"Impact Of Brand Image On Consumer Buying Behaviour" Essays and Research Papers

  • Impact Of Brand Image On Consumer Buying Behaviour

    GRADES “The Impact Of Celebrity Endorsement On A Customer’S Buying Behaviour” Home Page»Business & Economy»Marketing & Advertising “The Impact Of Celebrity Endorsement On A Customer’S Buying Behaviour” “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity...

    Big Bang, Bridgestone, Comet Hale-Bopp 598  Words | 4  Pages

  • Brand Image and Other Factors in Consumer Purchase Behaviour

    |Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C., M.Phil.,(M.B.A.) |M.Com, M.Phil., M.B.A., PGDCA, B.Ed., (Phd) | |Assistant Professor |HOD ...

    Consumer theory, Customer service, Marketing 1085  Words | 5  Pages

  • Consumer Buying Behaviour

    EXECUTIVE SUMMARY Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation...

    Decision making, Headphones 1816  Words | 7  Pages

  • Impact of Celebrity to Brand Image

    acting or singing or dancing, some for the controversy and some for the charisma they contain. At a certain point in a celebrity’s career, he/she becomes so famous that brands are willing to wrestle just to get them to endorse their product. This is for the reason that, as a marketing strategy, companies, in hopes of positive impact this association can bring about pays celebrities to represent them. One of the most memorable ad can be Manny Pacquaio’s tag line in Vitwater “Now you know”. People...

    Advertising, Brand, Brand management 3323  Words | 6  Pages

  • Social Media on Consumer Buying Behaviour

    TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating...

    Internet, Marketing, Social media 1113  Words | 5  Pages

  • Consumer Behaviour Types of Self Image

    CONSUMER BEHAVIOUR INDIVIDUAL ASSIGNMENT Self- image refers to the configuration of beliefs related to the self, the relationship between consumers and the products that they want to buy. According to Schiffman and Kanuk (2007:137) “consumers have a variety of enduring images of themselves. These self-images, or perceptions of self, are very closely associated with personality in that individuals tend to buy products and services and patronize retailers whose images or personalities relate in some...

    Conceptions of self, Identity, Perception 855  Words | 3  Pages

  • Consumer Behaviour

    Personality and the Self-Concept in relation to mobile phones: What your phone say about you. Case Summary Consumers are faced with a large array of choice during their visits to phone outlets or even phone websites. Psychographic segmentation processes and anthropomorphizing are increasingly used by phone outlets, enabling consumers’ choices to be more personalized and less overwhelming. Phone brands are also personalizing the various mobile phones choices such as phone skins, wallpapers, clip-on phone...

    Marketing, Mobile phone, Neuroticism 2616  Words | 7  Pages

  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”

    “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement on a customer’s buying behavior” and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core...

    Advertising, Brand, Brand management 2559  Words | 6  Pages

  • Consumer Behaviour

    A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage, process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product, price, promotion and price) and the external sociological influences on the consumer (family, friends, neighbours other informal and non-commercial sources, social class and cultural and subcultural...

    Brand, Cognition, Cognitive dissonance 1686  Words | 5  Pages

  • The Topic of Study Was the Buying Behaviour of Generation Y Consumers in Northern Ireland in Relation to Fashion Goods.

    The topic of study was the buying behaviour of Generation Y consumers in Northern Ireland in relation to fashion goods. Electronic databases were searched to find Journals which were relevant to the topic area being studied. Business source premier and Sage were the two Databases used in this instance. The keywords used to find relevant journals were ‘Bricks and Mortar’, ‘Click’, ‘Generation Y’, ‘buying behaviour’ and ‘fashion goods’. 5 relevant Journals were found in relation to the topic of...

    1913, 1918, 1919 1606  Words | 5  Pages

  • Impact of Brand Image and Advertisement on Consumer Buying Behavior

    Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United...

    Brand, Business, Communication design 572  Words | 2  Pages

  • Consumer Behaviour in Online Shopping

    Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim & Ward cited in Hasslinger, Hodzic & Opazo...

    Amazon.com, Brand, Consumer behaviour 1975  Words | 6  Pages

  • Effect of Brand Image on Consumer Purchasing Behaviour on Clothing:

    Alvarez, B. A & Casielles, R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing , 39 (1), 54-70. Arnould, E., Price, L. & Zinkhan, G. (2004). Consumers. New York: McGraw-Hill. Assael, H. & Keon, J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing, 46 (2), 114-123. Atilgan, E., Aksoy, S. & Akinci, S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey...

