• Conceptual and Detailed Design
    objectives should be expressed in terms of what managers can do after their information requirements have been met.  In summary, the first steps in systems design attempts to answer the question” what is the purpose of the system?” why it is needed? What is it expected to do? Who are the users what...
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  • Emerging Themes - Sep 2011
    seen as the no.1 choice for apparel and retail industry information. | Concentrated mainly on the designer fashion and fashion retail industries and provides information on why social media is important to these industries and how they can capitalize on it. | The editorial board comprises of senior...
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  • Trends & Foresights in Digital Media
    ....................................................................................................... 29 Locative internet................................................................................................................................ 30 Business Models for User-Generated Content...
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  • Cyberbullying
    one of the reasons why it’s important to know how to respond! 2 Preventing Cyberbullying The best way to deal with cyberbullying is to prevent it happening in the first place. The key first step is deciding who within the school community will take responsibility for the coordination and...
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  • Social Media and Social Change
    content on social media sites are user-generated, any information or message posted on a given site is automatically received as word of mouth dialogue and this is the powerful nature of social media. It is important to note that dialogue is unrestricted to mediums. It can occur via face to face...
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  • Course Notes
    typically referred to as an audience member or media user. 2. Why Study Audiences? To Understand Markets Demographics Appropriation of Texts Fandom Circuit of Culture How do audiences create meaning from texts? How are they affected by texts? Audiences can be seen as: Receiving texts...
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  • Vogue
    recent creative strategy and marketing campaign is attempting to resolve the problem? They are gaining more popularity and getting up there with Vogue Magazine. 10. From your research resources, does this campaign appear to be successful? How can you tell? If you think the campaign is not successful...
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  • Language Planning in a Digital age
    www.abairleat.com. Abair leat means “have your say” and registered users can upload vision and sound and graphics providing they fulfil the criteria of having more than 80% of content in Irish. This platform, based on the web, is available to anybody of Irish descent no matter in what corner of the world they find...
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  • Twitter Strength of Weak Ties
    ) ] caused frenzy when it showed how easy it was for someone to locate where a tweeter might be. The website scanned through tweets and plotted the locations of tweeters on a map allowing thieves to work out when the users were not at home. The website was set-up to show people how important the...
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  • Theory
    . Hoffmann und Campe, Hamburg 1995. • Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing Expectations, Norton, New York, ISBN 978-0393307382 • Lasn, Kalle. (2000) Culture Jam: how to reverse America's suicidal consumer binge - and why we must, Harper...
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  • The Rise of Social Media and Its Impact on Mainstream Journalism
    is applying the same filtering and selection aspects of the core brand to user-generated content and social media. Pretty much everything at the Times is checked and moderated. Whilst this does create problems of scaling, it is another example of how the culture of mainstream newspapers is blending...
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  • Idmc
    Advertising is one of the most important E-Marketing strategies as it provides significant return on investment. Success Stories can be used to demonstrate how a company or an individual has benefited from a product. This is quite similar to a testimonial but tend to be perceived as more subjective by...
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  • Advertisement
    , ISBN 1-887208-04-6 Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing Expectations, Norton, New York, ISBN 978-0393307382 Lasn, Kalle. (2000) Culture Jam: how to reverse America's suicidal consumer binge - and why we must, Harper Paperbacks (November 7, 2000...
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  • Apple - an Ipod Imc Plan
    · Seattle, WA In addition to these, target consumers can also be identified by the following characteristics: · They are current MS Windows users · Average Income : $35K+ · Own a cell phone · Have varied creative interests that include: · Music · Photography · Video · Sports Â...
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  • The Cool Sell of Guerrilla Marketing
    cultural competence frames of perception of audiences/users, which in turn reinforces how production within the medium takes place” (Dahlgren, 1996, p. 63). By going “behind the scenes” and looking at the “strategies, tactics, and processes of meaning-making” of guerrilla creatives, we can perhaps...
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  • Advertising
    in. At VCCP, we call these 'unlimited creative ideas'. We use three questions to stress-test our campaigns to see if they are truly 'unlimited': 'why would I talk/blog/tweet about this idea?'; 'what makes this idea interesting and spreadable?'; and 'how can I participate in this idea, and where...
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  • Ngocha
    . Because one theme has been popular once, it doesn’t mean that it is going to be popular for ever. This may be the main reason why the wave is on its way back. Perhaps the Korean Culture industries should follow Japan in making renewing and interesting media content instead of falling back on what has been...
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  • Video Game
    for international market, or adjust culture factor for localized its market? What kind of features and factors in a video game will influences the sales in Japan, even globally? Which one should Chinese video game Company more suitable to make, commercial compromised games, or original creative...
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  • Com Theory
    , particularly the emergence of web 2.0 and social network sites (SNS). Some features of this new media environment makes a revisiting of the concept of audience labour particularly important. As opposed to mass media, SNS is characterized by high levels of participation, by user-generated content, and by...
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  • E-Commerce: Croudsourcing
    important to note that all the above positions require peer approval. The review and editing of content goes beyond spell check and verifiability. The site also has to be monitored for vandalism and abuse. Intentional vandalism can be reported and corrected by anyone with internet access and a sock puppet...
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