• Jetblue
    Assigment: 1 Crafting and Executing Strategy JetBlue Airways Anthony Gonzalez Bus599 DR. Tillman January 24, 2011 Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy? The airline industry is facing one of its most difficult times in history...
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  • Jetblue
    JetBlue Airways Bus 599 Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Technology is rapidly advancing and with this advance, companies that were once legendary are struggling to compete with the new savvy companies. Many businesses have...
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  • Jetblue Airways: Crafting and Executing Strategy
    JETBLUE AIRWAYS Paper 1: Crafting & Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction…………………………………………………………………..….…….p. 3 Trends in the Airline Industry……..……………………………….………..…….......p. 4 Jet Blue’s Strategic Intent………..……………..…………………....
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  • Jet Blue Airways
    JetBlue Airways Marlo Mullen Strayer University Strategic Management – BUS 599 Dr. Prakash Menon October 17, 2010 JetBlue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy The United States airline industry international air...
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  • Jet Blue Airways
    Jet Blue Airways JetBlue Airways took to the skies in 2000 under a novel concept: bringing humanity back to air travel. Based at New York's Kennedy International Airport, JetBlue, a non-union airline, distinguished itself from other low-fare carriers such as Southwest Airlines by offering seat-back...
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  • Jet Blue
    p. 36), “a company exhibits strategic intent when it relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective.” Jet Blue’s strategic intent is to provide passengers with the lowest cost airfare while offering...
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  • Jetblue Airline Analysis
    JetBlue Airways: A Cadre of New Managers Takes Control Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Since 2001, US airline industry has faced an unparalleled set of challenges. After the September 11, 2001 terrorist attacks, the industry...
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  • Jet Blue
    impact on Jet Blue Airways’ strategy. Moreover, we are going to discuss Jet Blue’s strategic intent and evaluate its financial objectives with the successfulness of achieving this objective. Furthermore, analyzing Jet Blue’s strategic elements of cost, organizational culture, and human resource practices...
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  • Jetblue
    JetBlue Airways U.S. Airline Industry Tends Today’s airline industry trends have changed dramatically over the years. Many airlines have had to adjust to rising operating costs. Some of these operating expenses include fuel and oil, landing fees and rentals. For example JetBlue’s fuel and oil...
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  • Bus 599 Crafting and Executing Strategy / Jetblue
    Abstract JetBlue was founded in August of 1998 and set out to be the leader in low cost flights across the US and surrounding countries. JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11th attacks. JetBlue was named...
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  • Jetblue
    A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service, style, and cost. Known for its award winning customer service and free TV as much as for its low fares, JetBlue believes it offers its customers...
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  • Crafting and Executing Strategy
    possibly go bankrupt. Discuss Jeb Blue’s strategic intent JetBlue offered low fares, operated point-to-point systems, used two types of aircrafts, maintained quick turnaround times at airports and offered excellent customer service. JetBlue fares were considerably low compared to other airlines. For...
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  • Strategic Planning: Jet Blue Airways
    JETbLUE Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help...
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  • Jet Blue's Strategic Intent
    trends might impact a company’s strategy Discuss Jet Blue’s strategic intent Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective Discuss JetBlue’s strategic elements of cost, organizational culture, and human resource practices...
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  • Jet Blue
    head back to the drawing board. An airline, such as Jet Blue Airways has to change strategically and adapt to the economic state and conditions. JetBlue Airways specializes in cheap point-to-point flights with high levels of customer service. Due to the dramatic changes in industry structure have occurred...
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  • Human Resource Practices
    Human Resource Practices: JetBlue Airlines When JetBlue was founded in 1999, Ann Rhoades, Executive Vice President for People, was tasked with building an organizational culture based on the company values (Gittell & O’Reilly, 2001, p.1). Rhoades believed that values were instrumental to driving...
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  • Whole Foods Market
    Jet Blue Airways Bennie Hollie Kim Anthony, Ph.D. Bus 599 07/10/10 JetBlue Airway 1 Running Head: Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Cost pressures are changing customer demands and new technology...
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  • Strategic Choice and Evalulation
    be profitable. There are different approaches to get there. Companies establish long-term objectives; usually over three to five years and by formulating grand strategies they achieve those long-term objectives. Following the value discipline model or Porter’s generic strategy model companies had successful...
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  • Craft & Executing Strategy
    Strategic Management – Crafting & Executing Strategy Date: October 15th, 2011 Abstract The purpose of this paper is to evaluate Jet Blue Airways (JetBlue) company’s crafting and executing of strategy in an industry that has been undergoing challenging changes. These trends are unique to the industry...
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  • Jet Blue Airways
    Case #3: JetBlue Airways April 16, 2011 Dr. R. Lee Viar IV BUS 599 Erica Harrell An airline must be effective in attracting customers, managing its fleet, managing its people and managing its finances to be successful. The airline industry is central to the globalization of the economy...
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