"Introduction To Nike Company" Essays and Research Papers

  • Introduction To Nike Company

    Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball, Association...

    Asset, Athletic shoe, Balance sheet 2165  Words | 7  Pages

  • Case Study of Nike Company

    | NIKE, INC.: COST OF CAPITAL | | | | | | Introduction Our report aims to help Kimi Ford make a decision on her investment of Nike. We choose WACC as our method to estimate the cost of capital, which can be used as a discount rate to verify whether Nike is correctly valued in current market. We have mainly four steps to calculate WACC: I. Identify the type of cost of capital; II. Figure out the weights of debt and equity; III. Calculate the cost of debt and equity respectively;...

    Capital, Capital asset pricing model, Cost of capital 1284  Words | 4  Pages

  • Nike

      Introduction:  is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May...

    Air Jordan, Athletic shoe, Cole Haan 1521  Words | 4  Pages

  • Nike

     Company research Name: Class: Teacher: Date: Table of contents Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography……………………………………………………………...

    Air Jordan, Athletic shoe, Bill Bowerman 2450  Words | 7  Pages

  • Nike: a Multinational Company in China

    Nike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufactured...

    Athletic shoe, China, Chinese dragon 912  Words | 3  Pages

  • Nike Company Background

    NIKE COMPANY BACKGROUND About Nike Inc. Nike, Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers ofathletic shoes and apparel and a major manufacturer of sports...

    Athletic shoe, Beaverton, Oregon, Bill Bowerman 1448  Words | 5  Pages

  • Nike

    Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s, who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make...

    Andre Agassi, Athletic shoe, Bill Bowerman 1182  Words | 4  Pages

  • Nike

    Management” NIKE Introduction- The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,etc. Nike is the leading maker of athletic shoes, equipment and apparel. Nike products cover a broad range of sports including basketball, football, running and soccer. Sneakers made by Nike are sold for $40-$200...

    Child labour, Human rights, Labor rights 2204  Words | 6  Pages

  • Evaluation of the Company Nike

    Just Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today, I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com , there overall goal is to develop products...

    A Little Bit, Athletic shoe, Nike, Inc. 1165  Words | 3  Pages

  • Nike

    1.0 Introduction When the discovery of sweatshop practices and human rights exploitation surfaced in the 1990s, Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle, 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then, Nike has acknowledged the...

    Corporate social responsibility, Hydrology, Sustainability 2093  Words | 8  Pages

  • Nike

    sheer volume of trade, interaction and risk give what we now label as 'globalization' a peculiar force.( 1) With increased economic interconnection, some argue, multinational corporations. which rose the globalization of the 'brands' like Coca Cola, Nike and Sony. Anthony Giddens (1990: 64) has described globalization as 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa'...

    Anthony Giddens, Economics, Globalization 2209  Words | 7  Pages

  • Company Case Study and Industry Analysis Nike Company

    100 manufacturers. And Nike is the bellwether of Footwear Industry today. However, due to fashion-related and seasonal fluctuations, the demand of shoes is rapidly changing. The highly unstable demand controls the footwear market. Customers want more diversity in footwear, so the strategy of the companies must cater to customers demand. Therefore, the purpose of this study is to show you Nike’s current situation, and its market position. Background of Nike Nike is the world's leading designer...

    Athletic shoe, Consumer theory, Economics terminology 1383  Words | 5  Pages

  • Nike

    in the United State? Nike has been successful in building a brand image with product features as follows: Performance From the early day, Nike has learnt the consumers’ need by listening to the need of athletes, sharing their true passion for running. In doing so, Nike has created a reputation as a provider of high quality running shoes designed especially for athlete. Also, high-tech image has always been associated with Nike products Innovation The Nike brands always associate with...

    Athletic shoe, Brand, Branding 1746  Words | 7  Pages

  • Nike

    Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S., places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people...

    Adidas, Athletic shoe, Brand 2331  Words | 7  Pages

  • Nike

    Nike Case Study 1. The Chief Executive Officer The CEO of Nike is Mark G. Parker. Mr. Parker has been CEO since 2006, almost 7 years. Nike, originally Blue Ribbon Sports, was founded in 1964 by an Oregon track athlete and his coach. The company is not a family run business. Mark Parker came from within the organization, starting as a footwear designer in 1979 and working his way up to CEO. Last year Mark received $35,200,000 in total annual compensation. His total compensation came in many different...

    Chief executive officer, Corporate governance, Corporate title 773  Words | 3  Pages

  • Nike

    As the world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach peak performance. Nike co-founder Bill Bowerman saw endless possibilities for human potential embodied through sport. His philosophy still guides our mission today: “To bring inspiration and innovation to every athlete in the world.” (And if you have a body, you are an athlete.) Through our commitment to innovation and design, we are continually challenging ourselves...

