• Report on Air Asia
      TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2 Technology...
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  • Air Asia-Marketing Plan
     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition...
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  • Twelve Key Concepts of Airasia
    1.0 INTRODUCTION The organization that our group had chosen is AirAsia. AirAsia is Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route...
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  • Air Asia
    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above)...
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  • Air Asia 10
    INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills...
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  • Assignment
    Table of Contents 1.0 Introduction and Air Asia’s Background ----------------------------------------- 2 2.0 Marketing practices that has been adopted by the organization ---------------- 3 -5 - Discuss all the 7 P’s - Targeting...
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  • Zainab
    INTRODUCTION 1.1 Objectives of the current business/organization' One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. As such the airline currently operates the largest network in the Middle East with non-stop flights while...
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  • A Study on the Strategic Management in Air Asia and How This Affects the Profitability of the Company
    [pic] AMERICAN DEGREE PROGRAM SENIOR PROJECT NAME: Chew Shu Mey TITLE: A study on the strategic management in Air Asia and how this affects the profitability of the company MAJOR: Management SUPERVISOR: Puan Zuraida Ahmad CO-SUPERVISOR: Mr Dannie Lim DATE: 16 July 2012 ...
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  • Jetstar and Its Competitive Advantage
    particular the low-cost carrier category. Although both investigations found positives and negatives about the organization, the positives adversely outweigh the negative Chapter 1.0 – Introduction The company i am going to talk about is Jetstar International. ...
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  • Pest Analysis (Air Asia)
    Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making...
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  • Indian Airlines
    subsidiary Alliance Air, it is one of the largest regional airline systems in Asia with a fleet of 62 aircrafts.It is presently fully owned by the Government of India and has a total staff strength of around 18562 employees. Its annual turnover, together with that of its subsidiary Alliance Air, is well over...
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  • AIR ASIA
     TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report, it’s also stated types of new management accounting...
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  • Strategy Management
    0 Introduction Authorisation Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously, the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X...
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  • Air Asia essay summary
    1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate, DRB Hicom. On 2 December 2001, the heavily in debted airline was bought by former Time Warner executive...
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  • Swot Singapore Airline
    different scopes, namely the background information SIA, the evaluation of External and Internal Environments that is affecting SIA, Long term and Short term Objectives of SIA should consider, Strategic choices SIA may select and implement and the justification Firstly, background information of SIA would...
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  • Strategic Analysis of Airasia
    20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission...
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  • Growth and Expansion of Air Asia
    Summer project | Growth and Expansion of Air Asia | Will the provision of low cost for customers by Air Asia will help the business to grow further in future organically as well as inorganically ? | | By Yuvraj Rattan Nangpal | ...
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  • The European Tour Operators Case
    THE PORTFOLIO ASSIGNMENT PART A: The European Tour Operators Case Introduction The first part of the Portfolio Assignment will include an analysis of the external environment of two large travel companies, Thomas Cook and TUI. The three models that will be included and discussed in the first part...
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  • The Swot Essay
    worldwide athletic footwear, apparel, equipment & accessories. Nike spread over two hundred countries with primary market regions in the US, Europe, Asia & the both Americas. In spite of the fact that it’s named after a woman (the Greek goddess of victory), the company had been perceived as being mostly...
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  • Cost Benifit Analysis
    ANALYSIS FOR THE INVESTMENT DECISION OF THE AIRASIA AIRLINE INDUSTRY OF MALAYSIA CHAPTER 1 INTRODUCTION 1. INTRODUCTION This chapter will focus on the problems of evaluating Air Asia airlines projects in the context of the developing country like Malaysia. Emphasis will be placed on...
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