"Importance Of Physical Evidence In Service Sector" Essays and Research Papers

  • Importance Of Physical Evidence In Service Sector

    Services Marketing Mix Services Marketing Mix refers to the combination of marketing activities an organization engages in to promote and sell intangible services, as opposed to tangible products. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally...

    Four Ps, Marketing, Marketing mix 762  Words | 3  Pages

  • The Importance of Physical Evidence

    What is Physical Evidence? Physical evidence is any object that can establish that a crime has been committed or can link a crime and its victim or perpetrator. Almost anything can be physical evidence, to list the objects that could be used as physical evidence is impossible. (Saferstein, R. 2009) Common Types of Physical Evidence There are several common types of physical evidence that are found at a crime scene and can be used in cases. However, the weight of a given piece of evidence is ultimately...

    Computer forensics, Evidence law, Fiber 909  Words | 3  Pages

  • service sector

    _____________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world economy nowadays is increasingly characterized as service economy .As today more than 70% of world economies income and employment is contributed by services sector and p their major contribution to the GDP in developing countries. Service marketing refers to the marketing of services as against tangible...

    Business, Marketing, Marketing research 980  Words | 4  Pages

  • Service Sector

    The tertiary sector of the economy (also known as the service sector or the service industry) is one of the three economic sectors, the others being the secondary sector (approximately the same as manufacturing) and the primary sector (agriculture, fishing, and extraction such as mining). The service sector consists of the "soft" parts of the economy, i.e. activities where people offer their knowledge and time to improve productivity, performance, potential, and sustainability, what is termed affective...

    Economics, Economy, Industry 1988  Words | 7  Pages

  • Importance of Service

    Importance of Service We can define customer service as the provision of service to customers before, during and after a purchase. That being said Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. In hospitality, the customer service is the main reason why this industry is where it is now a days, because it depend totally of what kind of service is provided to customers...

    Customer, Customer service, Good 632  Words | 3  Pages

  • Service Marketing Mix

    SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people, process, & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and...

    Business, Kotak Mahindra Bank, Management 806  Words | 3  Pages

  • The Importance of Dna Evidence

    The Importance of DNA Evidence What is DNA? Is it these winding strands that look like ladders or is it what gives a person blonde hair and blue eyes? Actually, DNA is both of these things. DNA is a person’s genetic makeup–their hereditary blueprint passed on by their parents. It is a part of almost every cell in the human body. In each cell, a person’s DNA is the same; it stays the same throughout their lifetime. DNA is found in skin tissue, sweat, bone, the root and shaft of hair, earwax, mucus...

    Alec Jeffreys, Combined DNA Index System, DNA 1590  Words | 4  Pages

  • Service Marketing Mix

    Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement...

    Customer, Customer service, Management 895  Words | 3  Pages

  • Services Sector of Pakistan

    Contribution of Services Sector in economy of Pakistan Submitted to: Miss Farhat Iqbal Submitted By: Mehak Liaqat Ali Bisma Mumtaz BBA Sem 5 Section B Kinnaird College for Women, Lahore Contribution of Services Sector in Economy of Pakistan Introduction: Services sector is largest and fastest growing sector in the world economy. The share of services sector in total GDP is 47 percent in low income countries, 53 percent in middle income countries and 73 percent in high income...

    Consumer theory, Economy, Income 1220  Words | 4  Pages

  • Public Sector and Customer Service

    and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations, public organisations and third sector organisations. Please ensure you provide a description for each organisation, rather than a list. Organisation type | Name of organisation | Description of products and services | Commercial organisation | Cleaning firms | Cleaning company offering cleaning services. This company for...

    Customer, Customer service, Employment 1703  Words | 7  Pages

  • 8 Ps of Service Marketing

    People and Services Marketing 'People' as part of the marketing mix People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like...

    Customer, Customer service, Marketing 1414  Words | 4  Pages

  • Importance of Physical Education in Schools

    Importance of Physical Education in Schools SPO3001 Learn to Swim Table of Contents Page Introduction 3 Definition of Physical Education 3 What is taught in Physical Education? 4 Importance of Physical Education 5 The Importance of Physical Education as it relates to Swimming 7 Disadvantages of lack of Physical Education 9 Conclusion 10 References 11 Introduction Physical education...

