• Marketing Efforts
    WITH BRAND AWARENESS AND BRAND IMAGE SAIRA BANO ROLL NO. 560 GC UNIVERSITY, FAISALABAD PAKISTAN Sairafatimas@yahoo.com ABSTRACT The marketing efforts are being made to increase the brand knowledge and brand image. This paper shows the affiliation between brand awareness and brand...
    Premium 2727 Words 9 Pages
  • Consumer Behavior Towards Fasion
    1 are important contributors to the research. As a result, to more understand these issues, an examination of literature on the related study was carried out. As now that, literature review provides the theoretical basis for the development of the research framework of this study, which will be discussing...
    Premium 6138 Words 17 Pages
  • Marketing Research
    hydrogen bomb, nerve gas, and the submachine gun. REVIEW OF LITERATURE: The value of any single study is derived as much from how it fit with and expands previous work that raise the importance of literature review (Cooper, M 1998). Literature review typically appears as introduction to reports of few...
    Premium 5761 Words 19 Pages
  • Brand Awareness
    Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand...
    Premium 5557 Words 16 Pages
  • The Effects of Brand Equity on Consumer Purchase Preferences: a Case for Mobile Telecommunication Industry in Zimbabwe
    BY NOBERT NHETE 00263712980445 The effects of brand equity on consumer purchase preferences: A case for mobile telecommunication industry in Zimbabwe 1) Introduction This study investigates the effects of brand equity on customer purchase preferences in the mobile telecommunication industry in Zimbabwe...
    Premium 3368 Words 11 Pages
  • Financial Consumer Protection. Subject: Research Proposal Student Name: Maina Alex Irungu Student Number: Bus-241-0088/2010 Course Name: Bachelor of Commerce (Finance Option) Course Unit: Research
    FINANCIAL CONSUMER PROTECTION. SUBJECT: RESEARCH PROPOSAL STUDENT NAME: MAINA ALEX IRUNGU STUDENT NUMBER: BUS-241-0088/2010 COURSE NAME: BACHELOR OF COMMERCE (FINANCE OPTION) COURSE UNIT: RESEARCH METHODOLOGY FACULTY: FACULTY OF BUSINESS DEPARTMENT: FINANCE DEPARTMENT COURSE...
    Premium 2877 Words 12 Pages
  • thesis
    subscription in Nepal is growing at a faster rate, creating opportunities for handset makers to introduce new mobile phones and services here. “Nepali consumers are catching up with the global trend very fast. In fact, Nepal has emerged as a 3G market since some time now. This has given immense room for smart...
    Premium 1910 Words 6 Pages
  • Amul Report
    Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan Dr. M.I. Subhani, Research Economist, Iqra University, Khi Amber Osman, Research Economist, Iqra University, Khi ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation...
    Premium 5499 Words 16 Pages
  • Consumer Behavior Research Proposal
    CONSUMER BEHAVIOR RESEARCH PROPOSAL The following describes the expectations and format for the consumer behavior research proposal. Choose a consumer behavior topic of interest to you. Get topic approval from me by September 25th. Your proposal must be typed, double spaced. Please use the MLA...
    Premium 486 Words 2 Pages
  • Marketing
    An Investigation into how KFC advertisements affect consumer behaviour, and how this affects the perception of the brand ABSTRACT KFC is one of the most popular and well established fast food chains in the world. Sales of products in fast food restaurants have continued to rise in the UK in recent...
    Premium 4183 Words 13 Pages
  • Brand Image Attitude and Perceptions Towards a Brand During the Course of an Acquisition in the Clothing Industry in the Uk
    tool to attract more consumers to buy particular products. In a developed country like UK, clothing industry is one of the major industries that substantially contribute to the economy. As consumer’s decision making plays a big role in any market, it is vital to study how consumers make their choices when...
    Premium 3353 Words 10 Pages
  • Celebrity street snap shot is a new form of effective celebrity endorsement.
    Leeds University Business School Celebrity street snap photos – A new form of celebrity endorsement to create fashion brand awareness and product desirability in the Asia market. Jill Yu-Lin, Wu Supervisor: Angela Carroll Date: August / 2013 Word count: 11,879 This dissertation...
    Premium 8267 Words 95 Pages
  • Synopsis on Health Insurance
    ACROPOLIS FACULTY OF MANAGEMENT & RESEARCH SYNOPSIS FOR THE MAJOR PROJECT REPORT TOPIC “A study on consumer perception towards health insurance companies and products with special reference to claim rate” Guided By: Submitted By: Dr. Jitendra Sharma ...
    Premium 1060 Words 5 Pages
  • Brand Equity
    BRAND EQUITY: A LITERATURE REVIEW ABSTRACT Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive...
    Premium 3116 Words 11 Pages
  • Miss
    INDEX Chapter 1 Introduction 3 Chapter 2 Literature Review 4 2.1 Social media and new purchase cycle 5 2.2 Social media platforms and strategies 6 Chapter 3 Methodology 8 3.1 Industry Selection 8 3.2 Project aim 8 3.3 Project Objectives 8 3.4 Project Plan and approach 9 Chapter 4 Data...
    Premium 5518 Words 17 Pages
  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement...
    Premium 2559 Words 6 Pages
  • Business Research
    RESEARCH METHODOLOGY Research Question – What is consumer attitude towards Indian and MNC’s electrical and electronic products? SUBMITTED BY: Kamaljeet Kaur Sidhu BLR1208032003 SUBMITTED ON: 20th Nov, 2012 INDIAN SCHOOL OF BUSINESS AND COMPUTING, BANGALORE SESSION – 2012-13 TABLE OF...
    Premium 1733 Words 6 Pages
  • Analyse Impact of Eco friendly labels
    the appearance of many Eco-label schemes in the attempt of helping consumer to recognize the products with less harm to the environment. However there is still lacking a clear understanding about the effectiveness of Eco-label in consumer consumption activities due to the lack of research working on that...
    Premium 4816 Words 31 Pages
  • Advertisement
    THE EFFECTIVENESS OF ADVERTISING ON THE CONSUMER BEHAVIOUR IN THE SOCIETY. (A PROPOSED CASE STUDY OF NAKURU TOWN CAMPUS COLLEGE- EGERTON UNIVERSITY) BY NELVINS NEI A research proposal submitted to the department of Literature, Languages and Linguistics in partial fulfillment of the requirements...
    Premium 2515 Words 9 Pages
  • Miss
    The Influence of TripAdvisor Consumer-Generated Travel Reviews on Hotel Performance Pasi Tuominen University of Hertfordshire Business School Working Paper (2011) University of Hertfordshire Business School Working Papers are available for download from https://uhra.herts.ac.uk/dspace/handle/2299/5549 ...
    Premium 6321 Words 24 Pages