"Htc Marketing Objective" Essays and Research Papers

  • Htc Marketing Objective

    Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals, and act as...

    Definition, Extensional definition, Management 635  Words | 3  Pages

  • Marketing Objectives

    Marketing plan management Submission details Candidate’s Name | | Phone No. | | Assessor’s Name | | Phone No. | | Assessment Site | RGIT Brisbane | Assessment Date/s | | Time/s | | The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this task you are required to develop...

    Competitor analysis, Distribution, Management 1666  Words | 6  Pages

  • Understanding Marketing Objectives Questions

    Understanding marketing objectives 1. Place the following in the correct order: marketing strategy, marketing objectives, corporate objectives, marketing aims, corporate aims. (5 marks) Corporate objectives Marketing objectives Marketing strategies Marketing tactics 2. What is the difference between a corporate objective and a marketing objective? (6 marks) A corporate objective is the overall objectives of the whole organisation which is agreed at senior management level. A marketing objective is a...

    Business, Economics, Factor analysis 829  Words | 3  Pages

  • Marketing Planning Aims and Objectives

    Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the "corporate mission," which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness...

    Management, Marketing, Marketing plan 1980  Words | 6  Pages

  • HTC Marketing

    of HTC 3 International Marketing 3 HTC Entering International Market 4 Researching International Markets 4 International Marketing Environment 5 International Marketing Strategies 5 Product & Pricing Strategies 6 Marketing Plan of HTC 6 Marketing Mix of HTC 6 International Marketing Culture of HTC 7 International Marketing Communication...

    Globalization, GSM services, HTC Corporation 3090  Words | 12  Pages

  • Marketing Objectives and Strategy

    Center for Writing Excellence. Thank you for using WritePoint. Marketing objectives and marketing strategy Marketing objectives should show the way to sales. If not, the company needs to set dissimilar advertising objectives. The objectives should be transparent, able to be gauge, and have an affirmed instance of structure for accomplishment. To increase product awareness among the target audience is an important objective. Bath and Body works has to diminish or eradicate possible customers’...

    English passive voice, German language, Marketing 995  Words | 3  Pages

  • Marketing Strategy of Htc Wildfire

    I. Intro A. HTC http://en.wikipedia.org/wiki/HTC_Corporation http://www.htc.com/nz/about/ Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how...

    And It Stoned Me, Google, HTC Corporation 1010  Words | 3  Pages

  • marketing aims & objective

    Topic 18: A review of the marketing strategy of an organization and its effectiveness. Part 1 - Project Objectives and overall Research Approach 1.1 Project Topic My topic selection for this project is Topic 18: A review of the marketing strategy of Starbucks and its effectiveness. The reason for choosing this topic was because of my deep interest in marketing and also to understand the different ways as to how a company can market their products successfully. I would like to also further analyze...

    Coffee, Coffeehouse, Marketing 868  Words | 2  Pages

  • Marketing and Overall Communications Objectives

    Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often, CEO’s will not take the time to read all of the details of the plan, so this particular part of the plan should be a one page summary of the goals, execution plan, and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone...

    Advertising, Communication, Creativity 950  Words | 4  Pages

  • Marketing Objectives of Bonchon Restaurant

    marketing objectives of bonchon restaurantPlace Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. BonChon location is very accessible because it is inside the mall. People The employees in BonChon have a standard uniform and Bon Chon specially focuses on friendly and prompt service to its customers from their employees...

    Customer, Frying, Marikina City 502  Words | 3  Pages

  • Marketing Objectives for Beer Company

    the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932 to 2012? What should be the appropriate marketing communications and advertising objectives from 2012 onwards? Why? Tiger Beer being a beverage that cannot be differentiated very much from other substitutes such as Heineken and Carlsberg, generally focuses on advertising itself as a brand more than a beverage. At such, the focus of Asia Pacific Breweries for Tiger Beer on the marketing communications...

    Advertising, American football, Brand 2236  Words | 7  Pages

  • Principles of Marketing and Product Objectives

    Marketing Project Part 2 Principles of Marketing Georgia Southern University Dr. Bock Marketing Product Focus: Marketing and Product Objectives: Keurig’s marketing objective is to be the leading specialty coffee company, and to be the leader in coffee brewing innovation and no longer share the leadership board. These are explained in four different categories: Current Markets- Expanding Keurig’s current market will be done by teaming up with high brand name coffee sellers such as: Dunkin’ Donuts...