    Education, Exercise, Nutrition 2071  Words | 7  Pages

  • Identifying And Collecting Physical Evidence

     Identifying and Collecting Physical Evidence There are many differents things involved in the identification and collection evidence. In order to do these things you have to know what things like what physical evidence is, what impressions are, different types of evidence you could find and how to use it and knowing what forensic science is and the different types is important too. Also you need to know the proper labelling technique...

    American Academy of Forensic Sciences, Computer forensics, Fingerprint 1384  Words | 4  Pages

  • RISE OF SERVICE SECTOR IN INDIA

    ON ‘RISE OF SERVICE SECTOR IN INDIA’ SUBMITTED TOSUBMITTED BY: MANASWINI ACHARYA SUSHMA (14PGDM013) SHRESHTHA (14PGDM053) DINESH GUPTA (14PGDM016) ANGAD SINGH (14PGDM003) Abstract: This paper presents an overview of how the service sector has risen in India...

    Agriculture, Compound annual growth rate, Economic growth 659  Words | 2  Pages

  • Impact of Service Sector on Recession

    SERVICE SECTOR: Service sector also known as tertiary sector consist of following structure: A. Transport, Communications and Trade Transport, storage, communication 1. Railways 2. Transport by other means and storage 3. Communications Trade, hotels, restaurants B. Finance and real estate Banking & insurance Real estate, ownership of dwellings, and business...

    Bank, Economic growth, Economics 927  Words | 4  Pages

  • The Importance of Physical Security

    * * * * The Importance of Physical Security * Shontay Clark * University of Phoenix * CJA 585 * Bob Riley * May 2, 2011 The Importance of Physical Security Abstract Understanding the importance of physical security rest in acknowledging the two main elements of security; people, and technology (...

    Access control, Burglar alarm, Computer security 1537  Words | 6  Pages

  • importance of financial services

    INTRODUCTION Financial Services is a term used to refer to the services provided by the finance market. Financial Services is also the term used to describe organizations that deal with the management of money. Examples are the Banks, investment banks, insurance companies, credit card companies and stock brokerages. These are the types of firms comprising the market, that provide a variety of money and investment related services. Financial services are the largest market resource within the world...

    Bank, Economics, Finance 1923  Words | 6  Pages

  • Service Marketing

     Consumer Decision Making: The Three-Stage Model of Service Consumption Pre-purchase Stage Service Encounter Stage Post- encounter Stage Customers seek solutions to aroused needs Evaluating a service may be difficult Decision to buy or use a service is triggered by need arousal. What promts us to purchase? Needs. Triggers of need: Unconscius minds Physical conditions External sources Need arousal leads to attempts to find a solution. Evoked set – a set of products and brands...

    Cognition, Customer service, Decision making 373  Words | 3  Pages

  • Developing a Service Brand Using the Service Mix

    DEVELOPING A SERVICE BRAND USING THE SERVICE MIX -Kunle Dixon Odukoya Unlike product brands, service brands are identifiable activities or benefits that one party can offer to another that is essentially intangible and doesn’t result in a change in ownership. Thus service brands are those utilities that have as their core, the five attribute of services vis • Intangibility: not existing in physical form • Invisibility: cannot be seen • Inseparability: cannot be separated from the provider ...

    Brand, Brand management, Customer service 1495  Words | 6  Pages

  • Difference Between Manufacturing and Services Sector

    SUBMITTED BY: G.V.V.S.Chandra Sekhar REG NO: 1226212108 MBA-IBF SECTION- ‘C’ | Difference between manufacturing and service organization’s operations To compare the operations between the manufacturing organization and service organization, I have taken the example of Mahindra automobile sector as a manufacturing organization and State bank of India banking sector as service organization. The Mahindra Company imports its raw materials from Japan, where after getting its parts it first initially...

    Automobile, Automotive industry, Customer 1993  Words | 6  Pages

  • Germany service sector

     CASE STUDY The Service Sector of Germany I. Table of Contents II. Abstract III. Introduction Germany has the largest population in the European Union with 84.5 inhabitants in January, 2010. The prosperous German economy attracts millions of immigrants from around the world as it is the third largest country in terms of immigration. Germany is bordered by Poland, Czech Republic, Austria, Switzerland...

