• Functions of Public Relations
    Introduction Economic developments of the last several decades have changed economic and social structures, leading to new business opportunities but also to social dangers and concerns. Companies and organizations are increasingly expected by their stakeholders to find strategies and ways to pl
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  • Definition of Public Relations
    Three definitions, one broad scope of what it actually means to begin the process of interpretation and communication of the reputation, profitability, and in some cases, the continued existence of an organization. It is determined to solely depend on the targeted approach in takes in its mainstream
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  • Functions of Public Relations
    An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of
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  • Public Relations
    Executive Summary Kodak has been a leader in the digital filming industry. Kodak has divided their operations to support the many divisions within the company. AT&T is the strongest communication company in the industry. Both companies have been successful in their brand recognition campaign and ar
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  • Public Relations Campaign Strategy
    Executive Summary iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ord
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  • Apple, Inc. Public Relations Plan
    Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and market
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  • Public Relations Campaign: Strategy Paper
    Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19, 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim
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  • The Public Relations Practitioner as Cultural Intermediary
    The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction 2 2. Literature review 3 3. Theoretical approach 3 3.1 Theoretical perspective 3 3.2 Research approach 4 3.2.1 Interpretive approach 5 Hermeneutics as a metath
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  • Public Relations
    Unlocking the mystery of public relations Presentation by Dennis Rutzou to The Institute of Independent Business National Workshop on Tuesday, 13 November 2007. It is sometimes said that if you had ten people in a room and you asked them to write down what they thought public relations is, the
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  • Public Relations Stratagies
    Abstract In today’s competitive global environment, organizations need to keep their fingers on the pulse of both internal and external publics. In developing a PR campaign, Lattimore, Baskin, Heiman, Toth, and Van Leuven (2004) write, “Strategic planning is a process of assessing what you hav
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  • Public Relations
    PUBLIC RELATION Examples include: • Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, estab
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  • Public Relations Essay
    Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option, elaborated with reference to the job profile, personality traits required, the courses and training involved, premier institutions and future prospects. Public Relation is a mana
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  • Public Relations Marketing
    Public Relations Public Relations Marketing A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the
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  • Public Relations Final Paper
    Public Relations Angelina Havermahl November 22, 2010 MKT/438 Marc Weniger Public relations is becoming a very popular profession, both nationally and around the world. More organizations are focusing on their reputation and relationships with the public. Although the organization faces cult
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  • Internet Adoption by Saudi Public Relations
    The current issue and full text archive of this journal is available at www.emeraldinsight.com/1363-254X.htm Internet adoption by Saudi public Internet adoption relations professionals Khalid Al-Shohaib The Saudi Arabian National Guard, Jeddah, Saudi Arabia, and 21 Ali A.J. Al-Kandari and
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  • Dimensions of Brand Public Relations
    A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how
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  • The Relationship Between Social Media and Public Relations
    Abstract This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the o
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  • Public Relations - the Changing Technological Environmnent
    The impact of the changing Technology Environment on Public Relations Word Count: 1536 Abstract: Consistent changes to technology in new media in today’s society continue to present on-going challenges to the Public Relation sector in its fast paced development. Current theoretical infras
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  • Public Relations
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  • How to Organize the Public Relations Function
    HANDOUT #24 Accreditation Study Course 2003 Universal Accreditation Board How to Organize the Public Relations Function Copyright © 2003 by Jim Haynes, APR, Fellow PRSA Obviously, the public relations staffing and budget are directly related to the function of public relations within an organi
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