"Key Success Factors In Tourism Industry" Essays and Research Papers

  • Key Success Factors In Tourism Industry

    KEY SUCCESS FACTORS IN THE BANKING INDUSTRY. A key success factor is the thing that most affects the ability of a company to succeed in the market. A company must develop competence on its industry’s key success factors if it has to remain successful. Sound strategy incorporates efforts to be competent on all key industry success factors and to excel on at least one factor. The key success factors in the banking industry include: 1) Management – Management plays a key role in ensuring...

    Bank, Customer, Customer service 569  Words | 3  Pages

  • Pharmaceutical Industry - Key Success Factors

    Pharmaceutical Industry - Key Success Factors There's a time for everything. For Dr Ramakanta Panda, it was time to build a 'modern hospital' in India. As a cardiac surgeon from the prestigious Cleveland Clinic, US, he was known for his super-safe hands. But his ideas proved too radical for the design team. Whoever heard of picture windows to ward off ICU psychosis? Or counselling areas for patients' relatives? How would cafeteria, convenience store, library, public booth, Internet access, and...

    Health care, Health care provider, Healthcare 2076  Words | 6  Pages

  • Ups Key Success Factors

    UPS Key Success Factors: The deliveries must be on time, there should be accuracy by way of deliveries, ownership of not only the land based vehicles but also airplanes are important for success. Key success factors include safe deliveries and an excellent reputation. Recently there are key success factors related to information. Accessing the UPS website gives critical information about the whereabouts of the parcel to any customer at a low cost. Information about the merchandise, customers and...

    Business terms, Financial ratios, First-mover advantage 912  Words | 3  Pages

  • 6 Key Success Factors of the Hospitality Industry

    6 Key Success Factors in the Hospitality Industry The hotel industry's recipe for success involves several different critical success factors. These factors decide whether or not a hotel will survive in the hospitality industry. 1. Location Location is the most important aspect when it comes to the success of a hotel. If you're not in the right location, what makes you think you'll attract customers to the wrong location? A hotel located on a highway that is rarely used is going to end up...

    Customer, Customer service, Hospitality industry 764  Words | 3  Pages

  • Key Success Factor

    about the low-cost airline concept, the Malaysia airline industry and AirAsia’s key competitors, Tiger Airways, Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the answers exceed the maximum length requirements. QUESTION 1 Identify and briefly describe four (4) trends in the macro environment that will have an influence on the low cost airline industry. (20 marks) Structure your answer using the following...

    AirAsia, Airline, AirTran Airways 825  Words | 4  Pages

  • Key Success Factors

    Key Success Factors of PSO: • We believe that excellence in our core activities emerges from a passion for satisfying our customers' needs in terms of total quality management. Our foremost goal is to retain our corporate leadership. • We endeavor to achieve higher collective and individual goals through teamwork. This is inculcated in the organization through effective communication. • We are an Equal Opportunity Employer, attracting and recruiting the finest people from around the...

    Business ethics, Corporate social responsibility, Environment 712  Words | 4  Pages

  • What Are the Key Success Factors in the European Airline Industry?

    6. What are the key success factors in the European airline industry? ---When addressing this question we find it worthwhile to remind students that a KSF is what any firm in the industry must do to be successful. Based on this definition, the following KSF’s apply to the European airline industry: (1) A reputation for safety – This is a fundamental KSF for any segment of the airline industry. If a firm is not viewed as safe by potential passengers, they will not use the carrier. (2)...

    Aer Lingus, Airline, Airlines 1663  Words | 5  Pages

  • Key Success Factors of Apple Inc

    largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication. Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors. Conclusion – Brief summary...

    Apple Inc., Apple Store, IMac 2081  Words | 5  Pages

  • Tourism Industry

    travel & tourism service providers. Sustainable tourism Management Objective Understanding consumer expectations from travel service providers & their satisfaction levels towards the service providers used in past Part 1 1.Introduction Global travel & torism industry Travel and tourism industry India Unique characteristic of travel and tourism industry Part 2 2.Understanding the Marketing in travel and Tourism Factors Influencing Demand for tourism Global demand...

