• Rang de Basanti - Consumption, Citizenship and the Public Sphere
    fun’ bandwagon. The release of Bollywood youth films, especially in the years post 2000 bear testimony to this fact. Apart from sporting a fresh, youthful look, these films also have themes that the youth can identify with. According to observers of the Hindi film industry, Indian filmmakers are...
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  • Product Placement in Hindi Movies
    Screen somewhere in the 1990s. According to Rajadhyksha (2004), Hindi film industry is a reflection of the culture of India and the products and practices endorsed by Bollywood have a significant impact on the movie goers. With the growth of urban middle class many multiplexes have also come up. So the...
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  • Sociology
    they seem.” Media has a great impact in our lives. It provides us information & it somehow influences our views in life. A 16-year-old girl said, “Everything you see is sex, sex, sex. You turn on the TV & see somebody having sex; it’s in music videos & every movie. . . It’s like not...
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  • Women in Indian Cinema
    predominantly male audience. The audience called her 'Fearless Nadia’. This was a very bold characterisation for a woman in Hindi cinema in the 1930’s compared to the regressive portrayal that followed in the decades to come. Though women were ubiquitous in popular cinema, they were inevitably denied depth or...
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  • Study on Tobaco
    older women are tailored to address the needs for pleasure, relaxation, social acceptability, and escape from daily stresses.37 10 11. Tobacco in Movies & Impact on Youth Smoking is highly prevalent in Hollywood films featuring popular actresses and may influence young audiences for whom movie...
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  • Language of Cinema
    "Alam Ara" the first Hindi talkie film. Marathi cinema has grown in recent years, with two of its films, namely "Shwaas" (2004) and "Harishchandrachi Factory" (2009), being sent as India's official entries for the Oscars. Today the industry is based in Mumbai, Maharashtra, but it sprouted and grew...
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  • pakistan studies
    dressing sense and culture is also altering. There are very less movies in bollywood that highly promote good moral values or we can say patriotic values. Hence it is obvious that it will give a bad impact on today's youth. Not only the youth will suffer from this, but the society will also suffer...
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  • The Remake Trend
    , a film of universal appeal? Or is it playing safe by making a film that has already proved its credentials at the box office that any star today would agree to relive? Or is it just a lazy way to make a movie?  The reasons are varied and debatable. But if one delves into the psyche of a producer...
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  • Mass Communication
    . Moreover, in India, Television made a humble debut when Doordarshan (DD) was initiated in 1959. Today, Television service is available throughout the country, directly as terrestrial TV and through cable operators, as satellite TV. When taking Films into consideration, India‟s first Film was...
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  • Pvr Mkt Stagy
    consumption spending and consequent changes in lifestyle are also spurring the growth of the Indian Entertainment sector. Since the late 90’s distribution has become equally as important as production to the Indian movie industry. Multiplexes were the natural choice for distributing movies in large cities...
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  • Bollywood
    which is not included in the movie. Dialogues and lyrics Main article: Bollywood songs The film script or lines of dialogue (called "dialogues" in Indian English) and the song lyrics are often written by different people. Dialogues are usually written in an unadorned Hindi that would be...
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  • Rdb - Review
    , plane hijacking, border issues or Kargil. The movie is about our internal problems and issues that concern our daily lives. RDB is not just a movie, but a sense of direction to the youth of this country on how to make our country better. It’s a message on how to accept the challenges and take...
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  • Globalisation of Entertainment Industry in India
    international film studios like Warner Bros., Disney, Fox and DreamWorks have entered into collaborations with local film production houses to develop Hindi and regional movies. “Saawariya”, in 2007 was the first Hollywood produced Bollywood movie in India. “My Name is Khan”, produced by Fox Star Studios was a...
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  • movie marketing
    Mithun Chakraborty and Anil Kapoor, which lasted into the early 1990s. Actresses from this era included Hema Malini, Jaya Bachchan and Rekha Some Hindi filmmakers such as Shyam Benegal continued to produce realistic parallel cinema throughout the 1970’s, alongside Mani Kaul, Kumar Shahani, Ketan...
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  • revisiting the golden era of hindi cinema
    , showcase and educate the common masses today, about the golden era of classic cinema , that brought India, international recognition back in the day. Aim : To design a mixed use public space showcasing, preserving and promoting the cinematic heritage of the Golden Era Of Hindi film industry i.e from...
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  • Bollywood
    why,to use a clich,change is the only constant in the Hindi film industry today.
Heres whats changing and why: 

Betting on Newbies 

In mid-1960 s,a bunch of Bollywood biggies came under the banner of United Producers,organized a talent contest and selected a pockmarked young actor with a prominent...
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  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    trend in Indian advertising commenced, when celebrities started endorsing various brands. Hindi film and Television stars along with famous sports personalities were roped in to endorse various prominent brands. Advertisements started featuring movie stars like Tabassum (Prestige cookers), Late Jalal...
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  • Analyst
    for some time. The number of Hindi GECs has risen from three in 2000 to nine in 2010. More importantly, there were about three news channels, whereas now there are about 60 today in the Hindi space25. Majority of news channels play large amounts of entertainment content. Hence, the audience for the...
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  • Film
    continues to do so throughout the country in contrast to France, where the film industry has suffered a great deal due to the popularity of Hollywood imports. Indian films are seen to have an integrative impact within the country and to shape a national public culture. Hindi (language) cinema, which is made...
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  • Pepsi and Its Competitors
    A Comprehensive Sustainability Program PepsiCo India - Our Portfolio Today Meets A Range Of Consumer Food & Beverage Needs Beverage Need States Refresh Snack Need States Refresh Hydration Enjoyment Sustenance Enjoyment Health Indulgence Health Indulgence...
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