• HTC Corporation
    competitors. Options to Address Objectives This section outlines the viable options that HTC could undertake in order to reverse its recent market share losses and return the company to profitability. In brief, these options include considering the following: Price point Innovation Marketing...
    Premium 2410 Words 10 Pages
  • Htc Introduction
    HTC's market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18.7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates...
    Premium 378 Words 2 Pages
  • Htc Marketing Group Report
    phones for release (Jackson, 2009), this year HTC offer 30 (HTC, 2011). This marketing plan will outline how and why HTC should develop a premium HTC phone/service product for businesses. This project will be referred to as ‘HTC Enterprise’. Objectives of the Plan 1. Produce a Business Phone Line...
    Premium 2381 Words 10 Pages
  • Miss
    makes HTC Corporation specific is that they put the customer in the centre. They continuously improve their features to satisfy customers` desires and to make the HTC brand brilliant. (Annual report, 2012) Company`s mission, financial and marketing objectives are mandatory parts of each marketing plan in order to guide the implementations of specific organisation`s strategies during the period covered by the plan. Defining the business mission,...
    Premium 424 Words 2 Pages
  • Nokia Marketing Report
    ........................................................................ 12 4.1.1Present Challenges ............................................................................................................. 13 4.2 Marketing Objectives...
    Premium 6096 Words 25 Pages
  • The Recommendaiton of Htc Company
    Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10 Executive Summary This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix. A decrease from 8.9% to 4.8% in one year needs to be addressed (Ken Liu, 2012...
    Premium 2339 Words 10 Pages
  • Htc Analysis
    by the Operators Collaboration HTC should try to attain more collaboration with operators which would help them not only in the subsidies offered by the operators but also help HTC to gain more brand recognition within the consumers with the help of operators strong marketing. The high...
    Premium 2462 Words 10 Pages
  • Principles Of Marketing-An Analysis Of Samsung And HTC In The Indian Marketplace
    . Volumes aren’t there. Also, none of the Samsung competitors, barring Sony (Xperia range), has been able to create a strong brand for its phones. HTC has been especially careless with its marketing message. Currently Samsung Galaxy are the most common phones seen in the hands of Indians...
    Premium 4181 Words 17 Pages
  • Htc Marketing and Logistics
    ). Moreover, HTC Corporation should also strive to simplify the marketing channel since such would contribute greatly to the reduction of the marketing cost. This in turn would reduce the total price which seems to be a hindrance factor in the meeting of the company’s goals and objectives. For example, HTC...
    Premium 4142 Words 17 Pages
  • Assignments
    BUSINESS POLICY & STRATEGIC MANAGEMENT – 2014 1.0 Introduction – History of the Organization HTC – Company Overview HTC was founded in 1982 as a marketing and design firm and, in no time, we established ourselves as a Canadian leader excelling in graphic design, promotional campaigns and...
    Premium 418 Words 2 Pages
  • Smartphone Competitive Plan
    an international PR campaign to promote the Wildfire and the Desire HD, its two handsets aimed at the mass market. Direct Marketing: HTC Corporation recently focuses Research and Development strategies for smartphone. Beside that, they also have built directing marketing HTC has incredible...
    Premium 1876 Words 8 Pages
  • HTC Marketing
    Table of Contents: Introduction 2 History of HTC 3 International Marketing 3 HTC Entering International Market 4 Researching International Markets 4 International Marketing Environment 5...
    Premium 3090 Words 13 Pages
  • Htc Strategies
    CONSUMER MARKETING RESEARCH HTC Upload Date: November 19, 2012...
    Premium 1295 Words 6 Pages
  • Market Plan of Htc
    find required improvement, required serious consideration, thus, elaborate following marketing strategy to enter in the market (HTC quietly billion, 2012). STRENGTHS:  HTC is the leading maker of PDA’s smart phones in the worldwide.  Global leader in Android and Windows phone 7 operating system...
    Premium 4252 Words 18 Pages
  • Htc Assignment
    Marketing and Customer Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating...
    Premium 2687 Words 11 Pages
  • Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’
    methods can perfectly address the research objectives. 3.0 Findings A key competitor is the HTC Mobile Company and its marketing mix is as follows The product is HTC G21(Sensation XL), with 4.7 inches of high-definition display and GSM & WCDMA network system and 8000000 pixels camera and it is a...
    Premium 1444 Words 6 Pages
  • Htc Case Study
    with USA's largest mobile phone distributors; Bright point. It provides HTC marketing, selling, global logistics and customized logistics services through its 25,000 global channel. The proportion of HTC's own brand sales has moved up. Communities dominate brands (2010) also reported that HTC is...
    Premium 3420 Words 14 Pages
  • Htc Ltd
    34 HTC HEAD QUATERS FUNCTIONS HTC Headquaters Core functions Support functions Sales Marketing Project Management Recruitment Resource Management Employe care Technology Management Finance and Administration Human Perfomance Strategic Management 35 Fig 4.1 HTC GLOBAL...
    Premium 6798 Words 28 Pages
  • Integrated Marketing Plan Example
    Integrated Marketing Communications Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology, having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art...
    Premium 3241 Words 13 Pages
  • annual report of samsung and htc
    ) named HTC its "Device Manufacturer of the Year"— in the rapidly evolving global smartphone industry. the communication industry's most coveted annual award—remarking that HTC had, "built its market presence from nowhere, with fresh branding and marketing and a We followed the 2010 launch of...
    Premium 84254 Words 338 Pages