    Economics, Economy, Sustainable tourism 897  Words | 5  Pages

  • Key Success Factors for Amazon

    (ASSIGNMENT) Discuss the key factors for Amazon.com Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy, music, auction, electronic and video). The company has used acquisitions, alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities, market achievement, competencies and strategic elements that made amazon.com to be a success will be discussed below ...

    Amazon.com, Customer relationship management, Customer service 1118  Words | 4  Pages

  • Key Success Factors of fast food

    Key Success Factors of fast food Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast...

    Brand, Burger King, Fast food 783  Words | 3  Pages

  • Dell Key Success Factors

    Dell Key success factors 1. Culture Dell's winning ways begin and end with its culture. Dell has created a disciplined culture that relentlessly focuses on optimizing its operational model, responding to its customers' needs and sustaining a self-motivated workforce. 2. Information is a powerful strategic weapon • Information is king at Dell - it is widely distributed, analyzed and acted upon. People know where they and their business units stand at any time. • According to Dell:...

    605  Words | 3  Pages

  • Key Success Factors for Starbucks Corporation

    KEY SUCCESS FACTORS FOR STARBUCKS CORPORATION 1.0 Introduction. Cole Ehmke (n.d.) described competitive advantage as that which gives an edge to a business over what the competition can offer. It helps to provide the reason why a customer chooses to purchase from a business instead of the competition. In the light of the above, an attempt will be made to highlight some of the key success factors that have given Starbucks Corporation an edge over others in the coffee sales industry. The writer...

    Caffeine, Coffee, Coffee culture 996  Words | 4  Pages

  • What are the Key success factors in the low-cost airline industries?

    Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and the macro and competitive environment changed...

    Airline, Demonstration, Management 1245  Words | 5  Pages

  • Tourism Industry

    Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus...

    China, Economics, Economy 1687  Words | 6  Pages

  • Destination Marketing for the Development of Tourism Industry

    Destination Marketing for the Development of Tourism Industry VINOD N. KALANNAVAR MBA Lecturer Sharnbasveshwar College of M.T.A. Gulbarga Email: vinod.kalannavar@gmail.com Contact Mob: +91 7899468975 Abstract: This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this...

    Market segmentation, Marketing, Marketing plan 2298  Words | 7  Pages

  • Tourism Industry

    Tourism Industry Tourism is the activity carried out for recreational purpose during leisure time. On the other hand, tourism industry is the industry that used tourism in a way to get profit. It is one of the industry that every country counts on to achieve a certain level of fame and economical advantage. It is also consider as the most exciting and progressive industry nowadays in some country like Malaysia, United States, France and Thailand. It is not exaggerating to describe that the particular...

    Paris, Tourism, World Tourism Organization 2654  Words | 7  Pages

  • Critical Success Factors

    the business background, Industry and the Critical Success Factors of OTIS. • Business Background OTIS is a subsidiary of United Technologies Corporation and is in the business of Elevator Sales, Service and Maintenance. Higher margins can be attained in Service and Maintenance and maintaining Customer Relationship is the key to get a foothold in this area. • Industry Analysis Michael Porter’s model may be used to analyze the Elevator Industry. Threat of Competition ...

    Critical thinking, Customer, Customer service 423  Words | 3  Pages

  • The Impacts of Natural Disasters on the Tourism Industry

    The Impacts of Natural Disasters on the Tourism Industry THM 1311 Intro. to Tourism & Hospitality Management Samantha Salamon THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry Table of Contents Introduction Why Study the Impacts of Natural Disasters on the Tourism Industry? Taiwan Earthquake of 1991 Japan Earthquake of 2011 Market Rebuilding/Hurricane Katrina Works Cited page 1 page 2 pages 3-4...

    Cultural tourism, Earthquake, Florida 2359  Words | 7  Pages

  • Tourism and Hospitality Industry

    IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY Globalization refers to the increments in the relationships of the people, industries, culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees, import quotas and various other tariffs, Cowen (2003). The Globalization has contributed to the growth of economy...

    Capitalism, Economic growth, Economics 2402  Words | 7  Pages

  • Tourism Industry

    Introduction Tourism has become one of the world's main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country, it's provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example, agriculture industry, guide to the development of main and important services, for example, roads, airports , and in the same time it's opens the country to the outside world. Tourism In Oman ...