    Economics, Economy, European Union 904  Words | 4  Pages

  • Importance of Physical Fitness

    English Assessment 2013 Importance of Physical Fitness Importance of Physical Fitness Physical fitness is one of the most important key to a healthy body. It is the basis of creative artistic activity. Physical fitness means the condition of being physically healthy, especially exercises and proper nutrition. It is the reason, a state of general well-being marked by physical health and mental stability. Physical fitness is not just bending our body. It is about having cardiovascular and overall...

    Exercise, Exercise physiology, Health 991  Words | 4  Pages

  • The importance of Physical Education

    The importance of physical education and physical activity cannot be undervalued, as now more than ever, an emphasis has been placed upon the health of the future generation. It is widely established and recognised now that early childhood is the best time to create a positive attitude towards physical education and more significantly a healthy lifestyle. Physical education supports lifelong health both physically and mentally, however this isn’t the only way it allows people to flourish. Physical...

    Education, Exercise, Health 952  Words | 3  Pages

  • Positioning Strategies for Service Providers

    Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm's positional strategy...

    Economics, Marketing, Marketing mix 1536  Words | 7  Pages

  • The Importance of Hr

    Public Sector: Why HR is such a life or death issue The government accepts the need for better people management after a study showed a link with lower mortality in hospitals. Report by Gareth Huw Davies HUMAN RESOURCES may be coming into its own at last, as research shows that it could play a vital role in the reform of the NHS. Evidence to be presented this week at a conference attended by health-service executives will show that better HR, rather than more doctors, could be the key to saving...

    Better, Government, Hospital 1191  Words | 3  Pages

  • Importance of Physical Education

    of Physical Education According to Charles A. Bucher, physical education, an integral part of total education process, is a field of endeavour which has as its aim the development of physically, mentally, emotionally and socially fit citizens through the medium of physical activities which have been selected with a view to realizing these outcomes.” The Objectives of Physical Education Basically physical education aims for the: PHYSICAL DEVELOPMENT Through the carefully selected physical an...

    Central nervous system, Exercise, Health 880  Words | 3  Pages

  • Physical Activity Importance

    Therefore, how do we prevent childhood obesity and what strategies can be implemented that will increase and promote awareness of increased physical activity amongst young children? A whole of society approach can play a major role in addressing and or preventing obesity. If young children can be educated and informed about the important benefits of physical activity and a healthy lifestyle through participation of family, media, health and school environments, and apply what they learn to everyday...

    Childhood, Health, Hypertension 2266  Words | 7  Pages

  • Importance of customer service/communication

    Importance of customer/client care It shows a great deal of professionalism when a company takes good care of its customers, both internally and externally. Professional employees will most likely deal with clients in a professional manner, with the right communication, with respect and a genuine attitude. A good customer service will help the company: To keep loyal clients – develop trust To gain new clients To develop a good referral To develop within its employees a sense of proudness and...

    Communication, Customer service, Message 561  Words | 3  Pages

  • Logistic Management for Service Sector

    In response to the topic, I feel that logistic management also applies to the service sector. The essay will begin with a brief description on logistic management and its role in manufacturing firms, followed by a discussion on logistic management in service firms. What is Logistic Management A logistics department plans and controls movement and storage of its products and/or services to achieve organization efficiency and cost control. Thus, logistics management normally involves the following...

    Better, Inventory, Logistics 1067  Words | 4  Pages

  • Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature...

    Customer, Customer service, Marketing 1506  Words | 5  Pages

  • Service Marketing Introduction

     Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant), hotel, education, hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product, you do not own the product, experience of using it. You don’t buy the provider of the service...

    Consultative selling, Customer service, Goods 501  Words | 2  Pages

  • Telecom Sector in India

    INDIAN TELECOM SECTOR: AN OVERVIEW At 110.01 million connections ' Indian Telecom Industry' is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007. Over the last 3 years, two out of every three new telephone connections were wireless. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to grow at 2...

    Mobile phone, Mobile phone companies of India, NTT 1840  Words | 6  Pages

  • Customer Service

    will provide evidence for Mandatory unit 838 – Demonstrate understanding of customer service for Diploma in Customer Service Level 3. Learning Outcome 1: Be able to follow their organisation’s accepted customer service language Assessment Criteria: 1.1 Communicate to customers their organisation’s service offer, how it balances organisational and customer needs and how it meets customer expectations 1.2 Compare the service offers of commercial, public sector and third sector organisations...

