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  • Comparation Study of Instant Noodle Nong Shim Korea and Indomie Indonesia
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  • Brand Positioning of Indomie
    Porter’s Generic Strategy The overall cost leadership is the most appropriate strategy for Indomie (mie goreng) as the dominant market leader in response to the price war competition in the market with their follower and challenger. To compete effectively in price-sensitive market such as instant
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