    England, Oman, Tourism 840  Words | 3  Pages

  • A Pestle Analysis of Tourism Industry

    1.1 Using the PESTEL framework, identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists, as tourists have the right to claim back VAT (Value-Added Tax)/GST...

    Recession, Recreation, Tourism 976  Words | 3  Pages

  • Pharmaceutical Industry - Key Success Factors

    The Pharmaceutical Industry: Key success factors High profit after launching the product: Before a pharmaceutical company establishes a new product it takes them a lot time and work. The whole project, from the beginning until the end, where the medicine can be launched can last about 12 years. But once the drug is on marked the producing company has very high margins. On average, a Blockbuster drug is for about eight years on the marked and each year it has revenues in the range of one...

    Drug, Drug discovery, Illness 610  Words | 2  Pages

  • Interim Report of the Factors Influencing the Success of Community Tourism in South Africa

    INTERIM REPORT OF THE FACTORS INFLUENCING THE SUCCESS OF COMMUNITY TOURISM IN SOUTH AFRICA Submitted to: ACTS South Africa PO Box 13911 Mowbray South Africa 7705 South Africa 30 November 2009 Submitted by: FinnGroup Ltd Group 3 Helin Henrietta 09163185 Mäkinen Outi 07083938 Raudaskoski Heli 09163176 Tuominen Katja-Mirjami 07084112 Introduction In this consultancy report we will discuss about the concepts of community tourism and pro-poor tourism and their sustainability...

    Africa, Poverty, South Africa 1901  Words | 7  Pages

  • With Reference to Specific Tourism or Event Industry Sectors, Discuss the Key Challenges and Opportunities Facing the Tourism and Events Industry in the 21st Century.

    There have been and still are many key challenges and opportunities that face the tourism and events industry over the years. Throughout this essay I am going to outline and discuss a select few that we face now in the 21st century and relate them to specific industry sectors. The specific areas I am going to cover include the Social and Cultural impacts, the economic and financial trends, the ecological impacts and the trends formed over the last 60 years compared with forecasts for the next 10...

    Cultural tourism, Maldives, Multinational corporation 1650  Words | 5  Pages

  • Key Success Factors for a Commercial Bank in Dar Es Salaam.

    2.0 Key Success factors for a Commercial Bank in Dar es Salaam. 2.1 Branch network One of the most important factors that commercial bank must possess to be successful in Dar es Salaam is branch network. Branches are the distribution channels for the bank services and a well spread network of branches provide the bank with ability to reach the mass population of the Dar es Salaam city. As important as the number of branches is the location of these branches. Those banks that have managed to...

    Asynchronous Transfer Mode, Bank, Banks 1133  Words | 4  Pages

  • Factors of Success

    Heather N English 001A Midterm Essay 13 February 2013 The Factors of Success Success is a term that many use as a way to describe ideals. Living in a world that exalts the extraordinary, praises the leaders, and puts the best up on a pedestal, it is not hard to guess why achieving success is what the human race strives to do. Youth look up to the exceptional people in their life, media grasps stories of thriving individuals, and the world idolizes those who stand out. People endeavor great...

    Asian American, Blink, Culture 1332  Words | 4  Pages

  • Mars and Ferrero Key Success Factors in Terms of Internationalising

    the results’ (Kelly & Booth 2004). Mars and Ferrero are two world-leading food (especially Chocolate) manufacturers. But what makes these 2 companies successful internationally and globally? What are the factors contributing to their success? In this essay, we will evaluate on their success factors and what changes could have been taken to make the companies more competitive and profitable. Background Mars (2012) has provided a milestone of the company starting in 1882, where Frank C. Mars was...

    Chocolate, Ferrero brands, Ferrero Rocher 2371  Words | 7  Pages

  • Travel and Tourism Trends and Factors

    Assignment 3 P5 Trends and Factors Trends A trend is something that is reoccurring more and more often until it becomes a popular thing to do. The first trend I am going to explore is the greater flexibility of booking products. This has become possible due to alterations in the traditional chain of distribution. This relates to the trend of using the internet to book holidays as it is a lot through this in which people can book their products. The reason for this that the services such...

    Maldives, New York, New York City 1690  Words | 5  Pages

  • Pestel and Porter's Analysis of Tourism Industry

    2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this, Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and determine the relative importance...

