"Jetblue And Westjet" Essays and Research Papers

  • Jetblue And Westjet

    JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years, it seems customers have heavily relied on airline reservation systems to book their tickets, reserve seats, pay for the tickets, and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight...

    2006 albums, Computer reservations system, Decision making 1005  Words | 3  Pages

  • Jetblue

    Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry, JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002, This case study is summarizing the step to publish the IPO. Following this, it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case, there...

    Cash flow, Corporate finance, Discounted cash flow 1178  Words | 5  Pages

  • Software Upgrade. A Case Study of JetBlue and WestJet Airlines

    HAMLINE UNIVERSITY Individual Case Study: JetBlue Airways Corp, WestJet Airlines Ltd, and others: The Difficult Path to Software Upgrades Introduction I would argue that any organization undergoing system upgrades should ensure that the end result of such an upgrade must align with its business process...

    Business process management, David Neeleman, Enterprise resource planning 1971  Words | 6  Pages

  • Westjet

    WestJet Introduction Under the leadership of Clive Beddoe, WestJet was founded in 1996 by a team of Calgary entrepreneurs as a western Canadian regional carrier serving five cities. WestJet is Canada’s high-value low-fare airline offering its services to 85 destinations in Canada, the United States, Mexico and the Caribbean. WestJet operates a modern fleet comprised of jet and turboprop aircraft. WestJet's fleet includes the Boeing Next-Generation 737-600, 737-700 and 737-800 as well as the Bombardier...

    Air Canada, Airline, Boeing 737 995  Words | 4  Pages

  • westjet

    Company Overview WestJet Airlines Ltd. is a Canadian low-cost carrier that provides scheduled and charter air service to 85 destinations in Canada, the United States, Europe, Mexico, Central America and the Caribbean, and has partnership agreements with over 30 airlines around the world. Founded in 1996, it is currently the second-largest Canadian air carrier, behind Air Canada. (Wikipedia) WestJet is a public company with more than 9,600 employees, is non-unionized and is not part of any airline...

    Air Canada, Airline, Boeing 737 845  Words | 3  Pages

  • WestJet

    starting point is the task, not the process/culture, because they are a response to the tasks WestJet Case 1. Is the culture at WestJet as important to the competitive success of WestJet as its management team believes it to be? 2. How serious is the threat from conventional airlines that want to imitate the WestJet culture?  What does it take to create a culture of engagement and ownership? 3. What does WestJet need to do to keep its success going as it expands its fleet? ...

    Culture, Decision making, Edgar Schein 1032  Words | 4  Pages

  • Jetblue

     JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue, focusing on the activities of founder, David Neeleman. JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (Gajilan...

    Airline, David Neeleman, Delta Air Lines 1905  Words | 7  Pages

  • Jetblue

    2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public, particularly at the time they did, a good idea for JetBlue? * What do you believe JetBlue stock is really worth? * Does the financial forecast in case Exhibit 13 seem reasonable? * What are...

    Corporate finance, Google, Initial public offering 1546  Words | 5  Pages

  • JETBLUE

    UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)...

    Board of directors, Customer, David Neeleman 960  Words | 3  Pages

  • Jetblue

    1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company's 10-K/A filing with the SEC, JetBlue's strategy for success is product leadership with customer value proposition. As a matter of fact, this is JetBlue's core strategy, "provides high-quality customer service at low fares primarily on point-to-point...

    Aircraft, JetBlue Airways, John F. Kennedy International Airport 797  Words | 3  Pages

  • Jetblue

    JetBlue Airways “Before” & “After” JetBlue Airways “Before” & “After” Project Outline Group A/Academic Group 10 Project Outline Jet blue – Competitive advantage Use of IT by JetBlue IT to create competitive advantage a. Ticket sales moved to online system through user-friendly website (www.JetBlue.com) or electronic ticketing (kiosks at the airport) led to: * Decreased costs required for on-call reservation and * Saved on enormous amount in travel...

    David Neeleman, Delta Air Lines, JetBlue Airways 1443  Words | 5  Pages

  • JetBlue Case

     JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel,” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest, ATA, Frontier and others (Bruner 2002). With a strong and experienced management team, having Continental Airlines’ former vice-president as president and COO, and Southwest Airlines’ former executive vice-president and treasurer as CFO, David Neeleman believed that his new airline would thrive. Neeleman...