    Brand, Brand management, Focus group 1573  Words | 6  Pages

  • Consumer Behaviour towards Buying Life Insurance Products

    Consumer Buying Behaviour Towards Life Insurance Products Essays and Term Papers Search 1 - 20 of 1000 Consumer Buying Behavior For Life Insurance: This report focuses on the consumer behavior and awareness of life insurance towards risk security, the core product of life insurance. The primary drivers of...Premium Impact Of Persuasive Advertisements On Consumer Buying Behavior Towards Health Related Products.: | | Impact of persuasive advertisements on consumer buying behavior...

    Advertising, Behavior, Business 683  Words | 3  Pages

  • Advertisement and Consumer Buying Behaviour;Proposal

    THE EFFECTS OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR Consumers demand different commodities based on their preference and taste for them. Awareness of a good influences a consumer‘s purchase of the good. Other factors that influence one‘s taste and preference for a good are psychological and environmental. Taste and preference for a good change overtime. Advertisements play a role in influencing the taste and preference of consumers‘choice. Consumers are known to be rational with regard...

    Advertising, Economics, Final goods 1014  Words | 3  Pages

  • Consumer Behaviour

    r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding, they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would...

    Marketing, Perception, Philosophy of perception 1708  Words | 6  Pages

  • Consumer Behaviour

    CONSUMER BEHAVIOUR ‘Evaluate the use of multi-attribute models to predict consumer behaviour The multi-attribute models are theories which use the consumer’s attitudes to predict their behaviour toward a product. An attitude it’s to have a positive or negative reaction facing a product. Many models were born during the last century. But do they have a real impact on the consumer behaviour? Are they really useful to predict it? We try to ask to these questions in studying six of these models...

    Behavior, Cognition, Cognitive bias 1326  Words | 4  Pages

  • Impact of Celebrity Endorsements on Brand Image

    Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g...

    Advertising, Brand, Brand management 1305  Words | 4  Pages

  • Online Buying Behaviour

    BUYER BEHAVIOUR Online Buying Behaviour BUSI22585 T2260640 1/23/2013 Word Count: 1864   This essay will discuss and evaluate the subject of consumer buying behaviour online and also the traditional methods. Firstly the paragraphs below will discuss and describe the elements of both online and traditional consumer buying behaviour using relevant theorists. Secondly, using relevant academic sources...

    Amazon.com, Consumer behaviour, Decision making 2133  Words | 6  Pages

  • Impact of Advertisement on Consumer Buying Behavior

    | Impact of Advertisement on Consumer Buying Behavior Introduction As being incorporated or associated with the marketing process, advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that...

    Advertising, Affect, Business 846  Words | 3  Pages

  • consumer behavior

    Consumer behaviour is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior, with the customer playing three distinct roles of user, informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals, groups, or organizations and the processes they...

    Advertising, Brand, Brand loyalty 1908  Words | 5  Pages

  • Japanese Buying Behaviour

    Japanese Buying Behaviour Consumer buying behaviour can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behaviour when they are in the process of purchasing goods and services and the behaviours witnessed are influenced by the type of product customer wants to buy. Consumer buying behaviour involves a long process where the buyer has to identify the product...

    Eating, Economics, Food 732  Words | 3  Pages

  • Key Factors of Consumer Behaviour

    Page 4 1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order to optimise sales? "Marketing is the activity, set of institutions and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (AMA, 2007). "Consumer behaviour is the judgment of final consumers individuals and households who buy goods and services for personal...

    Human, Human behavior, IPhone 690  Words | 3  Pages

  • Understanding Consumer Behaviour

    Introduction: This report will explore the consumer behaviour in general along with men’s buying attitudes towards clothes shopping and the bases for market segmentation and how these might be used in Men’s clothing market Part1: Consumer Behaviour Men are notorious for being reluctant shoppers, preferring to browse stores where they can indulge their hobbies or interests, rather than look for clothes. (Mintel) According to research almost two in five men do not enjoy shopping for clothes...

    Abraham Maslow, Market research, Marketing 1470  Words | 6  Pages

  • Consumer Behaviour and Perception

    2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007). The activities, processes and social relations...

    Behavior, Consumer behaviour, Gestalt psychology 2244  Words | 7  Pages

  • A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.