    Economics, Environment, Geotourism 1936  Words | 6  Pages

  • Turkey Travel and Tourism Industry Future trends and Forecasts 2018

    Travel and Tourism in Turkey to 2018: Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com with Travel and Tourism in Turkey to 2018 in subject line and your contact details. Synopsis The report provides detailed market analysis, information and insights, including: • Historic and forecast tourist volumes covering the entire Turkish travel and tourism sector • Detailed analysis of tourist spending patterns in Turkey for various categories...

    Financial markets, Hotel, Investment 857  Words | 3  Pages

  • Airlines: Airline and Aviation Industry

    INTRODUCTION: Aviation industry plays a key role in economic development, growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years, the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently, the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief...

    Airline, Airlines, Avianca 867  Words | 4  Pages

  • What have been the key success factors for Nike?

    been the key success factors for Nike? Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success, among...

    Advertising, Athletic shoe, Brand management 1011  Words | 3  Pages

  • Eight Key Factors Ensuring Project Success

    Eight Key Factors to Ensuring Project Success Author: Duncan Haughey Version 1.0 Introduction: As the project manager you are ultimately responsible for delivering a successful project. The buck stops with you, so it is in your interest to ensure relevant tools and techniques are deployed to make this happen. Some of the following may sound obvious but I encounter these basic mistakes month in month out with project managers scratching their heads wondering how and why it all...

    Construction, Management, PRINCE2 1233  Words | 6  Pages

  • key factors of Microsoft

    Key Economic Factors of Microsoft Corporation. As a dominator in both the PC operating system and office suite markets, Microsoft Corporation expose themselves to the cloud-based computing model presents execution and competitive risks. They are transitioning to a computing environment characterized by cloud-based services used with smart client devices. Their competitors are rapidly developing and deploying cloud-based services for consumers and business customers. The pricing and delivery...

    Computer software, Microsoft, Microsoft Office 835  Words | 3  Pages

  • Hard work is the key to success

    past vs present comparison - compare with other factors Hard work is the key to success. Does this view still hold true in the globalised world ? Interpretations : • Hard work : effort (time, energy, resources, determination) • Success : achievement (many areas, such as studies, work, business, sports, the arts, progress for the nation, peace in the region/world, happiness & togetherness in the family etc.) • Key : single most important factor • *** Globalised world : technology and innovation-driven...

    Conservative force, Energy, Force 910  Words | 3  Pages

  • tourism

    HANOI TOURISM INDUSTRY RESEARCH PROJECT Group 1 September 25th, 2013 CONTENTS I. Introduction II. Opportunities and Threats III. Major competitors & Competition in HANOI IV. The survey results V. Keys finding VI. Recommendation VII. Conclusion I. Introduction: Although many of us have been "tourists" at some point in our lives, defining what tourism actually is can be difficult. Tourism is the activities of persons traveling to and staying...

    Tourism, World Tourism Organization 1418  Words | 7  Pages

  • Is Tourism the World's Largest Industry?

    Is tourism the world’s largest industry Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers, analysts, and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement, together with the mass media’s reports (out of context), make the idea that tourism is...

    Tourism, World Tourism Organization 1041  Words | 3  Pages

  • Key Successful Factors in the Airline Industry

    Introduction. The advent of South Africa’s first democratic government in 1994 signaled the beginning of significant policy changes in education including a notable emphasis on distance education in which University of South Africa is one of the key player. Distance education plays a significant role in South Africa, particularly in teacher and higher education. It affords access to a large and diverse students population especially the majority of the black disadvantages of the past obnoxious...

    Assessment, Educational psychology, Evaluation 2112  Words | 7  Pages

  • Tourism in Malaysia

    MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE, IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism, including Malaysian tourism, is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia, its development, impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government...

    International Council on Monuments and Sites, Italy, Kuala Lumpur 1028  Words | 4  Pages

  • KEY TO SUCCESS

    Someone once said, “The key to happiness is having dreams. The key to success is making your dreams’ come true.” Today I want to talk about making your dreams come true. I want to talk about five keys that will help turn your dreams into reality. 1. Preparation “The secret of success in life is for a man to be ready for his opportunity when it comes.” ~Benjamin Disraeli Success loves preparation. If the perfect opportunity presented itself today, would you be ready? It’s...

