• Market Orientation
    their goal by coordinated marketing and interfunctional activities (Lamb, Hair & McDaniel 2002). Market orientation can be shown as figure: Figure 1 (Adapted from Jobber David 2007 p. 6) Customer orientation, competitor focus, and cross-functional coordination are the three major components of market...
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  • Marketing Strategy in Logistics
    TECHNICAL UNIVERSITY BUSINESS MANAGEMENT FACULTY DEPARTMENT OF INTERNATIONAL ECONOMICS AND BUSINESS MANAGEMENT COURSE WORK ON MARKETING STRATEGY IN LOGISTIC SECTOR Prepared by st. S.Druskinis, TVMu-07 ...
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  • Supply Chain Management Framework
    principles is the idea to concentrate on processes instead of organizational function based task orientation. The other principle is the extension of coordination and integration of value creating processes. Changes did not stop at the border of companies, the nature of inter-company relations has also changed...
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  • Role of Marketing
    International Journal of Physical Distribution & Logistics Management Emerald Article: The role of marketing in supply chain management Soonhong Min, John T. Mentzer Article information: To cite this document: Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management"...
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  • Dell Supply Chain Analysis
    customer could conveniently send orders via internet and telephone. Summary: Dell’s facilities strategy reduce inbound shipping time, and the logistics cost, and increase service level. Inventories Safety Inventory: on-site inventories to copy with the next few hours of orders • Seasonal Inventory: ...
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  • Dell Supply Chain Analysis
    fluctuations , customer could conveniently send orders via internet and telephone. Summary: Dell’s facilities strategy reduce inbound shipping time, and the logistics cost, and increase service level. Inventories • Safety Inventory: on-site inventories to copy with the next few hours of orders • Seasonal Inventory: ...
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  • Role of Market
    Marketing, Logistics and Transportation, The University of Tennessee, Knoxville, Tennessee, USA Keywords Marketing concept, Market orientation, Relationship marketing, Supply chain management Abstract The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued...
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  • Exam
    functions within the firm and stages across the supply chain that devise an integrated strategy with a shared objective. By adopting an intercompany interfunctional scope strategy, Nordstrom will maximize supply chain surplus. Nordstrom can move in this direction by working with their suppliers as if they are...
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  • Supply Chain Management
    of practitioners. Findings – In the existing body of literature on marketing and SCM integration, three perspectives can be differentiated: the interfunctional perspective, the process perspective and the perspective of integrated business concepts. The proposed framework builds on these perspectives and...
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  • Marketing Strategy in Logistics
    Customer Value Creation. INTRODUCTION Conceptual and empirical research on the concept of market orientation has long suggested that interfunctional coordination is key to achieving the main goal of marketing, the creation of superior customer value (e.g. Jaworski and Kohli 1993, Kohli and Jaworski...
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  • Dissertation
    the development of trust and commitment to the relationship;... the integration of logistics activities involving the sharing of demand and sales data;... the potential for a shift in the locus of control of the logistics process.” Described by (La Londe and Masters, 1994) “The objective of managing...
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  • Evaluation of Marketing and Logistics Interface and Its Advantages in an Organization
    MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION Submitted Manikanta ABSTRACT This study ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION. This research paper is basically to evaluate the marketing and logistics cooperation...
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  • Dabur
    sound conceptual foundation for the trainees. Cross-functional exposure is an integral component of this programme to develop a better sense of interfunctional interlinkages. 4. Projects are an important focus area in the YMDP. The purpose of this being to develop a better understanding of Dabur’s business...
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  • Supplier Chain Management
    this strategy by forming partnerships with such vendors as Procter and Gamble, 3M, and Philips Consumer Electronics to reduce inventory and other logistics costs for both the retailer and the vendor. A partnership occurs through extensive social, economic, service, and technical ties over time (Stern...
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  • Operations Management
    chain management has risen to prominence over the past ten years (Cooper et al. 1997). For example, atthe i 995 Annual Conference ofthe Council ot Logistics Management. 13.5% of the concurrent session titles contained the words "supply chain." At the 1997 conference, just two years later, the number of...
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  • Procurement and supply chain management
    +44 (0)1534 485485 Email: info@cambridgetraining.com Website: www.cambridgecollege.co.uk LOGISTICS, SUPPLY CHAIN & TRANSPORT MANAGEMENT PROGRAM The Cambridge International College Publication on ‘Logistics, Supply Chain and Transport Management’ by Ronald H Ballou will be sent to you by registered...
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  • Supply Chain Management
    and suggestions are presented for future research that could complement the results presented in this article. Key words: supply chain, integrated logistics, integration, strategy, food chain. Introduction In recent decades there has been a rapid expansion in activities related to supply chain management...
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  • The Launch of a Redesigned Model
    divided into 30 major subsystems or modules, such as the cockpit, interior trim, trunk, side doors, rear suspension system, and braking system. An interfunctional team of people from design, product engineering, production engineering, prototyping, vehicle testing, procurement, manufacturing, and other functions...
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  • Zara Five Forces Analysis
    to flexibility. Table I Companies (Spanish and other nationalities) in the Inditex group, 31 January 2001 Spanish Raw materials and manufacture Logistics Sales Comditel, Samlor, Trisko, Nikole, Choolet, Sircio, Zintura, Fioos, Hampton, Tempe, Denllo, Stear, Glencare, Yeroli Zara Logõstica, Massimo dutti...
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  • Case Study
    Decisions in a Supply Chain Chapter 15 Pricing and Revenue Management in a Supply Chain Chapter 16 Information Technology in a Supply Chain Chapter 17 Coordination in a Supply Chain 3 CONTENTS Preface xiii Part I Building a Strategic Framework to Analyze Supply Chains Ch 1 Understanding the Supply...
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