    Athletic shoe, Bill Bowerman, Cole Haan 912  Words | 3  Pages

  • Nike

    NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports...

    Adidas, Athletic shoe, Bill Bowerman 1629  Words | 6  Pages

  • Nike Strategy

    Introduction For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how they managed to become today's world's leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering...

    Advertising, Athletic shoe, Bill Bowerman 1289  Words | 4  Pages

  • Nike

    com/Business/Strategy-Ikea/16542.html Nike was established in 1972 by Bill Bowerman and Phil Knight with a mission to bring innovation and inspiration to every athlete in the world. The company started out as an American based footware distributor and evolved globally overtime to include not only footwear, but also apparel and equipment. Nike is one of the most recognized brands in the world and many are extremely familiar with their tag line “Just Do It”. Nike has capitalized on first mover advantage...

    Advertising, Athletic shoe, Brand 1178  Words | 4  Pages

  • Nike

    “Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” Bill Bowerman and Phil Knight became partners around the late 1950’s. In the 1960’s they came to mutual agreement to start an athletic shoe company called Blue Ribbon Sports, they pledged $500 each and placed their first order of 300 shoes in 1964. “They selected a brand mark today known internationally as the “Swoosh,” which was created...

    Athletic shoe, Footwear, New Balance 1106  Words | 4  Pages

  • nike

    Nike's mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (NIKE) Nike originated because of two men, Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon, while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating, Knight felt that high performance running shoes could be produced in...

    Athletic shoe, Bill Bowerman, Converse 1750  Words | 5  Pages

  • NIKE ANALYSIS

    NIKE (NYE) FINANCIAL ANALYSIS 2015 TEAM KIT MARTI DAVIS EMBA 0F 2016, KENNESAW STATE UNIVERSITY Table of Contents INTRODUCTION 3 FINANCIAL ANALYSIS 4 DU PONT ANALYSIS 5 CONCLUSION 6 EXHIBIT 7 Introduction Team KIT has chosen to analyze the sporting apparel/goods industry for the potential to be added to a portion of our investment portfolio. We will be looking at some of the major players that make up the majority market share in this industry such as Nike, Adidas, Asics...

    Cash flow, Financial ratio, Free cash flow 1330  Words | 16  Pages

  • Nike

    are familiar with Nike shoes and outerwear. Nike started out in the trunk of Phil Knight's car and is now a billion dollar company with great success. Not to mention, Nike remains to be the biggest winner even after competing with Adidas, Reebok, and New Balance. Nike tells its customers, if you are determined to fight for, you will excel, to conquer all. They inspire people through their marketing in an image and became a cultural icon. Nike is the greatest sport apparel company because of the company’s...

    Air Jordan, Athletic shoe, Bill Bowerman 1172  Words | 5  Pages

  • Nike

    in England by Joseph William Foster (). During the beginning staages of Reebok, J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas, they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly...

    Adidas, Athletic shoe, Marketing 1278  Words | 5  Pages

  • nike report

    Nike report Business report Jeljer Strooker 1B ...

    Chief executive officer, Corporate governance, Lebanon, Tennessee 829  Words | 9  Pages

  • Nike

    Nike. The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and...

    Athletic shoe, Brand, Footwear 961  Words | 3  Pages

  • Converse and Nike

    NIKEINTRODUCTION : Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered...

    Adidas, Athletic shoe, Bill Bowerman 1352  Words | 5  Pages

  • Nike Ppt

    go to battle and win,we say it is NIKEINTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of...

    Abuse, Bullying, Human rights 556  Words | 3  Pages

  • Nike

    for their actions within a business environment. The two cases, Nike and Gun Manufacture touch upon how moral responsibilities can sometimes be over looked financial gains are substantial. Nike made the choice to look away when employees associated with Nike were treated inappropriately. Despite the fact Nike follows a corporate responsibility in America; they were completely ignorant to the fact that manufacturing plants producing Nike products in oversea locations were utterly mistreating their employees...

    Ethics, Gun, Moral responsibility 1264  Words | 4  Pages

  • Nike

     History of Nike Nike, who currently ranks as 136 in the fortune 500 for America’s largest corporations, has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage...

    Athletic shoe, Bill Bowerman, Nike, Inc. 1553  Words | 5  Pages

  • The Travails of Nike

    Report: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so...

    Advertising, Athletic shoe, Bill Bowerman 1404  Words | 5  Pages

  • Nike Presentation

    Introduction Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012, it employed more than...

    Adidas, Advertising, Athletic shoe 1995  Words | 7  Pages

  • Nike Essay

    EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution ...

