Honda Marketing Strategy India Essays and Term Papers

  • Marketing Strategies of Honda

    Marketing Strategies of Honda Established September 24, 1948 President & CEO Takanobu Ito Capital ¥86 billion (as of March 31, 2010) Sales (Results of fiscal 2010) Consolidated: ¥8,579,174 million Unconsolidated: ¥2,717,736 million Introduction Honda Motor Company, Ltd. is a Japanese multinational...

    1766 Words | 5 Pages

  • Honda Motorbike Vietnam Marketing Strategy

    INTERNATIONAL MARKETING ENVIRONMENT – THE CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET TABLE OF CONTENT Part | Page | Introduction | 1 | CHAPTER I: THEORY ON INTERNATIONAL MARKETING AND INTERNATIONAL MARKETING ENVIROMENT | 2 | 1.1. Overview on International marketing | 2 | ...

    8067 Words | 24 Pages

  • Volkswagen India- Marketing Strategy in India

    Skoda.  Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India – Volkswagen branded cars.  VGSIPL – Audi and Skoda.  Marketing strategy in India – Product, Place, Price, Promotion. ISSUES  Caters mainly to luxury segment.  Higher...

    407 Words | 3 Pages

  • Kfc's Marketing Strategy in India

    steaming, peppery rice and a spice curry. The mayonnaise and sauces don't have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent...

    824 Words | 3 Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and services for a variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market research). Nokia...

    1738 Words | 6 Pages

  • Marketing Strategy of Dove in India

    not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India, Dove's brand team in the 1990s, led by Harish Manwani, now Unilever's president , Asia, Africa, Central & Eastern Europe, decided to adopt the same...

    299 Words | 1 Pages

  • Marketing strategy of Vodafone India

     Marketing Strategies of Vodafone India Table of Contents I. Executive Summary………………………………………………….........................................................................................................3 II. Introduction ............................................

    2423 Words | 10 Pages

  • Nokia- Marketing Strategy in India

    EXECUTIVE SUMMARY: The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India. Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is...

    5343 Words | 19 Pages

  • Marketing Strategies of Mcdonalds in India

    EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services. Hence...

    4734 Words | 18 Pages

  • Marketing Strategy of Samsung in India

    Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55.2 billion Samsung Electronics Corporation (SEC) headquartered in Seoul, Korea. Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for...

    3115 Words | 11 Pages

  • Marketing Strategy on India Bulls

    Indiabulls 5 FMS-IRM Indiabulls 6 FMS-IRM PROJECT PROFILE Project Profile: “ Marketing Strategies Of Indiabulls” Objectives Of study:  To Understand and analyse the marketing strategies of indiabulls.  To understand and analyse online trading at indiabulls.  To improv the format...

    5624 Words | 28 Pages

  • Vodafone India Marketing Strategy

    independent dealers, distributors and retailers, to both consumer and business customers in the majority of markets under the Vodafone brand. Customer strategy and management Customer Delight Index 73.1 (2007: 70.6, 2006: 69.9) Vodafone endeavours to ensure that customer needs are at the centre of...

    4123 Words | 18 Pages

  • Nike Marketing Strategy in India

    Wrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new...

    2445 Words | 9 Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2 AirIndia is a state-owned flag carrier, the oldest airline of India. It is part of the Indian government-owned AI Limited.  The airline operates a fleet of Airbus and Boeing aircrafts. According...

    1264 Words | 5 Pages

  • International Marketing Strategies of Hyundai in India

    “International marketing strategies of Hyundai in India” [pic] Sindhu Sharma Bharti MA DISSERTATION 2008 2 | P a g e ...

    23594 Words | 113 Pages

  • Marketing Strategy of Guess Watches in India

    mogul featured in their ads. * Today the brand is synonymous to fashion, adventure, sexy and bold. * Guess ventured in India in 1984. The fashion watch market in India has few key players like Guess, Tommy Hilfiger, Espirit, Fossil, Police, Giordano, Calvin Klien & D&G Consumer Analysis ...

    422 Words | 2 Pages

  • Marketing Strategy of Coca Cola in India

    INDIA India has a GDP of over USD 1.236 trillion (2009 estimate), the 12th largest in the world (4th largest in terms of GDP on purchasing power parity basis of USD 3.57 trillion) and per capita income of just USD 1,100 (136th in the world). Even during recessionary period of the last two years, economy...

    3443 Words | 10 Pages

  • marketing strategies of state bank of india

    Bibliography………………………………………………………………….…... 67 2. 2 CHAPTER- 1 COMPANY PROFILE COMPANY OVERVIEW:- State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December 2013, it...

    668 Words | 3 Pages

  • Marketing Strategies to Capture Rural India

    INTRODUCTION In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial...

    2274 Words | 8 Pages

  • Samsung Mobile Marketing Strategy in India

    The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe...

    3045 Words | 9 Pages