    Coffee 1613  Words | 6  Pages

  • Marketing 1 objectives 3.03

    product mix (PM:003, PM LAP 3) Level Specialist SCANS Information 5-8; Systems 15; Basic Skills 1-2, 5-6; Thinking Skills 12 21st Century Skills Critical Thinking and Problem Solving Skills 1, 3; Communication and Collaboration 1 Objectives a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning. Product Line-group of closely related products manufactured by a...

    Brand management, Market, Marketing 1217  Words | 5  Pages

  • htc case

    HTC Crop. Case Report Founded in 1997, HTC is a Taiwanese smartphone manufacturer known by the worldwide. But at the beginning, HTC mostly focused on notebooks, only a small team led by Peter Chou devoted their time into this brand new device. In 2000, HTC finally made its breakthrough. It announced the world’s first color-screened PDA product with Microsoft Window’s CE platform, the iPAQ. This successful product made HTC became a famous original design manufacture (ODM) in the industry. After...

    Android, Brand, IPhone 1752  Words | 3  Pages

  • Marketing Strategies to Achieve Business Objectives

    Evaluate marketing strategies the business could use to achieve its business objectives When devising a marketing strategy, it is important that a business has a clear understanding of the target market. Once this has been established, the business will develop appropriate promotional and pricing strategies that cater to the needs of this target group. The business will also need to consider appropriate locations to sell the product. Qantas is Australia's leading and largest airline and one of...

    Customer service, Loss leader, Marketing 789  Words | 3  Pages

  • pest HTC

    HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However, the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships...

    HTC Dream, Mobile phone, Nexus One 562  Words | 3  Pages

  • Htc Marketing and Logistics

    Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive R&D in mobile technology, efforts which have been rewarded by the production of many ‘firsts’ including the...

    Distribution, Logistics, Management 4142  Words | 16  Pages

  • HTC // Samsung

    Read about Integrated Marketing Communication (IMC) marketing approach.    Group 1:   Company A is Sony        Company B is LG Group 2:   Company A is Canon      Company B is Panasonic Group 3:   Company A is HTC          Company B is Samsung Instructions: 1) Locate the company A's website. 2) Look for the key message/messages of the company A. 3) Locate a recent company A's video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages...

    Advertising, Mobile device, Mobile phone 779  Words | 3  Pages

  • Htc in 2009

    HTC Corp. in 2009 1. Analysis of HTC’s Performance to Date (as of 2009) Delivering high quality products to the market, HTC has performed very well as a mobile handset provider by 2009. It seems that HTC’s change in marketing strategy to gain brand awareness was successful at that moment. Although increased cost on R&D weighs on its financial status, overall status of the company is still healthy enough. However, there are still several issues which the company has to address to achieve...

    Android, ARM architecture, HTC Dream 1459  Words | 5  Pages

  • Htc Marketing Group Report

    SMS Individual Marketing Plan HTC Enterprise This assessment/report is all my own work and conforms to the University’s regulations on plagiarism | | An identical copy of this document has been submitted to the Turnitin system | | Contents Executive Summary 2 Introduction 3 Objectives of the Plan 3 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 4 Threats 4 Market Analysis 5 Market Attractiveness Factors 5 Critical Success Factors 5 Product 6 Price 6 ...

    Business school, Harvard Business School, Marketing 2381  Words | 9  Pages

  • Htc Paper

    vision was to develop a hand-held computer like device and HTC eventually developed its first PDA, the iPAQ in 2000. HTC has always been behind the scenes by just selling high-quality, unbranded phones to cell phone manufacturers and wireless network operators. Eventually, HTC was commissioned to be an original design manufacturer (ODM), which means that HTC only had little responsibility for sales, marketing, or inventory management as HTC manufactured smartphones for branded handset companies and...

    Android, IPhone, Mobile operating system 1431  Words | 4  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • Marketing Objectives for Nike Sports Drink

    Market Objectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike...

    Electrolyte, Exercise, Market segmentation 1331  Words | 4  Pages

  • Marketing Objectives

    Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The "SMART" approach allows you to effectively manage...

    Management, Marketing, Marketing plan 645  Words | 2  Pages

  • Marketing

    |Title |Manage marketing operations | |Level |6 |Credits |10 | |Purpose |This unit standard is for people who have, or seek responsibility for, or provide advice for, | | |coordinating...