    Athletic shoe, Globalization, Marketing 1227  Words | 5  Pages

  • Nike stock Valuation

    CHENGDU, SICHUAN, CHINA PR NIKE,INC. ANALYSIS REPORT An academic written sample from Liu Yijun In support of applying MSc Finance at Manchester University Note: This is a short version only covered what was performed by Liu Yijun, including brief introduction, the calculation of FCF, WACC, sensitivity analysis and word typesetting In partial fulfillment of the requirements for the course Equity Investment January, 2013 1 January 2013|Equity Investment|NIKE Inc Financial Report ...

    Chengdu, Dividend, Economics 354  Words | 8  Pages

  • Nike Business Presentation Outline

     Topic: Nike marketing strategy, social responsibility, and diversity. Specific Purpose: To inform my audience about the marketing strategy, environmental and social commitment and diversity of Nike company Brief: In my presentation, I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION §       Preview – Because Nike’s success largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike...

    Corporate social responsibility, Investment, Marketing 818  Words | 3  Pages

  • Introduction to the Finance Company Project

    Introduction to the Finance Company Project Your team is required to analyze the future business and economic prospects of a major, publicly traded corporation using financial concepts and techniques as well as the concepts and techniques from other business areas. Make sure any statements you make in your analysis are consistent with the knowledge base of finance. Also please include your calculations (including spreadsheets), data sources (be specific, including date and page number(s)), and...

    Bond, Capital structure, Corporate finance 964  Words | 4  Pages

  • Company Introduction and Analysis Paper

    Company Introduction and Analysis Paper on Wal-Mart By: Team A ECONOMICS FOR BUSINESS I - ECO/360 June 13, 2005 Abstract Wal-Mart has grown to be one of the biggest corporations in the world, employing 1.3 million workers worldwide in 2003 in over 4,300 stores with sales around $256 billion. They sell everything from clothing, tools, toys, electronic goods, appliances and groceries. A major force behind its success was the vision, enterprise and daring of its founder, Sam Walton...

    Department store, Discount store, Kmart 2536  Words | 7  Pages

  • Why Is Nike the Biggest Training Shoe Company in the World

    numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. The firm appealed to...

    Athletic shoe, Carolyn Davidson, Footwear 1213  Words | 4  Pages

  • Nike

    WACC is, the more benefits the firm gets. WACC ESTIMATION In our ideas, we both agree and disagree with Joanna Cohen’s WACC calculation. We agree with how Joanna Cohen used single cost of capital method even though Nike Inc. has multiple business segments but each segment of Nike Inc. is all related to sports and they are operated under the same marketing plan and same distribution channels which means that Nike’s business segments expose to almost the same risk level. For the part that we disagree...

    Basic financial concepts, Cash flow, Interest 1757  Words | 6  Pages

  • Aramco - Company Introduction

    Company Introduction The roots of Saudi Aramco go back nearly seven decades. In 1933, shortly after Saudi Arabia was unified, the Government granted a concession to Standard Oil of California who recognized the potential of oil as a valuable export commodity and a source of revenue to begin building our nation. Standard Oil of California, the parent company of Chevron, was joined later by several other major oil companies and the venture became known as Aramco - the Arabian American Oil Company...

    Hydrocarbon, Petroleum, Petroleum industry 1403  Words | 5  Pages

  • Nike Marketing Project

    achievements of Nike Inc. The author is offering a brief history and is presenting, Nike Inc through the Marketing Mix of a company. All 4P’s Product, Price, Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the conclusion the writer is presenting its own opinion about the future development of the company. ...

    Adidas, Athletic shoe, Marketing 1624  Words | 5  Pages

  • Nike Marketing

    Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (Nike Inc., n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike...

    Athletic shoe, Bill Bowerman, Brand 1951  Words | 7  Pages

  • Introduction& Background of Company

    1.0 Introduction& Background of Company JT International Berhad is the Malaysia division of Japan Tobacco International and the third largest tobacco company in Malaysia. JTI Berhad produces the cigarette brands likes Winston, Mild Seven, Camel and more. For the fiscal year ended December 31, 2009, its total net sales amounted to RM1,158.2 million and profit before tax of RM143.6 million. The headquarters located in Menara Manulife, Damansara Heights, Kuala Lumpur. JTI Berhad has nine Sales State...

    Altria Group, Camel, Japan Tobacco 1498  Words | 5  Pages

  • Nike Case Study

    Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the world's leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities...

    Athletic shoe, Bill Bowerman, Nike Skateboarding 1486  Words | 5  Pages

  • Nike vs Adidas

    ENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This...

    Adidas, Athletic shoe, Bill Bowerman 1115  Words | 5  Pages

  • Nike Analysis

    Company Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between...

    Asset, Athletic shoe, Financial ratio 1992  Words | 7  Pages

  • Nike Free

    Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’...

    Athletic shoe, Barefoot running, Footwear 2027  Words | 6  Pages

  • Nike Analysis

    Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and...