    Airline, ATA Airlines, Initial public offering 1115  Words | 8  Pages

  • JetBlue Valuation

    Executive Summary JetBlue was started in 1999 by David Neeleman, whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology, brand new aircrafts, impeccable customer service and low fares, JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum, the September 11 attack brought a massive downturn to the already-risky airline industry. However, JetBlue was still able to deliver good performance...

    Airline, Cash flow, Initial public offering 1951  Words | 10  Pages

  • A723 WestJet

    Implications of the Recommended Strategy 5. IBM recommended that WestJet establish a project management office (PMO), but Smith put the recommendation on hold because she “believed that overlaying a PMO on what might turn out to be an IT operation in need of reorganization was not a prudent step.”  Why might Smith have concluded that a PMO would not have been as effective in addressing WestJet’s IT issues as the BU-CIO structure? Given that the establishment of a project management office (PMO)...

    Contract, Information systems, Information technology 855  Words | 2  Pages

  • Jetblue Airlines

    JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue's counterparts that started up their airlines in the 1980's and 1990's, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times. JetBlue's strengths and opportunities compared to the industry are: Strength & Opportunities: • Highly...

    David Neeleman, JetBlue Airways, John F. Kennedy International Airport 1078  Words | 4  Pages

  • JetBlue Crisis

    On Valentine’s Day 2007, JetBlue decided to follow its airline policy to ensure most flights are completed and opted out to canceling flights in hopes the weather would past fast. Instead, the weather got worse, while many were stranded on flights for hours. JetBlue should have just done a massive cancelation of flights for the day rather than a case by case basis when it was too late. To determine the causes of the failure of JetBlue’s CRM system during the crisis on Valentine’s Day 2007, we first...

    Crew, Customer relationship management, Flight 1651  Words | 4  Pages

  • Jetblue Airways

    STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one, but the strategic objectives, strategy development, and implementation and execution should be modified to...

    Aircraft, Airline, Avianca 1868  Words | 7  Pages

  • Jetblue Airways

    JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28, 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace?  Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition?  What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up, as “a leading low-fare, low-cost passenger airline by offering customers high-quality...

    Aircraft, Airline, Customer service 926  Words | 3  Pages

  • Jetblue Ipo

    JetBlue IPO WACC The estimation of cost of capital for JetBlue proved to be a difficult process. Considering the company has an unfavorable capital structure, due to the fact that they are acquiring a large number of aircrafts, simply taking the weights of debt and equity are not acceptable. In order to accurately judge the discount rate the multiples method is necessary. The comparison was to a leading low-fare airline company, Southwest. Another critical point is that taking the book...

    Capital structure, Cost of capital, Discounted cash flow 655  Words | 3  Pages

  • Jetblue Airways

    SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier, providing quality customer service at competitive prices. Basically, the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions, the following key strategic issues...

    Aircraft, Cost, Customer service 695  Words | 3  Pages

  • Jetblue Airways

    JetBlue Airways BUS630: Managerial Accounting Instructor: Oscar Lewis April 25, 2011 1. What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? Product leadership and customer value proposition are definitely Jet Blue’s strategies for success. They pride themselves on low fares and great customer service. They are also...

    JetBlue Airways, John F. Kennedy International Airport, Lufthansa 750  Words | 3  Pages

  • Jetblue Mrketing

    blue 1-Give examples of needs, wants, and demands JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs, wants and demands are three basic things that each company must have in mind in order to produce a valuable “market offering” that will bring the so called “long-lasting and valued relationships” to their table, and JetBlue is not the exception. JetBlue like any other business is competing at the market by offering...

    Airline, Customer relationship management, Flight attendant 1310  Words | 4  Pages

  • Jetblue Vrio

    is doing difficult to imitate?] 4. The Question of Organization: Are a firm’s other policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources?” ORGANIZATION : AIRLINE INDUSTRY – JETBLUE RESOURCES | CAPABILITIES | CORE COMPETENCIES | In-Flight Entertainment | JFK Airport hub: hub provides significant size and location capabilities political support from the state government | Firm’s infrastructure: Hierarchical and family oriented...