    2004 albums, Academy Award for Best Original Song, Failure 567  Words | 3  Pages

  • The Tourism Product- Components of the Tourism Industry

    Introduction to Tourism BEM1012 James Ince 620021716 number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree, or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’. In the industry of tourism, there are a number of components that link together, to provide a family, couple or a group with a vacation. These...

    Cruise ship, Tourism, Transport 1580  Words | 5  Pages

  • What Are the Key Success Factors (Ksf) in the Japanese Marketplace

    1. What are the key success factors (KSF) in the Japanese marketplace? 8 marks. The key success factors(KSFs) in the Japanese marketplace is that Levi’s have successfully implemented the localization strategy. As Japan is such a country that the consumption of the world’s luxury goods maintain in the first place.Many brands in Japan have a strong tendency. So if one product want to sell successfully in Japan, it must modify to meet the Japanese local needs and preferences. And they don’t mind...

    Asia, Brand, Japan 1933  Words | 6  Pages

  • Tourism Components and Supply

    Chapter 12: Tourism Components and Supply Tourism is a composite of activities, services, and industry that deliver a travel experience, it is important to identify and categorized its supply components. The quality and quantity of these determine tourism’s success in any area. The components and supply element of tourism that has in the article that I read are three components which are accessibility, accommodation and attraction. Accessibility means reachability to the place of destination...

    Private sector, Recreation, Supply and demand 744  Words | 3  Pages

  • Four Factors of Organizational Success

    Four factors for organizational success Barney (Ben) Woodard DMGT 600 University of Maryland, University College November 11, 2012 There are numerous ways to achieve organization success. Ask any two business guru their opinions and you will undoubtedly get two unique lists. Successful entrepreneurs covet their secrets of success and business school faculty lecture what the latest texts have written. Defining a check list of do’s and don’ts may seem like a rather easy task, but...

    Andrew Grove, Better, Business process improvement 1810  Words | 6  Pages

  • Critical Success Factor

    CASE STUDY: critical success factors and performance indicators for a services company Financial Success Factor Improved cash flow Suggested PI %of those paying cash up front %of new projects where payment up front received Timing of billing on milestones e.g. if 5 days late result would be + 5 days etc. %of customer balance to fees No. of projects with all progress payments paid Costs of lost bids vs. costs of won bids %of successful bids %of successful bids a project group gets Number of customers...

    Irrational number, Management, Pi 1368  Words | 5  Pages

  • Five Important Factors to Success

    Five Important Factors to Success Employers today look for a variety of skill sets and personal strengths in an individual and hire those whom they feel will contribute most to their company. As an individual applying for employment or an internship with a company, one should be well aware of the necessary requirements and the recommended skill sets that each company looks for in a potential employee. While there are many different factors that can impact an individual’s success in gaining an...

    College, Educational attainment in the United States, Employment 989  Words | 3  Pages

  • Do Macroeconomic Factors Determine the Success of Estate Agents in the Uk Far More Than They Determine the Success of Businesses in Other Industries.

    residential purposes. As property is a large expenditure with long term commitments from buyers, a customer's ability to buy property will be largely dependent on macroeconomic factors such as; interest rates, inflation, unemployment, income and the business cycle. Possibly the most significant factor in determining the success of UK estate agents is the rate of interest charged on mortgages. As houses are a large expenditure few people can afford to buy one outright, so most people rely on a mortgage...

    Business cycle, Inflation, Keynesian economics 890  Words | 3  Pages

  • Push and Pull Factors in the Tourism Industry

    with people and it also provides people with the ability to download entertainment from online sources and no longer be limited to the selection provided by the airline. Due to the nature of the Airline industry, at the core level it can be viewed as a generic offering across the industry. This resulting in airlines often creating a differentiation strategy, in order to gain a competitive advantage as they seek to increase the value of the product/service on offer to the consumer (Hooley et al...

    Aircraft, Airline, Avianca 956  Words | 3  Pages

  • Marketing in the Travel and Tourism Industry

    Introduction For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about...

    Apple Inc., Geo, Internet marketing 1503  Words | 6  Pages

  • Urban Tourism

    Presently ‘creativity’ seems to be a cure-all for a variety of problems. Lot of research has been done on the topic of creativity and its role in different field such as creative cities (Landry, 2000), creative clusters (Mommaas, 2009), creative industries (O’Connor, 2010) and the creative field (Scott, 2010). Creative jobs have become a popular carrier option. In brief creativity has turned into a development tool. (McRobbie, 2010) It has been argued that creative cities attract creative class...

