Macro External Environmental Analysis:
The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis.
The purpose of the Macro Environment Analysis is to identify possible opportunities...
“Getting the facts is the key to good decision making. Every mistake that I made – and we all make mistakes – came because I didn’t take the time. I didn’t drive hard enough. I wasn’t smart enough to get the facts.”
Charles F. Knight
MICRO AND MACROMARKETING ENVIRONMENT
Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing...
Topic 2 - The Marketing Environment.
As an independent marketing management consultant, you have been asked by the marketing director of a leading local white goods company to prepare a report discussing the main components of the micro and the macromarketing environments impacting the organisation...
To learn about other factors (Macro Environment factors and Internal environment factors) that are part of a firm's Marketing Environment click here.
As all businesses need customers, they should be Centred (Orientated) around customers. The firm's marketing plan should aim to attract and...
¬ Magic - Sri Lanka's No #1 Dairy Ice cream 5
Elephant House – SWOT Analysis 6
How the Marketing Environment factors affect the marketing mix of an organization 7
Five levels to...
various elements of the marketing process. 1
Marketing Process: 1
Situation analysis 1
Marketing strategies 1
1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2
2.1 Show macro and micro environmental factors which influence marketing decisions. 4
“Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important...
(Imported models). Joining the automobile market since its initial days, up to now, TMV has incessantly developed both in sales, production scale and labor force. The total sales of TMV have reached more than 145,000 units. The current number of employees is over 1,400 and other 2,000 employees working in its...
SCANNING THE MARKETING ENVIRONMENT
Dear student! In chapter one, we hope you learnt a lot about the definitions and core concepts of marketing. As you might have understood in the previous chapter, marketers must be good at customer relationship management in...
Case study of Osim International Ltd
A. Definitions of Marketing
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies...
positioning the company’s offerings in relation to the competitors, developing an appropriate marketing mix and outlining the marketing mix and other goals / resources in the marketing plan, implementing the marketing plan and measuring the results. The results again form an input for the market analysis process...
of the factors or elements in an organisation's immediate area of operations that affect its performance and decision making freedom. These factors affect its ability to serve its customers, company, suppliers, marketing intermediaries, customer markets, competitors and publics. Competitors form a part...
most appropriate marketing audit analysis tools for the X Group
To: Marketing Director, X Group
From: Marketing Consultant
Date: January 4th, 2005
Purpose of report
The X Group are undertaking a complex marketing audit and require...
Marketing and innovation
Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of customers on whom the organization depends. As a verb, marketing is all about how an organisation addresses its markets.
There are many definitions...
Various factors affecting marketing function.
The environmental factors that are affecting marketing function can be classified into :
1) Internal environment and
2) External environment
Internal Environment of Marketing:
This refers to factors existing within a marketing firm. They are also called...
occur that affect the way a business operates, either in a positive or negative way. These things, situations, or events that occur that affect a business in either a positive or negative way are called "driving forces or environmental factors or forces."
There are two kinds of driving forces; Internal...
APPLICATIO N OF MARKETING AUDIT
Th e R e port Pr epa re d b y, CM /20 05/ 183 L. H. S. R a nat hun ga
Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is
nd Se me ste r: 3rd Ye a r 2nd Se me ste r, 2 009
Department of Marketing Management University...