    CHC Helicopter, Customer, Customer service 1394  Words | 6  Pages

  • Physical Good Difference from Pure Service

    Product in marketing term has 2 combination tangible and intangible products. Product maybe a physical goods or service or combined of both. Product can be 100 percent emphasis on physical goods- cars, golf club, soft drink- to 100 percent emphasis on service- internet service provider, postal service. But we will call all of this as product. Good is physical thing, it can be seen and touched. You can try on fur coat or eat pat thai in street shop. A good is tangible. When you buy it, you own...

    Good, Goods, Internet service provider 1083  Words | 4  Pages

  • Examine the Importance of Demographics and Physical Infrastructure

    comprises lifestyle; therefore, opting for services would have provided an additional unique dimension for deciding to reposition Cruiser Thorr. Added dimensions of functionality, which cover four appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment—the younger generation—with an exciting, hip, affordable machine, which reinvented a lifestyle, continued dedication to quality, featured expanded services, including finance options, maintenance...

    Brand, Brand management, Marketing 1875  Words | 7  Pages

  • Importance of Physical Education

    rtna Give the importance of Physical Education. • It’s a link to good health. The value of physical fitness can never be overstated. It’s only in physical educational classrooms that students learn the value of taking care of themselves thru proper grooming, healthy eating and regular exercise. • It’s a preventive measure against disease. Many doctors today agree that obesity is a serious health risk. Without any form of diet management and control with the numerous processed food...

    Exercise, Health, Muscle 1840  Words | 6  Pages

  • Service Sector

    Role of Service Sector in Indian Economy Compiled By: Sandesh Gupta Prof. Sukhada Waknis Submitted To: ROYAL COLLEGE OF ARTS, SCIENCE, COMMERCE AND MANAGEMENT STUDIES FYBMS (Sem - II) 1 Role of Service Sector in Indian Economy “Project work is never an individual effort” We would like to thank Prof: A.E. Lakdawala for giving us the opportunity to do BMS course in his college. We would also like to Prof: Sukhada Waknis for providing her guidance in completing this project...

    Economic growth, Economics, Economy 19692  Words | 67  Pages

  • Service Triangle for Insurance Sector

    SERVICE TRIANGLE FOR INSURANCE SECTOR NTERNAL EXTERNAL MARKETING MARKETING “Enabling Promises” “Making Promises” PROVIDERS CUSTOMERS INTERACTIVE MARKETING “Keeping Promises” Services Marketing can be explained with the help of the Service Industry Triangle. There are three entities in the whole transaction process. They are explained as below: CUSTOMERS Customers refer to the persons who have certain needs, wants and desires. For the Insurance sector, the customers refer to...

    Endowment policy, Insurance, Life insurance 1023  Words | 6  Pages

  • Australian Service Industries

    becoming a service based economy with increased reliance on the service sector to sustain economic growth across the next 5-10 years". Discuss this assertion including a review of the contribution that the service sector has made to the Australia economy across the past 10 years, and present your view on the contribution it will make across the next 5-10 years, with rationale. Introduction Life without services is unimaginable. Today everything we need or do is a service. Service is usually defined...

    Australia, Australian dollar, Economics 1678  Words | 5  Pages

  • Service Sector

    SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix, plus three Ps of services: participants, physical evidence, and process (of service assembly). [pic] Service Marketing A Service is an economic activity, that is intangible or not be touched...

    Customer, Customer service, Marketing 3731  Words | 13  Pages

  • Evidence

    Assignment #1 Evidence: CRJS355 Real/ Physical Evidence Real or physical evidence is evidence that can be addressed to the court directly without any interposing of a testimony of witness other than what is required of the basis for such evidence. Real evidence and physical evidence is basically the same thing physical evidence is just object that has been involved in the actual crime scene or took place and played some type of part in it. But when it comes to real evidence it basically...

