• Marketing Project
    is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Content Title | Page Number | Introduction | 2 | Research | 2 | ...
    Premium 1675 Words 5 Pages
  • Ibe Group 8 Soft Drinks
    International Business Environment Analysis of Soft Drinks Industry Table of Contents Executive Summary ........................................................................................................................... 3 Introduction ....................................................
    Premium 5171 Words 15 Pages
  • Indian Softdrink Industry Analysis
    1. INTRODUCTION For a number of years the main competition in the non - alcoholic sector was the battle between Coke and Pepsi for the cola market. But as the customer preferences and concerns started to change, the industry's giants have begun relying on new product flavours and looking to noncarbonated...
    Premium 3811 Words 11 Pages
  • India's Soft Drinks Industry
    INDIA'S SOFT DRINKS INDUSTRY TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3 INTRODUCTION PAGEREF _Toc323046459 \h 3 1. FACTOR...
    Premium 3972 Words 12 Pages
  • Coke N Pepsi
    and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage battlefield for...
    Premium 5703 Words 18 Pages
  • coke and pepsi case study
    and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage battlefield for...
    Premium 5484 Words 5 Pages
  • Consumer Brand Preferance
    REPORT ON BRAND PREFERNECE OF SOFT DRINKS IN KERALA With reference to COCA COLA KERALA SUBMITTED BY: Shinu Sam CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION ...
    Premium 2466 Words 10 Pages
  • Bovonto
    Introduction : Bovonto is a soft drink popular in South India, especially Tamilnadu. It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns / Cities in Tamilnadu the drink is mildly carbonated and has a tangy grape-cola taste...
    Premium 308 Words 1 Pages
  • Impact of Organised Retail Chains on Unorganised Retail Sector
    “A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMAR CHIRAG GUPTA Roll no. 5382 MBA 5.4 MASTER OF BUSINESS ADMINISTRATION [pic] INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH...
    Premium 3314 Words 17 Pages
  • Project
    Chapter 1. Introduction to the Study Objective of the Study Importance and relevance of the Study Scope of the Study Methodology used in the study Limitation of the study Chapter 2. Introduction of the Soft Drinks in India History of Soft Drinks in India ...
    Premium 907 Words 6 Pages
  • Pepsi
    Project INTRODUCTION                 Non-alcoholic Beverage industry can be classified into two types namely the fruit drinks industry and soft drink industry. Fruit drinks are made from extracts of natural fruits whereas soft drinks are flavored carbonated water containing sugar. The soft drink industry...
    Premium 322 Words 1 Pages
  • Yamaha Presentation
    esteemed industry mentor Mr. Pranjal Mishra, Territory Development Manager, PepsiCo India Holdings Private Limited, Chandra Nagar, Kanpur and industry guide Mr. Vivek Johri, Assistant Manager-Sales Development – PepsiCo India Holdings Private Limited, Chandra Nagar, Kanpur, for his/her able guidance, continuous...
    Premium 1519 Words 8 Pages
  • Coca Cola
    OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION...
    Premium 9853 Words 47 Pages
  • Pepsi
    representation, conclusions and suggestions are also includes, This very much helps Lumbini Beverages Pvt. Ltd. Hajipur to know where he stands in the soft drinks market. What is the market share of Pepsi? And what Pepsi is doing against Coca-cola. I frequently hope that this project report would...
    Premium 9975 Words 43 Pages
  • A&Aaaaa
    PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA ...
    Premium 9905 Words 47 Pages
  • Coke vs Pepsi in India
    getting its positioning right." Similarly, Ronald McEachern, PepsiCo's Asia chief, asserted "India is the beverage battlefield for 2003." The experience ofthe world's two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one, even though the...
    Premium 6695 Words 17 Pages
  • Summer Project
    PROFILE 2) COMPANY PROFILE I) INTRODUCTION OF THE COMPANY II) ORGANISATIONAL SET UP & STRUCTURE III) PRODUCTION PROCESS IV) SEGMENTATIONOF SOFT DRINK 3) STUDY MATERIAL I) INTRODUCTION OF THE STUDY II) OBJECTIVES OF THE...
    Premium 6568 Words 38 Pages
  • Consumer Behaviour- Soft Drink Industry
    Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up...
    Premium 2451 Words 7 Pages
  • Project Report
    1.0 INTRODUCTION: "The very fact we have started in first week of January means we are going to give lot of flavor to consumer and doing it at part of year which actually kicks off the season earlier than normal," VP Marketing, PepsiCo India, Vipul Prakash The Rs.17000 crore market of carbonated...
    Premium 14417 Words 65 Pages
  • Pepsi
    MEANING OF PROJECT INTRODUCTION CHAPTER 1: INTRODUCTION….……….. * OBJECTIVE OF THE STUDY * SCOPE OF THE STUDY * PRE SALE CONCEPT CHAPTER 2 : PROFILES………………… * The Soft Drink Market * history of soft drink in india * HISTORY OF PEPSI * history of pepsi in india * VISION &...
    Premium 8220 Words 31 Pages