• Marketing Plan for Dettol Liquid Handwash
    EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis……………………………………………………………...
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  • Mgt Hand Wash
    Executive Summary Cigol Bangladesh Ltd. is planning to launch a new product range named “Z Clean Hand wash” in a growing market. Though Lifebuoy Hand wash (A product of Unilever) is the current market leader, and there’s more competitors like Dettol Hand wash (Reckit Benkiser), Savlon Hand washing...
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  • Lifeboy
    Lifebuoy, the world's no.1 germ protection soap, was first launched in 1894 to support people in their quest for better personal hygiene has been evolving constantly to keep up with changing consumer needs. Lifebuoy's has been constantly to keep up with changing consumer needs. Lifebuoy's has been consistently...
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  • Lifebouy's Marketing Strategies
     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand's core promise is protection and a commitment to support...
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  • Lifebuoy Strategy
    Story & Lifebuoy - Manish Samtani Read on ................................... personal wash brand. It has been around since 1895. It has always stood for health and hygiene, delivered through germ protection. The ruby red colour soap, with its distinct odour, has carried the Lifebuoy message of...
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  • Dettol Case Study 2007
    In association with        The Marketing Club of MDI  Reckitt Benckiser India Ltd.: 75 years of Dettol     Dettol, the brand synonymous with protection from germs, had for long been voted as India’s  most  trusted  brand.  In  September  2008,  the  marketing  team  of  Dettol  was  reviewing ...
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  • Dettol Rbil
    Contest In association with The Marketing Club of MDI Reckitt Benckiser India Ltd.: 75 years of Dettol Dettol, the brand synonymous with protection from germs, had for long been voted as India’s most trusted brand. In September 2008, the marketing team of Dettol was reviewing the brand’s...
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  • Market Planning
    MARKETING PLANNING Deciding the future course of action is called Market planning Elements of market planning 1. Marketing objectives 2. Marketing goals 3. Marketing targets/ sales targets 4. Marketing policies 5. Marketing strategies 6. Marketing Tactics 7. Marketing...
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  • Customer and Market Analysis
    Report Lifebuoy Student Name: Pengyu Hao Student Number: z3254977 Table of Content Chapter 1. Introduction 3 Chapter 2 – The Consumer Behavior Audit of Lifebuoy 4 2.1 Market segment 4 2.2 Product positioning 4 2.3 Pricing 4 2.4 Distribution strategy 5 2.5 Promotion strategy 5 2...
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  • Dettol Project
    INTRODUCTION Dettol, the brand synonymous with protection from germs, had for long been voted as India¶s most trusted brand. In September 2008, the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been...
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  • lifebouy project
    HUL MARKET STRATEGY FOR LIFEBOUY SOAP ACKNOWLEDGEMENT A work is never a work of an individual. I owe a sense of gratitude to the intelligence and co- operation of those people who had been so easy to let me understand what I needed from time to time for completion of this exclusive project ...
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  • Lifebuoy
    Requirements for the Degree of Bachelor of Business Administration Submitted To: Prof. Sirajuddaula Shaheen Dean, Faculty of School of Business Course: Marketing Management Submitted By: Name of the Student ID ▪ Md. Towhidur Rahman Khan 08-02-02-050...
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  • Dettol Soap
    working for both them and the customers that use them they have made great strides in keeping hygiene in the home and office around the country. Dettol handwash is a very common product that can be found filling many of the soap dispensers in restaurants, schools and even hospitals in this country. The Dettol...
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  • Vision
    Business Conduct and specific policies, control arrangements and reporting. This framework governs how we act in conducting the Company’s business. STRATEGIES AND OBJECTIVES Reckitt Benckiser's objective is to generate above industry average profitable growth by: • Focusing on building the power brands...
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  • Uslp–India-2012-Progress-Report Tcm114-241468
    Health & Well-Being 10 16 Reducing Environmental Impact Enhancing Livelihoods HIGHLIGHTS 2012  Over 17 million people reached through Lifebuoy  Out of 38 HUL factories, 30 became zero-discharge Handwashing programmes in 2012, taking the total to 47 million people reached since 2010. ...
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  • Dettol
    http://www.amcy5.com/projects/marketing/amcy12.htm ACKNOWLEDGEMENTS     Countless thanks to ALLAH Almighty for giving us such extraordinary abilities and making us privileged enough to take part in such activities.   I would like to thank my teacher Mr. Jawad saleem for his cooperation and help...
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  • A Detail Report of Hindustan Unilever
    products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Pepsodent, Lakme, Brook Bond and others. Global Markets Direct's Hindustan...
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  • Marketing Survey
    Marketing Survey Dettol Liquid Handwash Survey Product : Dettol liquid Handwash Product Price ...
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  • Unilever Pakistan Product, Sub-Product Line
    communities and much more.   Through this timeline you'll see how our brand portfolio has evolved. At the beginning of the 21st century, our Path to Growth strategy focused us on global high-potential brands and our Vitality mission is taking us into a new phase of development. More than ever, our brands are helping...
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  • Dettol Case
    Institute of Management, Vastrapur, Ahmedabad 380015, India. E-mail: akjaiswal@iimahd.ernet.in. “What next?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It...
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