"Introduction Organization Background Of Air Asia" Essays and Research Papers

  • Introduction Organization Background Of Air Asia

    AIR ASIA Company profile: Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia...

    AirAsia, Aircraft, Airline 1639  Words | 6  Pages

  • Air Asia: Introduction

    AirAsia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates AirAsia Thailand and AirAsia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion profit barrier. From an airline with two aircraft plying six routes in Malaysia in January 2002, AirAsia has soared...

    AirAsia, Airline, Kuala Lumpur 1010  Words | 3  Pages

  • Air Asia-Marketing Plan

     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-...

    AirAsia, Airline, AirTran Airways 781  Words | 3  Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown...

    AirAsia, Airline, Business process 1392  Words | 4  Pages

  • Air Asia

    Marketing Strategy Air Asia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been...

    AirAsia, Airline, Low-cost airlines 1397  Words | 4  Pages

  • Pest Analysis (Air Asia)

    Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus...

    2009 flu pandemic, AirAsia, Airline 1765  Words | 5  Pages

  • Cost Management in Air Asia

    1.0 INTRODUCTION Background, History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia, 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier, Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free...

    AirAsia, Airline, Kuala Lumpur International Airport 1706  Words | 6  Pages

  • Air Asia Assignment

    Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor...

    AirAsia, Airline, AirTran Airways 2048  Words | 7  Pages

  • Air Asia

    The Strategic Analysis of Air Asia, can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned, Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price, income...

    Airline, Avianca, Delta Air Lines 1634  Words | 3  Pages

  • Air Asia Swot Analysis

    AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services...

    AirAsia, Airline, AirTran Airways 1929  Words | 6  Pages

  • Air Asia

    BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia...

    AirAsia, AirAsia X, Airline 1116  Words | 4  Pages

  • Air Asia

    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book, pay and fly and most of the seats are sold through online, this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia, Air Asia expanding the business...

    AirAsia, Airline, Low-cost airlines 846  Words | 3  Pages

  • air asia

    Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current...

    AirAsia, Airline, Indonesia AirAsia 805  Words | 3  Pages

  • Air asia

    Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline...

    Airline, Airline ticket, Airlines 1377  Words | 9  Pages

  • Swot Analysis of Air Asia

    SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has...

    AirAsia, Airline, Low-cost carrier 769  Words | 3  Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors...

    Air France, Airline, Avianca 1531  Words | 5  Pages

  • Trends and Development of Air Asia

    independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find, select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction As the airline industry has gone so simple when compared...

    AirAsia, Airline, AirTran Airways 2004  Words | 6  Pages

  • Air Asia

    in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate 20 cities with as low as $16 from kuala lumpur to senang. They are keeping prices low of maintain. Their regular fee from different cities. One of the competitor is valuair stated by a former SIA pioneer, 71 year old chin beng lim. II – Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia, and...

    AirAsia, Airline, Kuala Lumpur 684  Words | 3  Pages

  • Swot Analysis Air Asia

    ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of the executive...

    AirAsia, Airline, AirTran Airways 1601  Words | 5  Pages

  • Air Asia - 4

    President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline...

    AirAsia, Airline, AirTran Airways 2462  Words | 6  Pages

  • Air Asia: Competitive Advantage

    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and...

    AirAsia, Airline, Low-cost airlines 531  Words | 3  Pages

  • Air Asia - Essay

    Background AirAsia is a Malaysian-based airline company. It is the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone Can Fly”. AirAsia was established in 1993 and commenced operations on 18 November...

    AirAsia, Airline, Low-cost airlines 806  Words | 3  Pages

  • Air Asia

    Companies background AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur. It is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[4] AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan...

    AirAsia, Airline, Delta Air Lines 1256  Words | 5  Pages

  • Asia: Air Pollution and Deforestation

    The continuing loss of forests in Asia is a result of many elements. A combination of governmental mismanagement and corruption, economic development, and an ever-widening gap between classes continues to cause deforestation across the continent. As the significance of forests both for their natural resources and their innate beauty declines, and as environmental protection remains undervalued to be replaced by immediate economic gains, deforestation continues to be a devious predator onslaught by...

    Acid rain, Air pollution, Asia 1901  Words | 5  Pages

  • Air Asia

    Chain Your report should attempt the following tasks: a) Discussion of the principles underlying the framework. b) A critical evaluation on the application of the framework in actual business context. c) Relating the framework to an organization of your choice. Your report should include: Cover Page Grading Scheme Executive Summary Table of Content Questions (a) & (c) List of References/Bibliography Appendices (if relevant) BACHELOR OF BUSINESS MANAGEMENT...

    Academic dishonesty, Citation, Creative writing 724  Words | 5  Pages

  • Air Asia History

    Background information of AirAsia History The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur...

    AirAsia, Airline, Kuala Lumpur 710  Words | 3  Pages

  • Ob Air Asia

    BACKGROUND AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years, AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation...

