• Marketing Analysis
    1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover's current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy...
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  • Marketing Mix
    Social Systems Analysis of Organizational Planning and Management HUS 643.22 Systems Analysis –Comp Unit IV-B Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa...
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  • Marketing Plan
    MARKETING PLAN I. Introduction: I have created a marketing plan for "The Shoe Doctor". The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a...
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  • Marketing Communications Plan
    2. Executive Summary Batelco will have the opportunity to participate in the Cairo ICT Trade Fair & Forum 2004. In this endeavor, Batelco will join the Arab World's top IT & Telecommunications Trade Fair and Forum. This document will highlight the main objectives for participating in this forum,...
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  • Marketing Audit Project/Keebler Company
    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Mor...
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  • Marketing Plan for Restaurant
    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit...
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  • Marketing
    Item: Pentax PocketJet 3 with Bluetooth The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing...
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  • Marketing Strategy
    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2's aim is to offer the best quality VRD(Voice Recognition Device) products at a...
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  • The Strategic Marketing Plan - Ambipur
    Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other han...
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  • Marketing Analysis
    Case: Dick Smith: the great adventurer. Contents 1. Situation Analysis---------------------------------------------------------------------------3 1.1 Objective of the case study-----------------------------------------------------------3 1.2 Market Size---------------------------------------...
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  • Marketing
    Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words you use are much less important than how seriously you approach the task. This s...
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  • Marketing Audit: Wal-Mart
    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how f...
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  • International Marketing
    Introduction The following report has been complied according to your request for an analysis of overseas opportunities for international development of Cornflower Blue. It therefore comprises the following four elements: • An assessment of the key SLEPT factors that will impact on the c...
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  • An Approach to Marketing in Special and Academic Libraries
    An approach to marketing in special and academic libraries of Sri Lanka: a survey with emphasis on services provided to the clientele. By Jagath Jinadas Garusing Arachchige, Asst. Librarian, University of Ruhuna, Sri Lanaka Abstract The concept of marketing covers not only the buying and sell...
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  • Marketing Plan Example
    Marketing Plan I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the sof...
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  • Marketing
    University of Phoenix IMC and Marketing Comparison Paper As I watched the Super bowl Game number XL, this past weekend, I noticed how the commercials have changed over the years. In pervious years, the commercial I like was the frogs promoting Budweiser beer. They had a story line and a catch...
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  • Marketing Plan
    2.0 Introduction Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia. OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars r...
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  • Callaway Golf Marketing
    Summary: • Callaway's growth and diversification have come from its development of advanced technology through its own research and design. • CGC has developed golf clubs and merchandise for every kind of golfer at beginners' level of golf to pro. • The golf industry is extremely competitive a...
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  • International Marketing
    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company's Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers' brand into East...
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  • Samsung Marketing Report
    I. Positioning Statement Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung's positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where my...
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