Top 10 Inventions in America • A clothes hanger‚ or coat hanger‚ is a device in the shape of human shoulders designed to facilitate the hanging of a coat‚ jacket‚ sweater‚ shirt‚ blouse or dress in a manner that prevents wrinkles‚ with a lower bar for the hanging of pants. Invented by albert park house in 1903. • Air-conditioning is mechanism designed to extract heat from an occupied space air temperature using a refrigeration cycle. It was made in 1902 by Willis Haviland Carrier. http://www
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Throughout history‚ there have been many technological advancements. During the late 19th century‚ or "The Age of the Machine‚" there have been many new inventions. One of these inventions include the typewriter. The typewriter was patented by Christopher Latham Sholes in 1868. Sholes is known as the first creator of the typewriter‚ while in fact‚ many before him have tried to accomplish that goal. Christopher Sholes was born in Mooresburg‚ Pennsylvania in 1918. He grew up in and went to school
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SCIENTIFIC INVENTION ASSEMBLY LINE: Primitive assembly line production was first used in 1901 by Ran some Eli Olds (1864-1950)‚ an early car-maker (he manufactured the Oldsmobile‚ the first commercially successful American car). Henry Ford (1863-1947) used the first conveyor belt-based assembly-line in his car factory in 1913-14 in Ford’s Highland Park‚ Michigan plant. This type of production greatly reduced the amount of time taken to put each car together (93 minutes for a Model T) from its
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Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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“BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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My Invention would be a way to keep children and surfers completely safe in water activities in the pool and the ocean. My product name is the magic bubble. What the target market is parents and experienced surfers. The product also has much potential to be marketed not only in the US but throughout the entire world. The Magic Bubble is built within a wet suit that is linked to a tube with string that can pulled at anytime that fills the back of the suit with a pocket of air that would potentially
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
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.................................................................. 4 I. FROM INVENTION TO INNOVATION : .......................................................................... 5 A) Invention of the MP3 Format and the birth of the MP3 player. .................................... 5 B) Revolution of the economic structure: the market before and after the launch of the Ipod. 6 C) The creation of the iPod: innovation or imitation? ........................................................ 7 II. APPLE’S
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