    Airline, Airlines, Avianca 885  Words | 3  Pages

  • Westjet Case Analysis

    Case Analysis WestJet is a Canadian low-cost carrier that provides scheduled and charter air service. Beddoe, Bell, Hill Morgan and David Neelman believed that there was not only a market for a low-fare carrier in Canada, but that they could succeed at bringing this service to the country. They became the founding team of the concept that became WestJet Airlines. WestJet has been very successful with their low-fare strategy. They believe that their culture was the key that helps their...

    Air Canada, Clive Beddoe, Culture 1269  Words | 3  Pages

  • Westjet Swot

    |Competitor intentions - | |Technology development and |entertainment services |3. Unfavourable regulatory development |various? | |innovation? |4. Purchase new planes: WestJet should add |4. Competition from major airlines for long|Market demand? | |Global influences? |new, smaller jets |haul international flights originating from|New technologies, services, | |New markets...

    SWOT analysis 481  Words | 4  Pages

  • Westjet Swot Analysis

    WestJet Case Study WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest...

    Air France, Airline, Avianca 1043  Words | 3  Pages

  • Westjet

    WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21, 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31, 2004...

    Airline, Avianca, Low-cost carrier 5231  Words | 24  Pages

  • JetBlue Recommendation

    rid of Private Equity players  Fees and commissions  Dilution (market reaction)  Signal to the market FINANCING ALTERNATIVES - CONVERTIBLE DEBENTURES  Higher Proceeds  Low interest rates from a convertible issue  No immediate dilution  JetBlue has unused debt capacity  Less financial flexibility due to need of meeting interest payments  Double-risk effect with possibility of rising fuel prices (possibility of default) FINANCING ALTERNATIVES - CONVERTIBLE DEBENTURES Interest Payment...

    Bond, Capital expenditure, Corporate finance 307  Words | 6  Pages

  • Westjet - Product and Services

    and services: WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011, WestJet had become one of the leading airlines in Canada, by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services, international charter services and Trans-border services to the United States, the Caribbean, Mexico and Canada. As per the annual report of 2011, WestJet currently operates...

    Air France, Airline, Avianca 2353  Words | 7  Pages

  • Westjet: Building Culture Solutions

    Solutions to Case Study Ans1: The competitive advantages that West Jet has are: ➢ Unique Corporate Culture: The main competitive advantage that WestJet had was their unique culture. Even the executives and pilots help the customer whenever necessary; encourage employees to share suggestions for improvement. They maintained the policy of Care for People. ➢ Low operating cost: They have low prices to attract more customers, who would otherwise take train or bus. ➢ No union...

    Air France, Airline, Avianca 1176  Words | 4  Pages

  • jetblue

    revenues. However, recently JetBlue has begun contracting out, LiveTV, a complimentary service that they purchased to other competitors. This may explain the increase in other revenues from 91 million the year prior. This small step towards diversification has helped offset the decline the company faced from the revenues they were making off their passengers. Reasoning for Current Diversification The company is relatively new in the airline industry. Since 2003, JetBlue has grown with an average...

    Airline, Flight attendant, JetBlue Airways 3481  Words | 13  Pages

  • Westjet Case Anaysis

    WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996, the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe, the president and the CEO of WestJet, is proud of the airlines performance and the customer service it offers. He believes that the corporate...

    Air France, Airline, Avianca 1272  Words | 4  Pages

  • Swot Analysis - Westjet

    a SWOT analysis for a WestJet Airlines Ltd. “SWOT is an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.” These factors will determine the success or failure of any company. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding, decision-making and achieving company’s corporate goals and objectives. Based in Calgary, Alberta WestJet was founded in 1996 by...

    2009 flu pandemic, Airline, Influenza 1013  Words | 4  Pages

  • Jetblue Case Analysis

    Introduction The purpose of this paper is to evaluate the business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the “#1 Airline Brand” rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’s...

    Airline, Avianca, Delta Air Lines 1419  Words | 5  Pages

  • Jetblue Case Study

    JetBlue Study New York based JetBlue Airways Corporation, entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday, February 14, 2007, when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast, and it forced them to give...

    Lufthansa, Southwest Airlines 1890  Words | 6  Pages

  • Jetblue

    Strategic Report for JetBlue Airways Harkness Consulting Innovation through Collaboration Rosanna Smart Alisher Saydalikhodjayev Sayre Craig April 14, 2007 Table of Contents Executive Summary ………………………………………………..3 Company History ………………………………….………………..4 Competitive Analysis ………………………………………………7 Internal Rivalry …………………………………………………………. 8 Entry ………………………………………………………………………… 9 Substitutes and Complements …………………………………….. 11 Supplier Power ………………………………………………………….. 12 Buyer Power …………………………………………………...

