• India's Soft Drinks Industry
    INDIA'S SOFT DRINKS INDUSTRY TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3 INTRODUCTION PAGEREF _Toc323046459 \h 3 1...
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  • Ibe Group 8 Soft Drinks
    International Business Environment Analysis of Soft Drinks Industry Table of Contents Executive Summary ........................................................................................................................... 3 Introduction...
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  • Consumer Brand Preferance
    PROJECT REPORT ON BRAND PREFERNECE OF SOFT DRINKS IN KERALA With reference to COCA COLA KERALA SUBMITTED BY: Shinu Sam CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION...
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  • Marketing Project
    flavoured soft drink which is mainly made in India and it is also produced in a few parts of U.S.A. This drink was originated in India and has one of the biggest market shares of soft drinks there Research Customer-Satisfaction I have personally spoken to customers that live in Dubai and have...
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  • Indian Softdrink Industry Analysis
    market value forecast of $367.1 billion in 2009. The modern soft drink industry started in 1886, when Dr. John S. Pemberton invented "Coca Cola" in Atlanta, Georgia. This was followed by the invention of "Pepsi cola" in 1898 by Caleb Bradham. In India the two major player Coca cola and Pepsi made...
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  • Bovonto
    Introduction : Bovonto is a soft drink popular in South India, especially Tamilnadu. It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns / Cities in Tamilnadu the drink is mildly carbonated and has a tangy grape-cola...
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  • Pepsi
    Pepsico Project INTRODUCTION                 Non-alcoholic Beverage industry can be classified into two types namely the fruit drinks industry and soft drink industry. Fruit drinks are made from extracts of natural fruits whereas soft drinks are flavored carbonated water containing sugar. The...
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  • Yamaha Presentation
    • About Pepsi Atom • Working inside the company CHAPTER III • Research methodology CHAPTER IV • Findings • Conclusion • Suggestions • Limitations • Annexure • Bibliography CHAPTER I THEORETICAL PRESENTATION OF THE TOPIC SOFT DRINK INDUSTRY, INDIA...
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  • Project
    the study Chapter 2. Introduction of the Soft Drinks in India History of Soft Drinks in India History of Coca-Cola Production Process Product Manufactured and Main Consumer Chapter 3. Company profile History of Coca-cola...
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  • Coca Cola
    beverage India (CSBI) HAS PLANNED:- The world third largest soft drink marketers all over the country.CSBI o wholly owned subsidiary of the London based $ 6.52billion. Cadbury Schweppes is hoping that crush is going well and well not suffer the same fate as the Rs. 175 crore Cadbury India’s apple drink...
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  • Coke vs Pepsi in India
    Ms. Agarwal. It was expected that a new "affordability plank" in the advertising strategy, along with introduction ofa new 5-rupee bottle, would help to achieve all of these goals. The "Affordability Plank" In 2003, Coca-Cola India dramatically reduced prices of its soft drinks by 15 percent to 25...
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  • Case 1-3
    India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies, the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both...
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  • Pepsi
    Scope of Study 1.5 Characteristics of soft drinks 1.6 Methodology to be used 1.7 Limitations of Study Chapter 2: Industry Profile 2.0 Overview 2.1 Mission and vision of PepsiCo 2.2 History of Pepsi 2.3 Pepsi the Indian experience Chapter 3: Introduction of the...
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  • Coke N Pepsi
    beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies, the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both companies experienced a...
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  • Coca Cola
    TITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA...
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  • Project on Consumption Pattern of Soft Drinks
    Introduction Page No 1.1 Beverage 8 1.2 Overview of the Industry 10 1.3 Recent issues 12 1.4 Study of growth of Soft Drink market 18 1.5 Major players in Soft Drinks segment: Coca...
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  • Impact of Organised Retail Chains on Unorganised Retail Sector
    brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993.and made significant investment to ensure that the...
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  • CUSTOMER SATISFACTION FOR COLD DRINKS OF VARIOUS BRANDS
    families for their patience & understanding, friends & classmates for their insights comments throughout the research. Above all it is the grace & blessings of God Almighty, which made this, endeavor a success. CONTENTS 1. Introduction 1.1 Major Players In Soft Drinks Segment...
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  • Summer Project
    PROFILE I) INTRODUCTION OF THE COMPANY II) ORGANISATIONAL SET UP & STRUCTURE III) PRODUCTION PROCESS IV) SEGMENTATIONOF SOFT DRINK 3) STUDY MATERIAL I) INTRODUCTION OF THE STUDY II) OBJECTIVES OF THE STUDY III...
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  • Coke vs Pepsi
    the two Cola giants Pepsi and Coca Cola. It covers an extensive survey and depicts all graphs, fact and figures of two companies. It begins with the introduction of soft drink industry and introduction of these two companies of soft drink industry. It covers some of the major strategies adopted by...
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