• Value Chain
    ·394· Proceedings of the 8th International Conference on Innovation & Management Analysis on Hotel Service Innovation and Value Promoting Paths Based on Value Chain Theory∗ Fan Linsheng 1, Han Yu2, Wang Na2 School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070 2 Shijiazhuang...
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  • Call Mopo
    companies. Its primary focus is lodging with interests in hotels, casinos and restaurants. It concentrates on its attempts to segment the hotel market into upscale business travel hotels, budget hotels, standard Holiday Inn hotels and gaming hotels; the effort to segment its business is aimed at continually...
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  • Strategic planning
     Strategic analysis on Marriott International Hotel CTH Postgraduate Diploma in Hospitality and Tourism Management Hospitality and tourism strategic Planning CTH Number: By: Anjali Arora ...
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  • Environmental audit of IHG
    brief is to evaluate the strategic position of Intercontinental hotels group (IHG) PLC and to make recommendations to the Board of Directors. This brief highlights the environmental audit of IHG. Key drivers of IHG are huge number of hotels, largest in terms of number of rooms and members in Loyalty Rewards...
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  • Raffles Hotel
    Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit...
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  • Competitive Advantage of
    ( 3rd ICBER 2012 ) PROCEEDING 12 - 13 MARCH 2012. GOLDEN FLOWER HOTEL, BANDUNG, INDONESIA ISBN: 978-967-5705-05-2. WEBSITE: www.internationalconference.com.my COMPETITIVE ADVANTAGE THROUGH SUPPLY CHAIN RESPONSIVENESS AND SUPPLY CHAIN INTEGRATION Inda Sukati, Abu Bakar Abdul Hamid, Rohaizat Baharun...
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  • What methods are available to the Four Seasons Hotel to ensure customer loyalty?
     Course Title: Independent research study Faculty: Mr. Sleeman Assessment Title: What methods are available to the Four Seasons Hotel to ensure customer loyalty? Due Date: Word Count: 4129 Due Time: 16:00 Statement of Authorship ‘I certify that this assignment is my own work...
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  • customer feedback
    is help Dave Smith, the General Manager of the Landmark Hotel Auckland to improve the hotel’s current customer satisfaction measurement scheme by comparing a range of survey methods and recommends the most appropriate survey programme for the hotel. The report is broken down to two sections. The first...
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  • Mission, Vision, and Values
    Mission, Vision, and Values: ACME Parking ACME Parking has been providing parking management services and solution to private lots, restaurants, night clubs, and hotels in the Los Angeles and Orange County since August of 1999. The services which ACME Parking provides are valet and self parking management...
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  • Shangri La
    analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe, North America and Australia. I will explain its business strategy making an external analysis about the macro environment, the industry environment and the competitors. I will...
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  • Business strategy Report
    to analyze the internal and external environment of Ibis hotel and made recommendations to improve its generic strategy based on business-level and corporate-level strategy. According to analyzing the Ibis hotel’s internal environment, both tangible and intangible resources of the hotel were better than...
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  • Shangri-La
    1. Introduction Shangri-La Hotels and Resorts is a deluxe Asian hotel chain. It was founded in 1971 in Singapore by tycoon Robert Kuok. It focused on offering Asian standards of hospitality and service. In the 1980’s, the company went through a stage of rapid expansion and by 2006 it had become...
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  • Social responsibility
    difference between strategic thinking and strategic planning. CO 5. Characterize and explain the key players in the lodging and foodservice industries. 2 CHAPTER 1 ■ STRATEGIC MANAGEMENT FEATURED STORY MCDONALD’S PLAN TO WIN After 50 years of operation, McDonald’s is revitalizing its...
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  • Improving the Customer Satisfaction in Hospitality Industry
    1 Improve Customer Satisfaction Running Head: Improve the Customer Satisfaction Improving the Customer Satisfaction in Hospitality Industry Zhang Hexin Tianjin University of Commerce TUC-FIU Cooperative School HFT3453 Lodging Operations Control Professor: Tao wei Date: April 14, 2012 2 Improve...
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  • Regal Hotel
    detailed strategic analysis of the Regal Hotel. The paper will focus on both internal and external factors that Regal Hotel facing and how to solve the problem in order to improve and survive in the industry. For the external part, three environmental analyses will be included. (PESTEL, Industry and competitor)...
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  • Hilton Hotel
    .... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .....................
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  • International Business Strategy Course 3
    5 forces framework identifies the competitive forces and the attractiveness of an industry • Competition is dynamic • Critical success factors are those features particularly valued by customers • Environmental analysis identifies opportunities and threats Critical success factors (CSFs) • Critical...
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  • Perfomance Measurement
    Performance measurement in tourism: a value chain model Yıldırım Yılmaz Akdeniz University, Antalya, Turkey, and Performance measurement in tourism 341 Umit S. Bititci University of Strathclyde, Glasgow, UK Abstract Purpose – The tourism industry consists of various players and tourism demand...
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  • Marketing Plan for Crown Plaza Hotels & Resorts
    Summary Competition among hotel and hospitality business has increased enormously as customers are getting more educated and fashionable. They’ve been demanding more luxurious services and products which urge organisations to focus on better marketing and strategic planning. Hotels and firms now believe...
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  • Chang
    address and analysis the using of business information systems in the nominated company- Paradise hotel group. In early 2005, China formally founded in paradise hotel, in August, the first opening stores, by the end of 2006, paradise hotel chain home business. 34 In July 2007, the paradise hotel with equity...
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