    Aircraft, Airline, American Airlines 8870  Words | 12  Pages

  • Jetblue Swot Analysis

    SWOT Analysis: JetBlue Airways DeVry University Online by Keith Escher Organizational History Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business, which was a result of the September 11th attacks, JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue was incorporated in Delaware in August 1998 and was founded...

    Airline, Delta Air Lines, JetBlue Airways 2104  Words | 7  Pages

  • Jetblue Case Study

    INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young, fuel-efficient aircraft, leather seats, free in-flight-- (24-Channel live television via satellite Direct TV, Thompson et al. p C-53)--entertainment at every seat, pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008, serves 52 destinations in 19 states, Puerto Rico, Mexico, and five countries...

    Airline, Avianca, David Neeleman 1732  Words | 6  Pages

  • Jetblue

    Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February, 1999 by David...

    Airline, AirTran Airways, Delta Air Lines 2885  Words | 9  Pages

  • Caso Jetblue

    CASO JETBLUE: STARTING FROM SCRATCH Ann Rhoades, vicepresidenta ejecutiva de personas, estaba pensando sobre lo mucho y rápido que había crecido la aerolínea en este último tiempo y en lo mucho más que seguiría creciendo. Se sentía cansada de trabajar tanto, tenía que contratar 100 nuevos tripulantes por cada avión que compraban, y que en los próximos 4 años contratarían a 5.000 personas. Ella estaba a cargo de esto pero con la dificultad de crear una cultura organizacional basada en valores y...

    Administración, Airbus A320, Avión 845  Words | 3  Pages

  • Jetblue Airways Marketing Mix

    Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11, 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq...

    Airline, JetBlue Airways, Low-cost carrier 1348  Words | 4  Pages

  • JetBlue Airways CASE

    “JetBlue Airways: Managing Growth” Samuel Natkovitch I. Introduction The airline industry is one of a highly complex and unpredictable nature. “JetBlue Airways: Managing Growth” presents a case about a brand that can attest to this fact, a brand that also happens to be one of the big airline corporations of America- JetBlue. Former Executive Vice President of Morris Air, David Neeleman, founded JetBlue in 1999. Neeleman entered the market with 10 planes and in just under 6 years, the JetBlue fleet...

    Airline, David Neeleman, Delta Air Lines 943  Words | 4  Pages

  • Jetblue Swot Analysis

    JetBlue Airways SWOT Analysis Strengths • Extra Space- JetBlue has many strengths including more comfortable seating. They offer seating with more leg room some seats have 34 inches between the seats, while taller men and women who need the extra leg room can have seats with 38 inches. This is an extra feature that JetBlue offers to their customers. • Advanced Technology and Entertainment-They also offer exciting entertainment. The entertainment includes XM Radio which includes over 100...

    Airline, AirTran Airways, Delta Air Lines 849  Words | 3  Pages

  • Jetblue Mission/Vision Satatement

    JetBlue Mission/Vision Statements and Their Equivalents This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is...

    Customer, Customer service, David Neeleman 1121  Words | 4  Pages

  • Westjet Airlines

    revisited the vision statement. The upcoming weeks would be crucial because Matthew wondered if the still-nascent state of OP4.com's culture at its Vancouver head office would survive this restructuring. NOTE 1. Source: Jupiter Communications, 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001, lvey Management Services INTRODUCTION It was April 17, 2001, and WestJet's market capitalization had...

    Air Canada, Airline, Boeing 737 5494  Words | 10  Pages

  • Jetblue Case Study

    1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. ...

    Airline, David Neeleman, Delta Air Lines 955  Words | 3  Pages

  • Jetblue: Ice Problems

    JETBLUE INTRODUCTION JetBlue was founded in 1998, by 38-year-old David Neelman as an upstart low-fare airline which had enjoyed unprecedented acclaim from costumers and industry observers. Unfortunately, on February 14, 2007 the enterprise, suffered one of the most severe service disruptions ever. Something that started as a controllable situation caused by a snow storm, turned into a nightmare for most of the passengers in the JFK International Airport in New York. and then, the nightmare...

