• Celebrity Endorsement
    strategies . The buying behaviour of customers is unpredictable customers choose the products due to various criteria’s like quality,attractiveness,brand image, price, etc. Any negative impact on the product image reflects in their purchasing decision.Advertising is one of the key factor which...
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  • 00100
    | 1.131 | 176 | | | | | | | | | | | | | | a celebrity scandel affects your buying behaviour for the brand in which the celebrity is endorsed | 2.53 | 1.287 | 176 | | | | | | | | | | | | | | negative image about celebrities in past change my buying behaviour | 2.73...
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  • Term Paper
    the brand, negative publicity of the endorser etc. All the celebrity endorsers don’t have significant effect on the consumer buying behaviour. The mismatch between the celebrity and the product affects the effectiveness of the advertisements. The image portrayed by the celebrities in the public...
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  • Buying Behaviour
    whether perceived quality associated with the luxury brand will impact the consumer buying behaviour.. Darian (1998) also suggest that buying luxury brands reflects favourably on the financial status and to impress others via the appearance of their purchase. Study will see whether societal...
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  • Premium Brands vs House Brands
    consumers buying behaviour. This study thus provides results what the consumer considers important in a product when House brands are available as well. This research provides better insight for the A-brand manufacturers about the impact of the presence of House labels in the role of price, quality and...
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  • Customer Buying Behaviour
    , & Lopetcharat, 2004). Thus this 8 study intended to find out whether perceived quality associated with the luxury brand will impact the consumer buying behaviour.. Darian (1998) also suggest that buying luxury brands reflects favourably on the financial status and to impress others via...
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  • Affect of Branding on Fmcg
    and the corresponding product brands. Applying multigroup structural equation modelling to analyse a consumer sample from France and Romania, we are able to show that these effects as well as their impact on the consumersbuying behaviour vary considerably between countries and must be taken into...
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  • The Branding of Consumers
    habitual buying behaviour (Assael, 1993), stating that reasonable past consumption behaviour leads to benefit association, which is a idea means the tendency of the consumer to relate the positive rewards to a particular brand, this relation between positive rewards towards a certain brand...
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  • Marketing Strategy
    country origin of the product. This has also made the consumer more brands aware. More exposure of the brands has provided more options to the consumer. Now the consumer has a complete shift in their buying behaviour. Consumer behaviour is comprises of different factors and every factor has a small...
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  • Research of Bottled Water
    attitudes towards three leading brands in a bottled water product category which is Sea Master, Dasani and Spritzer. Besides, this research will determine which factors will impact the consumer buying behaviour. This is because the consumer buying behaviour is one of the important to increase the company...
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  • New Product Development
    and the UK. Two assumptions are made throughout the dissertation. First, brand image should have an impact on the consumer buying behaviour of clothing and second, there are differences in buying behaviour for consumers in China and the UK. 1.5 Outline of the dissertation The structure of...
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  • Fairness Creams
    Buying Behaviour towards Fairness Creams" to have a deep knowledge of consumer behaviour regarding fairness creams. In my research I have tried to find out main brand used? Why these brands are used ? Factor affecting their purchase behaviour like price, quality, results, etc. I also have tried...
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  • Lg Music System
    ASSIGNMENT OF MARKETING MANAGEMENT { LG MUSIC SYSTEM} 1. CONSUMER BEHAVIOUR PROFILE 2. IDENTIFY THE FACTORS AFFECTING CONSUMER BEHAVIOUR 3. EXPLAIN HOW BUYING TAKE PLACE SUBMITTED TO SUBMITTED BY: MS.GURDEEP...
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  • Impact of Store Design
    a strategic marketing plan in support of sales increase and positive store/company image. This study also provides insights to retailers about types of visual merchandising that can influence consumers’ impulse buying behaviours. The study has been conducted with ESPRIT store in Mumbai, India as...
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  • student
    Starbucks in Cyprus. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by image of the product which is build by the advertisers. The...
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  • Buying Motives
    brands to meet the psychological needs of hunger and thirst. Harrods develops products and services for those who want have met their esteem needs. So Maslow’s concept is useful for marketers as it can help them understand and develop consumer needs and wants. Types of buying behaviour. There...
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  • Country of Origin Effect on Buying Behaviour
    ., & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1-2), 191-216. http://dx.doi.org/10.1108/03090561111095658 Bilkey, W. J., & Nes, E. (1982...
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  • CRITICAL ANALYSIS
    fading out. SUMMARY The study effectively espouse the influence of branding on consumer buying decision as it identifies the nitty gritty of a strong brand. Evaluation of Socio-Cultural Factors Influencing Consumer Buying Behaviour of Clothes in Borno State, Nigeria. Lawan A. Lawan, Ramat Zanna...
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  • impact of advertising
    . Manufacturing can be outsourced. A recent phenomenon in the sector was entry of multinationals and cheaper imports. Also the market is more pressurized with presence of local players in rural areas and state brands. Consumer Buying Behaviour What influences consumers to purchase products or services...
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  • Research Report of Consumer Behavior
    reveals that the advertisement has its impact on buying behaviour of consumers. Therefore, it is advisable to companies to emphasize their advertisement campaign not only to retain their market but to height it also. P. PRIALATHA,DR. K. MALAR MATHI, (Sep.2011) A STUDY ON FACTORS INFLUENCING...
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