• The Supply Chain Concept
    Supply Chain Concept Introduction In today's competitive business environment many firms face the arduous mission of managing their supply chain. In an effort to gain competitive advantage, firms must make key decision involving logistics and operations management to move products and service acr...
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  • Global Marketing
    a. In today's interconnected global economy, the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstr...
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  • Marketing and Ethics (United Colors of Benetton)
    Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Renowned for using social issued-themed pictures to promote its brand, Benetton has strayed...
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  • Marketing Definition
    Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction b...
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  • Retail Marketing
    Final Report on "CRM for Banks" (Customer Relationship Management, Term V, PGP 2003-05) Submitted to: Prof. J.K. Das Submitted by: Indian Institute of Management Lucknow November 29, 2004 Table of Contents Executive Summary 3 Introduction 4 CRM Initiatives in Banks 7 Re...
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  • 3g Mobile Telcoms Marketing Study, Industry Overview
    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication serv...
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  • Ethics in Marketing Communication
    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics h...
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  • Cowgirl Chocolates - Marketing Analysis Case
    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution...
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  • Marketing Audit Project/Keebler Company
    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Mor...
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  • Earth Galleries - Service Concept
    PDS Questions 1. How would you describe the concept of the Geological Museum and also that of the new Earth Galleries? Organisation: Geological Museum Organising Idea: "Rocks in boxes, for geology specialists" Service concept: Viewing purposes only were people that are interested could...
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  • Marketing Accounting
    In this paper I will be discussing the link between marketing and accounting as I am a marketing/accounting major. There are many connections between the accounting business and marketing. The marketing business is something that should not be overseen and many times is more helpful and detrimenta...
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  • Marketing in Progress
    How integrated marketing communications provides synergy within an organisation The purpose of this essay is to discuss the notion that integrated marketing communications provides synergy within an organisation. In order to do that it is imperative to define IMC first. Marketing communications a...
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  • Marketing Essentials
    BA 345: MARKETING ESSENTIALS Study Guide for Exam #3 – Final Exam (Monday, December 12) Fall 2005 The fine print says that I am doing my best to include everything that you will see on the exam in this study guide. However, I cannot guarantee this to be true since I am not done writing the ex...
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  • Defining Marketing Paper
    Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your...
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  • Coca Cola Marketing
    Introduction The organisation we have chosen to assess the use of branding is Coca-Cola. Coca- Cola is a very successful brand that has been established for many years. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Create...
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  • Marketing Tool
    Banking Industry Marketing Tools and Customer Service Evaluation One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how import...
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  • What Is Marketing
    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or se...
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  • Service Marketing Encounters
    SERVICES MARKETING SERVICE ENCOUNTER REPORT I have evaluated six encounters with a variety of industries; they are all from the service sector. A service sector business is one in which the perceived value of the offering to the buyer is determined more by the service rendered than the product...
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  • Marketing Mix
    Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be...
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  • Marketing Internship Final Report
    MKT 353 Marketing Department Internship Final Report Fall 2004 1. Brief description of the company and its marketing strategy. Bolthouse Farms is a family company known for their quality premium fresh produce and innovation. They are a 4th generation family farm since 1915. As...
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