    Aircraft, Airline, Avianca 1372  Words | 4  Pages

  • Information System of Westjet

    companies’ operation and strategic growth. WestJet, as one of the most competitive international airline has invested much to the improvement of technological development. However, it now faces a great challenge during the transition into codeshare that they have no idea whether they have a great IT, if not, how to improve it to bring this company to where it need to be. This assignment is going to illustrate the key strengths and challenges of WestJet, the IT management condition and some of personal...

    Better, Business continuity planning, Disaster recovery 1240  Words | 5  Pages

  • Jetblue Ipo Case

    Business Finance Policy: FINA 380-01 Dr. William Brent February 3rd 2009 JetBlue Airways: IPO Valuation Table of Content I. Statement of Problem II. Alternative Solutions III. Analysis of the Alternatives IV. Final Recommendation V. Appendix I. STATEMENT OF THE PROBLEM David Neeleman, CEO of JetBlue Airways and his management team have realized that JetBlue is still making profit despite the many challenges facing the airline industry after the September...

    David Neeleman, Discounted cash flow, Initial public offering 1016  Words | 4  Pages

  • Jetblue

    I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service, style, and cost. Known for its award winning customer service and free TV as much as for its low fares, JetBlue believes it offers its customers the best coach product in markets it serves, with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its...

    Airline, Delta Air Lines, Financial ratio 3739  Words | 14  Pages

  • Jetblue: Managing Growth

    JetBlue Managing Growth   JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the airlines’ two aircrafts was far from obvious. The contents of this case analysis will show how they managed to get to this point through the use of business strategy tools. Also I will give some recommendations...

    Airbus, Airline, Delta Air Lines 1239  Words | 5  Pages

  • Southwest Airlines vs. Jetblue

    committed to not charging its customers for checking their first and second bag, while average fees charged by competitors like US Airways, American Airlines, and Continental Airlines are all around $20-$25 for the first bag and $30-$50 for the second2. JetBlue falls in the middle by allowing its passengers to check their first bags for free and charging for additional bags. Southwest pioneered Senior Fares, a same-day air freight delivery service, and Ticketless Travel which allows customers to make...

    Airline, Delta Air Lines, JetBlue Airways 1570  Words | 4  Pages

  • Jetblue Ipo

    JetBlue Airlines, a low-fare commercial airline, has planned to go public towards the end of 2001. During the process the firm had restructured their initial price from $22- 24 per share to $26 – 28 per share. Advantages / Disadvantages of the IPO Decision There are considerable advantages with obtaining equity through the IPO process. There are, however, some drawbacks that also need to be taken into consideration. Some of the advantages and disadvantages are: Advantages | Disadvantages...

    Cash flow, Corporate finance, Discounted cash flow 1236  Words | 4  Pages

  • Jetblue Case Analysis

    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiring...

    Airline, AirTran Airways, Delta Air Lines 1125  Words | 3  Pages

  • Jetblue Case Study

    JetBlue was established with a goal to make itself a leading low-fare, low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business, JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals, and the possible internal and external...

    Aircraft, Airline, Airline alliance 1027  Words | 7  Pages

  • Jetblue Bmgt 364

    Brockunier Abstract This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers...

    Airline, David Neeleman, JetBlue Airways 1469  Words | 5  Pages

  • Jetblue Airways: Managing Growth

    create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000, JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast, the airline has since expanded throughout the country and entered the international market. The reasons for its early success are numerous: JetBlue entered the market with one of the largest levels of liquidity of any start-up airline; it met the needs of...

    Airline, David Neeleman, Delta Air Lines 2201  Words | 6  Pages

  • External and Internal Environmental Analysis JetBlue

     External and Internal Environmental Analysis STR/581 JetBlue Environmental Analysis External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote, industry...

    Airline, Avianca, Delta Air Lines 1120  Words | 6  Pages

  • Jetblue Airways Ipo Valuation

    JetBlue Airways IPO Valuation Summary In July 1999, David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base, JetBlue acquired a fleet of new Airbus A320 aircraft and...

    Airline, Bond, Initial public offering 1715  Words | 6  Pages

  • Jetblue - Strategic Analysis

    Strategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost, customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company...

    Airline, Airlines, Avianca 1706  Words | 5  Pages

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