To study the marketing strategy and gain an insight on Samsung Mobile India
The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It
Samsung is best known as one of the world’s biggest sellers of smart TVs, it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market, it first explores the
The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest
Consumer Awareness And Satisfaction Towards Samsung
(Lect. Dept of Management)
Masters of Business Administration
DR. I.T. GROUP OF INSTITUTES
Chandigarh-Patiala Highway, Jalalpur (Ba
An Introduction To Modern Mobile Operating Systems
by Haroon Q Raja on May 14, 2011
Over the past decade, smartphones have taken the world by storm and recently, tablets have entered into the arena as well. These mobile devices are having a significant impact on our lives and are in
I. Positioning Statement
Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features.
Samsung's positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where my
Samsung Group Timeline and History
Samsung’s beginnings (1938 ~ 1969)
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea with 30,000 won. At first, Mr. Lee's little business was primarily in trade export, selling dried Korean fish, vegetables, and fruit to
Samsung – The Making of A Global Brand
“Now they're in consumers' consideration set. After Sony, they have the potential to be the No. 2 brand globally.” -Jan Lindermann, Global Director for Brand valuation, Interbrand in 2001.
In 1998, South Korea’s leading consumer ele
1 Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:firstname.lastname@example.org Welingkar Institute of Management Development & Research, Bangalore.
2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario o
Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world.
Leading the digital convergence revolution growing to be the best.
Mobile Devices Fight against Crime
Cell phone safety features and applications continue to advance in the face a rapidly changing security and theft threats. The latest of these advances is Mobile Tracker, which ingeniously traces your lost or stolen handset, significantly improving your chances of
THE INDIAN MOBILE PHONE INDUSTRY
(WHY NOKIA MOBILE PHONES LOST ITS MARKET SHARE?)
Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Noki
Influence of Mobile Phone on today's generation
The latest mobile phones have become the fashion as well as entertainment device. These devices offer various high-end features such as camera, GPS, music player and lots more.
In the high-tech world, the mobile phones have become an indispensable
The evolving mobile wireless value chainnext term and market structure
Hemant Kumar SabatE-mail The Corresponding Author, 1
Manager, Nortel Networks Corporation, 2221 Lakeside Boulevard, MS 9911A20, 75082, Richardson, TX, USA
Available online 5 October 2002.
As mobile wireles
ANNUAL REPORT 2006
2006 Financial Highlights Performance Summary by Business Creation Message from the Board Message from the CEO Product Highlights 2006 Product Highlight
04 06 10 18
Business Overview Digital Media Telecommunication Ne
Samsung Annual Report 2002
Will is the force at the heart of our company – an inner resolve, a wellspring of pure determination. It drives us forward, making it possible to overcome obstacles, meet goals and expand boundaries. Will is strength. But it’s also vision. Because it lets u
India being the country with the second largest population in the world it has unmatched scope for brands to exploit the large untapped market for mobile phones in India. Especially with recent statistics showing us that markets in the developed countries have already been exhau