• Positioning
    relationship with the majority of its existing customers and should follow a proper marketing strategy to catch the attention of its existing customers and give them a better value added products as compared to their competitors. Sales As per Honda Siel Cars India Ltd. the sales of Honda City witnessed a...
    Premium 2576 Words 11 Pages
  • Marketing Mix
    A Comparison of Toyota and Honda Hybrid Vehicle Marketing Strategies Rocky Mountain Institute Ann Rodriguez and Chris Page September 2004 Introduction Recognizing consumer demand for better fuel economy and reduced emissions, both Toyota and Honda have introduced hybrid vehicles to the...
    Premium 6970 Words 28 Pages
  • Research on Hero Honda
    , growth and maturity. ← To study various promotional strategies and know about the current strategies keeping in mind the cut throat competition and arrival of Honda Company in India. ← To focus on comparative study of different products of Hero Honda company ← Different range of Products...
    Premium 20556 Words 83 Pages
  • Honda
    marketing strategies along with their policies would be discussed. Headquartered in Japan, Honda Motor Company is one of the major producers of quality motor vehicles around the world. Honda's quality, innovation and reliability has made it one of the most sought after car brands in the world...
    Premium 6225 Words 25 Pages
  • Hitesh
    India. • Examine and analyze the marketing mix of Honda Motors. • Compare and contrast the marketing strategy of Honda with other leading players in the Indian two-wheeler industry including Bajaj Auto and Hero Honda Motors. Strategy Assignment Questions for Hero Honda Motors (India) Ltd...
    Premium 942 Words 4 Pages
  • Strategic Planning
    , including in motorcycle component because of this the market share of Hero Honda India vaguely decrease and in the feature that will be a real threat for the company there for the company will decide to implant a marketing project in order to strengthen its position. Table of contents...
    Premium 1582 Words 7 Pages
  • History of Motorcycles and the Automobile Industries Marketing Essay
    information than previously researched items. Below The Line techniques ensure recall of the brand while at the same time highlighting the features of the product. 'Honda' was already a household name in India. Hence, rather than putting major efforts into brand building, its marketing strategy emphasized...
    Premium 4190 Words 17 Pages
  • Hero Honda: Is It Honda That Made It a Hero?
    rural areas – . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of...
    Premium 7212 Words 29 Pages
  • Marketing Management
    adopted a different marketing strategy to promote it. Since it is a bike primarily targeted for the youth, they used mediums, which were frequented by youth. They have Hrithik Roshan as their brand ambassador. Hero Honda constantly sponsors adventure rallies through Karizma brand name. The popular...
    Premium 5218 Words 21 Pages
  • Two-Wheeler Automobile Industry in India
    , advertising expenditure, marketing strategies and other related issues. In the mid 80 Honda motors of Japan joined hands with the largest bicycle maker of India the Hero cycles to create Hero Honda which in a couple of decades or so have gone on to become the single largest motorcycle company in the world...
    Premium 6273 Words 26 Pages
  • Hero Honda Mktg Stratergies
    ,green metallic.  PASSION PLUS Moon yellow, cloud silver ,amaranth maroon, Tahitian blue, Candy blazing red,black with purple strips.  KARIZMA Green , sky blue black metallic, yellow shade. Hero Honda’s Marketing Strategies in India New Delhi, October 21, 2008: Hero Honda Motors...
    Premium 9863 Words 40 Pages
  • Marketing
    study the distribution and marketing strategy adopt by automobile industries. * To enhance our analytical skills in the field of practical application of Marketing “The marketer’s watchwords are quality, service, and value...
    Premium 15785 Words 64 Pages
  • project crux
     SYNOPSIS PERCEPTION OF CUSTOMER REGARDING THE SALE PROMOTION TECHNIQUE OF HERO MOTO CORP SUBMITTED BY : BHOPINDER KUMAR Introduction Hero MotoCorp (BSE: 500182, NSE: HEROMOTOCO) formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero...
    Premium 1247 Words 5 Pages
  • Project Report
    industries in India.   To study the market research of the automobile industries.  To study the distribution and marketing strategy adopt by automobile industries.  To enhance our analytical skills in the field of practical application of Marketing “The marketer’s watchwords are...
    Premium 15119 Words 61 Pages
  • Hero Honda
    Competition Background Strategies Background Suggestions Future Actions Conclusion Bibliography STORY LINE A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera India. Hero is the brand name used by the...
    Premium 4286 Words 18 Pages
  • Marketing Mix
    : To find out the present status of the automobile industries in India. To study the market research of the automobile industries. To study the distribution and marketing strategy adopt by automobile industries. To enhance our analytical skills in the field of practical application of...
    Premium 15642 Words 63 Pages
  • ENTRY MODE
    - financial/ Commercial, Technical/Engineering and Legal The entry mode of the Honda Siel Cars India Ltd is joint venture with Usha International of Siddharth Shriram Group in December 1995. Usha International of Siddharth Shriram Group sold entire 3.16 per cent stake to the partner for Rs.180 crore. Honda...
    Premium 1013 Words 5 Pages
  • Hero Motocorp
    ------------------------------------------------- Hero MotoCorp Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the...
    Premium 1570 Words 7 Pages
  • Hero Without Honda
    as Honda’s exit could cloud customer perception to a certain degree. Also, post 2014, the company would have to drop the Honda branding. Hence, it would require an active marketing strategy to dilute the Honda brand. If we observe TVS in 2002 the company also post the split with Suzuki witnessed a...
    Premium 4052 Words 17 Pages
  • A Study on Consumer Satisfaction
    Hero Moto corp., Bajaj, Honda, TVS, and Yamaha. Hero monocarp, Bajaj, Honda, TVS are Indian companies and Yamaha, Honda are multi national companies which have dealing in automobile sector in India. 8 2.3 Industry performance in 2011-12 productions :The cumulative production data for...
    Premium 7143 Words 29 Pages