Literature Review For Consumer Awareness Essays and Term Papers

  • Literature Review on Brand Awareness

    LITERATURE REVIEW Definition of 'Brand Awareness' The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is...

      1338 Words | 4 Pages   Brand awareness, Brand extension, Brand, Recall (memory)

  • Consumer Behavior Literature Review

    Psychographic characteristic of mobile buyer across brands, satisfaction of the mobile purchase across brands, barriers to buying mobiles students face, awareness about mobile models, money spent on mobile in a year by students. The following table presents the details of variables of our study. Variable Parameter...

      1223 Words | 8 Pages   Marketing, Consumer behaviour, Feature phone, Brand loyalty

  • Literature Review on Consumer Behaviour

    The Marketing Review, 2002, 2, 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of...

      16045 Words | 49 Pages   Marginal utility, Rational choice theory, Neoclassical economics, Economics

  • Literature Review : Awareness of Public in Selecting Local Leaders

    Literature Reviews Selections of the local leaders grab a highly attention to many local residents and peoples. This proved that participation of the population in selections of their leaders is an increasingly as common event nowadays. According to Alexander D (2007), state that the phenomenon also...

      2495 Words | 7 Pages   New media, Agenda-setting theory, Political campaign, Social networking service

  • Literature Review on Consumer Behavior While Purchasing

    Literature Review Annamalai Solayappan, Jothi Jayakrishnan (2010) their research showed that branded computers play a prestigious role in the students segment. Due to the computer world everything is in the hands of the students. Everything in the world seems to be digital. Everyone needs a computer...

      784 Words | 3 Pages   Economics, Behavioral economics

  • Consumer Awareness

    Consumer in Market All the people participate in the market either as consumer or seller or producer. Any person who buys a commodity or service for direct use or ownership. I, you, we all are consumers when we buy a product or service. But people who acquires goods or services for resale or use...

      3375 Words | 13 Pages   Bureau of Indian Standards, Economics, Market failure, Demand

  • Consumer Awareness

      CONSUMER AWARENESS Definition Consumer awareness is making the consumer aware of His/Her rights.Consumer awareness it a marketing term. It means that consumers note or are aware of  products or services, its characteristics and the other marketing P's (place to buy, price,and promotion).Usually...

      893 Words | 3 Pages   Consumer protection, Public distribution system (India)

  • Consumer Awareness

    Consumer rights… Whether it is adulterated milk or any adulterated food products what can a consumer do? Where should the consumer proceed to register the complaint? What are the basic rights of a consumer? How can a consumer get legal help? These are some information that every consumer should know...

      430 Words | 2 Pages   Copyright infringement

  • Consumer Awareness

    process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. Education is a life long process of...

      2594 Words | 8 Pages   Consumer protection, Public distribution system (India), Advertising, Marketing

  • Consumer Awareness

    To achieve all this, a company must go through a vigorous research about the consumer awareness and their requirements, to provide them with better services. In this report a sincere attempt has been made to study on awareness of mutual fund, where people would like to park their money. This report is...

      3179 Words | 11 Pages   Money market fund, Mutual fund, Security (finance), Market liquidity

  • Consumer Awareness

    Consumer Awareness The gradual development under the scopes offered by globalisation and liberal economy has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations.India is potentially the largest...

      683 Words | 2 Pages   Consumer protection

  • Consumer Awareness

    “STUDY THE CONSUMER AWARENESS ABOUT NANDINI MILK AND MILK PRODUCTS AND IMPACT OF PROMOTIONAL ACTIVITIES ON CREATING AWARENESS.” Under taken at [pic] Dharwad Milk Union, A Subsidiary of Karnataka Milk Federation Table of Contents |Sl.no |Particulars...

      7178 Words | 35 Pages   Amul, Operation Flood, Dairy, Advertising

  • Consumer Awareness

    CONSUMER AWARENESS GUIDELINES Be an Alert Consumer ! Also be a Responsible Consumer !! Issued by Government of Tamil Nadu Civil Supplies & Consumer Protection Department, Ezhilagam, Chennai-5. Phone: 044-28583222 / 28583422 Web: www.consumer.tn.gov.in E.mail: consumer@tn.nic.in A. WHO IS A CONSUMER...

      1682 Words | 6 Pages   Prescription drug, Consumer protection, Packaging and labeling, Shelf life

  • Consumer Awareness

    process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. Consumers get exploited in the market. They...

      281 Words | 1 Pages   Globalization, Marketing

  • Consumer Awareness

    CONSUMER AWARENESS ECONOMICS PROJECT 10/23/2010 NAVEED KARIMBAKSH XI-B TO Mrs. BIBY ECONOMICS TEACHER TO Mrs. BIBY ECONOMICS TEACHER CONTENTS S.NO | TOPIC | PAGE NO. | 1 | ACKNOWLEDGEMENT | 3 | 2 | LIST OF TABLE | 4 | 3 | LIST OF FIGURES | 5 | 4 | INTRODUCTION | 6-7 | 5 | BACKGROUND...

      2752 Words | 14 Pages   Advertising, Public distribution system (India), Marketing, Consumer protection

  • Consumer Awareness

    study on Consumer awareness towards flavored milk and fruit juices Market research By IFJAS RAHMAN.S 2K11MBA19 Department of Management Studies Fatima College(Autonomous) Madurai EXECUTIVE SUMMARY The whole study or research explains about the consumer’s awareness regarding...

      13926 Words | 42 Pages   Maaza, Juice, Tropicana Products, Demand

  • consumer awareness

    Consumer Awareness *Firstly The Meanings:- .Consumer:- Someone who purchases a good for personal use. .Awareness:-having knowledge of ; state of elementary or undifferentiated consciousness Introduction THE PROCESS of development along with the expanding globalisation and liberalisation...

      3460 Words | 11 Pages   Advertising

  • Consumer Awareness

    Consumer awareness Introduction In the early times, consumer was considered as King of the market but in the contemporary society, consumers are no longer safe against the mal practices such as, substandard goods and unsatisfactory services. The consumer has every right to reject any product or services...

      536 Words | 2 Pages   Marketing

  • Impact of Consumer Awareness on Consumer Behaviour

    “If a consumer is offered inferior products, if prices are exorbitant, if drugs are unsafe or worthless, if the consumer is unable to choose on an informed basis, then his dollar is wasted, his health and safety may be threatened, and national interest suffers.” As per definition, a consumer is a broad...

      19266 Words | 67 Pages   Income–consumption curve, Classical conditioning, Operant conditioning, Marketing research

  • A Literature Review of Online Trust in Business to Consumer E-Commerce Transations

    A LITERATURE REVIEW OF ONLINE TRUST IN BUSINESS TO CONSUMER E-COMMERCE TRANSATIONS, 2001-2006 By: Shan-Yan Huang, Ci-Rong Li & Chen-Ju Lin, National Dong Hwa University – put thid in your bibliography (and the others as well) Huang, Li., et.al (2006) stated that customer trust can reduce perceived...

      364 Words | 1 Pages   Technology acceptance model, E-commerce

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