• Marketing Plan for Dettol Liquid Handwash
    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3...
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  • Mgt Hand Wash
    distinctive product features. Table Z.2 shows a selection of competitive hand washing products and prices. Table Z.2- Selected Handwash products and pricing | | | | Competitor | Product | Features | Price | Unilever | Lifebuoy Handwash | Two coloured antibacterial handwashing liquid...
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  • Lifeboy
    Marketing Strategies targeted at the rural market, where methodology, and touches the buyers are extremely price- Lifebuoy has always been lives of 70 million people in 18,000 sensitive. marketed as ‘a tough cleaning villages. A unique feature of this In 2004, Lifebuoy saw another soap for a tough man...
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  • Lifebouy's Marketing Strategies
     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand's core promise is protection and a commitment to...
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  • Dettol Case Study 2007
     Market:  Lifebuoy: It became a serious player in Liquid handwash market in Q3, 2006. Its share went up  from 9.3% to 19.8% for the year 2007.  Positioned on a ‘protection from germs’ platform it carries the  tagline  of  ‘have  no  fear’  in  the  Liquid  handwash  segment  too.  Other  than  Dettol...
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  • Dettol Rbil
    Hand Wash has been on a rising curve – with more than three lac outlets stocking the hand wash segment (see Exhibit 4d for distribution details).. Players in the Market: Lifebuoy: It became a serious player in Liquid handwash market in Q3, 2006. Its share went up from 9.3% to 19.8% for the year 2007...
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  • Lifebuoy Strategy
    Lifebuoy Naturals – all different variants of Lifebuoy. All these variants are available in the new curved shape and have the new formulation. Marketing Strategies Lifebuoy has always been marketed as ‘a tough cleaning soap for a tough man.’ (Of course, the 2002 re-launch targeted Lifebuoy as a soap...
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  • Market Planning
    the year Rs 1000 cr MARKETING STRATEGIES AND TACTICS of LIFEBUOY Positioning:- Current positioning on health , cleanliness and anti-germ properties will be continued. The specialized positioning of the extensions & variants will be continued. Basically all of them will be sold at the...
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  • Customer and Market Analysis
    wash education. This report introduces a marketing situation of Lifebuoy in Australia, which discussed in seven different perspectives of the consumer behavior audit of market segmentation, product positioning, pricing, distribution strategy, promotion strategy, product and customer...
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  • Dettol Project
    Hand wash currently has three variants, namely, Original, Skincare and Sensitive. Dettol¶s major competitors in this segment Lifebuoy: It became a serious player in Liquid handwash market in 2006. Its share went up from 9.3% to 19.8% for the year 2007. Positioned on a µprotection from germs...
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  • Lifebuoy
    skin. It protects you and your baby from germs all day long. • Lifebuoy Nourish: Lifebuoy Gold Nourish has moisturizer which keeps your skin soft and supply while protecting you from germs. Lifebuoy Handwash Lifebuoy also offers specific health benefits through its specialised product formats...
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  • lifebouy project
    put my best effort to complete this project work on the basis of skill that I have achieved during the last one year study in the institute INTRODUCTION: The project undertaken is on “MARKETING STRATEGY OF UNILEVER FOR LIFEBUOY”. It describes about the Marketing strategy using by HUL for the...
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  • Dettol Soap
    Dettol liquid Dettol hand wash Dettol Prickly powder Dettol multi purpose cleaner Which includes dishwasher, floor mopping liquid, washroom cleaner, kitchen cleaner I have chosen Dettol Soap MARKETING STRATEGY SITUATIONAL ANALYSIS Soap is a major consumer item and there is a huge demand...
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  • Dettol
    ……………………………………………………………6 Dettol Portfolio.…………………………………………………………………………7 MARKETING STRATEGY Situational analysis……………………………………………………………………9 Marketing analysis………..…………………………………………………………10 Target market……………….……………………………………………………….10 Market demographics……………………………………………………………..11 Market needs...
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  • Vision
    launched and added in the Dettol family. Available in two variants floral and citrus. MARKETING STRATEGY SITUATIONAL ANALYSIS Liquid is a major consumerable item and there is a huge demand and potential in this market particularly the anti – bacterial segment. The anti bacterial market segment...
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  • Uslp–India-2012-Progress-Report Tcm114-241468
    , Lifebuoy has been running a direct school contact programmme for the last two years. We teach children in urban schools the benefit of using handwash on five critical occasions every day. We have partnered with UNICEF and the Government of Madhya Pradesh to run a rural school contact programme in...
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  • A Detail Report of Hindustan Unilever
    . • Has a consumer base of 140 Million households in India • The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is almost like the health anthem of India and Indians Product variety Lifebuoy Core Soaps Range • Lifebuoy Handwash Range • Lifebuoy SkinGuard...
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  • Marketing Survey
    Marketing Survey Dettol Liquid Handwash Survey Product : Dettol liquid Handwash Product Price...
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  • Dettol Case
    ?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was December 20, 2006 and Mr. Khanna was putting together decisions concerning the brand extensions...
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  • Unilever Pakistan Product, Sub-Product Line
    * Herbal * Daily-care Lifebuoy soap * Activefresh * Care * Nature * total * Lifebuoy Bodywash care * Lifebuoy Bodywash total * Lifebuoy Handwash care * Lifebuoy Handwash classic * Lifebuoy Handwash fresh * Lifebuoy Handwash nature Lux * Aqua...
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