    Assessment, Evaluation, Management 742  Words | 5  Pages

  • Htc Corporation Swot Analysis

    information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and ...

    Corporation, Credit card, HTC Corporation 818  Words | 6  Pages

  • Marketing Objectives

    A2 Marketing Objectives 1. Explain why it is important for a business to have clear marketing objectives? It is important that a business has clear marketing objectives because it gives them a target to work towards. In 2010 Asda set its objective to overtake Tesco as Britain’s largest retailer of non-food items. It is important that its clear because objectives should be made using the acronym SMART goals, the objective set by Asda fits in with this really well apart from it does not state...

    Business, Economics, Management 522  Words | 2  Pages

  • Objectives

    with such quality and expertise that campus departments gain a competitive advantage from our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners, hiring managers, and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce...

    Better, Collaboration, Employment 626  Words | 3  Pages

  • HTC Corp. in 2012

    Problem: Unsuccessful differentiation. Although HTC created different kinds of brands for their smartphones it failed to differentiate itself from competitors. It could not market the brand as a unique one in order to conquer customer loyalty as other companies did, such as Apple and Samsung. Hence, the failure of creating brand recognition set them apart from the differentiation strategy they were pursuing. External Analysis General Environment Two factors best describe the general environment:...

    Brand, Mobile network operator, Mobile phone 1591  Words | 5  Pages

  • Marketing

    no. | 1. | Executive summery | | 2. | Corporate connection | | 3. | Environmental analysis & forecasting | | 4. | Segmentation & targeting | | 5. | Objective | | 6. | Marketing strategies | | 7. | Action programmes | | 8. | Financial projections | | 9. | Implementation control | | Marketing plan of sun chips Executive summary: Quasem Dry cells Limited is the pioneer and leading ISO Certified dry cells battery manufacturer in the country. The company has a...

    Competitor analysis, Fixed cost, Management 869  Words | 4  Pages

  • Marketing Objective

    Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and, in most cases, to remain a loyal long-term customer. For other marketers, such as not-for-profits, it means getting customers to increase donations...

    Advertising, Business, Marketing 695  Words | 2  Pages

  • Htc 2009 Case

    1. HTC’s Performance: Competitive Advantages & Vulnerabilities HTC was founded in Taiwan on May 1997 by H.T. Cho and Cher Wang. From the start HTC has been known for its high quality and technical innovation. The company initially focused on notebooks. It succeeded in creating the world’s first pocket-size PC with Microsoft, but their major success was the manufacturing of a PDA for Compaq Computer. From the beginning HTC created a close relationship with Microsoft, which has benefited them a...

    App Store, Apple Inc., Mobile network operator 1827  Words | 6  Pages

  • Htc Globle Marketing Strategy

    sales and marketing experiences in Asia market and it do provide great advantages on HTC brand management in future. By leveraging HTC's sales and marketing experiences in Europe and the United States to the Asian market, the acquisition will reinforce HTC's position as the world's leading provider of smart handheld devices. To maximize the synergies of the acquisition and to implement new joint business initiatives, Dopod International's entire workforce will join HTC. In my opinion, HTC is starting...

    HTC Corporation mobile phones, HTC Dream, HTC Magic 499  Words | 2  Pages

  • marketing objective

    Marketing objective Marketing objective is defined as what you want to achieve before entry a new market. An objective can aim at achieve more, reduce errors and improve effectiveness and efficiencies (University of Ballarate, 2013). In addition, SMART approach is one of the most important ways for marketers to make strategy plan. Therefore, this study will use SMART approach to making marketing objective. SMART stands for: specific, measurable, achievable, realistic and timed. Before using this...

    Brand, Internet, Marketing 700  Words | 2  Pages

  • Marketing

    Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic, Pychographic, and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market, company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product, Offering & Brand Product companies address...

    Distribution, Environment, Marketing 844  Words | 5  Pages

  • Marketing

    Healthcare Marketing Plan Outline Latamala Duncan, David Carr, Sandra Smith, Beverly Stingone, Puneet Verma HCS/539 August, 5, 2013 University of Phoenix Andrea Linder Health Care Marketing Plan Outline St. Luke Medical Center based in Pensacola, FL is a hospital that provides quality health care to the people in the community. St. Luke uniquely creates a pleasant environment that specializes in marketing to achieve goals for the facility. Learning Team A will discuss the historical background...

