• In-Depth Interviews
    In-depth interviews 1. Introduction 2. Description 3. Advantages 4. Limitations 5. Area of application/ examples 6. Ethicality / ethical implications 7. Conclusion Introduction What is In-depth interviews? The in-depth interview is an approach designed on the research...
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  • a guide on how to do an ias
    Topic 5 : Methods of Enquiry • Surveys • Focus Groups • In-depth interviews • Use of primary and secondary sources • Participant and non-participant observation Quantitative and Qualitative Research The selection of which research approach is appropriate in a given study should be based upon the...
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  • Qualitative Data and Interviews
    structured, semi-structured and unstructured interviews, and observation techniques. Secondary data is more or less, anything else: statistics produced by the state, and private companies, and also letters, books and television. Secondary data has the advantage of being cheaply, quickly and easily obtained...
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  • Focus Group
    development research. Individual depth interview It is an interview that is conducted face-to-face, in which the subject matter of the interview is explored in detail using an unstructured and flexible approach. As with all qualitative research, depth interviews are used to develop a deeper understanding...
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  • Marketing
    primary research. We consider some of them: 1. Interviews 2. Mystery shopping 3. Focus groups 4. Projective techniques 5. Product tests 6. Diaries 7. Omnibus Studies 1.0 Interviews This is the technique most associated with marketing research. Interviews can be telephone, face-to-face, or over the...
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  • Business Research
    get ideas about the problem ❖ Exploratory information from an experience is not expected to be conclusive ❖ Such surveys often consist of interviews with a small group that has been carefully selected. Some formal questions may be asked but the respondents are generally allowed to discuss the...
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  • SCHOOL STUFF
    problem of ‘going native’, which refers to the fact that a researcher will cease to be a researcher and will become a full-time group participant. ADVANTAGES of this type of covert participant role are: The researcher may gain access to social groups who would otherwise not consent to being studied. ...
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  • Marketing
    Branding and name research * New product research * Understanding of new environment Through qualitative research methods such as in-depth interviews, observations and focus groups; marketers are exposed to accurate results of certain behaviours and as a result can form strategies. Qualitative...
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  • Quantitaive and Qualitative Research
    approach that is used to collect primary data which in this case is very valuable to the objectives of the study. The In-depth interview process also known as the One-on one interview would allow the researcher to gain direct information from a respondent at the Magnetic Island. Given that most of the...
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  • Dreamoverseas Marketing Plan
    nationality students. In seeking more opportunities and investigating the corresponding solutions for the objectives, research instruments such as in-depth interview and questionnaire is used to explore the perception and behavioral attitude toward choosing an education agent. SPSS is employed to analyse data...
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  • Asses the Strengths and Limitations of Unstructured Interviews for the Study of Boys Underachievement at School
    unstructured interviews for the study of boys underachievement at school Unstructured interviews have advantages and disadvantages and as a qualitative method they are expressed through words and relay people’s thoughts, feelings and motivations. Unstructured interviews are interviews that don’t have...
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  • Mr. Theissen
    much greater. * “The adge” a problem well defined is a problem half solved is worth remembering. Q2What are the advantages and disadvantages of secondary data? Advantage: Highly available, fast to get, less expensive. Instantaneous. Disadvantage: Not designed specifically to meet the...
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  • Methods of Data Collection
    clearly understand the purpose and relevance of the study. This is particularly important when you use a questionnaire to collect data because in an interview situation you can answer a respondent’s questions but in a questionnaire you will not have this opportunity. In the following sections each method...
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  • Is Ethnography a Suitable Meth
    Wainwright (1997) in his paper in The Qualitative Report, stating that ethnography can be distinguished as: “...the attempt to obtain an in-depth understanding of the meanings and ‘definitions of the situation’ presented by informants, rather than the quantitative ‘measurement’...
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  • Notes
    elsewhere, assess the strengths and limitations of unstructured interviews for investigating the effects of streaming. Streaming involves allocating pupils of similar ability to the same class for all or most lessons. Unstructured interviews allow for researchers to question and research amongst participants...
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  • Research Methods
    best results possible. One method that is used is experiment; this is where you play an active part in an experiment over a period of time. The advantages of this are that it is a powerful research method and that it establishes a cause and an effect and it can be replicated easily. The disadvantages...
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  • The Role of Research in Academic and Business Life in B2B Marketing
    research (B2B International, not dated). Qualitative Research: In this research there are three techniques used; they are focus groups, depth interviews and e-focus groups. 1. Focus groups: It is a method using in qualitative research. It is a type of group discussion. In this participants...
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  • Recruitment Technique
    Stages of Recruitment Technique Resume’s/CV Review Initial Screening Interview Analyze the Application Conducting Tests and Evaluating performance Preliminary Interview Core and Departmental Interviews Reference checks Job Offer Some of the key stages are described in detail below Selection...
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  • Exploratory Research Design
    Qualitative vs. Quantitative Rationale for Using Qualitative Research A Classification of Qualitative Research Procedures Focus Group (FG) Interviews Depth Interviews Projective Techniques 3 A Classification of Marketing Research Data Marketing Research Data Major data used in exploratory ...
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  • Chap 5
    statistical significance because the data are generated in rigorous and scientific manner. Advantages of Qualitative Research 1) Cheaper than quantitative research 2) No better way to understand the in-depth motivations and feelings of consumers -Popular form of qualitative research, product managers...
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