• adsa
    ? What has led to their success? What intellectual asset do they leverage? Oct 11th Learning Objectives Business Level Strategies Book Chapter 5 Case #24 Jamba Juice Preparatory Questions...
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  • Starbucks Marketing Plan
    perceived high quality. Customers of this segment are sensitive to taste and quality of food product and nutritional data. • With this new line extension, Starbucks will be facing many new competitors such as Jamba Juice, Orange Julius and other local non-coffee iced-beverage providers. Special...
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  • Juice Guys Case Study Analysis
    of the year. Another one of Juice Guys’ challenges was of product recognition and target markets. In 1999, Juice Guys’ competitors, Jamba Juice and Zuka Juice opened up a store at Yale University in New Haven, CN. They tried to introduce the new smoothie product and juice concept to the East...
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  • Starbucks
    April 30, 2012 Starbucks Starbucks is part of the Coffee and Snack Shop Industry (NAICS code 72221). Other major companies in this industry include Krispy Kreme Doughnut Corporation, Dunkin’ Brands Inc., Einstein Noah Restaurant Group, The Coffee Bean and Tea Leaf, and Jamba Juice. This industry...
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  • Starbucks Tows
    perceived high quality. Customers of this segment are sensitive to taste and quality of food product and nutritional data. · With this new line extension, Starbucks will be facing many new competitors such as Jamba Juice, Orange Julius and other local non-coffee iced-beverage providers. Special care...
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  • Starbucks Analysis
    Julius, Jamba Juice, fast food chains such as McDonald’s and Burger King, and other small coffee alternative providers. Complementors Starbucks recently teamed up with Bank One to offer the Starbucks Card Duetto Visa.7 This is a stored-value card and traditional credit card. Starbucks has also...
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  • Marketing Plan
    sales and was expected to grow by 30% through 2008 (Jamba). It is assumed that today the refrigerated premium juice market has around $700 million in annual sales. Clearly, a $700 million market provides First Blush ample opportunity for growth. 2) Competitor Comparison: First Blush...
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  • Sport and Social Media
    to bring people to Facebook pages. The example in the reading is Jamba Juice that allowed people to collect a "lucky" coupon from Jamba's Facebook page. You'd only find out the value of the coupon if you took it to a Jamba Juice store, and some of the coupons would pay out cash prizes of up to...
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  • Fast-Food-Restaurant
    choices in Seattle at 35% of the market. Nudlez will initially target central business district (CBD) lunchtime crowds, where high-income earning but time-poor individuals are most greatly concentrated. Shopping malls, university campuses, weekend markets, and local business areas will then be...
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  • Intro to Busn
    exceeding customer expectations • Utility is the ability of goods/srvcs to satisfy cstr needs/wants o Form: converting inputs into finished form (IE Jamba Juice turns fruit into smoothies) o Time: providing goods/srvcs at convenient time for cstrs (IE 7-Eleven open 24 hours o Place: providing...
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  • Marketing
    new competitors such as Jamba Juice,Orange Julius and other local non-coffee iced-beverage providers. Special care must beimplemented to maintain Brand equity for it’s primary product, and not become to diversified thecurrent customers seek alternatives. • Based on our research, we found that the...
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  • Juice Center Buisness Plan
    awareness about health and fitness, demand for Organic Juice is growing very rapidly. As per Study* 2. Customer base: Customer base is the main element to determine the target market. Due to the main shopping attraction, the number of consumers visiting for shopping is the potential customer...
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  • Business Problem Solution
    has several franchised locations in 10 different states and all have similar financial performances. Their top competitors are Jamba Juice and Tropical Smoothies. In recent months, Jungle Smoothies has been experiencing a decline in their profits. As member of the New Product development committee...
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  • Marketing
    Nestle S.A. So this competitive landscape is a demographics, customer tastes, and personal income that drive for demand. Implementation of Target Market The “points of difference” that make Starbucks new Frappuccinos distinctive relative to competitors fall Into four important areas: •Brand...
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  • Jamba Juice External Analysis
    costly. According to the article “Now That's A Rich Market”, a couple of coffee with the same size and similar amount of calories and fat cost $4.00 in Jamba Juice but only $3.59 in Cinnabon and $2.44 in Dunkin’ Donuts (Khermouch, 2005). In order to expand its market and attract more customers, Jamba...
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  • Jamba Juice
    capitalize on at this point as the growing demand for healthy foods is increasing. Marketing Jamba Juice utilized a three part branding effort to carve out a niche in the market-place, differentiate themselves from competitors, and strengthen brand awareness and loyalty. This process is broken down...
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  • Target Corporation
    Pharmacy, Starbucks Coffee, Jamba Juice, and/or a Pizza Hut Express standard in addition to "Target Café". Target is also one of the first groceries certified organic produce retailer in the country with more than 600 organic items available. Target also started to offer the Store Credit Card in...
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  • Business Plan
    Asian style foods representing 1 of the top 3 choices in Seattle at 35% of the market. Yu-Xi Elite will initially target central business district (CBD) lunchtime crowds, where high-income earning but time-poor individuals are most greatly concentrated. Shopping malls, university campuses, weekend...
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  • Jamba Juice
    prominent smoothie company at the time. Since then Jamba Juice has expanded to become one of the nation's best known smoothie chains, emphasizing the benefits of a healthy lifestyle. Since entering the market in New York City, June 2004,[14] Jamba Juice has opened 19 locations across the city and it...
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  • Jamba Juice
    Jamba Juice SWOT Analysis is a basic model that assesses the business environment of an individual firm. This tool identifies the strengths, weaknesses, opportunities and threats of an organization. An overview of the four factors in this case study is given below 1. Strengths • Jamba Juice is...
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