    Advertising, Health care, Market research 861  Words | 3  Pages

  • Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’

    GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor: Maqui Due Date: November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations ...

    Bluetooth, Marketing, Mobile phone 1444  Words | 5  Pages

  • Marketing

    competitors? How should be analyze competitors’ strategies, objectives, strengths and weaknesses? How can market leaders expand the total market and defend market share? How should market challengers attack market leaders? How can market followers or nichers compete effectively? Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1st Edition © Pearson Education Limited 2009 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1st Edition © Pearson Education Limited 2009 ...

    Business, Competition, Competitor analysis 786  Words | 6  Pages

  • marketing

    International marketing Use examples to demonstrate your ability Define you topics e.g. pestle but most marks will be in ability to apply knowledge Look at the brand republic for people doing the resit paper Mind tools and business balls and strategic models good books to look at Key topics: Why would a business internationalise? International marketing strategies e.g. Ansoff growth strategies and think global, act local Culture, what is it and what are typologies and their use to...

    Management, Market research, Marketing 1084  Words | 4  Pages

  • Htc Strategic Options

    Table of Content 1. Introduction 3 2. Strategic Action 3 3. The Analytical Model 4 4. Overview of HTC Company 4 5. External Analysis 4 5.1 Macro-environment (STEEP) 5 5.2 Industry Analysis 5 6. Internal Analysis and the matching of capabilities with Key Success Factors 7 7. HTC’s Competitive advantage 8 8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9 8.1 Innovation and Agility 9 8.2 Brand and Equity 9 8.3 Economies of scale 9 8.4 Financial Resources...

    Management, Mobile network operator, Mobile phone 1819  Words | 7  Pages

  • marketing

    depends to a large extent on its adaptability to the environment. The external marketing environment consists of : a) Macro environment, and b) Micro environment a) Micro environment: The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the MARKET.The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and marketing capabilities. These are raw material suppliers, energy suppliers, suppliers...

    Business, Customer relationship management, Distribution 875  Words | 2  Pages

  • Marketing

     Relevance of the Marketing Concept as a Management Philosophy Prepared for: University Of Ulster Prepared by: Santosh Lama (B00623651) Date: 20/11/2014 Word count:- 2048 Table of Contents Executive summary Intoduction 2 3 Critical Analysis of Marketing Concept and its Relevance. 4 Marketing Concept 4 McDonald’s Implementation of Marketing Concept 5 McDonald’s Strategy Influence Its Business Structure 6 McDonald’s in China 6 McDonald’s in France 6 McDonald’s Strategy Influence Its External...

    Brand, Business, Fast food 1946  Words | 10  Pages

  • marketing

    Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies, practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs, ultimately, to satisfy both the organisation and the...

    Concept, Customer, Customer relationship management 1898  Words | 9  Pages

  • Marketing

    • To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image, a clever commercial, a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning...

    Customer relationship management, Customer service, Decision making 755  Words | 4  Pages

  • marketing

                  Question 3.3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. What are these distinguishing characteristics? How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive...

    Advertising, Distribution, Marketing 872  Words | 7  Pages

  • objective

    OBJECTIVES: 1. to investigate the heating process for solid dodecanoic acid 2. to investigate the cooling process for liquid dodecanoic acid 3. to determine and compare the melting and freezing points of dodecanoic acid SUPPLIES: Equipment ring stand buret clamp hot plate test tube (18mm * 150 mm) assembly (half full with solid dodecanoic acid with thermometer embedded) beaker (400 mL) thermometer for water bath lab apron safety goggles Chemical Reagents dodecanoic acid, C11H23COOH...

    Freezing, Gas, Liquid 1179  Words | 7  Pages

  • The Firm Htc Presentation Script

    the firm HTC or some of you at this class could use their branded phone now. Let's start to think about the implication from the case study on HTC as a pioneer in smart phone industry. At first we are going to talk the purpose and course of this case. The second we gonna talk is the firm introduction, the third one is the summary of network industry and then we gonna analyze the main issue on this case and strategy of HTC. At the last, we gonna show the present business status of HTC. The first...

