• Industry Overview
    GLOBAL MARKET SELECTION – SEGMENTATION TARGETING AND POSITIONING Tourism New Zealand to target Indian business travelers -Oct 28, 2012, Economic Times As a part of the their strategy, it is important for Tourism New Zealand to prioritize its target segments and decide on the investment levels...
    Premium 2348 Words 10 Pages
  • A Detail Report of Hindustan Unilever
    understands the Indian women the best. With brand activation around our fashion week, we have succeeded in targeting modern, young women in India. We make fashion statements every season with new product launches to popularise our brand. Mass media ad campaigns : There’s no fixed formula for Lakme...
    Premium 6948 Words 28 Pages
  • Lakme - Cosmetics Leader in India
    ...................................................................3   MARKET  SIZE .........................................................................5   MARKET  SEGMENTATION .....................................................7   CONSUMER  BEHAVIOR  TOWARDS  LAKME ...........................8...
    Premium 5951 Words 24 Pages
  • Pepsodent (Marketing) Presentation Transcript
    Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong, reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the...
    Premium 1585 Words 7 Pages
  • Hindustan Lever Limited
    the consumers. Segmentation will yield us a plethora of segment combinations. Among these segments, we will analyse only those in which Axe is active because of the best opportunities available. These are called ‘Target Segments’ and the process is called Targeting. Specific reasons for the...
    Premium 4691 Words 19 Pages
  • Marketing Strategies of Nestle and Unilever
    and women .In targeting strategy HUL follows differentiated marketing where it is a market coverage strategy in which the company goes for proper segmentation For Example Dove is a high quality range of shampoos which were created keeping the following target audience in mind: Upper class...
    Premium 24560 Words 99 Pages
  • Doorstep-Online Grocery Delivery
    . Promote online shopping: A comprehensive marketing approach is required so that the online retail shopping market can be increased. SEGMENTATION: * Segmentation : We have divided the population of Noida city into two parts (a) Online shoppers (b) Offline shoppers Online shoppers are...
    Premium 3486 Words 14 Pages
  • Mncs
    minimize costs as much as possible. At this point of time, it was not yet targeting the affluent middle class or upper class and thus did not make any distinct segmentation of the richer classes, preferring to regard them as a whole entity. * Psychographic Segmentation: L’Oreal segmented India...
    Premium 8688 Words 35 Pages
  • Marketing
    , our product is going to capture the shampoos market in Bangladesh and it is going to become the best shampoo has ever made. Background: From very beginning many famous company like Proctor & Gamble, Lakme, Garnier, Unilever etc are producing many qualities shampoos. Like Pantene Pro V, Head...
    Premium 2689 Words 11 Pages
  • Fair & Lovely - Analysis Based on Principles of Marketting
    where the need is maximum the segmentation can be done. 2. Targeting From the above segments it appears that the specific target market chosen by the company was by Gender focusing on the females. As mentioned earlier at the time of launch and growth the segment of men also being a potential...
    Premium 7150 Words 29 Pages
  • Hul Business Strategy
    22.4 19.4 15.7 13.7 13.6 Segmentation  The customer of HUL products is every one. Starting with child, youth to old age as well.  Women are fond of the product of HUL. All product are available for women¶s needs & desires  So, HUL is targeting as a whole for its product. Marketing...
    Premium 1105 Words 5 Pages
  • Business Plan for Jawed Habib's Hairxpreso
    Contents Executive Summary 4 Industry Scenario 6 Key Assumptions 7 Brand Vision 8 Brand Mission 8 Brand Values 8 Introduction of Mentor-Partner 9 Introduction of Managing 10 Partner 10 Role-Plays 11 Five Force Analysis 12 SWOT Analysis 15 Marketing Mix - 7P’s 16 Segmentation, Targeting and...
    Premium 5951 Words 24 Pages
  • lakme and revlon
    of CosmeticsToplines  Buying Preferences  Among cosmetics, more than half the consumers wantLipsticks the most. Nail Polish is a distant second.  Mid and Premium price range are the most preferred.   Advertising Recall  Only Lakme ads recalled significantly by consumers atthe unaided...
    Premium 13146 Words 53 Pages
  • Report on Garnier Fairness Cream.
    Spot Breaker Technology that has a unique ability to fight against dark spots and acne marks. Acne marks are visibly reduced and dark spots appear less visible in size, number and intensity after using this cream. 9.0 SEGMENTATION, TARGETING AND POSTIONING. Now a days people are very much beauty...
    Premium 3256 Words 14 Pages
  • A Weeding Business Plan
    have a plan to expand in Gulshan, Banani, Uttara and other part of the country like Chittagong. • Demographic Segmentation: Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status. As we said we are mainly targeting...
    Premium 12841 Words 52 Pages
  • marketing
    Exchange. Marketing P’s Product: Brand Marketing India (BMI), the exclusive licensees for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 84 points of sale across 40 cities. BMI has ensured that the brand in India emulates the...
    Premium 561 Words 3 Pages
  • fashion channel questions
    have to estimate the financials of the company using the following scenarios: 2007 Base: No segmentation; drop in ad unit pricing (average CPM). Scenario 1: Broadly targeting 3 groups (excluding Basics); increase in ratings, decrease in ad unit pricing (average CPM). Scenario 2: Fashionista target...
    Premium 975 Words 4 Pages
  • Brand Audit of Pepsi
    its world famous beauty soap, LUX, in Pakistan; the positive and negative aspects of those strategies.. The project discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis as well as customer based...
    Premium 3830 Words 16 Pages
  • Celebrity Endorsement
    Lakme ad does have a great impact on young girls. Even vibrant colors of Vaio matching with Kareena Kapoor’s dress have attracted girls to buy colorful laptops. Not only youngsters but even women feel connected to the product when they see actress of their age using that product. Olay signed Kajol and...
    Premium 1005 Words 5 Pages
  • Marketing Hul
    ) tea, Bru coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams, Lakmé beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and...
    Premium 3405 Words 14 Pages