• Product Placement in Hindi Movies
    instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005), Bollywood had not experienced...
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  • Rang de Basanti - Consumption, Citizenship and the Public Sphere
    . . . . . . . . . . . . . . . . . . . . 30 Social Responsibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Youth activism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Globalization: A brief history . . . . . . . ....
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  • pakistan studies
    REFFERENCES------------------------------------------------------------------08 INTRODUCTION: The term Bollywood is the informal term popularly used for the Hindi-language film industry Bollywood is the nickname given to the Indian film industry -. The B comes from Bombay (also known as Mumbai), a big city in...
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  • Women in Indian Cinema
    Of Names of Women in Hindi Cinema An Exploration in Semantics Anindita Ghose* Names are of central import for characterisation in Hindi cinema and more so for women because their roles are often not very well sketched out. Women are given less screen time than their male counterparts and therefore...
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  • Language of Cinema
    LANGUAGE OF CINEMA,ITS NEW TRENDS,IMPACT OF CINEMA ON SOCIETY,FILM AS A CONTEMPORARY ART FORM.. The cinema of India consists of films produced across India, which includes the cinematic culture of Andhra Pradesh, Assam, Gujarat,Haryana, Jammu and Kashmir, Karnataka, Kerala, Maharashtra, Orissa,Punjab...
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  • Sociology
    Erielle Roe O. | Student No: | 2011026082 | Date of submission: | July 17, 2011 | Time of submission: | 11:06 PM | Title of essay: | Sex, Youth, and Sociology | Major argument: | Learning Sociological Perspective can help us understand why teenagers engage to premarital sex (how?) | ...
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  • The Remake Trend
    I would like to thank my parents for providing me the quiet place to type down my speech. * In addition, a sincere thank you to my brother, a movie buff, who suggested me the topic. * I would also like to extend a sincere thank you to my computer engineer who came rushing in at 7 in the morning...
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  • Globalisation of Entertainment Industry in India
    This is the impact the film industry has had on the minds of Indian people. Indians love to watch movies.With the advent of improved technologies in all aspects from film production (Rise of 3D cinema, Advent of digital cinema and the growth of multiplexes)to marketing(wanna see a movie and all stores...
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  • Pvr Mkt Stagy
    in 2004. Hindi films constituted the bulk of films produced in India closely followed by regional films in Telugu, Tamil, Kannada and Malyalam. Hindi films are 7 the most popular films in India and account for over 40% of the total revenues of the Indian film industry. The majority of Hindi films are...
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  • Analyst
    industry, and the future looks extremely promising! However, the media universe is increasingly becoming more complex, specialized and fragmented. Today for media businesses, it has become essential to understand rapidly changing consumer behavior and preferences. These learnings could then be utilized...
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  • Study on Tobaco
    Study on: Tobacco in Movies and Impact on Youth (Indian Study - 2006) - Document Transcript 1. TOBACCO IN MOVIES AND IMPACT ON YOUTH Hemant Goswami, Rajesh Kashyap A STUDY ON • TOBACCO IN INDIAN MOVIES RELEASED IN 2004, 2005 • INFLUENCE OF MOVIES ON YOUNGSTERS Study by Burning Brain Society Supported...
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  • Rdb - Review
    Story / Writer PRASOON JOSHI PRAKASH MEHRA PICTURES PVT LTD KAMLESH PANDEY Release Date JANUARY 26, 2006 Director RAKEYSH OMPRAKASH MEHRA Language HINDI Genre SOCIAL Producer RAKEYSH OMPRAKASH MEHRA Choreography GANESH ACHARYA DEVEN KHOTE RAJU SUNDARAM RONNIE SCREWVALA VAIBHAVI MERCHANT ZARINA...
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  • revisiting the golden era of hindi cinema
    Revisiting The Golden Era Of Hindi Cinema Introduction : A country of 1.2 billion people, the ancient civilisation of India is a melting pot of cultures and juxtapositions. It is a land that will assault your senses all around. The vibrant colours, exotic aromas, cacophony of sounds, and the...
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  • Mass Communication
    Communicology 2011;1(1) Indian Mass Media: A Sociological Analysis Tilak Wijesundara School of Sociology, Wuhan University, Wuhan 430072, Hubei, People‟s Republic of China. Department of Sociology, University of Ruhuna, Matara, Sri Lanka E-mail: wtilak@gmail.com Abstract: Mass media is often linked to...
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  • Bollywood
    Bollywood From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the film industry of Hindi films. For the entire film culture of India, see Cinema of India. For the similarly named tree species, see Litsea reticulata and Litsea bindoniana. [pic] |South Asian cinema...
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  • Bollywood
    phonetic surrogate for an age-old expletive commonly used in the cow belt.
From production to publicity, from content to distribution, every aspect of the Hindi film business is in transition. New revenue models are being created with alacrity and dumped with abandon. Theres a missionary-like zeal to locate...
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  • movie marketing
    Project report on Movie Marketing By Mr. Punit Ketan Thakkar T.Y.B.M.S. Div – B Roll No – 109 Academic year 2010-2011 Project Guide Prof. Pankaj Natu DATE OF SUBMISSION 30TH September, 2010 SVKM’s Narsee Monjee College of Commerce and Economics Vile Parle (W), Mumbai-400053 -1- ...
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  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement...
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  • Coke N Pepsi
    the north and west around the major cities of Delhi and Mumbai (formally Bombay). An aggressive pricing policy on the one-liter bottles had a severe impact on the local producer, Pure Drinks. The market leader, Parle, preempted any further pricing moves by Pepsi Foods by introducing a new 250-ml bottle...
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  • Film
    entrepreneurs and artistes. Unlike Hollywood, the film business in India is decentralized. Bombay, or ‘Bollywood’ as it is popularly called, produces Hindi-language films which are popular throughout India and abroad. Bombay’s is the most widely known film industry, however individual states such as Bengal...
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