• Product Life Cycle Theory
    based on the all familiar biological life cycle, wherein a seed is planted (introduction stage), germinates (growth stage), sends out roots in the ground and shoots with branches and leaves against gravity, thereby maturing into an adult (maturity stage). As the plant lives its life and nears old age...
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  • Fly Dubai
    (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major...
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  • Awareness Article from Emerald
    Coupons do not have any significant effect on product trial. Research limitations/implications – Only one category of product was considered. None were high involvement so these need further research. Practical implications – Greate understanding of how Malaysian customers respond to the various sales promotions...
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  • Ethical Positioning
    and finally the ranking of the brands. Research limitations/implications – The EPI parameters’ weight will vary owing to the non-existence of universal ethics and hence subsequently every cohort will have its own weight. Practical implications – EPI will be an important tool from the managerial point of...
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  • E-Marketing Plan: Home Depot
    | Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 | | Table of Contents I. Executive Summary (Assignment 8.2) For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today...
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  • Jetblue
    for the next day schedule. As JetBlue grows, one of its technology tools is an "operational recovery system." During any disruption -weather that grounds some flights, for example -- it allows planners to select various goals before rerouting planes while meeting criteria such as no canceled flights...
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  • The Effects of Advertising Media on Sales of Insurance Products: a Developing-Country Case
    the message, and the format are critical ingredients of a successful advertising program in the insurance industry. Research limitations/implications – The insurance industry in Nigeria was studied from a holistic viewpoint due to the need to present reliable and detailed information for decision...
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  • An Assessment on the Product Quality of Marikina Shoe Exchange
    from a product before it breaks down and replacement is regarded as preferable to continued repair. This approach to durability has two important implications. First, it suggests that durability and reliability are closely linked. A product that fails frequently is likely to be scrapped earlier than one...
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  • Sales Promotion
    for high-equity brands, monetary promotions are more effective for utilitarian products than for hedonic products. The authors then discuss the implications of the multibenefit and the benefit congruency frameworks for understanding consumer responses to sales promotions, reexamining the value of everyday-low-price...
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  • Marketing Management 2012 Exam
    | | | | | Marketing Tourism and Hospitality Faculty of Business, Economics and Law | | Marketing Management/MKT5MMA | | Subject Learning GuideSemester 12013Bundoora Subject Coordinator: Associate Prof Clare D’SouzaInstance Coordinator:Professor Gillian Sullivan-Mort | | ENQUIRIESDr...
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  • Holiday making decision
    starting on June 15th, it’s not entirely appropriate to ask for holidays for the entire month of August! It would be a bit stupid to refuse a job on the grounds that you cannot go away on vacation this year. It is the second year running where we do not have control over anything!” 2. Information search ...
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  • Ups Analysis
    Being inspired by an impression of the brown and yellow shield symbolizing UPS logo, our group has come to an insight research about UPS operations to figure out how they did to reach global market and also to maintain their longevity in logistics business. Our research is based on models like five forces...
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  • Internship Report
    Internship Report On Marketing Implication In Textile Industry: A Study on Al-Muslim Group [pic] Date of Submission: July 13, 2009 Internship Report On Marketing Implication in Textile Industry: A Study on Al-Muslim Group ...
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  • Green Marketing
    WHAT IS GREEN MARKETING A majority of people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics, though in general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services...
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  • Perception
    assigning meaning to them. Marketing stimuli have important sensory qualities. We rely on colors, odors, sounds, tastes, and textures (the “feel” of products) when forming evaluations of them. Each of these sensations is discussed and placed into proper context of marketing usage and attention attraction...
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  • Marketing Plan Basics
    The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:...
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  • Buying Behaviour
    INTRODUCTION For the first time, perhaps, the entire economic world is tilting in favor of the fairer sex. Leaving aside the social implications, the economic implications are hard to ignore for any business entity. Today’s woman is no longer confined to the role of a ‘homemaker’. Now she is the ‘chief...
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  • Pachuau
    ETHICAL ISSUES IN MARKETING & ADVERTISING Advertising is communication for advancing an issue/ cause. Criticism includes exaggerated claims and outright falsehoods. Lack of taste, irritating repitition and offensive character including negative stereotypes. Charged with creating a consumerist culture...
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  • Literature review
    Customer Loyalty and Customer Loyalty Programs Mark D. Uncles School of Marketing University of New South Wales Sydney NSW 2052 Australia m.uncles@unsw.edu.au Grahame R. Dowling Australian Graduate School of Management University of New South Wales Sydney NSW 2052 Australia grahamed@agsm...
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  • Strategic Mgt
    1 Provide a Clear and Accurate Outline of the Planning Principles and Processes Involved In Developing a Marketing Strategy with Appropriate Supporting Examples What is marketing? Marketing according to Doyle (1998) “is the management process that seeks to maximise returns to shareholders by developing...
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