• Shilpa Doc
    Management; Knowledge Management Applications. Selling Chain Management Integrated Approach to Sales Management; Business Drivers for Selling Chain Management; Technology Drivers for Selling Chain Management; Order Acquisition Process; Selling Chain Infrastructure. E-Marketing The E-Revolution in...
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  • Marketing Mix Revisited
    " one (Kotler 1984). In his more recent books the author becomes more critical by underlining one of the main limitations of the Mix namely the internal orientation arguing that" the four Fs represent the sellers' view of the marketing tools available for influencing buyers" (Kotler 2003) 410 E...
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  • Bms Syllabus
    Management. Business Ethics and Corporate Social Responsibility Elective I : (i) Special Studies in Marketing OR (ii) Special Studies in Finance OR (iii) E-Commerce Project Work Theory: 60 marks + Internals : 40 marks = 100 marks Total 600 marks (50-60 Lectures per subject ---- 4 Lectures per week...
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  • Commerce
    & Statistics Total 100 100 100 100 100 600 2NDYear Paper 2.1Chg 2.2Chg 2.3Ch 2.4Ch 2.5Ch 2.6Ch Subject Information Technology & Its Application in Business (Theory -50 marks + Practical -50 marks) Marks 100 100 100 100 100 100 Total 600 Principles of Marketing* (50) & e-Commerce (50...
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  • Deodrant
    brand. This issue is important in light of past research demonstrating the relatively constant size of evoked sets. REFERENCES Neil E. Beckwith, Harold H. Kassarjian, and Donald R. Lehmann, "Halo Effects in Marketing Research: Review and Prognosis," in H. Keith Hunt, (Ed.), Advancesin Consumer...
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  • Impact of Internet on Marketing
    difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further research is required. INTRODUCTION Marketing is an integrated communications-based process through...
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  • Coal E-Auction Case Study
    Group 5- Coal E-Auction Business Marketing- Case Study 9/4/2013 Great Lakes Institute of Management, Gurgaon Ankush Vashisht, Anurag Kashyap, Kanika Matta, Rejith Ravindran, Shalabh Shrivastav Introduction: Mining in India is a major economic activity which contributes significantly to...
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  • Ecommerce
    of their e-commerce platforms to third-party vendors. Some of these companies, such as Volusion eCommerce, GSI Commerce (GSIC), Web Cube and Digital River (DRIV) offer comprehensive, integrated packages that include software, web-hosting, order fulfillment and distribution and online marketing. Other...
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  • Mid Term Exam Study Guide
    Exam 1 - Review Introduction What is marketing research? The application of the scientific method in searching for truth about scientific phenomena. The information gathered is used to identify and define marketing opportunities and problems, generate and evaluate marketing ideas, monitor...
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  • Factors Affecting the Organization’s Buying Behaviour
    . W., Keith, J. E., & Burdick, R. K. (1984). Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach. Journal of Marketing , 75- 83. Johnston, W. J., & Bonoma, T. V. (1981). The Buying Center: Structure and Interaction Patterns. Journal of Marketing, 143...
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  • Research Proposal on Brand Loyalty in Mobile Phone Market
    young adults creates the barriers in drawing correct conclusions. The last but no less worth-noting limitation is that all the criteria for assessment in our survey are subjective and may somehow not be sufficient for comprehensive analysis. II. Review of Literature Brand loyalty, in marketing...
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  • Question Bank
    Marketing environments? Write notes on: a) Organisation for Marketing Planning b) Limitations of marketing Planning c) Annual Marketing Plan State the various Controlling and Un-controlling factors of marketing environment. Explain the meaning of Marketing Organisation. Explain the importance of...
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  • Distribution
    . time is not sufficient c. Data is not available d. Company is not parting with data e. Any other imaginary things  BOTTOM LINE IS THAT THE OBJECTIVE, SCOPE & LIMITATIONS SHOULD BE PRACTICAL 12. Data collection Whether the sources are Primary...
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  • marketing management
    product sale passes through distinct stages, (c) profits rise and fall at different stages of Product Life Cycle, (d) products require different marketing, financial, manufacturing and purchasing, and (e) human resource strategies in each life cycle stages. Implications and Limitations of product life...
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  • Online marketing
    Sterne, J (2000) E- metrics. Business metrics for the new economy. Netgenesis white paper. Haytko. D. L (2013). Persuasive Advertising: Evidence-based Principles. European Journal of Marketing, 47(1), 344 – 345. HP Office Website. HP [Online]. Available at: [Accessed 24 November 2013...
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  • Internship Report
    covered marketing mix (4p’s) of Babylon Garments. In the competitive analysis part I tried to compare Babylon Garments with its competitors. iii List of Abbreviation WRAP=Worldwide responsible apparel production CVC=Chief value cotton T/C=Tetron cotton L/C=Letter of credit BTB=Back to back CM...
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  • Virtual Organization E-Business
    . Some of the issues include but not limited to Contract Formation and E- Signatures, Warranties and Limitations on Liability, Privacy and Data Protection, jurisdiction for Internet-based transactions. In order to have legal proof of an agreement made concerning clients to business and business to...
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  • Insurance Sector in Uk
    Research. CHAPTER – 9: Recent Trends in marketing E-business, Tele-marketing, M-Business, Relationship Marketing, Retailing, Concept Marketing and Virtual Marketing. SKILL DEVELOPMENT: ?V Analyse consumer behaviour by interacting with some select consumers of certain FMCG ?w Take any...
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  • Management Advisory Services Review
    nonfinancial incentives b. Managing productivity and marketing effectiveness 1. Managing productivity 2. Measuring productivity (a) Partial productivity (a) Partial operational productivity (b) Partial financial productivity (c) Advantages / limitations of partial productivity measures (b) Total productivity...
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  • accounting
    Debate among consultants and academics about meanings and limitations of terms ecommerce and e-business  We use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm  E-business...
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