    High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status, badge value, or a desire to feel part of the in-crowd, come people buy Versace for its plaid, Mercedes for its Hood, Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles, cosmetics and beauty, watches, consumer electronics go, a majority of a affluent consumers rate the brand as very important...

    Branding, Goods, Gucci 2451  Words | 6  Pages

  • consumer behaviour

    1. Introduction Consumers have a number of abiding images of themselves. Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. consumers combine involvement and self-reference with information about product attributes...

    Advertising, Brand, Cognition 1936  Words | 10  Pages

  • Consumer Behaviour

    CONSUMER BUYING BEHAVIOUR - INTRODUCTION The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The job of the marketers is to “think customer” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers...

    Business, Central processing unit, Customer 1645  Words | 6  Pages

  • Consumer Behaviour

    potential consumer needs and motivations that relate to a specific brand of Christian Louboutin’s lipstick-red soles. It then further discusses several definitions and theoretical concepts in order to assist and support the main evidence of: (1) how the needs and motivations of consumers are being linked to the luxury brand product as well as how it influences the purchase decision making process; (2) the analysis between generic goals and product-specific goals; (3) whether consumers are being rationally...

    Brand, Brand management, Christian Louboutin 1997  Words | 6  Pages

  • complex buying behaviour

     Assessment Task 2 – Short essay Customers usually engaged in complex buying behaviour when a big amount of money is involved in the purchase, and when they assumed there are important differences between various brands (Kotler, Burton, Deans, Brown & Armstrong 2013). This essay will indicate a complex buying behaviour I have recently involved, describe and analyse the buyer decision process, which includes the internal and external influences that impacted on my purchase in five main areas, problem...

    Abraham Maslow, College, Education 784  Words | 3  Pages

  • Marketing Strategies for Luxury Brands

    the luxury fashion brand perfume market, consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through the use of product positioning, identifying buying groups and the target market, extensive advertising and operant conditioning marketers can manipulate the consumer decision-making process...

    Advertising, Brand, Brand equity 2083  Words | 7  Pages

  • Consumer Behaviour

    | Factors Influencing Consumer Psychology and Behavior | Ye Yuan | 300148791 | Douglas College | | | Abstract This literature review focuses on the factors which influences consumer psychology and behavior by integrating two results of findings and one review of findings. It indicates that consumer’s behavior is not same in each country. External factors, which are national culture has influence on consumer behavior. Also, consumer’s internal factors, such as their own potential...

    Brand, Brand management, Branding 1454  Words | 5  Pages

  • Synopsis on Consumer Behaving Behaviour

    Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer behavior focuses on how individuals make their decisions to spend their available resources (time, money, effort) on consumption related itemsor consumption related aspects (What they buy? When they buy? How they buy?).It also study of individuals, or organisations and the processes consumers use to search...

    Bajaj Auto, Consumer behaviour, Decision making 922  Words | 4  Pages

  • Consumer behaviour Skoda

    ............................................... 2 Company background………………………………. 2-3 2.0 Howard-Sheth model of buying behaviour…………… 3 Need recognition……………………………………… 4 Information search……………………………………. 4 ...

    Automobile, Automotive industry, Business 2306  Words | 10  Pages

  • Consumer Buying Behavior

    7/17/2013 Learning outcomes Lesson 2 Consumer Buying Behavior At the end of the session you should be able to: • Distinguish between customer and consumer • Understand how buyers make purchasing decisions • Identify buying decision behaviors. Amali Wijekoon Department of MOT Amali Wijekoon 2 Introduction • Customer – A person who pays a value to company offerings Consumer markets • Consumer markets are the markets for products and services bought by individuals for their own...

    Choice-supportive bias, Cognition, Decision making 380  Words | 4  Pages

  • Impact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.

    | Research Title: |   |  Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |    | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other...

    Advertising, Consumer, Consumer behaviour 1303  Words | 5  Pages

  • Buyer Behaviour

    Buyer Behaviour: The Consumer Decision-Making Process & Purchasing a Car Table of Contents Buyer Behaviour: The Consumer Decision-Making Process & Purchasing a Car 1 Introduction 2 The Characteristics that Affect Consumer Behaviour 2 The Types of Consumer Buying Decisions 3 The Components of the Decision-Making Process 3 Marketing Recommendations 4 Conclusion 4 References 5 The End 6 Name: Shahmeer Haq Student ID: HASHC2B Module Code: BUS210 Lecturer Name: David...