    AirAsia, Airline, Indonesia AirAsia 707  Words | 3  Pages

  • Air Asia

    Proposed Project Organisation STEERING COMMITTEE (CEO and Chairman of Carrefour) PROJECT MANAGER (CFO of Carrefour) Team Leader Training Team Leader Director of Merchandise and Marketing Team Leader Director of Organization and Systems Technicians Assistants Technicians Assistants Technicians Assistants Figure 12.5.1. Proposed Project Organisation 12.6. Gantt Chart Table 12.6.1. Improve Customer Queuing Time Table 12.6.2. Improve Dependability ...

    Critical path method, Enterprise resource planning, Lean manufacturing 1948  Words | 7  Pages

  • Malaysian Airlines vs Air Asia

    Malaysia Airlines Introduction Malaysia Airlines, the country’s national carrier, was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline...

    AirAsia, Airline, Cathay Pacific 2101  Words | 6  Pages

  • Air Asia Introduction

    OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom, a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd, Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International...

    AirAsia, Airline, AirTran Airways 2556  Words | 8  Pages

  • The Air Asia Establishment

    The Air Asia Story Inspired by the LCC business model of Southwest Airlines inspired Tony. Southwest Airlines was established in 1971 and had been profitable every year since 1973. Then model adopted by Europe after liberalization of aviation industry. Ryanair (Ireland) and easyJet (London) are the largest LCC in Europe and follow the same business model. Air Asia was established initially by DRB-Hicom Bhd in late 1996, asian financial crisis in 1997. Government studied Tony’s proposal to...

    AirAsia, Airline, Bangkok 799  Words | 4  Pages

  • Air Asia Macro-Environment

    1.0 Introduction AirAsia (AA) is a renowned low cost carrier that offers short and long haul flights based in Malaysia. AA has expanded rapidly since 2001 and has been awarded as the World’s Best Low-Cost Airline in 2008, 2009, and 2010. One of the reasons for their success is by their strategy formulation, implementation, and control over the macroenvironment, discussed in this report, in terms of political, economic, social, technological, and natural forces, by turning risks into opportunities...

    AirAsia, Corporate social responsibility, Economy of Malaysia 1441  Words | 4  Pages

  • Case Study - Air Asia

    Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed...

    AirAsia, Airline, Competition 1043  Words | 3  Pages

  • Air Asia Introduction

    I. IICOMPANY BACKGROUND AirAsia was established in 1993 which founded by government. In 2001 it was bought by Tony Fernandes. AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. With a fleet of 72 aircrafts, AirAsian flies to over 61 domestic and international destination with 108 routes, and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia...

    AirAsia, Airline, Avianca 3315  Words | 10  Pages

  • air asia-crm

    Introduction to CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring, retaining, and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman...

    Customer, Customer relationship management, Customer service 891  Words | 3  Pages

  • Air Asia Background

    Discuss the various types of information systems that are in use by various organizations. Assignment Specification and Requirements : Currently, most of the organizations are prefer using Information System (IS) to organize and coordinate their data, Information and records. Information System is present to support the organizational activities. IS providing organizations with advantages as follow: * allow organization to increase market share/profit * to better negotiate with suppliers...

    Information, Information systems discipline, Management 402  Words | 2  Pages

  • Air Asia Ibs Case Study

    AirAsia – from obscurity to international prominence WRITTEN BY RACHNA KUMARI, ERN LI KOH, ONAISEE SYED, & EDITED BY SEOW KIAN TAN Background In December 2001, 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline, AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry. With the help of Conor McCarthy, the...

    AirAsia, Airline, Kuala Lumpur International Airport 2214  Words | 7  Pages

  • Air Asia

    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above) 9 Over all brief Opportunities and threats external environment (Porters) 10 RECOMMENDATION 11 REFERENCES: 13 BACKGROUND Air Asia is Asia’s largest airline...

    Airline, Avianca, Customer relationship management 2745  Words | 9  Pages

  • Air Asia Essay

    success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. • How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1. For both cases, it would require Air Asia to give the best...

    2010 Formula One season, AirAsia, AirAsia X 1137  Words | 7  Pages

  • Air Asia 3

    fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare is the main driving force for choosing an airline carrier...

    Airline, Asia, East Asia 588  Words | 3  Pages

  • Swot: Low-cost Carrier and Air Asia

    SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5. Heavily outsourcing Opportunities 1...

    AirAsia, Airline, Low-cost carrier 414  Words | 3  Pages

  • Introduction of Airasia

    1. Introduction of Air Asia 1.1 Corporate profile Air Asia since its foundation in 2001 with the vision to make “Everyone can fly” by focusing on the low cost aviation business sector through Air Asia’s own innovative solutions, efficient processes and a passionate approach to business as initially proposed and still facilitated now by the company’s original founder and the current CEO of the group, Tony Fernandes, it has successfully paved a viable way for its continual...

    AirAsia, Finance, Indonesia AirAsia 837  Words | 3  Pages

  • Blue Ocean Strategy in Air Asia

    over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more...

