• Celebrity Endorsement
    CELEBRITY ENDORSEMENT-MARKING AN IMPACT ON CUSTOMER BUYING DECISION ABSTRACT The crescendo of celebrities endorsing brands has been steadily over the past 20 years, despite the cost and the risks involved with this technique of advertising. It has been used quite intensively in the present...
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  • Premium Brands vs House Brands
    private labels/house brand products can change the consumers buying behaviour. It researches at how the presence of House brands influence the relative importance of price, product quality and innovation at consumers buying behaviour. This study thus provides results what the consumer considers important...
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  • 00100
    Impact of Celebrity Endorsement on Consumer Buying Behavior A Research Report submitted By Syed Haris Ali Shah (3993) To Mr. Shahnawz Adil Department of Business Administration In partial fulfillment of The requirement for the Course of CONSUMER BEHAVIOR This Research Report has been ...
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  • Term Paper
    Copyright ©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu, India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology)...
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  • Buying Behaviour
    Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010 ACKNOWLEDGEMENT First and foremost, I would like to thank...
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  • Customer Buying Behaviour
    Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010 ACKNOWLEDGEMENT First and foremost, I would like to...
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  • Affect of Branding on Fmcg
    corporate brand may be perceived differently by individual con- sumers, resulting in differences in their intended buying behaviour. In particular, this fact be- comes more important in the FMCG sector, where a growing number firms use corporate brand- ing as an endorsement to their product brands. Nevertheless...
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  • The Branding of Consumers
    Consumer Branding Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with a particular brand. A firm or company’s primary target is to make and preserve...
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  • New Product Development
    Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UK’s Consumers By Kwok Keung Tam 2007 A Dissertation presented in part consideration for the degree of “MSc International Business” Table of Content Page numbers Abstract i Acknowledgements...
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  • Marketing Strategy
    How Successful Is Rolex Marketing Essay Rolex is among the top ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting niche market since its initial days; the main aim of the company is to...
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  • Impact of Store Design
    IMPACT OF STORE DESIGN & VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR Impact of Store design & visual merchandising on Impulse buying behaviour Student declaration I, hereby declare that this project report titled as “Impact of Store Design & Visual Merchandising on Impulse Buying Behaviour”...
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  • Research of Bottled Water
    no one can live without it. So, they are willing to pay the money to purchase water. From the secondary data market research, most of the American consumers drink bottled water more than tap water because they feel that tap water not safe. Many companies are reputation have filtered water until pure. So...
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  • impact of advertising
     Project Topic - Impact of Advertising on The Buying Behavior of Consumers for FMCG SESSION : 2008-2009 Under the Guidance of : Submitted By : Mr. Ashish Saxena Narendra Kumar Project Guide B.B.A.(VI Sem.) ACKNOWLEDGEMENT This...
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  • Advertisements and Their Impact on Consumer Buying Behaviour
    dollars on advertising and marketing. The obvious reason being that the competition is very high and every firm wants to sell its product and make it a brand. Effective advertising techniques used in advertisements make a world of difference in sales prospects of a product. Advertising effectiveness is measured...
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  • Lg Music System
    ASSIGNMENT OF MARKETING MANAGEMENT { LG MUSIC SYSTEM} 1. CONSUMER BEHAVIOUR PROFILE 2. IDENTIFY THE FACTORS AFFECTING CONSUMER BEHAVIOUR 3. EXPLAIN HOW BUYING TAKE PLACE SUBMITTED TO SUBMITTED BY: MS.GURDEEP ...
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  • INEFFECTIVE ADVERTISING IN MOVIES HAS LED TO A LACK OF CONSUMERISM INFLUENCE IN THE UK
    has led to a lack of consumerism influence in the UK Consumer behaviour is a selection of continuing using or removing the products or services which they have chosen. Consumer behaviour can be defined as an action of a person, family or a group of people who purchase products...
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  • CRITICAL ANALYSIS
    CRITICAL ANALYSIS INFLUENCE OF BRANDS ON CONSUMER’S BUYING BEHAVIOR Bhuvan Lamba Professor, St. Soldier College, Jalandhar City, India INTRODUCTION A brand is a perpetual entity that lives in the consumers mind. Brands are drivers of competitive edge. ‘A successful brand is a name, design, symbol...
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  • Marketing
    OBJECTIVE OF THE RESEARCH : To know the impact of VISUAL MERCHANDISING on sales of fashionable clothes . PROCESS : INTRODUCTION : VM ( Visual Merchandising ) is art of presentation , which puts the merchandise in focus.It educates the customer , creates desire and finally augments the selling process...
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  • Buying Motives
    their great pictures and information. Consumer Buying Behaviour- Psychology of Marketing The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how • The psychology of how consumers think, feel, reason, and select between different...
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  • Country of Origin Effect on Buying Behaviour
    2012 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention Samin Rezvani1, Goodarz Javadian Dehkordi1, Muhammad Sabbir Rahman1, Firoozeh Fouladivanda1, Mahsa Habibi1 & Sanaz Eghtebasi1 1...
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