    Automobile, Decision making, Decision making software 2310  Words | 7  Pages

  • Advertisements and Their Impact on Consumer Buying Behaviour

    to the products or the services. In today's world, firms don't hold back in spending millions of dollars on advertising and marketing. The obvious reason being that the competition is very high and every firm wants to sell its product and make it a brand. Effective advertising techniques used in advertisements make a world of difference in sales prospects of a product. Advertising effectiveness is measured by the role the advertisement has played in making the product a real success and how well it...

    Advertising, Advertising campaign, Consumer behaviour 8040  Words | 28  Pages

  • Consumer Behaviour

    writer selected a brand (CNet) as an example. CNet has profiled its users under six categories and these categories are derived from personal characteristics, the self-concept and external influences such as cultural differences or family and friends (as seen in Table 1 of the case study). Other than the categorising of profiles, CNet also uses animated figures to better illustrate what each profile represents. Other than segmenting profiles to suit the different group of consumers, customization also...

    Big Five personality traits, Marketing, Mobile phone 1807  Words | 6  Pages

  • Consumer Behaviour (Kotler and Keller)

    Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture, social and personal factors and consumer psychology...

    Abraham Maslow, Fundamental human needs, Maslow's hierarchy of needs 1244  Words | 4  Pages

  • Impact of Imc on Consumer Buying Behaviour

    www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4, No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6, Bucharest, Romania Tel: 40-731-338-803 Received: February 10, 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking...

    Advertising, Business Decision Mapping, Decision making 5571  Words | 19  Pages

  • Consumer Behaviour

     Name : Tan Wei Seng Batch : DIA201204 Student ID : 04211 Subject : Consumer Behaviour Lecturer : Ms. Esther What’s the importance of credibility in the communication process? In general, a manufacture’s marketing communication are intended to make the consumer more conscious of the product, persuade them to purchase or guarantee, create a positive behaviour towards the product, giving the product a representative sense, or show how it can be solved the consumer’s problem...

    Advertising, Brand, Communication 886  Words | 4  Pages

  • Consumer Behaviour

    Consumer Behaviour Survey and Survey Location • The survey was carried out at DMart, Borivali (West) by me in order to get an insight of the consumers mind while purchasing soap • This survey is based on and concluded on basis of an in-depth questioning of my 30 subjects on various issues like which brand you use, why you use I etc Introduction • In simple words, ‘Consumer Behaviour is the study of when, why, how, and where people do or do not buy a product • It...

    Behavior, Consumer behaviour, Customer relationship management 604  Words | 4  Pages

  • Consumer Buying Behaviour of Icecream

    can be used in a number of dishes such as sweets, savories, and in the form of gravies. Objectives Some Brands of paneer Amul malai paneer Gowardhan paneer Knorr paneer Kohinoor Indian paneer Primary objective To determine the present position and satisfaction of customer To analyze consumer satisfaction Secondary objective To determine the market of different brands. Responses from them were collected through survey and for the Questionnaires were prepared. Feedback to organization...

    Calcium, Casein, Cheese 878  Words | 4  Pages

  • Consumer Behaviour

    MK400 – Consumer Behaviour Assignment 1 Suggested Answer Model of Consumer Behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning...

    Asian American, Demographics of the United States, Hawaii 1559  Words | 5  Pages

  • Consumer Behaviour-Maslow's Hierarchy

    In order to meet the needs of consumers more effectively and efficiently, and to keep up with the ever-changing consumer and environment in which they live (Schiffman, O’Cass, Paladino, D’Alessandro & Bednall 2011), a fundamental understanding of consumer behaviour is essential for all marketers, and organisations today. Consumer behaviour is the study of how consumers spend there time, money and effort, when seeking, buying, using, evaluating, and disposing of products and services that have...

    Abraham Maslow, Fundamental human needs, Marketing 1612  Words | 4  Pages

  • Case Study: Analyzing Brand Performance

    Case Study 5: Analyzing brand performance A chips brand has recently been launched, but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the...

    Brand, Brand architecture, Brand equity 490  Words | 3  Pages

  • Consumer Buying Behaviour: McDonald's

    Introduction This paper analyzes consumer behavior while purchasing items at McDonald's. Some of the criteria covered in the paper includes: influences on the customer, customer mannerism while ordering, what items they purchased and interactions with McDonald's staff. My Experience When doing this project I went to the McDonald's closest to my house. I went inside and ordered off the dollar menu, my order consisted of a 64oz. Sprite that is currently on sale for 69 cents, and a crispy chicken...

