil
Department of Business Administration
In partial fulfillment of
The requirement for the
This Research Report has been
1.1 BACKGROUND TO THE STUDY
Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news...
the purchase decision of consumers in order to increase their sales and extend their market share. This made the author curious to explore the impact of celebrity endorsement on customer buying decision behaviour. This study focuses on examining the perception of Indian consumers about celebrity endorsements...
Effect of advertisements on consumers: A study of shampoo buying behavior in V.V.Nagar
Subject: - ConsumerBehaviour
Dhaval Adeshra (11M13)
Swathi Pillai (11M43)
G.H. Patel PG Institute of Business Management
Investigation of ConsumerBehaviour
for Health-food in the UK
Student Meng Xia
Student number 119043343
This study investigate the consumerbehaviour for health-food in the UK. A critique review of behavioural perspective model(Foxall, 1990) take place, followed by a review of black box...
Takshshila Institute of
Engineering & Technology
The study attempts to analyze the impact of advertising on consumer buying behavior.
Market provides a key to gain actual success only to those brands which can be delivered
what are the people needs and they are...
is authenticated through the consumer’s direct experience. Creating an awareness of the product will attract consumers to the product. Image creates value in a number of ways, aiding consumers to process information, differentiating the brand, creating reasons to buy and giving optimistic feelings (Aaker...
CHILDREN AND MARKETING ACTIVITIES
All over the world, attention is now being drawn to children as constituting a group that has an impact in marketing-related issues both at the family level and even in the society at large. The reasons for this are not farfetched. The...
special thanks go to all my friends for all the help, support and ¡°creative endeavours¡±.
Previous research in the area of consumerbehaviour has looked at how the different genders process information when making a purchase decision. However most of the present research has looked...
International Journal of Consumer Studies ISSN 1470-6423
Beyond the fad: a critical review of consumer fashion involvement
Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA
Keywords Consumer involvement, content...
An Investigation into how KFC advertisements affect consumerbehaviour, and how this affects the perception of the brand
KFC is one of the most popular and well established fast food chains in the world. Sales of products in fast food restaurants have continued to rise in the UK in recent...
A STUDY ON CONSUMER PREFERENCE TOWARDS ORGANISED AND UNORGANISED RETAIL SECTOR
Rajesh Gupta, Amit Kumar, Faraz Ali
Abstract: - In the retail sector the concept of organized retailing is emerged as major concept of retailing and capturing the market share rapidly. Unorganized sector is facing tuff...
Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UK’s Consumers
By Kwok Keung Tam
A Dissertation presented in part consideration for the degree of “MSc International Business”
Table of Content
Page numbers Abstract i
Statement of authorship
I certify that this literaturereview is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover...
IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR
Being part of marketing process, advertising is nowadays rampant in every organization. In order for an organization to be successful, major chunks of their capital have to be invested in making advertisements. No company can become...
Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3
Effective advertising and its influence on consumer buying behavior
Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab...
The effects of positive and
negative ad-evoked associations
on brand attitude
School of Management and Marketing, Marketing Research Innovation Centre,
University of Wollongong, Australia, and
The effects of
Female Buying Behaviour Related to Facial Skin Care Products
Bachelor’s Thesis DP in International Business 2011
Degree programme in International Business Author Isa Kokoi The title of your thesis Female Buying Behaviour Related to Facial Skin Care Products Supervisors...