    AirAsia, Airline, Delta Air Lines 1648  Words | 6  Pages

  • Air Asia - 1

    be achieved by maximizing passenger number per flight • MAS, under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost, USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04, MAS - $0.41, Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new aircraft...

    Airline, Cathay Pacific, Economics 548  Words | 3  Pages

  • Service Operational Management of Air Asia

    Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes...

    AirAsia, Aircraft, Airline 758  Words | 3  Pages

  • Air Asia Structure

    Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s...

    AirAsia, Airline, Avianca 1692  Words | 5  Pages

  • Air Asia assignment

    every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’, Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously strives to promote air travel, AirAsia also seek to create excitement amongst their guests with their range of innovative and personalized...

    AirAsia, Airline, Low-cost airlines 796  Words | 3  Pages

  • Report on Air Asia

    Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2 Technology 10 4.0 Task Environment 12 4.1 Customer/Client 12 4.2 Competitor 14 5.0 Recommendation 16 6.0 Conclusion 16 7.0 References 17 1.0 Executive Summary The organization chosen is Air Asia Berhard (From now...

    AirAsia, Airline, Kuala Lumpur International Airport 3343  Words | 11  Pages

  • Air Asia Facts

    further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However, as the market isbecoming larger...

    AirAsia, Airline, ASEAN 709  Words | 3  Pages

  • Air Asia- Porter's Five Forces

    determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc. Thus, this has reduced the treat to Air Asia. Moreover, brand awareness is quite important in this industry. Thus, to enter this industry not...

    Aircraft, Airline, Complementors 876  Words | 3  Pages

  • Case Study: Air Asia

    quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus, possessing capabilities necessary for success. AirAsia’s tangible resources, including its fleet and hubs, enhance the company’s low cost capabilities...

    Aircraft, Airline, Avianca 1633  Words | 5  Pages

  • Air Asia

    STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content ...

    AirAsia, Airline, Indonesia AirAsia 3752  Words | 13  Pages

  • Report on Air Asia

    the airport The International Air Transport Association (IATA) mentioned that having a single (international) airport is the preferred way to make Kuala Lumpur an aviation hub of choice. It also indicated that by having two (international) airports would mean duplication of services such as fire and rescue, air traffic control, immigration and customs, which in turn would raise the cost of air travel. Finally, the association cited potential problems in managing air traffic as the site of the new...

    AirAsia, Airline, Airport 1802  Words | 5  Pages

  • Low-cost Carrier and Air Asia

    Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes...

    AirAsia, Competition, Cost 1157  Words | 4  Pages

  • Air Asia 10

    INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011, it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable...

    AirAsia, Airline, Business model 2231  Words | 8  Pages

  • Air Asia

    Matrix, lends evidence to the successful growth of the organization. Additionally, the international strategies that were implemented exhibit the foresight of the airline. The study concludes by adopting the balance scorecard framework to evaluate the organization from four pertinent perspectives of an organization which includes financial performance, customer knowledge, internal business process and learning and growth. 2.0 Introduction of AirAsia 2.1 Company Overview AirAsia Berhad (AirAsia)...

    AirAsia, Airline, Low-cost airlines 25066  Words | 87  Pages

  • Air Asia

    Introduction AirAsia was originally founded by government and established in year 1993. On 2 December 2001, AirAsia was bought by Tony Fernandes . Was named World’s Best Low Cost Airlines for five years. extending route through over 20 countries. linked some companies such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsia Japan and Indonesia. AirAsia flies over 61 domestic and international destinations with 108 routes from hubs located in Malaysia, Indonesia and Thailand...

    AirAsia, Airline, Avianca 4250  Words | 13  Pages

  • Introduction and Historical Background of Rorschach

    Introduction and Historical Background of Hermann Rorschach and The Rorschach Inkblot Test Prepared by: Rafael Matthew T. Aspiras CAS – 06 – 501A Picture yourself and a friend relaxing in a grassy meadow on a warm summer's day. The blue sky above is broken only by a few white puffy clouds. Pointing to one of the clouds, you say to your friend, "Look! That cloud looks like a woman in a wedding dress with a long veil." To this your friend replies, " There? I don't see that. To me, that cloud is...

    Clinical psychology, Hermann Rorschach, Holtzman Inkblot Test 1343  Words | 3  Pages

  • AIR ASIA

    of Air Asia (Economic Perspective) | ChinaAbout.net ChinaAbout.net Portal of China HOME CULT URE HEADLINES BUSINESS SHOWBIZ SPORT S T RAVEL Case Study of Air Asia (Economic Perspective) February 12, 2013 - Sample of English Assignments By Chinese Students - no comments OPINION LANGUAGE Search Search This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net 1. Introduction of Air Asia Popular...

    AirAsia, Airline, Economics 4056  Words | 22  Pages

  • AIR ASIA

     TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report, it’s also stated types of new management accounting technique and the important of these techniques. Besides, this report also explain in detailed about balanced scorecard for example, the definition, person that responsible in introduce this techniques...

    AirAsia, Balanced scorecard, Customer service 4937  Words | 17  Pages

tracking img