    Circumstantial evidence, Direct evidence, Evidence 1104  Words | 3  Pages

  • The Importance of Courteous Customer Service

    The Importance of Courteous Customer Service So how do you practise courteous customer service? First, determine the needs of your customers. By needs, we refer not only to the needs that they will pay you for but to any need that will provide them convenience while under your care. Just take for example when you are going to a hotel. When you rent a hotel room, you primarily pay for the room, water and electricity or even food. However, the best hotels in the world are not renowned only for...

    Customer, Customer relationship management, Customer service 698  Words | 3  Pages

  • Importance of Social Service

    Short Essay on importance of social service Man is primarily a member of a social community. He should not only be concerned about himself but also for the welfare and development of society as a whole. It is truly said that “Jana-Seva” is “Janardhana-Seva”. The feeling of self-satisfaction that comes when one sees the unshed tears of joy in the eyes of one whose hunger has been appeased, whose thirst has been allayed and whose needs are fulfilled is indeed heavenly. The service rendered by an...

    Social work, Sociology 1110  Words | 3  Pages

  • Importance of customer service

    IntroductionNowadays, many medium sized service companies have appeared in our market society. What factors have led them to success? Of course, the most important one is doing as best as they can on customer service. Customer service is not only a quick table wipe and a glass of ice water. There are many mechanisms to control it. In this essay, I am going to describe the importance of customer service, and then I am going to talk about how customer service works in the system. Follow that I want...

    Communication, Customer, Customer service 1028  Words | 4  Pages

  • “the Service Company Can Differentiate Its Service Delivery in Three Ways: Through People, Physical Environment and Process”

    Principles of Logistics and Marketing Essay “The service company can differentiate its service delivery in three ways: through people, physical environment and process” (Kotler P, 2005). Introduction: In today’s competitive marketplace companies are competing strategically through service quality for better differentiation. In certain time of period the successful companies were using marketing mix model of four elements: Product, price, promotion and place. However later...

    Courier, Customer service, Environment 1189  Words | 4  Pages

  • The Importance of Physical Education and Health Education in the Development of an Individual

    THE IMPORTANCE OF PHYSICAL EDUCATION AND HEALTH EDUCATION IN THE DEVELOPMENT OF AN INDIVIDUAL Physical and health education is a significant aspect of a wholesome education around the world. Ministries of education all over the globe incorporate physical and health education into its curriculum. This clearly indicates that both physical and health education are key aspects in the development of an individual. Physical education is defined as a course of education learning that in a encourages...

    Epidemiology, Exercise, Health 1650  Words | 5  Pages

  • Physical Evidence

    PHYSICAL EVIDENCE MANUAL OREGON STATE POLICE FORENSIC SERVICES DIVISION Preference The purpose of this handbook is to educate our customer in the Criminal Justice System regarding the services provided by the Oregon State Police Forensic Services Division, and the recommended methods of documenting, collecting and preserving physical to ensure the best analysis results. The value of properly collected physical evidence followed by examination and interpretation by the forensic laboratory...

    Bloodstain pattern analysis, Combined DNA Index System, CSI: Crime Scene Investigation 22302  Words | 69  Pages

  • Syllabus Service Management

    MANAGEMENT PROGRAMME Term-End Examination June, 2005 MS-65: MARKETING OF SERVICES Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : This paper consists of three Sections A, B and C. Section A is to be attempted by students registered for MS-65 for July, 2004 or January, 2005 semesters. Section B is to be attempted by students registered for this course for July, 2003 or January, 2004 semesters. Section C is to be attempted by all the students. All questions carry equal marks. SECTION...

    Health care, Hospital, Marketing 1180  Words | 4  Pages

  • Importance of Service Excellence to an Organization

    Task one Service excellence is important to an organisation as it is the key to gaining new customers and customer retention. Any business must operate on the basis that customer service is the most critical aspect to a business’ success as happy customers are more likely to continue using the service provided and more importantly will pass their experiences onto potential new customers. This is becoming even more significant as customers are communicating their service experiences – good and bad...

    Consumer protection, Customer, Customer satisfaction 2419  Words | 7  Pages

  • Implications of Fdi in Insurance Sector in India

    Implications of FDI in Insurance To study the impact of FDI in insurance we first look at the how the Indian insurance sector has evolved over the years. Indian insurance sector has experienced different phases from being an open competitive market to being nationalized and back to deregulation. The Indian insurance story began in India in the year 1818 with the establishment of the Oriental Life Insurance Company in Kolkata. In the year 1912 the Indian Life Insurance Companies Act came into existence...

