• Report on Air Asia
    in a new terminal due to high demand of customers. Charts, graphs, SWOT analysis, pictures of services provided are also shown in the report to develop a thorough understanding about the organization. 2.0 Introduction 2.1 Air Asia background History The airline was founded in 1993 by...
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  • Air Asia-Marketing Plan
     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In...
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  • A Study on the Strategic Management in Air Asia and How This Affects the Profitability of the Company
    [pic] AMERICAN DEGREE PROGRAM SENIOR PROJECT NAME: Chew Shu Mey TITLE: A study on the strategic management in Air Asia and how this affects the profitability of the company MAJOR: Management SUPERVISOR: Puan Zuraida Ahmad CO-SUPERVISOR: Mr Dannie Lim DATE: 16 July 2012...
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  • Air Asia 10
    INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no...
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  • Zainab
    INTRODUCTION 1.1 Objectives of the current business/organization' One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. As such the airline currently operates the largest network in the Middle East with non-stop flights...
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  • Air Asia
    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above...
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  • Twelve Key Concepts of Airasia
    activity (Enterprise Resource Planning System). Yield Management System (YMS) It is also known as Revenue Management System; it understands, anticipate sand reacts to the behavior of customer to maximize revenue for the organization. This takes into account the operating costs and aids Air Asia to...
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  • Jetstar and Its Competitive Advantage
    particular the low-cost carrier category. Although both investigations found positives and negatives about the organization, the positives adversely outweigh the negative Chapter 1.0 – Introduction The company i am going to talk about is Jetstar International...
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  • Assignment
    Table of Contents 1.0 Introduction and Air Asia’s Background ----------------------------------------- 2 2.0 Marketing practices that has been adopted by the organization ---------------- 3 -5 - Discuss all the 7 P’s...
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  • Strategic Analysis of Airasia
    Competitive Advantage Analysis 12 15 19 3. Conclusion Reference List Appendix Air Asia Financial Report 2009 21 22 24 24 MGMT8700: Strategic Management 3 Strategic Analysis of AirAsia 20442396 Executive Summary This report outlines the strategic analysis of AirAsia Berhad, a...
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  • Pest Analysis (Air Asia)
    part on PEST analysis. Creating and developing a social culture takes time and effort and a new motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle, demographics, and media. Technological point of PEST analysis relates with competing...
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  • AIR ASIA
    Shopping ACNielsen Consult (2003). In Cargo category, AirAsia win the Fastest Growing Foreign Airline for Cargo Guangzhou Baiyun International Airport (2011), World’s Best Customer Care Air Cargo Week (2011), Asia’s Best Low-Cost Cargo Carrier Aviation Awards Asia (2011) and Air Cargo Industry Newcomer...
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  • Air Asia Monogram
    business strategies. PRESENTATION OF THE FIRM NAME AND LEGAL STATUS AIRASIA BERHAD – also known as “AirAsia” or “The Company” – incorporated in Malaysia, is a listed company with limited liability under the Companies Act, 1965. Air Asia is composed by Air Asia, Air Asia X and had a Thai and...
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  • Growth and Expansion of Air Asia
    future organically as well as inorganically? 4. Background Air Asia is a low cost carrier airline which has been successful since its establishment on 12th December 2001. It is one of the largest low cost airlines in Asia and it is still intensifying its growth. Having about 72 aircrafts, it has...
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  • Indian Airlines
    Project on INDIAN AIRLINES SUMMARY Indian Airlines was founded in 1953. Today, together with its fully owned subsidiary Alliance Air, it is one of the largest regional airline systems in Asia with a fleet of 62 aircrafts.It is presently fully owned by the Government of...
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  • Marketing Mix
    4.2. Mareketing Strategy of Air Asia: 8 4.3. Environmental Analysis of Air Asia on the basis of Porter’s Five Forces (Chart-3) 9 5.1. Air Asia Business Process 11 5.2. Air Asia prioritises issues: 12 5.3. Possible solutions 13 6. Conclusion 14 7. References: 14 1. Introduction: The company...
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  • Air Asia essay summary
    1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate, DRB Hicom. On 2 December 2001, the heavily in debted airline was bought by former Time Warner...
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  • In Search of Leaders
    ”. - Excellence in organization, Israeli Air Force Jung Hoon Chang Jay J.H. Chang is the Head of Johnson & Johnson - Asia Pacific. Under his management, Asia Pacific operations rapidly grew to over 3000 employees covering 13 countries including China and Australia. Mr. Chang joined Johnson...
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  • The Swot Essay
    over two hundred countries with primary market regions in the US, Europe, Asia & the both Americas. In spite of the fact that it’s named after a woman (the Greek goddess of victory), the company had been perceived as being mostly about men. It’s kind of sarcastic. And the SWOT Analysis which will be...
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  • The European Tour Operators Case
    THE PORTFOLIO ASSIGNMENT PART A: The European Tour Operators Case Introduction The first part of the Portfolio Assignment will include an analysis of the external environment of two large travel companies, Thomas Cook and TUI. The three models that will be included and discussed in the first...
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