• Ethics in E-Marketing
    that consumers can protect themselves. Analysis indicates that there is a lack of ethics in e-marketing practices. The results of this study show that while attempts to protect Internet users have been effective, consumers must also actively defend their own privacy. Ethics in E...
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  • Marketing Ethics
    of law include consumer law which protects consumers and antitrust law which protects competitors - in both cases, against unethical marketing practices. Regulation extends beyond the law to lobbies, watchdog bodies and self-regulatory industry bodies. 1) Advertising regulation 2) Consumer...
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  • Marketing Ethics
    , omission, or misleading practice, can occur when working with any element of the marketing mix. Because consumers are exposed to great quantities of information about products and firms, they often become skeptical of marketing claims and selling messages and act to protect themselves from being deceived...
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  • Consumerism in Marketing
    but also their life in several cases, hence the birth of consumerism which is an attempt by the civil society to protect themselves against the unethical and bad practices of the manufacturers, marketers and service providers. In this research we examined the existence and the level of activity of...
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  • marketing essay of apple
    update of the previous model will be launched. At the same time, the advertisement of the latest iphone will sweep through the mass media and hit the headline. Apple uses various unethical marketing strategies to sell their products. We can investigate its marketing malpractice into different...
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  • Ethics in Marketing
    government agencies (both federal and state) create policies and enforce the laws of these policies in an attempt to limit unjust and deceptive marketing practices. However, because regulations cannot possibly protect against every scenario, organizations attempt to protect themselves by developing...
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  • Marketing Ethics
    consumers and antitrust law which protects competitors - in both cases, against unethical marketing practices. Regulation extends beyond the law to lobbies, watchdog bodies and self-regulatory industry bodies. * Advertising regulation * Consumer protection [edit] See also * Consumerism...
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  • Ethics in Marketing
    misleading practice, can occur when working with any element of the marketing mix. Because consumers are exposed to great quantities of information about products and firms, they often become skeptical of marketing claims and selling messages and act to protect themselves from being deceived. Thus...
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  • Business Research
    world to protect against the company and their product. People don’t want to see bad things happening to workers and their families so it is important that Coca Cola shows their consumers that they care about their employees and that they are working to fix any problems that occur within the company...
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  • Criticism Againest Branding of Multinationals
    . Examples of these corporations with leading brands are: GAP, Nike, Starbucks and Microsoft. Klein claims against these brands shows how these big brands with their huge marketing budgets have permeated our society and cultural life fostering an era of global blandness and reduced customer choice due to...
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  • Types of Productions
    severely affecting cash flow and repayment of loans; (2), the loss of the operating licence of the business, hence no cash to repay the bank.  Legislation also protects consumers, competitors and society from unethical practices of a business....
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  • Direct to Consumer Advertising
    . How does one go about knowing if DTC advertising methods are ethical? In the book Persuasion: Theory and Practice, ethical persuasion is defined as “a communication activity that ... permits maximum individual choice” (Anderson, 1978, p. 3). The key is that the consumer must be able to make a...
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  • Ethical Principals
    . It is very important to remember that image is part of the loss a firm can take when they are accountable and liable for their decisions that may be unethical. How can firms reduce the negative consequences of their decisions, which will reduce lawsuits as well as harm to their reputation...
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  • Marketing in Society
    Ethical Issues in Pricing and Distribution Dr C Raftopoulou Overview of the lecture • Ethical issues in pricing • Anti-competitive pricing • Fairness in consumer pricing • • • • Direct marketing practices Trade promotion practices Gray markets, diverting practices and parallel imports...
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  • Due Care Theory
    used to make a company appear ethical when its unethical practices continue. ◊ Liberation marketing is another strategy whereby a product can masquerade behind an image that appeals to a range of values, including ethical values related to lifestyle and anti-consumerism. f. Marketing strategy The...
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  • Direct Marketing
    least some of this negativity toward direct marketing can be attrib- uted to a disconnect between firms using direct marketing tools and their custom- ers. Although direct marketers strive to establish and maintain close connections with customers, in practice it can be a very difficult thing...
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  • Astalanoi
    . 5). Right to be protected against questionable products and marketing practices. 6). Right to influence products and marketing practices in ways that will improve the “quality of life.” Consumers have the right but also the responsibility to protect themselves instead of leaving this ffunction...
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  • Ethel's Chocolate Lounges
    ethical problems within the organization: The healthier the ethical environment, the more likely that marketers will take a strong stand against questionable practices. Top-management actions on ethics: Top managers can influence the behavior of marketing professionals by encouraging ethical behavior and...
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  • Ethics Article
    decisions. Apparently, the healthier the ethical environment, the more likely it is that marketers will take a strong stand against questionable and unethical practices. This concept of integrity deals with post-conventional morality, where people are more concerned with how they see and judge...
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  • Unethical Marketing and its Consequences
    marketing strategies that create an unfair advantage by enforcing the laws and ethical guidelines. Another agency that provides a code of ethics that protects against unethical marketing is the American Marketing Association. The roots of the American Marketing Association (AMA) can be traced to the...
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