• Industry Overview
    GLOBAL MARKET SELECTION – SEGMENTATION TARGETING AND POSITIONING Tourism New Zealand to target Indian business travelers -Oct 28, 2012, Economic Times As a part of the their strategy, it is important for Tourism New Zealand to prioritize its target segments and decide on the investment levels the...
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  • A Detail Report of Hindustan Unilever
    products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Pepsodent, Lakme, Brook Bond and others. Global Markets Direct's Hindustan Unilever Limited - Financial and Strategic Analysis Review is an in-depth business, strategic...
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  • Lakme - Cosmetics Leader in India
              Contents   LAKME  Overview...................................................................3   MARKET  SIZE .........................................................................5   MARKET  SEGMENTATION ...............................................
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  • Pepsodent (Marketing) Presentation Transcript
    & lovely Skin care Ponds Vaseline Sunsilk Hair care ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong, reliable brand commanding the second place in terms of market share next to Colgate...
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  • Hindustan Lever Limited
    with the strategy to take brands across relevant categories. The other major Skin Care Franchises are Pond’s, Vaseline, Lakme and Pears. In Colour Cosmetics, HLL markets the Lakme and Elle-18 ranges. In Deodorants, the key brands are Rexona, Axe, Denim and Pond's, while the Talc brands are Pond's, Liril...
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  • Doorstep-Online Grocery Delivery
    Promote online shopping: A comprehensive marketing approach is required so that the online retail shopping market can be increased. SEGMENTATION: * Segmentation : We have divided the population of Noida city into two parts (a) Online shoppers (b) Offline shoppers Online shoppers are shoppers...
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  • Marketing
    Bangladesh and it is going to become the best shampoo has ever made. Background: From very beginning many famous company like Proctor & Gamble, Lakme, Garnier, Unilever etc are producing many qualities shampoos. Like Pantene Pro V, Head & Shoulders, All Clear, Garnier Fructies, SunSilk, Dove. Each...
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  • Mncs
    The company was originally founded in 1953 as Cosmair, Inc as the exclusive U.S. licensee of the L'Oreal Group. In 1972, L'Oreal unveiled the first TV ads for the "I'm Worth It" campaign for Preference haircolor which would help boost sales. The company's acquisitions have led to significant growth which...
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  • Marketing Strategies of Nestle and Unilever
    consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 15,000 employees...
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  • Fair & Lovely - Analysis Based on Principles of Marketting
    icmrindia.org/free%20resources/casestudies/Fairness%20Wars1.htm - Fairness Wars: Who's The Fairest of Them All? Customer Analysis 1. Segmentation Segmentation - The process of defining and subdividing of large homogenous market into clearly identifiable segments having similar needs, wants or demand...
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  • Report on Garnier Fairness Cream.
    fairness cream, moisturiser or blemishes removal cream. 6|Project Report by Group 4      After that brand is selected like Garnier or Lakme. Then the dealer is selected from which the product is to be purchased like any departmental store or Shopping Mall. Now the budget is decided say Rs...
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  • lifebouy project
    position of Hindustan Unilever Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis. 1.3 METHODOLOGY OF THIS REPORT:...
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  • A Weeding Business Plan
    provide the Wedding Ceremony Program on discount basis as well as we will sell materials which are needed to arrange a wedding event. Primarily we are targeting only the Muslim and Hindu religions for providing our products and services as in our country most people belong to these two religions. But in near...
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  • Hul Business Strategy
    lovely, Pond¶s, Aviance (4) Hair care : Sunsilk naturals, Clinic (5) Dental care: Pepsodent, Close up (6) Deodorants : Axe, Rexona (7)Colour Cosmetics :Lakme (8)Ayurvedic Personal and health care: Ayush (B) FOODS (1) Tea : Brooke Bond, Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan, Annapurna, Knorr...
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  • lakme and revlon
    CONTENTS  Introduction  Brief overview of marketing strategies.  Company Profile of Lakme  Company Profile of Revlon  Various Marketing strategies adopted by the twoCompany along with product profile  Objectives of the Study  Research Methodology  Data Analysis & Interpretation ...
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  • Business Plan for Jawed Habib's Hairxpreso
    Introduction of Mentor-Partner 9 Introduction of Managing 10 Partner 10 Role-Plays 11 Five Force Analysis 12 SWOT Analysis 15 Marketing Mix - 7P’s 16 Segmentation, Targeting and Positioning 17 HairXpreso Shop Management Key 18 Boards and Committees 20 Franchisee Local Level Marketing and Sales Plan 21 Franchise...
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  • marketing
    Marketing P’s Product: Brand Marketing India (BMI), the exclusive licensees for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 84 points of sale across 40 cities. BMI has ensured that the brand in India emulates the same global...
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  • Product Management
    Punnapra Subject: Product Management Topic: Segmentation strategy of Fair & Lovely fairness cream Topic: Select a particular product having minimum 5 products line and find out its segmentation strategy INTRODUCTION Market segmentation is a marketing concept which divides the complete...
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  • fashion channel questions
    What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario...
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  • Marketing Hul
    and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams, Lakmé beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove shampoos, Vim dishwash, Ala bleach, Domex disinfectant, Modern Bread, Axe deosprays...
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