• Globalization of Jollibee
    In 1975, Tony Tan Caktiong started an ice cream parlor which evolved to become the first of many Jollibee chains around the world. Caktiong with his wife Grace, at the suggestions of their patrons, diligently took a hands on approach to add variety and improve the taste in their menu (Martin, 2013)...
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  • Strategic Managment Paper for Mcdonalds Philippines
    competition from the leading local fast-food provider Jollibee and common international rival KFC have created an environment in which McDonald’s must move swiftly and efficiently in order to gain market share and increase profitability. Jollibee Foods Corp excluding its franchisees remains the undisputed...
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  • Opman Case Study
    personally, I don't see anything negative to happen to Jollibee in closing in Manong Pepe branch because for me its simple; if its not selling well, maybe the customers don't like it. But despite having the top 2 food chains consistently (Jollibee and Chowking) and the rest are runners-up in their own...
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  • marketing research
    accountable for upholding the highest standards ethical standards, fairness in all aspects of our work and relationships. SWOT Analysis Strengths Weaknesses 1. Customer service excellence 2. Delicious food 3. High quality fine dining restaurant 4. Positive brand...
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  • Kfc Vietnam
    Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2...
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  • The Manginasal
    certainly come a long way now that they have almost 300 branches and franchises. This number will no doubt increase in the following years. In addition, Jollibee Foods Corporation had recently acquired 70% of Mang Inasal amounting to P3 billion. Competition is really tight amongst restaurants, fast-food or...
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  • CASE STUDY
    I. Statement of the problem How will we cater to younger consumers without affecting our senior customers? II. SWOT Analysis Strengths: Monthly Breakfast Special for Senior Citizens The Breakfast special promo amounting $1.99 and free coffee refills for people aged 55 and older would...
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  • Fast-Food & Organised Catering in Hong Kong: a Market Analysis
    Details 6.3.2 TGI Friday’s: Company Background 6.4 Union Sky S&P 6.6 Hot Dog On A Stick 6.7 Hooter’s Restaurants 40 40 40 40 40 41 41 41 42 42 42 7 SWOT ANALYSIS 7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats 44 44 45 46 47 8 MAJOR COMPANY PROFILES © Access Asia Limited, 2001 Page ...
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  • Redevelopment of Promotional Stategy
    from De La Salle University (pagenation.com, 2011). Conceptual Framework Evaluation Marketing Mix SWOT Analysis PESTLE Analysis Observation Evaluation Marketing Mix SWOT Analysis PESTLE Analysis Observation Literature History People/ Traffic count Demographic...
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  • Essay
    stores with the fresh lift which the brand hopes to carry on to its evolving and expanding market. Kameraworld partners with Philippine Airlines and Jollibee. Philippine Airlines Mabuhay Miles Program and Kameraworld Group of Companies are teaming up to bring an exciting new product and service for the...
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  • Marketing Plan For McDonald's in Vietnam - Assignment Paper
    up 30% compared to 2010. However, the market share of just focusing on the well-known foreign brands such as KFC (America), Lotteria (Korea) and Jollibee (Philippines). KFC is considered one of the foreign fast food brands with the earliest presence in Vietnam. This brand’s representative said they...
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  • Extended Marketing Mix of Convenience Store
    rose up to five (5) which are operating 24 hours. They are 7-Eleven|Alexander Street, Poblacion, Urdaneta City, 7-Eleven|Mc Arthur Hi-way (beside Jollibee), Urdaneta City, 24/7|Mc Arthur Hi-way, Urdaneta City and Treats (Petron)| Mc Arthur Hi-way, Urdaneta City and recently 7-Eleven|Mc Arthur Hi-way...
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  • Group Project
    Examples include the following: Tanduay Holdings Inc. (TDY) Pepsi Cola Bottlers, Inc. (PEP) Alaska Milk Corporation (AMC) Pancake House Inc. (PCKH) Jollibee Foods Corporation (JFC) Foreign as well as privately-owned companies may also be selected. However, you take full responsibility in gathering all...
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  • Project
    visible in any fastfood chain. In this plan we will introduce RC Cola for the first time in the common fastfood chain in Luzon such as Mcdonalds, Jollibee, Chowking, etc. RC Cola will start getting aggressive in the market by implementing promos and advertising which are attracted to people. Coca-cola...
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  • Swot Analysis on Shakey's
    CHAPTER 2 SWOT ANALYSIS STRENGTH Shakey’s Caloocan is strategically located at Edsa Caloocan near Monomento. Within the vicinity of area are schools like Manila Central University, World Citi Colleges, hospitals, malls, offices, banks, bus and jeepney stations, hotels, churches and residential...
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  • Restaurants
    Here in Cabanatuan City, there are a number of ice cream manufacturer and retailers like Puno’s ice cream and sherbet, iScoop, Jollibee and Mcdonalds’ sundae, and others. They are the major and minor suppliers of the city’s ice cream industry. B. Background...
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  • Mang Inasal
    preferred quick service restaurant of every pinoy everywhere! Our Mission To consistently provide our customers a great pinoy dining experience SWOT ANALYSIS STRENGTH | WEAKNESS | Endorsement | Filipino Culture | Large Target Market | Unhealthy Food | Accessibility | Commissary Struggles...
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  • Mcdo
    part of the McDonald’s brand is its ‘M’ logo otherwise known as ‘The Golden Arches’. • Weaknesses ❖ The competitors like Jollibee, Mang Inasal, Burger King etc. ❖ Lack of cooperation between the management and in the crews. • Market Shares – McDonald’s...
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  • China Store
    Profile: Professional Urban Dwellers 39 3.5.2 Consumer Profile: Teenagers 40 3.5.3 Consumer Profile: Children 40 3.6 Catering Brand Profiles 41 4 SWOT ANALYSIS 42 4.1 Strengths 42 4.2 Weaknesses 42 4.3 Opportunities 43 4.4 Threats 44 5 MAJOR COMPANY PROFILES 45 5.1 Café de Coral (CDC) Holdings...
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  • Highland Coffee Case Study
    stores and manage themselves. And Highlands Coffee main business model has been no franchise type until they (executives ) sells its 50 % stocks to Jollibee. And recently, Highlands coffee just have bought Phở 24. MAIN PRODUCTS and DISTRIBUTION The main export product is roasted coffee beans. They...
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