    Athletic shoe, Athletic shoes, Footwear 1796  Words | 5  Pages

  • Nike Organisation

    Introduction Nike’s organisation structure/design Diversity and inclusion mean different things in different countries and to different people. At Nike, Diversity and Inclusion is what drives creativity and innovation. It takes every one of our over 30,000 employees working at the top of their game for Nike to reach its highest potential. And we know that outstanding teams are composed of diverse people, backgrounds and skill sets. Nike’s ability to lead in innovation and creativity hinges...

    Amazon Basin, Amazon Rainforest, Indigenous peoples of the Americas 1932  Words | 7  Pages

  • Marketing Nike

    Marketing Nike BUS 330 Principles of Marketing Robert Murray January 13, 2013 Marketing Nike Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael “Air” Jordan, Bo Jackson, or Wayne Gretsky “The Great One” doing amazing physical feats, always, motivated the crowds. The Nike company new this, and...

    Advertising, Cole Haan, Customer relationship management 2654  Words | 7  Pages

  • Company Introduction Mkt 500

    Company Introduction, Market Segmentation, and Product Positioning Service Description and Situational Analysis In the competitive business environment, organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic, author of the book “Taking Care of the People Who Matter Most, the employees...

    Chicago, Health, Health care 2007  Words | 6  Pages

  • Evaluation of Nikes marcomms

    Marketing Communications Assignment Critical Evaluation of NIKE.inc's Marketing Communications.   Introduction In 1964 Blue Ribbon Sports was founded by Bill Bowerman and Phil Knight when two track runners came together to seek a way to gain a competitive advantage over their competitors, the main way in which they wanted to do this was through the innovation of running shoes. This began by Knight becoming a distributer for Tiger shoes, an Onitsuka shoe, and joining with Bowerman...

    Advertising, Athletic shoe, Bill Bowerman 1841  Words | 6  Pages

  • Nike- Ethical Issues

    Analysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike. ...

    Business ethics, Developed country, Developing country 1448  Words | 5  Pages

  • Nike: A Powerhouse

     Nike: A Powerhouse Case Analysis Introduction Nike is a US based company founded in 1964 by Phil Knight and Bill Bowerman. Originally it was named as “Blue Ribbon Shoe” company, but in 1972 the founders changed the name to “Nike”. Now “Nike” is world’s number 1 supplier of athletic footwear, sportswear, apparel, accessories and etc...

    Athletic shoe, Bill Bowerman, Decision making 1467  Words | 8  Pages

  • Nike Case Study

    potential strengths, weaknesses, opportunities, and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History, Development, and Growth From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo...

    Advertising, Athletic shoe, Bill Bowerman 1626  Words | 6  Pages

  • Crm in Nike & Adidas

    in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction because they are getting exactly what they want (ie., exceeding expectations) and customer retention. It also enable employees who interact directly with customers to provide better, more personal service for the customers. The CRM help a company to build customer relationships by looking at things from the customer’s perspective. The company use CRM to...

    Customer, Customer relationship management, Customer satisfaction 960  Words | 3  Pages

  • Nike Annual Report Project

    NIKE ANNUAL REPORT PROJECT 2011 Yesenia Rivera ACG2021-SEC001 SUMMARY   This company strives for excellence. Nike is an enormous corporation that continues to do well, even in this questionable economy. They are relentless about innovating to reach their full potential. Despite a few highs and lows within the company they continue to produce high quality sport-inspired equipment. Nike 2011 Annual Report INTRODUCTION   CEO: Mark Parker Home office :  One Bowerman Drive...

    Balance sheet, Cash flow, Financial ratio 867  Words | 6  Pages

  • Nike- Case Analysis

    Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns, celebrity athelets, "swoosh" logo, and "Just Do It!" slogan. In 1963 the world's largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake, and today has over $9 billion in revenues. After several years of record breaking performance Nike's global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings...

    Athletic shoe, Bill Bowerman, Exploitation 654  Words | 3  Pages

  • Nike vs Adidas

    marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits, revenues, market share, the company employers and employees, size of the market share, steps for increasing the social performance, products performance, dividends per share, assets and the company investment. Nike and Adidas and have been...

    Adidas, Athletic shoe, Bill Bowerman 2251  Words | 6  Pages

  • NIKE Social Responsibilities In SouthEast Asia

    NIKE Social Responsibilities in Southeast Asia Contents Introduction 1 Thesis 1 Key Topics 2 Topic 1 2 Topic 2 4 Topic 3 6 Conclusion 8 Reference Page 9 Figure 1: From NIKE’s FY1999 through FY2013 their Gross Profit has more than tripled, from $3.51B to $11.55B. 2 Figure 2: The original prototype Nike running shoe with the waffle tread pattern. This was the first of many innovations for the company. 3 Figure 3: Nike manufacturing facility in Vietnam. The employees work 10 hrs a day 6 days...

    Athletic shoe, Bill Bowerman, Employment 2105  Words | 12  Pages

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