    Customer, Eating, Fast food 750  Words | 6  Pages

  • Factors that influence consumer buying behavior

    Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is social...

    Bourgeoisie, Decision making, Marketing 1731  Words | 5  Pages

  • Influence of Advertising in Consumer Buying Behavior

    by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing weapons, advertising is renowned for its long lasting impact on viewer’s mind, as its exposure is much broader (Katke, 2007)....

    Advertising, Brand, Communication design 1115  Words | 3  Pages

  • The Impact of Product Functions, Brand Image, Perceived Risk,

    the impact of The Impact of Product Functions, Brand Image, Perceived Risk, and Customer Satisfaction on Brand Loyalty: An Empirical Study of Cosmetic Brands in Taiwan Abstract Keywords: Product Functions, Brand Image, Perceived Risk, Customer Satisfaction. This study aims at investigating the relationships among brand image, perceived risk, customer satisfaction and brand loyalty of laptop users in Taiwan. The effect of satisfaction works on brand loyalty is tested. Besides, the...

    Brand, Brand equity, Brand management 1827  Words | 7  Pages

  • Buying Behavior Towards Instant Food

    “A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN SURAT CITY” CONSTRUCTS : • Consumer • Byuying Behavior • Instant food products OPERATIONAL DEFINITION OF CONSTRUCTS: Consumer : A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context. Or An individual...

    Brand, Data collection, Exploratory research 1552  Words | 7  Pages

  • consumer behaviour in recession

    SURNAME FORENAME SEMINAR PAPER NUMNER Introduction In this essay I will be analysing what influence the recession has had on consumer behaviour and the cause behind those changes in performance. A recession is defined as two straight quarters of depressing economic growth, as measured by the gross domestic product (GDP) of the country. Consumer behaviour can be defined as ‘The study of when, why, how, and where people do or do not buy products. The recent recession began in December 2007...

    Consumer protection, Government spending, Inflation 1118  Words | 3  Pages

  • Consumer Behavior Summary

    Consumer Behaviour * 95 percent of the thought, emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual...

    Abraham Maslow, Fundamental human needs, Maslow's hierarchy of needs 639  Words | 3  Pages

  • Factors Influencing Buying Behavior

    1 Factors Influences Consumer Behaviour Cultural, social and personal factors are always considered to be the major forces influencing consumersbuying behaviour (Kotler and Keller, 2006). An understanding of such factors helps businesses at tailoring products that meet consumers’ needs and wants. Among important influences on consumer buying behaviour (culture, subculture, and social class) ‘’culture is the fundamental determinant of a person’s wants and behaviour’’ (Kotler and Keller, 2006...

    Abraham Maslow, Marketing, Maslow's hierarchy of needs 941  Words | 3  Pages

  • Consumer behaviour

    China is increasing, the Chinese consumer’s interest in buying luxury goods, foreign made product such as branded handbag, watch and wine, already in 2011, China became to world’s top luxury market and will attract 44% of world’s luxury’s product in 2030, the demand of high quality product make China’s market have great potential of exploitation (Rebel 2012). Secondly China consumers’ purchase decisions are heavily influence by online media, Brands’ marketing effort and TV advertisement (Rebel 2012)...

    Guangdong, Luxury good, Luxury vehicle 698  Words | 3  Pages

  • Consumer Psychology

    DEFINITION Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISION...

    Abraham Maslow, Brand, Fundamental human needs 1030  Words | 4  Pages

  • Buying Behaviour

    Po. The brand of the monitor is SAMSUNG. It is having 19inchs length (almost 47cm). The model number is S19B300B. The reason of me to buy the LED monitor at Sham Shui Po is because the price there is cheaper. When I go to the price comparison website (www.price.com.hk). I found that the common price of the LED monitor is around $850 HKD. But I found that the same model of the LED monitor at the store in Sham Shui Po is cheaper. I bought that for a price around $790. For me as a consumer, there are...

    Cognition, Computer, Emotion 760  Words | 3  Pages

  • Consumer Behaviour

    Consumer behavior 1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion...

    Consumer, Consumer organization, Consumer protection 2874  Words | 7  Pages

  • Consumer Behaviour

    CONSUMER BEHAVIOUR IN TOURISM The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The field of consumer behavior covers a lot of ground. According to Solomon (1996), consumer behavior is a study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. The marketer needs to understand...

    Lifestyle, Marketing, Personal life 1141  Words | 3  Pages

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