• Sustainable Business at Small and Medium-Sized Enterprises
    Department for Business Administration and Economics CTF Julia Jonas Stefan Eriksson Sustainable Business at Small and Medium-Sized Enterprises (SMEs) The Case of Coffee Queen AB Business Administration Master Thesis Date/Term: Supervisor: Spring 2007 Bo Enquist Karlstads universitet...
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  • amrketing
    BUILDING SUCCESSFUL BRANDS: THE STRATEGIC OPTIONS Peter Doyle The debate on whether to include brands on the balance sheet has created a new interest in branding strategies. Successful brands clearly generate higher returns on sales and on investment. But quality and service, rather than advertising...
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  • Sab Financial Issues
    study the famous South African breweries is studied. The purpose is to identify ten strategic issues from this case study and finally develop an executive summary on how to addressee this issues. A. SAB’s ten strategic issues 1. Strategies must start with a new mind set : The company need to begin...
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  • Tesco
    stall in the east end of London, Tesco today is the largest retailer in the UK with over £59 billion sales in 2008. In this dynamic environment, Tesco has managed to stay ahead of its competition through focus on people, both customers and employees. However, in today’s rapidly changing globalised environment...
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  • E-Business
    e-business refers to as the usage of electronic methods to conduct organizations business internally or externally. Internal e-business activities are said to be associating with organizations employees with each other through an intranet to improve information sharing, facilitate knowledge distribution...
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  • the extent to which Dyson’s capabilities can be imitated by competitors
    to; identify and analyse the strategic capabilities of Dyson using analytical frameworks covered within the module, identify the extent to which Dyson’s capabilities can be imitated by competitors, identify the capabilities that have provided Dyson with competitive advantage, and make a suggestion of how...
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  • Leverage from Logistics
    imitated-the way to sustain competitive advantage may lie in changes to ancillary services, such as logistics. By leveraging excellent and superior logistics services, intricately linked with marketing strategy, firms can potentially create and maintain competitive advantage. The purpose of this paper is to...
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  • Macdonald
    11 Strategic Marketing Management McDonald's Muhammad Anas Assignment Strategic Marketing Management Submitted To: Sir Muhammad Touseef Submitted By: Muhammad Osama Student ID 206990 Awarding Body: Edexcel West London School of Management and Technology Acknowledgement I am grateful...
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  • Tata Steel Strategy
    | 2010 | | Strategic Management6BUS0118Coursework n°1Tata Steel | [Tata Steel : Global Player, Product Pionner & corporate citizen] | | Albi Fabien ID : 10250446 Main body : 3840 words Chopin Christèle ID : 10250448 Appendix 1: 1916 words Fattah-Ahmad Mohamad ID: 09282458 ...
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  • Strategic Management
    creation and maintenance of long term value for the organization. It is concerned with both the determination of the strategic direction of the firm and the management of the strategic process. The course builds on your prior studies of functional areas while recognizing that most real business problems...
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  • DEDE
    ANALYSIS AND DESIGN OF INFORMATION SYSTEM FOR THE MANAGEMENT OF THE "DOMINGO SAVIO" HOTEL. STRATEGIC PLAN FOR THE IMPLEMENTATION OF THE GUESTS MANAGEMENT SYSTEM. Vera Silva, Ricardo Universidad Católica "Nuestra Señora de la Asunción" Sede Regional Itapúa Faculty of Economic Sciences Antequera...
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  • Hbr by James I. Cash, Jr., Michael J. Earl, and Robert Morison
    Montgomery – or what it could be. In the past 25 years it has been presented, and we have come to think of it, as an analytical problem to be solved, a left-brain exercise of sorts. This perception, combined with strategy’s high stakes, has led to an era of specialists – legions of MBAs and strategy...
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  • Harley Davidson
    Davidson Harley-Davidson Business Plan Table of Contents Executive Summary------------------------------------------------------------------3 Strategic Direction-------------------------------------------------------------------3 Goals-----------------------------------------------------------------------------------3 ...
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  • Branding Copenhagen
    themselves as attractive and thriving identities. The solution is to craft the city a brand. In fact, cities re-imagine themselves as brand. There has always been a competition going on among cities. In earlier days, the cities were competing for power, influence and wealth. Nowadays the cities compete on...
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  • The Sky’s the Limit
    2001 by CEO Tony Fernandes and his three partners. It is an Asia’s leading low fare airline. By using a strong slogan “Now Everyone Can Fly” AirAsia has successful created its image in passengers’ mind. Gerry, J., et al. (1993, pg 148), SWOT analysis is a valuable approach for AirAsia to review its...
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  • Strategic Management
    media company taking on the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engine, GE has continually shaped our world with groundbreaking innovations for over 130 years.” – General Electric This description in GE’s own words encapsulates...
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  • Driving Success
    DEDICATED TO MAKING A DIFFERENCE DRIVING SUCCESS Human resources and sustainable development What is sustainable development? The term sustainable development means different things to different people. But, in essence, it is concerned with meeting the needs of people today without compromising...
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  • Crafting Strategy
    differently from rivals and gaining a sustainable competitive advantage over them. 3. A company achieves a competitive advantage when it provides buyers with superior value compared to rival sellers or offers the same value at a lower cost to the firm. The advantage is sustainable if it persists despite the best...
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  • Vizio Strategy
    Threat of Entry – traditionally the barriers to entry for this industry have been very high as distributors were vertically integrated (a la` Sony and Panasonic) and had high capital investment costs. However, the Vizio model has proved that executing a contract-manufacturing, asset light model dramatically...
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  • Korporativna
    couldn’t have enjoyed here without them. Worthy of mention is our able Course Administrator, Melissa Engelke, who worked tirelessly to put a lot of things in shape for us. Finally, we would like to also appreciate our parents, family members, friends and well-wishers for their encouragement and motivation...
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