Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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Does Familiarity Breed Contempt? | | | | | | |We have all heard the idiom ‘familiarity breeds contempt’‚ but what exactly causes our regard and respect for another person to | |suddenly turn into dislike? How is it that we can despise
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(from Chapter 3) True and False (bold your answer) 1.) Modules make it easier for programmers to work in teams True 2.) Calling a module and defining a module mean the same thing. True 3.) A statement on one module can access a local variable in another module. False 4.) Programming languages typically require that arguments be of the same data type as the parameters that they are passed to. True 5.) When an argument is passed by reference‚ the module can modify the
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How Oil Prices Affect the Price of Food By Post Carbon | Wed‚ 21 December 2011 18:07 The current global food system is highly fuel- and transport-dependent. Fuels will almost certainly become less affordable in the near and medium term‚ making the current‚ highly fuel-dependent agricultural production system less secure and food less affordable. It is therefore necessary to promote food self-sufficiency and reduce the need for fuel inputs to the food system at all levels. The connection between
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Place as a way of thinking about business organisations and their environments What are food miles? - http://web.archive.org/web/20080307061635/http://www.bbc.co.uk/food/food_matters/foodmiles.shtml Thanks in part to concerns about climate change‚ more people are stopping to consider the impact that everyday goods - including food - have on the environment. Food miles‚ the distance food travels from field to plate‚ is a way of indicating the environmental impact of the food we eat. Half the vegetables
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Moving place to place affects teens mentally and physically. It affects teens mentally becuase wen you move to somewhere you are unknown and people treat you differently‚ like an outcast. It takes time for everyone to get comfortable with you and vice-versa. Physically teens are affected because moving far distances will take alot of energy from you which can distract you from school or work.Through-out my life I was moved around from home to home school to school. It was very affective because i
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The simple circular diagram‚ which shows the four P’s focusing upon the customer‚ emphasizes the variables which the marketing manager can control. But the actual situation is more‚ complex. Since marketing does not exist in a vacuum‚ certain external factors must be considered. These factors limit the marketing manager and he must work with or around them. They can be placed in the following categories: 1. Cultural and social environment‚ 2. Political and legal environment‚
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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Second-Degree Price Discrimination Example In class on Monday and Tuesday (9/17-18) we went through the second degree price discrimination example involving a company selling airline tickets to tourists and businesspeople. The following slide‚ included in your handouts‚ laid out the example: [pic] As the solutions to the problem set explain‚ the way to approach these problems is to think through possible pricing strategies the company might want to use‚ such as selling to all consumers‚ selling
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Everyone experiences an event in life of feeling out of place or uncomfortable with a specific surrounding or situation. This feeling occurs in Ashima‚ one of the main characters in the novel‚ The Namesake‚ multiple times. Feeling out of place is common among all people especially with Ashima feeling alone after the death of her husband‚ Ashoke‚ feeling out of place in the hospital while giving birth‚ and when Gogol feels alone with having a name so uncommon and unique. A dramatic change in life
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