    City, Creative class, Creativity 1861  Words | 6  Pages

  • Identifying Key Factors for New Product Success

    Identifying key factors for new product success It is well known for us that new product development is always the key for companies’ success or even survival. And the new products don’t need to be the totally new products, companies can just make some improvements, improve customers’ experience, or exchange a new color, shape to bring to customers new satisfaction and benefit. Then customers will not be tired of something, and customers are always the focus of marketing. But new product development...

    Marketing, New product development, Product development 825  Words | 3  Pages

  • Success Factor for Zara

    What are the Key success factors of Zara? “The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept.” Martin Christopher et.al. Hence, it is important being proactive in a market such as the fast-fashion industry which Zara is operating in, time is always a crucial factor. The fast-fashion market, amongst other things, is characterized by short lifecycles, high volatility, low predictability, and high-impulse purchases. Therefore...

    Logistics, Management, Marketing 1117  Words | 3  Pages

  • Tourism

    : Paul Stolk Today, increase in the discretionary leisure time and disposable income of the society has undoubtedly created tourism boom in many countries. As soon as tourism industry is measured as a fundamental factor in improving the economy, local governments and other corporations in a destination have shifted their focus towards creation of more tourism attractions in order to compete with related destinations on targeted markets. In the olden days, people who travelled with the leisure...

    Entertainment, Event management, Event planning 2260  Words | 7  Pages

  • Overview of the Hospitality and Tourism Industry

    Hospitality and Tourism Industry Introduction to Hospitality – HTM100 In the following paper, I will determine the challenges involved in managing restaurant operations that are specific to my state, as well as how I would address those challenges. Secondly, I will determine the impact of computerization on food service and lodging operations in my state. Next, I will analyze the interdependence of food service, lodging, and meeting segments of the hospitality industry and make two recommendations...

    Better, Florida, Food 2338  Words | 6  Pages

  • Tourism Industry

    Negative Economic Impacts of Tourism There are many hidden costs to tourism, which can have unfavorable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income, employment and general rise of the standard of living by means of tourism, they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the host...

    Cruise ship, Cultural tourism, Developed country 1842  Words | 5  Pages

  • The Influence of Globalization on the Tourism Industry

    According to Chris Cooper (2005) tourism industry can be defined as a whole range of individuals, businesses, organisation and places which combine in some way to deliver a travel experience. A hospitality industry can be regarded as an industry which provides food, beverages and accommodation services. The Tourism and Hospitality industry has flourished even it has struggled to cope with difficult challenges (Cetron, 2001) and ‘globalisation’ may be the cause of this which is having a significant...

    Hilton Hotels, Hilton Hotels Corporation, Hilton Worldwide 1819  Words | 6  Pages

  • Key to Success

    Key to Success What is education? According to the Oxford Pocket Dictionary of Current English it is defined as “the process of receiving or giving systematic instruction, especially at a school or university and the theory and practice of teaching”. In my opinion success requires not only formal education but the positive attitude, drive and vision through informal education. What is formal education? It is the interaction between students and a teacher that is required for a student...

    Billionaire, Boxing, Education 750  Words | 3  Pages

  • Adventure Tourism

    Adventure Tourism in New Zealand and its Environment Executive summary This report provides a general blueprint of adventure tourism’s environment and identifies the most important elements which impact it. A major factor is global events, in particular the 2011 Rugby World Cup. It’s stated that over half a billion dollars will be made during that time and part of the reason is that the people visiting will not only come to watch the games, but also to experience what is on offer. Another key element...

    England, Fiji, New Zealand 1234  Words | 4  Pages

  • Tourism Industry explanation

    Expanded explanation of tourism industry and its scope. Tourism industry is the main influential type of industry in the world. It is not just hundreds of thousands of business but a global industry with major policy implications (Smith, 1995). It is based on different components and interrelated parts. For example, transportation, accommodation, attractions, activities, marketing and government regulation. Government in all levels encourage tourism development because it generates new wealth...

    Tourism, World Tourism Organization 1161  Words | 4  Pages

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