    3G, HTC Corporation, HTC Dream 1467  Words | 5  Pages

  • Marketing Plan on Smsung Galaxy-S

    on: Principles of Marketing Course Code: (EIB-507) Topic: Marketing Plan For SAMSUNG Smartphone “GALAXY-S”. Prepared for: Md. Kamal Uddin Ph.D (Osaka University) Associate Professor, Dept. of International Business, University of Dhaka Prepared by: Md. Asif Jamal ID: 80903059 Date of submission: 05/08/2010 Executive Summary SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and...

    Advertising, Distribution, Marketing 897  Words | 3  Pages

  • Marketing

    subject’s attention. In helping to achieve this, use of celebrity endorsers is a widely used marketing strategy. celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Although this sounds pretty simple, but the design of such campaigns and the subsequent success in achieving the desired result calls for an in-depth understanding of the product, the brand objective, choice of a celebrity, associating the celebrity with the brand, and a framework for measuring...

    Advertising, Marketing, Marketing research 1276  Words | 5  Pages

  • Objective

    M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town, Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702, 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and...

    Haryana, India, Management 317  Words | 3  Pages

  • Marketing

    Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts...

    Commercial item transport and distribution, Distribution, retailing, and wholesaling, Logistics 957  Words | 4  Pages

  • Marketing

    MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning, nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept, product concept, Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic, demographic...

    Consultative selling, Customer service, Marketing 1069  Words | 6  Pages

  • Marketing Objective

    I. MARKETING OBJECTIVES 1) We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2) To give nutritious and good quality product. 3) To be good competitor in the market. II. MARKETING STRATEGIES Advertising Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards. Personal selling We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our...

    Competitor analysis, Fruit, General Santos City 474  Words | 2  Pages

  • objective

    TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute, part of Carnegie...

    Capability Maturity Model, Capability Maturity Model Integration, Carnegie Mellon University 1019  Words | 5  Pages

  • Marketing

    MARKETING DEFINITION Market is managing profitable costumer relationship. The goal of marketing is to attract new costumers by promising superior value and to keep and grow current costumers by delivering satisfaction. Marketin is a social process by which individuals or groups obtain what they want and need through creating and exchanging product s and value with others. In a business context Marketing is the process by which companies create value for costumers and build strong relationship...

    Customer, Customer relationship management, Customer service 1292  Words | 7  Pages

  • marketing

    Company and Product • Company Vision and Mission • Company product and service • Marketability 3) Marketing strategy  Company and product research (strengths and weaknesses)  Industry Research ( opportunities and threats)  Alternative Strategies 4) Marketing Objectives • Research • Market Segmentation • Target Market/ Customer Profile 5) Marketing Goals • Goals based on target market • Specific timeline for goals • Ways to reach target market Executive...

    Customer, Customer service, Marketing 1738  Words | 6  Pages

  • Marketing

    microenvironment is the actors close to the company that affect its ability to serve its customers. The elements that have in the microenvironment company’s are the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. • The company In designing marketing plans, marketing management takes other company group into account – group such as the top management, finance, research, and development (R&D), purchasing, operation and accounting. ...

    Business, Demographics, Distribution 787  Words | 4  Pages

  • Marketing

    LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW COURSEWORK MODULE TITLE: Contemporary Marketing TITLE OF ASSESSMENT: Jan 12/13 intake Assessment (Resit) COURSE(S): MBABA, MBAEX DEADLINE DATE FOR SUBMISSION BY STUDENTS: Friday, 12 July 2013 by 12.00 noon SUBMISSION LOCATION: FBL Reception ASSESSOR(S): Dr. Vish Maheshwari ---------------------------------------------------------------------------------------------------------------- Notes for Students: ...

    Citation, Critical thinking, Marketing 985  Words | 5  Pages

  • HTC Case

    operating systems or simply license them. Although the operating system market is fairly competitive, suppliers do have some power when they are choosing manufacturers to produce their flagship phone. For instance, HTC teamed up with Google to produce the first Android smartphone, the G1, giving HTC the advantage of being the first company to launch an Android device. Suppliers do not hold significant sway over the mobile phone industry as they operate in competitive markets with many firms. Although...

    Android, HTC Dream, IPhone 1492  Words | 4  Pages

  • Marketing

    six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors' offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers ...

    Customer, Customer relationship management, Customer service 1866  Words | 5  Pages

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