    Actuarial science, Economics, Endowment policy 1574  Words | 4  Pages

  • Importance of the Marketing Mix

    retention are essential elements of 21st century marketing. Essentially, it appears that the four Ps contain no personalized relationships between seller and customer. That leads to another problem, particularly in the fields of industrial and service marketing. The four Ps of the marketing concept seems to be orientated towards consumer goods and therefore it might fit well. But in industrial marketing, where the focus is on buyer-seller relationships and not products, the four Ps are not enough...

    Customer relationship management, Four Ps, Marketing 1125  Words | 4  Pages

  • Questionnaire on Sst Services Used by Banks

    Private Sector Bank Co-operative Bank Foreign bank 2. In which bank do you have an Account: _________________ 3. While opening the account, were you aware of SST services provided by your bank? a. Yes b. b. No 4. Which of the following SST services are you aware of? a. ATM b. Debit Card c. Credit Card d. Mobile banking e. Internet banking 5. Which of the following SST services are offered...

    Bank, Banking, Cheque 548  Words | 4  Pages

  • Service Marketing in Health Sector of India

    Title-Service Marketing in Health Sector of India Name-Kripal Singh Niranjan Introduction: - Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that...

    Business-to-business, Business-to-consumer, Health care 686  Words | 3  Pages

  • Service Marketing

    What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions * Cyberspace -the absence of a definable physical location where electronic transactions...

    Customer service, Environment, Environmentalism 384  Words | 3  Pages

  • The Importance of the Agricultural and Infrastructure Sectors in the Argentinean Economyl

    The Importance of the Agricultural and Infrastructure Sectors in the Argentinean Economy Case studies involving the PMP (policy making process) A key feature of economic development in Argentina has been its high economic volatility which has encompassed periods of high economic growth and high productivity gains followed by periods of persistent under performance ending in severe crisis damaging overall productivity. Considering the last crisis of four...

    Agriculture, Economics, Economy 2271  Words | 7  Pages

  • Marketing of Banking Services

    Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand, financial marketing is the function which relates uncongenitalies, differences...

    Advertising, Bank, Consultative selling 1433  Words | 6  Pages

  • Service Quality

    of service quality; also include the dimension of service quality based on 10 dimensions with 97 determinants of quality relating to service which may cause such a gap. They were reliability, responsiveness, competence, access, courtesy, communication, creditability, security, understating or knowing the customer, and tangibles. Generalization of quality dimensions was not possible among all types of services taken together, however important insights were available pertaining to each service type...

    Customer, Customer service, Dimension 1236  Words | 4  Pages

  • Customer Satisfaction in the Tourism and Hospitality Industry: Analysis on Service Quality and Service Failure

    Analysis on service quality and service failure 2.0 BACKGROUND OF THE STUDY / INTRODUCTION Customer satisfaction plays a crucial role for success and survival in today’s competitive market. Customer satisfaction is considered a prerequisite for customer retention and loyalty, and obviously helps in realizing economic goals like profitability, market share, return on investment, etc. (Scheuing, 1995; Reichheld, 1996; Hackl and Westlund, 2000). Customer’s overall satisfaction with the services of the...

    Customer, Customer satisfaction, Hospitality industry 1978  Words | 6  Pages

  • A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

    RESEARCH PROPOSAL ON A COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION Marketing as a concept was generally associated with tangible goods like consumer and manufactured goods. Gradually the principles of marketing were applied to businesses intangible goods also like financial services. Banks as providers of financial services had a monopoly in providing service to customers, in the early years of banking business. Even though...

    Bank, Customer, Finance 771  Words | 3  Pages

  • Dragonair service management case study

    Hong Kong-based international airline. It network covers 49 destinations across the Asia-Pacific region. (Dragonair, no date) The nature of Dragonair is to provide air transport service for the travelers. It ensures the flight safety and provides the excellence services to customers. Dragonair provides customization service to satisfy the variability of customers’ needs. It also provides the low cost ticket sometime to solve the perishability problems. From the competitive, airline is not an easy entry...

    Airline, Cathay Pacific, Design 771  Words | 2  Pages

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